I.Choose your answer from the box.

Marketing Marketing Strategy Product

Customer Satisfaction Emotional Satisfaction Marketing Information Management

Selling Distribution Financing

Pricing Promotion Product/Service Management

______________1. It entails gathering information about customers to better serve their needs and improve
decision making.
______________2. It involves bringing the products and services to the customers in the best way possible.

______________3. It involves planning to ensure that resources are available to maintain and improve the
business.
______________4. It ensures that the value and cost of goods and services offered to customers will be at the
level that customers are willing to pay.
______________5. It prepares the various promotional strategies that will enable the products to be
and sold to the customers.
______________6. It is the ultimate measure of marketing success. Strategies on following up the sale,
the sale, and making a repeat sale are crucial tasks of marketing.
______________7. It involves designing, developing, maintaining, improving, and acquiring products and
services to meet the needs of the customers.
______________8. It necessarily plays and important role in the purchase of tourism products
______________9. It needs to be developed to make the product competitive in a highly commercialized market
Place
______________10. It is the center of marketing.

II. Discuss the Marketing Mix and Explain its significance in Marketing and How Management/ Advertisers use it
for effective marketing.

Copy first the essay

Clue: The Marketing Mix are your 4Ps