TDY Identity Guide

TELEDYNE
TECHNOLOGIES
Identity Guide
TELEDYNE
TECHNOLOGIES
Everywhereyoulook
TM
AUGUST 2017
Dear Teledyne Colleagues,
As our reputation and visibility grows, our need for

consistency in presentation of our company name and
image becomes vital.
Therefore, it is essential for all Teledyne companies to

adopt and apply the company identity correctly. The
number and type of variations presented to external
audiences also needs to be clearly defined. This Identity
Guide seeks to produce a unified presence for all
Teledyne companies.
I ask for your cooperation and support in using

Teledyne’s Identity Guide.
Robert Mehrabian
Chairman, President and Chief Executive Officer
Teledyne Technologies Incorporated
TELEDYNE TECHNOLOGIES IDENTITY GUIDE

CONTENTS
Introduction............................................................................iii
Tagline Usage.......................................................................1.1
Logo Versions.......................................................................1.2
Logo Usage...........................................................................1.3
Logo Color Usage................................................................1.4
Unacceptable Logo Usage.................................................1.5
Logo Usage with Photos.....................................................1.6
Acceptable Graphic Usage of Logo..................................1.7
Building Signage..................................................................2.1
Recommended Typography.................................................3.1
Stationery Specifications....................................................4.1
Business Card Design..........................................................4.2
No. 10 Standard Business Envelope Design....................4.3
C4 Catalog Envelope Design...............................................4.4
C5 Catalog Envelope Design...............................................4.5
9 x 12 Catalog Envelope Design.........................................4.6
Letterhead Design................................................................4.7
A4 Letterhead Design.........................................................4.8
A5 Letterhead Design.........................................................4.9

INTRODUCTION
Graphic Standards
Teledyne has created a set of graphic standards designed
to ensure that its communications across the board have
a unified look and feel. They include usage of common
logos, as well as matters concerning typography, official
colors, and formatting.
Logos
A logo is a specified design, symbol or style of type
associated with the company name. The shape, color,
typeface, arrangement and usage are all distinctly different
from those in a similar market.
Teledyne strives to assure that all communications and

marketing materials produced are of a quality consistent
with Teledyne’s desired brand image. The logo must
be incorporated into all communications and must be
regularly applied within the guidelines of the identity
guide. When communication materials are produced by
Teledyne departments, external agencies, or freelance
graphic designers, it is critically important to follow the
company standards.
A library of approved company logos can be found at

http://www.tdyintranet.com/LogoLibrary
If you have any questions, please contact:

Corporate Administration: (805) 373-4545
Kathy White: (805) 373-4654 kwhite@teledyne.com

iii
1
Logo
Versions
TAGLINE USAGE
Tagline Usage
The “Everywhereyoulook” tagline should be used with
the Teledyne logo and not as a standalone element.
Other usage can be reviewed by Corporate on a case by
case basis. Consult Corporate Administration if there is
uncertainty regarding usage (refer to page iii for contact
information).

1.1
LOGO VERSIONS
Logo Versions
Shown here are examples of the basic logo versions to When scaling the logo up or down to achieve the desired
be used in identifying Teledyne Technologies companies. size, all elements must be enlarged or reduced as a unit.
Each logo version consists of the Teledyne logo,
company name and “Everywhereyoulook” tagline. Keep A library of approved company logos can be found at
the logo and other elements together as provided in the http://www.tdyintranet.com/LogoLibrary
electronic master files.
Consult Corporate Administration if there is uncertainty
Each logo version must always be used as a total unit regarding usage (refer to page iii for contact information).
and its parts should never be broken up, used separately
or rearranged – except in various options approved by Name and Usage
the corporate headquarters (see section iii for contact It is optional to include the full, legal name of the
information). company on business cards. Always include the
company’s full, legal name above the address line for
Please see sections 1.4 thru 1.6 for examples of stationary, contracts, etc.
acceptable use of the logo.
TELEDYNE
It is not necessary to choose a single logo version (one- MICROWAVE SOLUTIONS
line or two-line) and use this exclusively. Each company Everywhereyoulook
TM
may use the two styles interchangeably as required by

Teledyne Wireless, LLC
design of the printed material involved. In some cases a Address line
company with a long name may request to use a three-line
version (such as for printing on promotional items).
TELEDYNE
Versions: REYNOLDS
Everywhereyoulook
TM
Teledyne Reynolds, Inc.

One-Line Version Address line
TELEDYNE SCIENTIFIC & IMAGING

Everywhereyoulook TELEDYNE
TM
TEKMAR
Everywhereyoulook
TM
Two-Line Version Teledyne Instruments, Inc.

Address line
TELEDYNE
SCIENTIFIC & IMAGING Shortened versions of the company logos (without the
Everywhereyoulook full, legal name) are acceptable for use in some marketing
TM
applications such as signage, promotional giveaway items

and posters, and for internal correspondence (e.g. internal
Three-Line Version memos).
TELEDYNE Note: When using the shortened version for items

SCIENTIFIC such as signage, promotional giveaway items or
& IMAGING embroidery, the tagline, “Everywhereyoulook”, may be
Everywhereyoulook
TM
omitted.

1.2
LOGO USAGE
Use of the Logo Area of Isolation

In all signature usage, the name Teledyne and the The logo and signature carries more impact when it
company name must be preceded by the Teledyne is clear of competing visuals. (1/2 X) space should
rhomboids symbol. If the logo is to be used without the surround the logo and signature on all sides.
other signature elements, the logo and signature elements
must appear somewhere as a unit on the same page (as
in a brochure or advertisement) or somewhere within the
tradeshow display (such as a display header if the logo X
TELEDYNE
DALSA
is used as backdrop design). There will be circumstances Everywhereyoulook
TM
when only the logo is visible (such as small products or

clothing).
1/2 X
1/2 X
Please see section 1.5 for examples of unacceptable use
of the logo.
A background color, pattern or photograph may extend
Minimum Sizing through this area, as long as it provides a high degree of
The Teledyne Technologies logo must not be reproduced visual contrast with the logo.
any smaller than 1/4" of an inch in height, other than for
printing on promotional items.
1/4"
TELEDYNE
DALSA
Everywhereyoulook
TM
What type of file is required?
gif or jpeg file: For use on the web or where a small file size of relatively low resolution needed.
png file: For use in Microsoft Office documents and when a transparent background is needed.
eps: Created using Adobe Illustrator which is a Vector graphics program, meaning it can be
scaled smaller or larger and will not degrade, it will be sharp and crisp at virtually any size.
To open this document, you must have an .eps program, but you can place the
.eps file into a document (Word for example). This type of file is usually given to a
vendor outside the office - fabricators, show exhibitors, designers, etc. They can size the
logo based on need of the client.

1.3
LOGO COLOR USAGE
Use of Color 2-Color and 4-Color Process

The official Teledyne Technologies corporate color is The color swatches below refer to using Adobe Illustrator
PMS 2935. U There are four acceptable color and Adobe InDesign. It is recommended that use a
combinations that have been provided for reproduction. professional graphic designer to achieve correct color
output.
1. Blue and black
2. All Blue
3. All black Pantone 2935 U
4. Reversed out white from dark background color. Cyan:100 Magenta: 46 Yellow: 0 Black: 0
Red: 0 Green: 118 Blue: 192
Always use official reproduction artwork. The blue HEX: 0076C0
logo and black logotype with the blue tagline is the
primary logo signature arrangement. Pantone Black
Cyan:0 Magenta: 0 Yellow: 0 Black: 100
Red: 0 Green: 0 Blue: 0
Color Note
When printing anything other than a spot color project,
the color MUST be done using the cmyk or RGB color
values. TELEDYNE 1. Logo and tagline
CONTROLS PMS 2935 U,
Everywhereyoulook
TM
logotype black
TELEDYNE 2. All elements

CONTROLS PMS 2935 U
Everywhereyoulook
TM
TELEDYNE 3. All elements black

CONTROLS
Everywhereyoulook
TM
TELEDYNE 4. All elements white

CONTROLS reversing out of
Everywhereyoulook
TM
background color

1.4
3.1 SECONDARY LOGO COLOR USAGE
THE Primary Colors
COLORS
Use of Color Our colors promote brand recognition 2-Color and 4-Color Process
Our colors promote brand recognition
and showcase our divisionsand showcase
products. The color® swatches
Pantone 2935 below refer
Grayto using Adobe Illustrator
our divisions There
products. There are two specific primary
are two specific primary colors and Adobe InDesign. It is recommended that use a
colors that arethat
always
are always used followed by a of
used followed by a palette professional graphic designer to achieve correct color
secondary colors. Secondary
palette colorscolors.
of secondary may also be of your
Secondary output.
choice based colors
on your layouts.
may also be of your choice Secondary Colors
Colors or
or Your Choice
based on your layouts.
CONDARY LOGOPrimary
COLOR colors
USAGEare: Pantone® 2935 (Teledyne Blue) and
Gray (80% Black).
Primary colors are: Pantone® 2935
NOTE: When printing Blue)
(Teledyne anything
and other than aBlack).
Gray (80% spot color
project, the color
NOTE: When printing anything otheror
MUST be done using the cmyk
Gold Yellow Green Cherise
RGB color values.
than a spot color project, the color
MUST be done using the cmyk or RGB
For advertisements,
2-Color and 4-Color we have selected the graphic
Process
color values.
showcase background, colored it according
The color swatches below refer totousing
desired look,Illustrator
Adobe and
fic primary then took a color
and Adobe sampling with the
InDesign. It is weeyedropper
recommended
For advertisements, that fora the
use
have selected
lette of heading and highlight
professional graphic
the text.
designer
graphic to achieve
background, correct color
colored Orange Red Light Blue Purple
o be of your output. it according to desired look, and
TIG (TeledynethenImaging
took aGroup)
color sampling with
the eyedropper for the heading and
ne Blue) and Match Color
highlight text. Pantone® Equivalent CMYK RGB WEB-SAFE-HEX
a spot color Teledyne

TIGBlue Pantone
(Teledyne Imaging Group)2935c C100 M46 Y0 K0 R0 G118 B192 0076c0
cmyk or
TIG Gray — C0 M0 Y0 K80 R88 G89 B91 58595b
aphic
TIG Gold — C28 M29 Y53 K0 R189 G171 B132 bdab84
look, and
pper for the
08
TIG Yellow — C0 M29 Y97 K0 R253 G187 B29 fdbb1d
TIG Green — C59 M0 Y100 K7 R108 G179 B63 6cb33f
TIG Cerise — C6 M100 Y0 K26 R175 G0 B110 af006e
TIG Orange — C0 M65 Y100 K0 R254 G80 B0 fe5000
TIG Red — C0 M94 Y100 K0 R238 G53 B36 ee3524
TIG Light Blue — C70 M7 Y30 K2 R55 G174 B179 37aeb3
TIG Purple — C89 M100 Y0 K0 R73 G47 B146 492f92

1.4
UNACCEPTABLE LOGO USAGE
Practices to Avoid DO NOT distort logo.

The logo and signature should never be altered in any way.
TELEDYNE
The examples at the right show versions of the logo and ANALYTICAL INSTRUMENTS
signature that should never appear. Everywhereyoulook
TM
DO NOT alter size relationship between logo and

typography.
TELEDYNE
ANALYTICAL INSTRUMENTS
Everywhereyoulook
TM
DO NOT use other graphic elements such as borders or

rules.
TELEDYNE
Everywhereyoulook
TM
DO NOT introduce unauthorized colors.
TELEDYNE
Everywhereyoulook
TM
DO NOT change type faces.
TELEDYNE
Everywhereyoulook
TM

1.5
LOGO USAGE WITH PHOTOS
Logo Usage with Photos

Never use the logo signature in a photograph where the
image conflicts with the logo signature. Use the logo
signature in a photograph only when there is a solid area
large enough to maintain the area of isolation.
Unacceptable logo usage. Acceptable logo usage.

1.6
ACCEPTABLE GRAPHIC USAGE OF RHOMBOID
Acceptable Graphic Usage of Rhomboid

You may use the Teledyne rhomboid creatively when If the rhomboid is to be used as a design element, then
using it by itself and not in conjunction with the other the proper Teledyne logo must appear somewhere within
signature elements, (e.g. trade show display backgrounds). the design (refer to Use of Logo in section 1.3).

1.7
2
Building
Signage
BUILDING SIGNAGE
Building Signage
The usage of Teledyne Technologies company names
on buildings and informational signs follow the same
requirements outlined in Section 1.1.
The proper relationship of the Teledyne Technologies

logo and signature elements must be maintained as shown
in Section 1.1.
Three-Dimensional Signs
The company name may be applied directly to the
building surface in the form of three-dimensional letters
made of a suitable material, as shown on the right.
Painted Signs
When the signature is painted on panels or free-standing
signs, it should be positioned comfortably within the
confines of the sign edges without crowding (see Area
of Isolation illustration in Section 1.). The background
should be white and borders, edges or other confining
elements should be avoided. Visitor
Parking
Please refer to color usage in Section 1.4 for color
specifications.
TELEDYNE REYNOLDS
Everywhereyoulook
TM

2.1
3
Recommended
Typography
RECOMMENDED TYPOGRAPHY
Recommended Typography
The standard Teledyne signature block uses Univers and
Futura fonts as represented within this guide.
We recommend using Times and Arial fonts for digital

business correspondence.
There are no specific font requirements for graphic

design projects, but we recommend using a professional
graphic designer for the font selection.

3.1
4
Stationery
Specifications
STATIONERY SPECIFICATIONS
Stationery Specifications
The specifications for business cards, letterhead and
envelopes should be followed closely when Teledyne
Technologies company stationery is printed.
Teledyne Technologies corporate office has selected

a dedicated printer with proper templates to ensure
consistent standards. Other printers may be used as
needed.
If you have any questions, please contact:

Corporate Administration: (805) 373-4545
Kathy White: (805) 373-4654 kwhite@teledyne.com

4.1
BUSINESS CARD DESIGN
0.125"
NAME
0.625" Title
1.25"
0.3"
TELEDYNE
TECHNOLOGIES
Everywhereyoulook
TM
0000 Street Address

City, State 00000
Phone: 000.000.0000 Fax: 000.000.0000
Email: name@teledyne.com
www.teledyne.com
1"
LOGO
Color: PMS Process Blue U + black
TYPOGRAPHY
Name: 8 pt. Futura Regular, all caps, flush left
Title: 7 pt. Futura Book, caps + lower case, flush left, leading 9 pts.
Address: 7 pt. Futura Book, caps + lower case, flush left, leading 9 pts.
Color: Black
SUGGESTED PAPER STOCK

Strathmore Writing
Bright White Cover or Equivalent Generic
88 Pasted Plate Finish

4.2
NO. 10 STANDARD BUSINESS ENVELOPE DESIGN
1024 Camino Dos Rios, Thousand Oaks, CA 91360

0.375"
0.375"
TELEDYNE
0.3" SCIENTIFIC COMPANY
Everywhereyoulook
TM
1"
LOGO
TYPOGRAPHY
8 pt. Futura Book, centered
Color: Black

Strathmore Writing
Bright White 24 lb. or Equivalent Generic
Wove finish
4.3
C4 CATALOG ENVELOPE DESIGN
LOGO
ADDRESS SERVICE REQUESTED

TM
Everywhereyoulook
TELEDYNE ISCO
4700 Superior Street
TYPOGRAPHY
Lincoln NE 68501
P.O. Box 82531
10 pt. Futura Book, flush left

Leading 14 pts.
Color: Black

Strathmore Writing
Bright White 24 lb.
40mm Wove finish
10mm
20mm
40mm

4.4
C5 CATALOG ENVELOPE DESIGN
LOGO

TM
Everywhereyoulook
TELEDYNE ISCO
TYPOGRAPHY
Lincoln NE 68501
P.O. Box 82531

Leading 11 pts.
Color: Black

Strathmore Writing
Bright White 24 lb.
25mm Wove finish
6mm
10mm
24mm

4.5
9 x12 CATALOG ENVELOPE DESIGN
LOGO

TM
Everywhereyoulook
TELEDYNE ISCO
TYPOGRAPHY
Lincoln NE 68501
P.O. Box 82531

Leading 14 pts.
Color: Black

Strathmore Writing
Bright White 24 lb.
1.5" Wove finish
0.375"
0.75"
1.5"

4.6
LETTERHEAD DESIGN
0.75" 0.75"
0.75" 0.75"
1.375"
NAME
0.3"
TELEDYNE
Title SCIENTIFIC COMPANY
Second line if required Everywhereyoulook
TM
1049 Camino Dos Rios

Thousand Oaks, California 91360
Phone: 805.373.4626 Fax: 805.373.4775
www.teledyne-si.com
TYPOGRAPHY LOGO
Name: 8 pt. Futura Book, flush left, all caps Color: PMS Process Blue U + black
Title: 8 pt. Futura Book, flush left, caps + lower case
Leading: 11 pts. TYPOGRAPHY
Color: Black 8 pt. Futura Book, flush left
Leading 11 pts.
Color: Black

Strathmore Writing
or Equivalent
Bright White 24 lb.
Generic
Wove finish

4.7
A4 LETTERHEAD DESIGN
20mm 20mm
20mm 20mm
36mm
NAME
8mm
TELEDYNE
TM

Phone: 805.373.4626 Fax: 805.373.4775
www.teledyne-si.com
TYPOGRAPHY LOGO
Leading 11 pts.
Color: Black

Strathmore Writing
or Equivalent
Bright White 24 lb.
Generic
Wove finish

4.8
A5 LETTERHEAD DESIGN
10mm 10mm
10mm 10mm
24mm
NAME
8mm
TELEDYNE
TM

Phone: 805.373.4626 Fax: 805.373.4775
www.teledyne-si.com
TYPOGRAPHY LOGO
Leading 11 pts.
Color: Black

Strathmore Writing
or Equivalent
Bright White 24 lb.
Generic
Wove finish

4.9
SUGGESTED EMAIL SIGNATURE GUIDELINES
Listed below is an example of the suggested email signature approved for Teledyne business units.
Minimum
0.15"
Your Name - Arial - 10 Bold
Default single space leading
Your Job Title - Arial - 10 Regular
0.3"
Teledyne Reynolds, Inc. - Arial - 10 Regular

Default double space leading
Minimum
0.15" Company Address - Arial - 10 Regular
City, State, ZIP Code
Toll Free: your 800 number Default single space leading
Phone: your direct dial phone number
Fax: your department Fax number
Your email address
(Optional Content)
Follow us at: - Arial - 10 Regular
Facebook: Business Unit Facebook link Default single space leading
Twitter: Business Unit Twitter link
Website: Business Unit website link
For employees that work for multiple business units, here is an example of an approved email signature.
Minimum
0.15"
Your Name - Arial - 10 Bold
Your Job Title - Arial - 10 Regular
0.3"
TELEDYNE
LABORATORY AND FIELD INSTRUMENTS
Everywhereyoulook
TM
Teledyne Isco, Teledyne Tekmar and Teledyne Leeman Labs - Arial - 10 Regular
Minimum
0.15" Company Address - Arial - 10 Regular
City, State, ZIP Code
Toll Free: your 800 number
Phone: your direct dial phone number
Fax: your department Fax number
Your email address
(Optional Content)
Follow us at: - Arial - 10 Regular
Facebook: Business Unit Facebook link Default single space leading
Twitter: Business Unit Twitter link
Website: Business Unit website link

4.10
TELEDYNE
TECHNOLOGIES
Everywhereyoulook
TM
1049 Camino Dos Rios, Thousand Oaks, California 91360

(805) 373-4545
www.teledyne.com Revised August 2017

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TELEDYNE

As our reputation and visibility grows, our need for

Therefore, it is essential for all Teledyne companies to

I ask for your cooperation and support in using

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Logo Color Usage................................................................1.4

Unacceptable Logo Usage.................................................1.5

Logo Usage with Photos.....................................................1.6

Acceptable Graphic Usage of Logo..................................1.7

Business Card Design..........................................................4.2

No. 10 Standard Business Envelope Design....................4.3

C4 Catalog Envelope Design...............................................4.4

C5 Catalog Envelope Design...............................................4.5

9 x 12 Catalog Envelope Design.........................................4.6

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Teledyne strives to assure that all communications and

A library of approved company logos can be found at

If you have any questions, please contact:

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

may use the two styles interchangeably as required by

Teledyne Reynolds, Inc.

TELEDYNE SCIENTIFIC & IMAGING

Two-Line Version Teledyne Instruments, Inc.

applications such as signage, promotional giveaway items

TELEDYNE Note: When using the shortened version for items

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Use of the Logo Area of Isolation

when only the logo is visible (such as small products or

What type of file is required?

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Use of Color 2-Color and 4-Color Process

TELEDYNE 2. All elements

TELEDYNE 3. All elements black

TELEDYNE 4. All elements white

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

THE Primary Colors

a spot color Teledyne

TIG Green — C59 M0 Y100 K7 R108 G179 B63 6cb33f

TIG Cerise — C6 M100 Y0 K26 R175 G0 B110 af006e

TIG Orange — C0 M65 Y100 K0 R254 G80 B0 fe5000

TIG Red — C0 M94 Y100 K0 R238 G53 B36 ee3524

TIG Light Blue — C70 M7 Y30 K2 R55 G174 B179 37aeb3

TIG Purple — C89 M100 Y0 K0 R73 G47 B146 492f92

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Practices to Avoid DO NOT distort logo.

DO NOT alter size relationship between logo and

DO NOT use other graphic elements such as borders or

DO NOT introduce unauthorized colors.

DO NOT change type faces.

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Logo Usage with Photos

Unacceptable logo usage. Acceptable logo usage.

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

Acceptable Graphic Usage of Rhomboid

TELEDYNE TECHNOLOGIES IDENTITY GUIDE

The proper relationship of the Teledyne Technologies

TELEDYNE TECHNOLOGIES IDENTITY GUIDE