Business Data Communications,

Fourth Edition
Chapter 14: E-Business Applications and the
Business Data Communications Industry
 Learning Objectives
• Describe the effect of e-commerce on
information technology (IT) departments
• Define the purpose of an application
service provider
• Identify problems that can occur when
businesses conduct transactions over the
Internet

Chapter 14: E-Business Applications and the Business Data Communications Industry 2
 Learning Objectives
• Describe the changing attitude toward
customers by businesses using the
Internet for e-commerce
• List e-commerce standards
• Describe the use of intranets and
extranets for e-commerce
• Describe the elements of groupware used
to make groups more productive

Chapter 14: E-Business Applications and the Business Data Communications Industry 3
 Introduction
• Business data communications industry is
constantly changing
• Wide variety of clients used in networks
– Clients, servers, telephones, PDAs
• New problems and issues exist in e-
commerce
• Intranets, extranets, groupware are new
issues to address

Chapter 14: E-Business Applications and the Business Data Communications Industry 4
 The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Network technicians and managers work in IT
– Install and maintain the technology
– Third era of IT – use of Internet as network of
choice
– Small businesses must compete with large
businesses with use of technology

Chapter 14: E-Business Applications and the Business Data Communications Industry 5
 The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Application Service Provider (ASP)
• Helps small companies compete in global market
– Provide development of applications
– Independent Software Vendor (ISV)
• Provides Web-enabled applications
– Network service provider or Internet service
provider needed for Internet access

Chapter 14: E-Business Applications and the Business Data Communications Industry 6
Chapter 14: E-Business Applications and the Business Data Communications Industry 7
 The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Data Center Provider providers computer
system
– Infrastructure/platform provider supplies
servers
– ASP marketers act as consultants for Web-
based businesses
– Companies such as Coca-Cola and small
companies make use of ASP marketers

Chapter 14: E-Business Applications and the Business Data Communications Industry 8
 The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– IT Department needs to interact with many
departments in e-commerce environment
• Shared knowledge is important
• IT managers must understand how the company
works
• Need to understand the flow of data throughout the
company to make e-commerce work

Chapter 14: E-Business Applications and the Business Data Communications Industry 9
 The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Hardware requirements are different
• Palm Pilot
– Uses Palm OS which must interact with network and
Internet
• Smart Pagers
• Palm-size PCs
• Windows CE easy to incorporate into corporate
network, based on Windows
• Epoc is new hand-held OS

Chapter 14: E-Business Applications and the Business Data Communications Industry 10
 The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Hand-helds used as personal information
management tools
• E-mail
• Sales-force automation
• Customer relations
– Connections to corporate network
• Cradle
• Direct connection
• Wireless connections
• Software
Chapter 14: E-Business Applications and the Business Data Communications Industry 11
 The Impact of E-Business on
Data Communications
• E-Business for Business
– B2B is new watchword in business journals
– Companies need to communicate
electronically
• G5 Messaging E-accounting initiative
• Problems with legality of electronic documents
– Problems with accuracy of data
• Data warehousing causes large amount of data to
be stored
• Data cleansing used to get rid of bad data

Chapter 14: E-Business Applications and the Business Data Communications Industry 12
 The Impact of E-Business on
Data Communications
• E-Business for Business
– Applications
• GlobalNetXchange
• Worldwide Retail Exchange
• Covisint
• Financial services
• Epylon.com for Education

Chapter 14: E-Business Applications and the Business Data Communications Industry 13
 The Impact of E-Business on
Data Communications
• E-Business for Consumers
– Consumers are now involved in e-commerce
– Information is gathered about the customers
by the Web-based business
– Customer Resource Management software
collects and stores customer information
– Preferences are tracked
– Example is frequent flyer plans

Chapter 14: E-Business Applications and the Business Data Communications Industry 14
 The Impact of E-Business on
Data Communications
• E-Business for Consumers
– Determination of why on-line shopping cart is
abandoned
• Intelligent agent does analysis of potential sale
– IT Department must allow access by
customers to company applications
– Security a big issue
– Consumer-centric business
• Centered on the needs of customers

Chapter 14: E-Business Applications and the Business Data Communications Industry 15
Chapter 14: E-Business Applications and the Business Data Communications Industry 16
 The Impact of E-Business on
Data Communications
• Interactive Television (ITV)
– MSN TV used for Internet access without
computer
• Formerly WebTV
– ITV is newest way to access the Internet
• Open TV
• Send e-mail
• Surf Internet
• Chat

Chapter 14: E-Business Applications and the Business Data Communications Industry 17
 The Impact of E-Business on
Data Communications
• Interactive Television (ITV)
– Electronic Programming Guide
• First phase of ITV
– Enhanced TV
• Next phase toward ITV
– Total ITV
• Full implementation of ITV
– Advertisers very interested in ITV

Chapter 14: E-Business Applications and the Business Data Communications Industry 18
 Standards
• Wireless Technology
– Advanced Mobile Phone Service (AMPS)
• Uses FDMA
• One subscriber can use one channel at a time
– Time Division Multiple Access (TDMA)
• AKA Digital-AMPS or North America TDMA
• Uses time slots
• Multiple subscribers on transmission line

Chapter 14: E-Business Applications and the Business Data Communications Industry 19
 Standards
• Wireless Technology
– Code Division Multiple Access (CDMA)
• Uses Spread Spectrum Technology
• Code assigned to each segment
– Cellular Digital Packet Data (CDPD)
• Based on TCP/IP
• AKA Wireless IP

Chapter 14: E-Business Applications and the Business Data Communications Industry 20
 Standards
• Wireless Technology
– Global System for Mobile Communications
(GSM)
• European version of TDMA
– International Mobile Telecommunications
2000 (IMT-2000)
• Third generation of wireless technology
• Network access through satellite and terrestrial
systems

Chapter 14: E-Business Applications and the Business Data Communications Industry 22
 Standards
• Wireless Technology
– Wireless Application Protocol (WAP)
• How wireless devices access the Internet
• Internet Relationship Management (IRM) used to
integrate this technology into business strategy
• Need to integrate all types of technology
• Other Standards
– G5 Messaging E-accounting initiative
– AKA Any-to-Any Invoicing
• eBIS and BizTalk software have been developed

Chapter 14: E-Business Applications and the Business Data Communications Industry 23
 Intranets and Extranets
• Intranet
– Provides internal access to company
documents
– Not open to the public
– Uses Web technology
• Extranet
– Links company’s business to its partners
– Uses Web technology

Chapter 14: E-Business Applications and the Business Data Communications Industry 24
 Groupware
• Facilitates communication among people
– E-mail
– Videoconferencing
– Chat
– Collaborative writing systems
– Drawing programs
• Computer-Supported Cooperative Work
– Study of how groups interact
– AKA eCollaboration
Chapter 14: E-Business Applications and the Business Data Communications Industry 25
 Groupware
• Real-time Groupware
– Whiteboard
– Videoconferencing
– Chat
– Decision Support Systems
• Used for brainstorming

Chapter 14: E-Business Applications and the Business Data Communications Industry 26
Chapter 14: E-Business Applications and the Business Data Communications Industry 27
 Groupware
• Asynchronous Groupware
– Allows groups to interact at different times
– E-mail
– Newsgroups and mailing lists
– Workflow systems
– Group calendar
– Collaborative writing systems

Chapter 14: E-Business Applications and the Business Data Communications Industry 28
 Summary
• New challenges for IT department
because of e-commerce
• New types of hardware need to be
integrated into the network
• Accounting e-documents can be a
problem on different networks
• Customer is the main focus of many Web
sites

Chapter 14: E-Business Applications and the Business Data Communications Industry 29
 Summary
• Information is gathered and saved about
consumer shopping habits
• Interactive TV is the latest technology for
accessing the Web without a computer
• Standards exist for the new technologies

Chapter 14: E-Business Applications and the Business Data Communications Industry 30
 Summary
• AMPS, TDMA, CDMA, CDPD, GSM, IMT-
2000, and WAP are wireless standards
• Intranets are for internal use, while
extranets are for external contacts
• Groupware can be used for either real
time or asynchronous group work

Chapter 14: E-Business Applications and the Business Data Communications Industry 31
Chapter 14 Complete