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Tourism Management ] (]]]]) ]]]–]]]


www.elsevier.com/locate/tourman

Hotel Babylon? Exploring hotels as liminal sites of transition


and transgression
Annette Pritchard, Nigel Morgan
Welsh Centre for Tourism Research, Welsh School of Hospitality, Tourism & Leisure Management, University of Wales Institute, Cardiff, Colchester
Avenue Campus, Cardiff CF23 9XR, Wales, UK
Received 14 September 2004; accepted 11 May 2005

Abstract

This paper draws on cultural studies and cultural geography in its examination of hotels as remarkable, but under-explored spaces
in postmodern travel and tourism. It is argued that discourses of liminality and the carnivalesque can be read to frame the spatial
construction of contemporary hotels and that these peculiar configurations of open, closed and negotiable abstracted spaces can
offer a range of opportunities for transgressive behaviour and sexual adventure. The paper thus foregrounds the potential liminality
of the hotel in a wider discussion of its spatiality. In other words, it argues for a more critical consideration of how hotel space and
social relations are made through each other and explores the hotel as a complex, culturally contested and ideologically laden liminal
place, where dominant discourses of space and wider hegemonic socio-cultural relations are resisted, contested or affirmed. The
paper also attempts to contribute to the putative critical perspective in hospitality studies through this conceptualisation and
through its call to augment the hospitality research agenda to encompass detailed research into issues of power, identity and
sexuality in hospitality spaces—places which, whilst on one level are operational entities, can also be interpreted as liminal
thresholds of transition and transgression. The paper is firmly positioned as an exploratory one since it is based on secondary
sources and its contribution lies not in any presentation of empirical work, but in its conceptualisation of hotels as hybrid, multi-
dimensional spaces and in its advocacy of further research into the hotel as a sociological construct.
r 2005 Elsevier Ltd. All rights reserved.

Keywords: Hotels; Liminality; Spatiality; Sexual adventure; Surveillance; Transgression

1. Introduction cised language. Yet, whilst this sexualised marketing of


tourism has been the focus of some research (e.g.
This paper draws on cultural studies and cultural Franklin, 2003; Pritchard & Morgan, 2000) what has
geography (e.g. Dear & Flusty, 2002; Hubbard, Kitchin, been neglected is the acknowledgement that tourists may
& Valentine, 2004; Lefebvre, 2002) in its examination of also subvert social norms, challenge convention and
hotels as highly significant, but under-explored spaces in seek adventures in liminal travel spaces such as hotels
postmodern travel and tourism. Discourses of sexual and airports. Such encounters may be deliberately
encounters and sensuality both frequently frame the orchestrated or they may be enjoyed as incidental
marketing of contemporary hotels and tourist resorts, engagements, which puncture the otherwise mundane
often implying the promise of risk, novelty and predictability of everyday life. The sense of flux and
excitement, often in exoticised and occasionally eroti- mobility of human traffic in these anonymous yet public
spaces of marginality and transition, create conditions
Corresponding author. Tel.: +029 20416487. of freedom and opportunity for those open to such
E-mail addresses: apritchard@uwic.ac.uk (A. Pritchard), adventures. Following in the footsteps of Peter Bailey’s
nmorgan@uwic.ac.uk (N. Morgan). (2001) fascinating examination of Victorian railway

0261-5177/$ - see front matter r 2005 Elsevier Ltd. All rights reserved.
doi:10.1016/j.tourman.2005.05.015
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carriages as negotiable spaces of risk and erotic spaces, places which, whilst on one level are operational
adventure, this paper likewise draws on Simmel’s entities, can also be seen as thresholds of transition and
(1997) identification of the adventure as a unique transgression. Such research would not replace the
phenomenon of modernity, focusing on those episodes established focus of hospitality research but complement
of heightened experience that are most dramatically it, enriching and enhancing the hospitality research field
realised in erotic encounters and transgressive beha- and creating a more holistic critical approach to
viours. Just like the Victorian railway carriage, today’s research topics which are currently ‘ghettoized’ into
hotels are peculiar configurations of open, closed and the compartmentalised research fields of tourism, leisure
negotiable abstracted spaces, offering a range of and hospitality, each of which has their differing
opportunities for adventure to guests, whether men dominant epistemic traditions; arguably, the really
or women, regular business travellers or occasional interesting research problems are to be found when we
tourists. combine these fields and their alternative research
In this paper, we draw on secondary sources in an environments. Thus the paper begins by briefly explor-
attempt to problematise the hotel as conceptual space, ing the concepts of space and liminality, before
arguing for a more critical and sociological approach to examining why the hotel itself can be construed as a
its study and exploring it as a complex, culturally liminal space through a discussion of how it is
contested and ideologically laden place. As part and constructed in the popular western imagination (here
parcel of the process of contemporary hospitality we briefly explore hotel representation in television
management, hotel management is a multifaceted documentaries, advertising, guide books, film, etc.). It
business activity and much hotel work is hard, repetitive should be emphasised, however that this is clearly an
and can often be poorly paid. Much hospitality research exploratory paper and its contribution lies not in any
already focuses on these operational aspects of the empirical work, but in its conceptualisation of hotels as
industry (see Lashley & Morrison, 2000) and thus here hybrid, liminal spaces and in its advocacy of further
we want to explore how hotels as spaces are culturally research into the hotel as a sociological construct.
produced and consumed places for different people at
different times. Cultural and feminist geographers have
argued for some time that there are no politically neutral 2. Space, liminality and travel
spaces and much work has focused (for example) on the
ways in which places are heterosexualised (e.g. Aitch- Recent discourses in tourism have begun to emphasis
ison, 1999; Ashworth & Dietvorst, 1995; Bell & the interplay between tourism, space, representation and
Valentine, 1995; Duncan, 1996; Valentine, 1993). Yet social structures, experiences and identities (e.g. Aitch-
there is little of this cultural or feminist influence in ison et al., 2000; Ashworth & Dietvorst, 1995; Crouch,
hospitality studies, indeed, Darke and Guerney (2000, 1999; Ringer, 2000). Indeed, the ‘cultural turn’ in the
p. 78) have drawn attention to the ‘curious’ absence of a social sciences has been reflected in tourism in the
broad feminist perspective on hospitality, particularly conceptualisation of tourism places, spaces and sites as
given the fact that so many employee–guest interactions political and contested socio-cultural constructions,
are overlain by social relations of gender. Today, such although not yet to the same degree as in cognate fields.
understandings of space as a site not only which we Key scholars who placed concepts of space and place at
inhabit, but which all of us, differentially empowered the centre of social, economic and political thought in
and socially positioned, actively construct and invest the 20th century argued some time ago that there are no
with meaning (Hubbard et al., 2004) open up a range of neutral or innocent spaces (see Hubbard et al., 2004). In
new research horizons. This paper thus argues that such the early 1970s David Harvey was among the first
readings of spaces as cultural productions are not only geographers to suggest that social practices and process
applicable to broader tourism landscapes (Aitchison, create spaces, and that these spaces in turn constrain,
MacLeod, & Shaw, 2000; Crouch, 1999; Morgan, 2004; enable and restructure those practices and processes
Ringer, 2000; Terkenli, 2004), but also to the more (Castree, 2004) in what Soja (1989, p. 78) termed a
overlooked micro-spaces of hotels, which it contends ‘socio-spatial dialectic’. As a result of such scholarship,
can be conceptualised in one interpretation as liminal the more widespread understanding of space today is
places where dominant discourses and wider hegemonic that it is both a product and a medium, ‘something that
socio-cultural relations are resisted, contested or af- is brought into being according to how it is used,
firmed. surveyed and invested with symbolic significance’
The paper also attempts to contribute to the putative (Cohen, 2002, p. 262), a mutable and culturally
critical perspective in hospitality studies through this constructed mixture of representation and physical
conceptualisation and through its advocacy of a broader form. Spaces mean different things to different people
research agenda which involves detailed research into at different times and represent, reinforce, idealise and
issues of power, identity and sexuality in hospitality naturalise socio-cultural power relations. They can also
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be conceptualised on a number of levels and, thus for a extension, this conceptualisation of the beach has
scholar such as Lefebvre space is ‘‘‘made up’’ through a similarly constructed the seaside resort as a ludic and
three-way dialectic between perceived, conceived and unconventional site. Shields (1991, p. 75) has explored
lived space’ (Hubbard et al., 2004, p. 5). The ‘new’ the liminal, carnivalesque and illicit pleasures associated
cultural geography thus demonstrates that spaces and with the British seaside resort of Brighton, which
places—including those of tourism and hospitality—are became ‘the topos of a set of connected discourses on
not fixed but are in a constant state of transition as a pleasure and pleasurable activities y without which our
result of continuous, dialectical struggles of power and entire conception and sense of a beach would be without
resistance among and between a diversity of stake- meaning.’
holders (such as planners, designers, architects, users Shaped by the same discourses of anonymity,
and operational managers). The ‘meanings’ of any romance and adventure, hotels—even more than bea-
space—from the intimate places of home to the public ches and seaside resorts—are places ‘out-of-time’ and
spaces of shopping malls, parks and urban centres— ‘out-of-place’. Moreover, whilst Shields (1991, p. 73) has
draw on the cultural codes of the society that argued that today many Western consumers no longer
constructed it. These meanings (which have evolved need ‘to create marginal zones, such as the seaside was,
over time and are not only to be understood in terms of for reckless enjoyment’, we would argue that hotels
contemporary societies) are thus embedded in and remain very much at the heart of such discourses. In
permeated by a society’s social and cultural norms and fact, we will suggest below that the transgressive
symbols. behaviour witnessed in hotels shares much with the
The notion that some of these culturally produced outpourings of excess and the challenging of norms
spaces can also be conceptualised as liminal zones has which was found in the seaside carnival, described by
become a familiar—although problematic and slip- Shields (1991, p. 94) as ‘a mark of resistant bodies which
pery—notion in cultural geography and more latterly at least temporarily escape or exceed moral propriety’.
in tourism studies. Preston–Whyte (2004) notes that The hotel is a similarly betwixt transitory space, outside
since the concept was first used in 1909 by Van Gennep the ordinary of most people’s everyday social life,
(1960) to describe the transition from adolescence to distinct from our normal place of home, which we leave
adulthood, liminal, from the Latin word limen for behind when we travel for business or for pleasure. Yet
boundary or threshold, has been used in a variety of the hotel differs from the liminal space of the beach as it
social and cultural contexts. Most have been employed is constructed as a closed and civilised rather than an
to distinguish and define some transition from ‘the open and natural space and, unlike most beaches, it is a
known to the unknown’ (Nisbet, 1969, p. 4), so that the private property. Yet, whilst the hotel is subject to the
liminal experience is the metaphorical crossing of some same laws and mores which govern our lives elsewhere,
imagined spatial or temporal threshold. As a result, it is also seemingly a place of anonymity where guests
liminal places are ‘y intangible, elusive, and obscure. can ‘disappear’ and where the normal social conventions
They lie in a limbo-like space often beyond normal can be challenged and flouted. This is no doubt in part
social and cultural constraints. In these spaces can be due to the hotel being marked as a special, extraordinary
found brief moments of freedom and an escape from the place, a leisure space which is shaped by the discourse of
daily grind of social responsibilities’ (Preston-Whyte, holidays, which themselves carry associations of excess
2004, p. 350). Tourists themselves have also been and freedom from restraint and everyday obligations, a
described as liminal people, occupying some kind of set of discourses which also find reflection in hotel
threshold state (Burns, 1999; Ryan & Hall, 2001), design and interiors (Curtis, 2003).
between places, times and conventions, but to most The notion of liminality is, however, more proble-
tourism scholars, the concept of liminality is perhaps matic and complex than perhaps this discussion might
most immediately associated with the beach—a place in so far suggest. Liminal spaces are borderlands between
between, neither land nor sea, where the normal social the mundane and the extraordinary, they are places
conventions need not apply. Much of the work under- which, whilst locations of ‘desire’ and ‘dreamtime’ are
pinning this conceptualisation of the beach is outside ‘also places of anxiety replete with darker images of
mainstream tourism studies and can be traced to threat and danger’ (Preston-Whyte, 2004, p. 350). Since
sociology (e.g. Shields, 1991), social history (see Walton, the liminal experience involves traversing some imagined
2000) and cultural geography (see Preston-Whyte, threshold, boundaries such as the no man’s land
2004), scholarship which in turn builds on the work of between the First World War trenches, crossroads (seen
Van Gennep (1960) and Turner (1974). Central to the as magical places and traditional sites of hangmen’s
notion of liminality is its transitory, betwixt nature, gibbets) and even sacred sites of pilgrimage have all been
whether manifested in terms of social life, space or time, described as betwixt places, crossing points of an uneasy
so that ‘In this gap between ordered worlds almost journey into the unknown (see Preston-Whyte, 2004).
anything may happen’ (Turner, 1974, p. 13). By Thus, the Victorian railway carriage, lacking corridors,
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lights and toilets was the epitome of a liminal place, a empirically examinable variables (Botterill, 2000). At the
space in motion between points of departure and arrival same time as hotels have been subjected to this
which offered the opportunity for risk and sexual dominating epistemology by hospitality research, their
adventure for some and yet was simultaneously clearly existence as imagined, produced, consumed and con-
a threatening and dangerous place for others. They were tested inter-subjective spaces (as opposed to operational,
dark, crowded and intimate spaces, the province of card managed facilities) has been largely ignored by the
sharps and swindlers (hence the origin of the term to be growing critical tourism studies social science agenda—
‘taken for a ride’), as well as sexual predators and with some exceptions which we will discuss below. As a
criminals, all of whom rubbed shoulders with the result, the conceptual power of the hotel as a social
everyday travelling public (Bailey, 2001). On this basis, construction continues to be treated in cavalier fashion
we need to appreciate that the concept of liminality by theoretical constructs, which fail to tie it to space,
should be problematised to recognise context and to history or identity.
acknowledge that no territory or place can offer equal
freedom from restraint to all nor can it be uniformly
experienced since spaces are hybrid, mutable and 3. The hotel in the western social imagination
protean. Differentially empowered, socially positioned
and embodied people interact to construct and consume Hotels occupy a fascinating place in the social
spaces and whilst liminal places are typically associated imagination of the West, in many ways they are
with freedom, our gender, race, sexuality and embodi- synonymous with sex, romance and adventure—linked
ment all combine to constrain or empower our every in popular culture with clandestine meetings of spies and
experience and perception of such places. Thus, the lovers, with wedding nights, honeymoons and illicit or
intimacy and anonymity of the 19th-century railway transitory sexual assignations. We have become used to
carriage was welcomed by some solo women travellers notions that journalists might pose undercover at hotels
as a place of freedom, but for others it was regarded as a for weeks (as a maid or a porter) looking for ‘that’ story
place of danger and menace. In the same way, the or photograph of a celebrity caught in the act. They
contemporary beach might be characterised as a liminal remain a part of the ritual of the honeymoon, where two
space but an individual who lacks ‘the perfect beach newly married people traditionally spend time in their
body’ may well feel extremely constrained in a place own private space away from friends and family. On
where undress is the norm. Thus, a liminal, threshold many levels hotels have been constructed as realms of
place may offer freedom for some, but unease, fantasy, oases of freedom away from the familiar where
constraint or even threat for others. taboos and inhibitions can be confronted. From the
In this paper, we want to broaden the conceptualisa- California Suite and Carry on Abroad to Pretty Woman,
tion of tourism spaces as liminal places by arguing that the cinema has confirmed the hotel as a place for
these characteristics can be equally attributable to transgressive behaviours and illicit sex and in the UK,
hotels. The hotel has long been central to the travel the concept of ‘the dirty weekend’ is peculiarly
and tourism experience and is also inextricably entwined associated with hotels, especially in seaside resorts.
with the liminal discourses of the beach and the seaside ‘The dirty weekend’ in the hotels of the post-war British
resort; yet, it has not been similarly sociologically seaside resort of Brighton, became synonymous with
conceptualised in tourism or hospitality studies. Whilst adultery, divorce and ‘seedy’ private detectives as in that
scholars in the fields of cultural studies and cultural period adultery (whether actual or not) was the principal
geography have used the hotel as a context in which to route out of a failing marriage. Adultery was cited in a
explore issues of spatiality (e.g. Jameson, 2002), such is third of divorce cases at this time and evidence from
the invisibility of hotels in tourism studies that the most hotel registers were used to prove association, inclina-
recent (at the time of writing) and one of the most tion and opportunity (Shields, 1991). These associations
groundbreaking collections of work reviewing key have exerted such a strong influence over the discourse
themes in contemporary tourism geography (Lew, Hall, of hotels in the UK that hotels have ‘run nostalgic
& Williams, 2004) does not have an index entry for ‘‘Dirty Weekend Specials’’ where couples sign in
hotels. Instead, the overwhelming focus of the literature anonymously as Mr & Mrs Jones’ (Shields, 1991, p.
on hotels is concerned with operational and manage- 109) and echoing such associations, the Hotel Pelirocco
ment issues and is located within what we know as in Brighton recently caused a sensation by designing
hospitality studies—a field in which there is little each room around a different sexual theme (Channel
tradition of critical theory and where positivism, with Five documentary Hotel Sex, 2004), whilst the ‘Mr and
its emphasis on scientism, naturalism, empiricism, value Mrs Smith Hotel Collection’ guides to the best hotels for
freedom and instrumental knowledge (Delanty, 1997), romantic assignations in the UK, Ireland and the major
pervades the research agenda so that research problems European cities have become bestsellers (Kinsman,
are characteristically defined as relationships between 2003, 2004).
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Sex is exciting and also potentially risky and thus Franklin (2003, p. 255) notes ‘affords anonymity and
Simmel (1997) included sexual adventures and affairs respite from surveillance, duty and obligationy, but
alongside his concept of adventure. Arguably, sex has also the freedom for fantasy, imagination and adven-
always been part of tourism and in many tourist resorts ture.’ Numerous hotels promote themselves in a clearly
and hotels the couple is the dominant tourist unit. The sensual and sexual fashion; an advertisement for the
ritual conventions of that pre-eminent tourism site—the Royal Peacock Hotel in Singapore reads:
beach—and the bodies on display there also interpellate
a sexualised subjectivity (Desmond, 1999) and tourism is The staff of the Royal Peacock Hotel. Trained in the
often about the release and gratification of ‘sensual highest professional standards, but no longer in the
pleasures, feelings, and other y bodily desires (for oldest profession. Adept as they are, the employees
natural resources, sexual freedom and spontaneity)’ who now grace the corridors of the Royal Peacock
(Wang, 2000, p. 67). Certainly, sex is written into the Hotel are no longer of the kind that dispenses certain
aspirations and practices of tourists and, since Western personal services. Services once so delicately termed
societies have generally long surrounded sexuality with ‘‘the mysterious charms of the east.’’ Whether this
stringent taboos, rules and behavioural constraints, the comes as good news or bad, depends entirely upon
opportunities for secrecy, adventure, risk and new one’s point of view y this is the world of the Royal
sexual encounters which tourist trips offer mean that Peacock Hotel. A brothel before, a hotel now. Good
for most of the history of tourism, sex has played an service always (quoted in Morgan & Pritchard, 2000,
important role (Langhamer, 2000; Walton, 2000). In the p. 50).
1950s in the UK, Brighton was known as ‘the gay Hotel guide books, brochures and websites promise
Mecca’, attracting lesbians and gay men from across the bathrooms with ‘daring double showers’ and over-sized,
country (Langhamer, 2000) and Hughes (1997, 1998) room-dominating beds in bedrooms decorated in
has explored how today, holidays provide opportunities sumptuous and tactile furnishings, whilst champagne,
for gay men to confirm their sexual identities. The flowers and chocolates on arrival are easily arranged for
conducting and establishing of new sexual relationships that special occasion (e.g. www.morganshotel.com). As
away from the norms and values of the everyday whilst one hotel employee reported in a recent British
on holiday has a long tradition and the atmosphere in television documentary, ‘if you look at most hotels,
many tourist resorts has always been sexually charged— they have gone over to using very soft materials which
from the 18th-century scandals in Bath, ‘the first of imply a sensuality y this is somewhere you can let
Britain’s large specialised resorts to pull in a national yourself go y this is somewhere you can be sensual, it’s
visiting public’ (Walton, 2000, p. 5) to today’s foreshore permission really’ (Channel Five documentary Hotel
flings on the beaches of the Mediterranean. In con- Sex, 2004). The following advertisement for the Phuket
temporary tourist resorts undress, nakedness and bodily Banyan Tree Hotel is just one of many which
exposure extends from topless bathing on the beach to encapsulate such discourses:
the revealing club wear of the bars and discos. Sex has
become one of the ways in which the tourist market is Romance, intimacy and rejuvenation are the secrets
segmented and holiday packages and resorts exclusively behind the success of Banyan Tree Hotels & Resorts,
for young and single people make the probability of a and they are found in abundance at Banyan Tree
sexual encounter an attractive selling point. Group Phuket. Romance can even be sensed in the sea
packages are ‘marketed with clear erotic subtexts’ breeze y intimacy is integral to the resort’s design,
(Franklin, 2003, p. 254) and, as if to confirm the with its secluded, luxurious and very private villasy.
marketing promise, Ryan and Hall (2001) note that Each villa also has a ‘spa pavilion’, where two people
surveys suggest that somewhere between just under a can be massaged together or learn how to massage
tenth and just under a quarter of holidaymakers admit each othery (advertisement in Conde Nast Traveller,
to having sex with a new partner whilst on holiday. 2003, p. 203).
At the same time, the media and cultural forces of
globalisation generate a wealth of material suggesting
that sexual pleasure, fulfilment and fantasy are part of 4. Transitions and transgressions
the tourism experience. In the UK there has recently
been a spate of television documentaries (e.g. Sky One’s Hotels stimulate the imagination—they are places of
Ibiza Uncovered) chronicling the sexual activities of rituals of romance and sexuality. They provide perfor-
young British holidaymakers and recognising the mative stages of drama and role-playing, places where
entwining of sexuality, sensuality and the discourse of the meanings and the fluidities of our personal
tourism, many hotels are marketed as somewhere identities—themselves a series of multiple, multi-faceted
luxurious and exciting to stay (e.g. Siese, 2004). Hotels reflexive performances (Giddens, 1991)—can be con-
remain a key element of modern travel, which Adrian firmed or (re)constituted. As fantasy creations them-
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selves (most notably the themed hotels of Las Vegas— through pay-to-view television channels offering soft
including a Egyptian pyramid, an Arthurian castle, a porn in Britain and hard-core material where laws are
Caribbean Treasure Island and a pastiche of Paris), more permissive y [in addition] the chambermaid has
hotels allow guests to create their own fantasies and play long been the subject of male sexual fantasies.’
with their identities— this might not be who you are, Perhaps the office or Christmas party provides an
although it is who you might like to imagine yourself obvious case when people engage in transgressive
being for this moment. In such ways, hotels can be sites behaviour, which goes beyond their ‘normal’ interac-
where ‘resistant bodies’ (Shields, 1991) challenge con- tions with colleagues. Such events are typical of Urry’s
vention and norm to traverse social boundaries. It is not (2002, p. 11) liminal times when ‘conventional social ties
surprising then, that in the popular imagination, when are suspended, [and] an intensive bonding ‘‘commu-
couples’ sexual excitement dwindles; a stay in a hotel is nitas’’ is experienced’. On such occasions, people step
seen as the best way to rekindle it (indeed, this is premise outside of their everyday social conventions, which are
behind the ‘Mr and Mrs Smith’ hotel guides). The very inverted or suspended: ‘the night porter called me over
liminality of hotels—as crossing points into the un- to have a look at the [CCTV monitor] screeny. There’s
known, as places of transition and anonymity, hidden this couple on the billiard table basically going at it y
from familiar scrutiny, make them attractive as venues I was flabbergasted y didn’t know what to say’
for sexual adventure. (Channel Five Hotel Sex Documentary). Such
In reality, however, the hotel is not a private space, behaviour has much in common with Bakhtin’s (1984,
there may be a sense of anonymity, but its public areas p. 10) carnivalesque, which, as he says involves a
(e.g. the elevators, lobbies and bars) are subject to closed ‘temporary suspension both ideal and real, of hierarch-
circuit television (CCTV) surveillance and guests are ical ranky permitting no distance between those who
always subject to the scrutiny and even voyeurism of the came in contact with each other and liberating
staff. As one employee commented in a recent television them from norms of etiquette and decency imposed at
documentary: other times.’ As a current manager of a five-star London
hotel has commented in a recent account of the hotel
On one particular night there was a request for a pint
business:
of whipped cream from room 200. We had a debate
as to whether we should do it or not and if people are
I don’t know why it happens exactly; all I know is
paying £500 a night for a room y yes. Please have
that something strange occurs to guests as soon as
two. I was standing over him [the chef] while he was
they check into the hotel. For some reason, even if in
whipping this cream because I was getting quite y
real life they are perfectly well mannered, decent
ooh this is fun. I wonder what they’re going to do
people with proper, balanced relationships, as soon
with this. We stood together making this whipped
as they spin through the revolving hotel doors the
cream—the two of us getting this excitement of it. I
normal rules of behaviour no longer seem to apply.
actually followed him up to the room and stood at
Their boundaries are altered. Their rules of
the end of the corridor because I wanted to see
engagement change. They forget their responsibili-
exactly and be a part of ity a gentleman opened the
tiesy they think they’re invisibley they think they
door said thanks very much and gave him a £5 tip.
can behave like rock stars y then turn up at
Next morning the housekeeper said ‘these people—
reception the next day like innocent little childreny
you’d never guess what I found in room 200—there
what they forget is that we’re sober and we see and
was this bowl and splatters of the stuff everywhere
hear everything (Edwards-Jones & Anonymous,
(Channel Five documentary Hotel Sex, 2004).
2004, p. 150–151).
There is even the love hotel in Japan, where guests
place their £25 for an hour or £150 for a night in a slot In fact, a recent survey of just under 2500 American
machine so they can remain totally anonymous and, in hotel travellers shows that hotel guests often transgress
case they have forgotten something for the evening, a beyond their normal behaviour in hotels, using excessive
vending machine dispenses a range of items, including amounts of towels and leaving them on the floor, eating
sex toys. The hotel has been very definitely constructed in bed and leaving the television set on when they are
as a place where guests can experience sexual adventure not in the room. Ten per cent of guests order pay-per-
and to do things they would not normally do; it is a view movies and many more smuggle things into—and
place where people of different social positions can form out of—their rooms. Almost two-thirds of guests take
personal and even intimate relationships, again a their complimentary toiletries, but almost a fifth of
characteristic of liminal spaces (Turner, 1982) and the respondents admitted stealing toiletries off the house-
carnivalesque (Bakhtin, 1984). As Darke and Guerney keeping cart; other ‘souvenirs’ respondents admitted
(2000, p. 84) argue, ‘The ‘‘deviant’’ search for sexual taking included hotel towels (18%), ashtrays (14%),
frisson has been normalised in mainstream hotels bathrobes (2%) and bathmats (2%) (Harris Interactive,
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2004). Again Edwards-Jones’ anonymous co-writer married, are they by themselves, is it business, is it
comments: pleasure, what type of pleasurey.’ To scrutinise and in
turn to be the subject of surveillance is to be human. We
I have been working in hotels long enough now not to
are all constantly being scrutinised, we are always being
judge people on appearancesy. But there’s one thing
evaluated; our very being is absorbed into the ways in
they all have in common. There’s one thing that
which others look at us: at every moment and in every
absolutely everyone does when they come to a hotel:
way we may fail the test of the scrutinizing world.
they steal. TV sets, teaspoons, ashtrays, bathrobes,
Whether it is the ‘people-watching’ in the hotel dining
drinks from the ludicrously named ‘honour bar’,
room, CCTV cameras in the lobbies and elevators or the
KitKats, crisps, carpets, furniture, works of art
‘smart’ cards that allow us access to our rooms or the
(Edwards-Jones & Anonymous, 2004, p. 4).
hotel gym, arguably surveillance saturates the discourse
The Harris Interactive survey also reveals that many of activities in these seemingly anonymous places.
travellers have smuggled additional people into hotel Such informal and formal scrutiny in hotels is also
rooms (29%). In fact, this was the case with over a half overlain by what Jordan (2003, p. 184) terms the
of 18–34 year old respondents and a third of men in this ‘sexualised performative gaze’, a sexualising scrutiny
age group also admitted to sneaking into the pool at which is hard to ignore, especially in places such as hotel
another hotel ‘to check out the scene’ (Harris Inter- bars and dining rooms. A number of authors (e.g. Ryan
active, 2004). For the businessperson away from home, & Lutz, 1993; Jordan, 2003) have commented how
the hotel room also provides creates the possibility of hotels can be problematic places to negotiate for solo
the ‘business fling’ (Hearn & Parkin, 1987, p. 80). female travellers and Aitchison et al. (2000, p. 166) have
Business tourism is a hugely significant market and a identified the hotel ‘as a site of heterosexual display’,
considerable amount of business is conducted in hotels, places which are perceived as ‘effectively surrogate
whether at conferences, conventions or at shorter bedrooms having specific (hetero)sexual associations as
meetings. All these occasions create opportunities for a site for adultery and ‘‘dirty weekends’’ ’ (Valentine,
illicit sexual encounters and the same researchers also 1993, p. 402). Jordan (2003) draws on many examples of
suggest that hotel managers have to be aware implicitly how heterosexual and masculinist discourses impact on
or explicitly of the sexual possibilities for hotel residents, the behaviours of solo women travellers, subjecting
whether in the shape of ‘blue’ movies or prostitutes them to a sexualised surveillance and creating a
(Hearn & Parkin, 1987). In this sense, hotels cannot only surveillance of self. She describes how women travelling
be sites of individual transgression, but also of tolerated alone actively adopt strategies to reclaim such sexualised
or even condoned illicit activity. There is certainly a spaces and deflect sexualising scrutiny (such as taking a
darker side to hotel management than most hotel book or newspaper down to read at dinner), but she
managers will admit, with businesspeople seeking concludes that sexualising discourses serve to exclude
prostitutes and male escorts, and some doormen and women, ‘ultimately preserving the [hotel] bar as male
concierges arranging everything for guests—from drugs space’ (Jordan, 2003, p. 206).
to escorts and all kinds of illegal things (Edwards-Jones Clearly, the ‘open’ and ‘closed’ hotel spaces are
& Anonymous, 2004). differentially negotiated by guests and also by the hotel
employees, who similarly confirm or contest the wider
socio-cultural hegemony of these spaces. The hotel
5. Surveillance, scrutiny and sexuality managers themselves tend to employ front line staff with
personality, confidence, charisma and sexual appeal and
The above discussion has demonstrated that hotels staff learns the boundaries of behaviour on the job. But
can be interpreted not simply as liminal spaces, but also as workplaces, hotels also traverse many different social
contested spaces, where employees and guests are positionings and the boundaries between staff and
subject to surveillance and scrutiny, despite the dis- guests are often crossed. Gerrier and Adib (2000b, p.
course of anonymity, which pervades the hotel experi- 266–7) conclude that ‘hospitality service involves a series
ence. This means that the conceptualisation of hotels as of complex negotiations between guests and service
liminal spaces needs to be more complex in order to providers about what is and what is not acceptable y
reflect the differing power dynamics of the public places [about] sexual behaviour or alcohol consumption’,
of the hotel, which are differentially negotiated by issues which are rarely articulated in hospitality manage-
differentially empowered groups and individuals. As one ment programmes or research agendas. Certainly ‘the
hotel employee comments in the Channel Five television interaction between host and guest takes place within a
documentary, Hotel Sex: ‘When you walk into a hotel— context of social expectations which may be discrepant
the staff look at you, eye you up and down and if it’s a y [and] hospitality can be understood as a particularly
single person they’re looking at the staff as well and fragile experience for the guest whilst the host carries a
everybody is looking at each other thinking, are they heavy burden of risk, ideological conformity and
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impression management’ (Darke & Guerney, 2000, p. Whilst the need for such research is clear from a
78). Given that many of these experiences and interac- managerial perspective in tourism and hospitality
tions are overlain by social relations of gender, they also research, it is hugely significant in the context of this
tend to reproduce existing patterns of inequalities and paper. Such communication can be misinterpreted by
differences. The dynamics of the interaction between hotel guests as flirting and front-of-house hotel employ-
hotel employees and guests, commonly referred to as the ees are providers of emotional labour, where personal
service encounter, has attracted the attentions of many service is critical. Asymmetrical power relations and the
service managers and researchers because, as a critical sexualisation of the hotel space can render such staff
element of the service delivery process, it has a crucial vulnerable to sexually abusive behaviour from custo-
impact on service consumption experience (see Sundar- mers, especially in smaller hotels, where service is a key
am & Webster, 2003). Indeed, the dominant manage- aspect of the service delivery and staffs are smaller.
ment philosophy is what the customer wants is sovereign Gerrier and Adib (2000a, b, p. 696) also note that in
(Du Gay & Salaman, 1992) and that front line employ- hotels ‘boundaries are blurred between public and
ees should do whatever it takes y to ensure that every private space, between work, leisure and home.’ Thus,
guest leaves satisfied. Moreover, providing ‘moral whilst reception is a public area of the hotel and the
support’ is considered part of the role of a hotel front desk staff can demarcate their private territory
receptionist (Gerrier & Adib, 2000a). behind the desk, this only offers relative privacy, which
Less researched is how the nature of hotels as betwixt guests can violate. Bodego (2004) comments how
liminal places, where the ‘normal’ code of behaviour receptionists report customers leaning over the desk
seems less certain and fixed, affects the relationships asking questions such as ‘What are you doing after
between guests and employees. If, as we suggest above, work?’ ‘Is there anything extra included in the rate?’ or
discourses of transgression, risk and sexual adventure ‘Do you want to come to my room when you finish?’
permeate the hotel in the social imagination, then we Gerrier and Adib (2000b) similarly identify the need for
need to be aware that this can be translated into the in-depth research on transgressing boundaries between
sexual harassment of employees as a consequence of the staff and guest, friendship and friendliness, serving and
asymmetric power relations between customers and policing the guests and what happens when a guest
employees. This harassment can take the form of verbal makes unwanted advances. Quoting ‘Nick’ (Nick,
abuse, unwanted touching or physical assault. Gerrier 2000b, p. 266), they report one employee saying, ‘People
and Adib, (2000a, b, p. 691) argue that ‘hotel staff just come down and say ‘‘I’ve had a long day, I’m very
members are vulnerable to harassment because of their stressed out, so you know where I can get a blow job?’
status relative to the customers’ and Hearn and Parkin Another employee reported a guest asking:
(1987) suggest that receptionists (who are often female)
can find their jobs sexualised since their role is to Can you send one of your colleagues up to my room?
provide bedrooms and service and their friendliness can And I just went ‘‘Hm—no I don’t think she’ll come
be misunderstood as ‘flirting’ (Hall, 1993). Moreover, up to your room’’ and he goes ‘‘well you’ll do
Filby (1992) and Adkins (1992, 1995) argue that many anyway’’ and I said ‘‘No, we don’t provide that
hospitality operations actively encourage employees to service y He was really serious. He goes ‘‘well, you’ll
dress and interact with guests in a sexualised manner. do, just come up’, like we’re obliged to do it y He
Kinesics or body movements are vital aspects of just thought it was a service we should provide him
nonverbal communication and body orientation (e.g. a (quoted in Gerrier & Adib, 2000b, p. 266).
relaxed, open posture), nods, smiles and eye contact are
all powerful communication signs in interpersonal
interactions. However, the kinds of kinesic cues which 6. Conclusions
management encourage employees to display to show
warmth towards hotel customers—smiling, frequent eye Liminal spaces are transitional territories and from
contact, open body posture, leaning the body forward— the above discussion, it emerges that hotels are most
are not only associated with friendliness and courtesy definitely places of departure and encounter, borderland
but also with intimacy and sexual attraction (Burgoon, spaces between the mundane and the extraordinary.
Birk, & Pfau, 1990). Sundaram and Webster (2003) have However grand or humble, whether luxury or budget,
identified how aspects of nonverbal communication they all share the same cultural construction in the social
such as friendliness, responsiveness and enthusiasm imagination as places of desire and opportunity. As we
influence customer–guest encounters and note how these enter their lobbies we enter a ‘displaced’ space, which is
non-verbal aspects of consumption experiences remain a place of rest and sanctuary yet which is not home; a
largely unexplored, despite the fact that nonverbal place of anonymity and ambiguity, yet one where we are
communication accounts for 70 percent of all commu- constantly under scrutiny and observation. To enter a
nication (Barnum & Wolniansky, 1989). hotel is to cross an imagined threshold into a liminal
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place which is strange, yet familiar, which offers persons occupy and utilise (de Certeau, 1984) the hotel
freedom for some, but constraint, risk and unease for as a constructed sensual, emotional and aesthetic space
others. As potentially liminal and transgressive spaces which is shaped by socio-political and economic
they offer ‘the spatial presence and practice outside of relations. Hotels are experienced inter-subjectively by
the norms of the prevailing (enforced) social spatialisa- individuals who are themselves constrained by a certain
tion’ (Shields, 1991, p. 210) and can become sites of gender, class and race position and for women (because
‘resistant bodies’ where normal rules and conventions of their particular awareness of their own embodiment)
are able to be suspended and where personal identities they can be ‘something tricky, something to be
can be resisted and reshaped— if only temporarily. In negotiated, a hazardous arena’ (Rose, 2002, p. 317).
such spaces, which seem ‘out-of-time’ and ‘out-of-place’, The interior spaces of the hotel offer opportunities for
we have also seen how perhaps everyday obligations and both pleasure and discipline and permissive and
conventions seem ‘out-of-mind’. Some guests may seek transgressive behaviours (Foucault, 1982) and whilst
sexual encounters with each other, in extreme cases they they promise freedom and anonymity, they are also
may harass the staff and in many cases they engage in places of constraint, of formal surveillance in the shape
petty theft and excessive behaviours. of CCTV cameras and of informal scrutiny under the
Whilst this paper has tried to begin the discussion, the eyes of fellow guests and staff, often leading to self-
analysis of hotels as liminal spaces and the exploration surveillance and bodily censorship (Jordan, 2003). On
of liminality itself need to be broadened and deepened. this basis, we need a much deeper understanding of the
We have raised a range of issues in relation to spatiality of the hotel which recognises social context
conceptualizing hotels as liminal spaces, but the paper and cultural power and which accommodates the hybrid
is largely an exploratory one aimed at theory-building and mutable nature of space. It has been suggested that
and there remains a paucity of empirical study of the a characteristic of tourism is freedom from surveillance
extent and nature of the symbolism and meaning of (Franklin, 2003), yet arguably surveillance issues are
these threshold spaces. In addition, in the course of our now central to tourism experiences, practices and
explorations of hotels as liminal spaces, we have also performances and security concerns are increasingly
begun to ‘unpack’ the very spatiality of hotels and thus influencing interactions at tourism sites from airports
move the discussion beyond notions of liminality. and train stations to hotel lobbies, casinos and theme
Clearly tourism and hospitality researchers need to parks. The conceptualisation of liminality in terms of
advance from the idea that the hotel is merely a built space and behaviour thus needs to embrace the cultural
environment with a physical location. One of the major consequences of information and communications
contributions of this paper therefore is its call to explore technologies (ICT); liminality is bound up with freedom
the spatiality of the hotel in order to analyse how of expression and action, yet we know that tourists are
interior and exterior hotel spaces are made through increasingly subject to the disciplinary gaze (Foucault,
social relations and how social relations are in turn 1982).
shaped by those self same spaces. We would also suggest Representations of space—the second of Lefebvre’s
that Lefebvre’s (1991) conceptualisation of space as a (1991) triad—refer specifically to conceptual space and
dialectical triad of lived, perceived and conceived space could be used to frame explorations of how the hotel
holds opportunities for hospitality researchers to holi- space is conceived, conceptualised and signified. Draw-
stically examine what might otherwise seem to be diverse ing on the work of Lefebvre (2002) and Jameson (2002),
research interests under these three conceptual cate- amongst others, such studies could analyse the hotel as a
gories. Moreover, since Lefebvre’s approach is char- multi-dimensional space, for instance, analysing the
acterised by his gender-blindness and hetero-patriarchal language of hotel style and architecture and reading the
position (Shields, 2004), there are further opportunities ‘texts’ of their interior design and furnishing and even
to combine his conceptualisation of space with feminist their staff uniforms. Jameson’s (2002) interpretation of
geographical thought which allows for a different kind the very postmodern Westin Bonaventure Hotel in Los
of understanding of space through its emphasis on Angeles provides a foundation for such study and is a
embodiment and ‘its refusal to separate experience and cue for further exploration of the architectural language
emotion from the interpretation of places’ (Rose, 2002, of the hotel, both as an external and internal space.
p. 322). Critical hospitality researchers could well apply con-
Taking spatial practices—the first of Lefebvre’s triad cepts from architectural theory and narrative analysis to
(which concern the production and reproduction of explore how we move in and are guided through hotel
space)—researchers could utilise this to examine the spaces which provide us with: ‘Virtual narratives or
spatial practices of the hotel, the routines of its staff and stories, as dynamic paths and narrative paradigms
management and the behaviours and interactions of which we as visitors are asked to fulfill and to complete
guests and employees. However, the framework could with our own bodies and movements’ (Jameson, 2002,
also be used to critically investigate how embodied p. 148). In such ways could we extend our understanding
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of the spatiality (and the liminality) of hotels by References


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