Logo

Identity Design
Flour Shower Confectionary

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BY FOR

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Mbcreativestudio Vivian Nwaogwugwu,
mbcreativestudio534@gmail.com floreshowersconfectionary.ng@gmail.com

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V i_am_mariobee D Mario Francis +234 8072 865 899
esign
BACKGROUND STUDY O1

The Problem
Flour Shower Confectionary is food brand specialized in pastry products made from flour,
they would like to have a logo that perfectly represents the brand’s love for baking

The Solution
The goal is to come up with a mark that is simple enough to be remembered, appropriate
for the business niche and distinct, such that it conveys the feeling of quality and satisfaction
and other unique attributes of this brand.

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Connect with me

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mbcreativestudio534@gmail.com
V i_am_mariobee D Mario Francis

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esign
MOODBOARD 02

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Footnote

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To set the mood for this project, a
moodboard was employed to give the

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brief visual representation through esign
selected images and logo case studies
MIND MAP O3

Process Knead
Sweet Art

CAKE DOUGH

Flavor Give Flour Passion

Taste Product

BITE SHOWER HANDS

Savour Party glow Tool Love

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Footnote

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Simplicity is the ultimate sophistication, hence
to make our mark memorable we needed to

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highlight key ideas that resonates with the esign
core of the brand and ideate from there.
SKETCHES O4

SHOWER HANDS

CAKE DOUGH BITE

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The tool is only an extension of the mind,
hence sketches must be made to

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communicate ideas into simple visual forms esign
DESIGN APPROACH 05

pa erns created by Cake/Bite Dough Shower Hands

custom H and U
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The logo is inspired by a passion for baking
and creating edible art in any form of pastry,

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that is a delight to the consumer. esign
LOGO MARK 06

WORDMARK VERSION FULL LOGO LOCKUP ILLUSTRATION

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Modern logos need to be scalable so as to
adapt to different media; be it in print, web or

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merchandise. the logo illustration can be used esign
as deemed appropriate.
LOGO TYPE/COLORS 07

Accent Color
Header Text

abcdefghijklmnopqrstuvwxyz r:96,g:107,b:33
#606B21
0123456789@#$%&

HUGGABLE Primary Color

r:232,g:220,b:189
#E8DCBD
Body Text

abcdefghijklmnopqrstuvwxyz Secondary Color

0123456789@#$%&
r:237,g:29,b:53

Gabriola #ED1D35

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Footnote

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The typeface is a combination of a playful font
and classic one. The color scheme gives tinted

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alternatives to each color specification. esign
POSTER THEME SET 08

Confectionar y

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The logo is most effective when used in brand
visual communication that is consistent and

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harmonious, thus reinforcing the brand system. esign
Sign Off
All preparation materials, sketches, visuals, used to
create the project remain the remains the property of
Flour Shower Confectionary.

MB Creative Studio reserves the rights to show any

artwork, ideas, sketched created for this project as
examples of client work.

Do not reproduce without permission.

Thank you!

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For further information contact

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mbcreativestudio534@gmail.com
V i_am_mariobee D Mario Francis

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esign