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Strategy in the Age

of Digital Disruption
(featuring new videos and content)

Online I N S E A D. E D U

Programmes
P ORT F OL I O 20 20 –20 21

Access the Business School


for the World, Anywhere®
In numbers...

40,000+
Online programme
participants
since 2014

>90%
Exceptionally high
completion rates

85%
agree that they have

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
gained new skills*

“Online learning is becoming a vehicle


90%
of participants
for transformation across organisations.
For us, it is expanding the ways in
were satisfied*
which we can engage with companies.
We have always had access to the top
level. Now we can take INSEAD’s quality
73%
Believe an INSEAD
deeper into organisation.”
Online Programme is more Mark Roberts
impactful than other
online courses* INSEAD’s Associate Dean of Executive Education
and Chief Transformation Officer

*Based on a survey conducted in June 2019 with a sample


from INSEAD Online programmes’ past participants

2 3
Four Reasons to Choose an
INSEAD Online Programme

1 Learn 2 Interact 3 Apply 4 Certification

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
High-impact Multi-dimensional Interactions with Peers, Real-time Application Official recognition
Learning Experience Faculty & Learning Coaches for Immediate Impact from INSEAD
Through outstanding design and delivery, INSEAD’s The video lectures are complemented by a rich set of Action Learning Projects (ALP) are a core element of Upon successful completion of all programme
online programmes build upon our world-class faculty’s interactive elements, including short quizzes, simulated the online programmes, designed to increase business activities, combined with satisfactory grades on the
ability to convey very complex concepts in the simplest exercises, online discussions and personal reflections. impact. The guided ‘real-world assignments’ feature final assignment, participants are awarded an official
yet most comprehensible way. Through these interactions, we build a community of of the programmes encourages participants to take Certificate of Completion from INSEAD, which they can
faculty, learning coaches and diverse, high-quality newly acquired skills and apply them within the context also showcase on their LinkedIn profile.
•C
 ontent designed specifically for the online format,
global executives who learn together as a group - one of their actual job and organisation. The projects are
including short high-impact videos
of INSEAD’s strengths. closely aligned with the learning in the programme and
•P
 rofessional, television-quality filming in INSEAD
benefit from the learning community, with feedback
amphitheatres with actual participants
from the learning coach and from peer review.
•U
 se of relevant and engaging examples and short
case studies from a wide range of industries.

4 5
STRATEGY IN THE AGE OF Eligible for the INSEAD
Online Certificate: Leading
Premium Journey available

DIGITAL DISRUPTION
for this programme
in a Transforming World

In the last decade, digital has become part of almost every Key benefits Programme content
debate and discussion around strategy and often, the central
• Demonstrate how digital is transforming the industry value Delivered over 5 weeks, this programme will teach you how to use the power of digital to turn threats into opportunities
focus. The reason is simple.
chain, patterns of demand and competitive pressures that and disruption into innovation.
Powerful and interconnected technologies today including impact your industry
the cloud and AI, mean any business going through a digital • Leverage digital to develop compelling value propositions
transformation journey will be handed lucrative opportunities, that help you to turn a threat into an opportunity
LAUNCH WEEK
but will also have to face dramatic threats. • Execute on digital strategies by aligning key activities across
your organisation with new value propositions and by
Living in a Digital World • Course introduction and logistics • Digital industrial revolution
The possibilities for new products, services and business balancing strategic agility for a digital world with the longer-
• Waves of digital disruption and opportunity • Lessons from the original industrial
models promise to substantially impact almost every sector term sustainability required to build key resources
revolution
of the economy even those where digital has already brought • Gain an understanding of AI and its value creation power
important changes. and explore key challenges in executing AI strategies
• Acquire insights directly from leading executives on how WEEK 1
And yet, although the long-term impacts of digital promise to they are adapting to digital in their own organisations.
be deep and far reaching, the path to this future for industries, Getting FIT for • What are the keys to effective strategy in a • From threat to opportunity
companies and consumers is proving far from linear or a Digital Age digital age? • Industry value chain
predictable. Often claims of impending disruptions do not Participant profile • What does it take for traditional companies • What does it mean to be tech savvy?
materialise, at least in the time frame or manner predicted. to adapt? • Understanding AI
This programme is a meeting place for two groups. It is
• Strategy as FIT • Digital Transformation
A carefully considered, strategic response is invaluable in designed for:
approaching digital transformation so that your business •E
 xecutives who are in traditional leadership positions – of
remains sustainable and agile in this ever-changing business units, products and functions – who need to WEEK 2
environment. better leverage digital in their current leadership activities.
Follow • Prioritising digital opportunities • B2B value creation
•E
 xecutives who already have deep expertise and passion
Strategy in the Age of Digital Disruption provides the the Value • Emergence of sharing economy • Willingness-to-pay
for digital and whose roles and projects are becoming

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
strategic tools, concepts and perspectives that will allow • Value Creation and Value Capture • Social Value
increasingly strategic for their organisations.
you to develop a strategic response and to then align your
organisation for effective strategy execution. It will support Together, you will learn how to drive a strategic approach to
you in becoming more proactive in the digital domain, help digital opportunities in your organisations. WEEK 3
you turn digital threats into opportunities, and allow you Given the strategic orientation of the programme,
to leverage digital to create competitive advantage and Competing • Achieving product-market fit with a • Positive feedback
participants should typically have at least 10 years of
enhanced performance.. with Value compelling value proposition • Added value
professional experience.
• Driving a leap in value • Competitive pressures
• Value capture • Blue Ocean strategy
• How can an organisation sustain superior • Support functions in a digital age
value creation?

WEEK 4

Executing on Digital • How to execute on your digital strategy • Resource accumulation


Programme director • Strategic agility • Executing on AI strategies
• Data culture

WEEK 5
Peter Zemsky
Deputy Dean, Dean of Innovation Seeing the • Company value chain • Integration: AI Traps and Pitfalls
The Eli Lilly Chaired Professor of Strategy and
Innovation
Big Picture • Integrated case: key activities with links • Seeing the big picture
to value creation, resources and industry
value chain

4 www.insead.edu/executive-education/digital-transformation-innovation/strategy-age-digital-disruption 5
Action Learning
Project (ALP)

These guided ‘real-world assignments’ are a core There are three phases to the ALP process: First,
element of INSEAD’s Online programmes, designed to you will agree on the scope of your ALP with the
increase business impact, and to enable you to take learning coach, to make sure it aligns with the learning
newly acquired skills and apply them within the context objectives of the programme and culminates in a
of your actual job and organisation. concrete end goal.

Each online programme centres around a specific Second, in each of the content weeks, you will apply
Action Learning Project related to the learning the tools and concepts from that week to your ALP.
objectives of that programme, allowing you to test
Third, at the end of the content weeks, you will

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
ideas in a risk-free environment, then devise a realistic
strategy plan that can immediately be executed synthesise elements from your weekly submissions to
once you return to work. Working with the learning propose concrete strategic recommendations for your
coach, you will design an ALP that is right for your organisation, and submit them for peer review. In the
organisation and your personal learning objectives. final week of the programme, the peer review will take
For those attending the programme with a group of place, where every participant will review 2 to 4 other
colleagues from the same company or organisation, submissions and provide peer feedback.
the learning coach can help you structure a more
ambitious team ALP to collaborate and work on
together.

Learning coaches, led by INSEAD alumni, are available throughout the programme to
help you achieve your learning objectives, as well as help move the discussion forward
Learning and exchange ideas with you. Experienced and successful business professionals from
diverse industries, our learning coaches guide you in your learning journey, especially
Coach
your ALP, to bring the learning alive in your business context. They work closely with
you and help you design an ALP that focuses on your personal development goals,
provide feedback and keep you moving in the right direction.

6 7
The premium journey Dates and Fees
Take your Action Learning Project to the next level
for unprecedented impact

You now have the option to choose the Premium Journey for By the end of your Premium Journey, you will be ready to
this programme and deliver an entirely new level of impact – deliver a robust, tested and validated plan for action – to
for your organisation and your professional development. create unprecedented value and impact for you and your
organisation.
The Premium Journey gives you the chance to take your
INSEAD Action Learning Project much further. Working closely Key benefits:
with your learning coach throughout the programme, you will
fully customise your project around a specific need, challenge • Flexible; extended time to learn and apply concepts
or opportunity that you or your organisation are facing. • Deeper-focused conversations with your learning coach
as you experiment, iterate and adapt your Action Learning
The journey begins with a phase of conceptual learning, Project over time
during which you will formulate a plan for applying the
concepts through your Action Learning Project, supported • A concrete and validated action plan to create significant
by in-depth conversations with your learning coach. This impact in your organisation
is followed by a phase of experimentation where you will
iteratively implement your Action Learning Project in your
organisation, assess results and adapt as needed. Your
learning coach will continue to support you during this phase,
acting as a sounding board to reflect deeply on what works,
what doesn’t work and why.

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
Dates Fees
Begins 4 October 2021 - 5 weeks *
€1,650**
How will your premium journey differ from the standard learning journey? Individual application deadline: 20 September 2021 at 11am CET
Group application deadline: 4 September 2021
Contact
STANDARD PREMIUM Begins 14 February 2022 - 5 weeks* Ram Subramanian
Individual application deadline: 31 January 2022 at 11am CET Programme Advisor
Touchpoints with an INSEAD Learning Coach Limited Extensive
Group application deadline: 15 January 2022 Tel: +65 6681 5494
Action Learning Project Email: sdd_contact@insead.edu
Formulation, Experimentation, Begins 30 May 2022 - 5 weeks*
Coaching Guidance on ALP Formulation
Iteration Individual application deadline: 16 May 2022 at 11am CET
5 weeks to formulate 5 weeks to formulate (+4 months to Group application deadline: 30 April 2022
Duration
(+ 2 weeks to finalise) experiment, iterate and finalise)
Pace Accelerated Flexible and Iterative
Access to programme content 6 months from start date 12 months from start date
Price €1,650 €2,500

To learn more, contact the programme advisor to find out how to upgrade your learning experience at INSEAD. *The programme content is delivered over the specified consecutive weeks, followed by 2 weeks to finish project work and engage in peer review.
And prepare to take your impact to an entirely new level. **Fee subject to change. Local taxes shall apply at the prevailing rates. We offer a special fee reduction of 20% for a group of 5 participants or more.

8 9
YOUR ONLINE LEARNING JOURNEY WHAT DOES A TYPICAL WEEK ON AN INSEAD
ONLINE PROGRAMME LOOK LIKE?
An INSEAD Online programme’s content is usually delivered over 5 or 7 consecutive weeks*, followed by 2 weeks to finish Our online programmes combine a number of learning Participants earn points as they go, with a ‘leaderboard’
project work. Each week of content follows a very clear path to facilitate learning for busy executives. elements to create a balanced blend of learning, interactions featuring the most engaged participants each week. Every
and application in the learning journey for participants. The week, questions are posted by participants for the INSEAD
platform allows participants to learn at their own pace during faculty, who then respond through just-in-time videos and live
each week, by viewing the content, completing assignments calls. On average, the programme takes 4-6 hours per week*.
and engaging in discussions.
LAUNCH
WEEK

Orientation & Connecting with your Learning Coach


Launch Week starts on the Monday of Week 1. URS 1
H
You will get access to familiarise yourself with the platform, start networking O

OU
H
with peers, and connect with your Learning Coach to do some preparatory work.

R
Video lectures:

1-
course
fundamentals
Videos lectures: Quizzes
examples from
CONTENT CONTENT CONTENT CONTENT CONTENT various industries
WEEK 5* WEEK 4 WEEK 3 WEEK 2 WEEK 1
Cases & Exercises

Learn, Practice & Apply Concepts ONE TYPICAL

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
On the Friday of each Content Week, the new content is released. WEEK ON AN
You will have two weeks to complete each content week. Discussion Forums
INSEAD ONLINE
PROGRAMME

POST Readings
WEEK 6 WEEK 7*
PROGRAMME

Synthesise & Wrap-up Execute & Create Impact


Finish working on your Application and Impact assessment
Action Learning Project (ALP) in your organisational context.
Action Learning Projects (ALP)
& peer reviews.
for individuals or teams

Throughout the programme, an INSEAD Learning Coach will be guiding you


and helping you maximise the impact of your learning journey. 2 - 3 H OU R S *

*Depending on the programme, the duration is either 5 or 7 weeks of content + 2 extra weeks to complete project work. *Working on the Action Learning Project (ALP) may require up to two additional hours/week.

10 11
Hear from a past participant:
An interview with Roald Larsen
Roald Larsen reveals how the Strategy in the Age of Digital Disruption programme helped him bring together strategy
formulation and execution, and gave him the tools to communicate his ideas more effectively when presenting
to a C-level audience.

Tell us more about yourself and your current position. Were your expectations met?
I am an “entrepreneur in residence”. What I typically do is help I was very impressed with it all. The programme gives you
organizations start up new businesses, expand and move into tools for clearly and quickly conveying your strategy – in just
new markets using digital technology. My background is in a few slides. I took away tools I can use a lot in my day-to-day
computer science and I hold an MSc in engineering combined work and in my frequent meetings with business leaders and
with an MBA. I have worked with companies of all sizes, senior management. So while the programme was strategic
including many tech start-ups. Now, I am helping Telenet - a in nature, it was also providing tangible tools to help you
leading cable broadband provider in Belgium, and a subsidiary execute a strategic plan. Another plus was that the timing
of Liberty Global – develop their Internet of Things business meant I could fit the programme into my schedule over six Roald Larsen
strategy. to eight weeks. The Strategy in the Age of Digital Disruption Accenture, Public Sector Strategy Manager
programme perfectly brings together strategy formulation Past Participant, Business Strategy
What attracted you to the Strategy in the Age of Digital and execution – something that is missing from most other and Financial Performance
Disruption programme? curriculums of strategy courses.
I love learning and to continuously improve my professional
skills. My 3 main learning objectives this year are to increase How did it compare with other online courses you have
my understanding of digital business strategy, explore the taken?
impact of exponential technologies on society and strengthen Other online courses I have taken were very “one way”. I like

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
my knowledge on design thinking. To deepen my strategy courses where you learn something and then do exercises – Was the Action-Learning Project (ALP) useful? Would you consider doing another INSEAD online
skills, I looked at several options and then decided to follow one cannot go without the other. INSEAD offered an excellent My ALP was a real strategy exercise for one of my clients. programme?
Strategy in the Age of Digital Disruption. I’ve always held combination, with a practical exercise to go with each lecture. I work with the strategy and new business department and Definitely. And I now also find the idea of doing an executive
INSEAD in high regard, so this course seemed ideal. The learning pace was good and I liked the fact that the we wanted to move into a new business area, so I based my course at INSEAD itself very attractive. I think this is part of
course was very hands-on. You had deadlines for projects, project on that. The course helps you to bridge the world of the value that the online programmes deliver – they open the
What were your expectations? What did you want to learn? but it was possible to work at your own pace, sometimes business with the area of digital disruption and provide you door to people also doing programmes on campus.
When I graduated from university in 2002, the digital studying in the morning and sometimes in the evening. As with concrete tools and processes to be able to communicate
business landscape was still in its infancy. Digital was for an entrepreneur and father of two kids I needed to have that our strategy effectively to senior management. So, my project What would you tell someone interested in doing Strategy in
webmasters– it did not interest a lot of businesspeople. Over freedom and flexibility. Also, I was very impressed with the enabled me to develop a digital strategy framework and the Age of Digital Disruption?
the years however, I saw that digital was becoming a topic for added value of the learning coach. explain the business value, risks, opportunities and tangible “It’s a no-brainer, just do it!” Seriously, it will help you to quickly
business leaders. With the rise of mobile, social technologies plan – in just 15 slides. develop a story that you can sell internally in your company,
and start-up landscape the digital industry boomed, everyone So what did you think of having a learning coach on the in a language that people will understand. If you want to get
has begun talking about digital transformation and so-called programme? What were the highlights of the programme for you? ahead in your career, you have to be able to communicate in a
“disruption”. In 2017, Digital has become really strategic, even Prior to the course I honestly didn’t know what to expect from The help I got with positioning. I felt I was listened to and very structured and comprehensive manner. The programme
for established industries. It’s a top concern for business a learning coach. Eventually, it turned out to be one of the challenged on what the strategic scenarios were, and we will help you to do just that – that’s the beauty of it. There’s
leaders, such as C-level management, VP’s, directors etc…. most rewarding parts of the whole learning experience. We also covered new areas and business lines as well as how to no complicated technical digital stuff and it’s very efficient.
So you need to be able to understand what matters to them had around three calls during the programme. I thought it was position yourself in the value chain; and the pros and cons. Learning the skills to convey something complicated in a
and talk to them in their own language. This is where INSEAD like other programmes; we would discuss a bit and that’s it. The whole exercise really pushed my thinking forward. It’s simple and structured manner – which the programme helps
excels. It succeeds in demystifying what digital disruption But he added tremendous value by taking on my project from during such moments that you achieve a breakthrough. On you do – that’s a great asset for your career.
means for business leaders and explain in a meaningful an external point of view and helping to push my progress another note, I also enjoyed the energy of Peter Zemsky on
manner how to act upon the challenges and opportunities even further, by looking at it from various strategic angles and the course and his interaction and engagement with the
that arise. discussing the options. I was truly impressed. participants especially on social media.

12 13
INSEAD Online Certificate: List of programmes eligible
Leading in a Transforming World to the INSEAD Online Certificate:
Complete the Strategy in the Age of Digital Disruption programme
and choose 1 programme per category below:
2 years to complete your certificate and build
your leadership skills for a transforming world Core Programme: Leadership: Digital Transformation
-S
 trategy in the Age of Digital -D
 eveloping Emerging Leaders & Innovation:
Disruption - I nnovation in the Age of Disruption
-L
 eading Organisations in Disruptive
Times -B
 uilding Digital Partnerships and
The INSEAD Online Certificate: Leading in a Transforming World Ecosystems

-D
 esign Thinking and Creativity for
is a formal recognition of continuous professional development
Business
in the leadership skills needed today to succeed in a transforming
disruptive landscape.

The certificate allows you to strategically plan your development

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
needs at a pace that fits your career progression and financial
investment. Simply complete 3 programmes over a 2-year period.

1st class education High impact 100% Online


Assess Build your Enrol and benefit
Focusing on maximum business Designed specifically for busy
The INSEAD Online Certificate
impact, the INSEAD Online executives and teams, INSEAD
your development from a 40% discount
provides you with a credential and
formal recognition from the top Certificate enables you to apply your Online programmes give you the needs plan off the fee of your
global business school in the world. learning within the context of your flexibility to develop your skills
third programme
Learn from world-class thought actual job and organisation. You will at your own pace, through an
leaders and acquire the essential complete carefully crafted Action innovative platform, and a rich
Build your personalised learning Select and attend 3 programmes Contact our Programme Advisor
skills needed to succeed in a Learning Projects (ALPs) on every blend of content - including videos, development plan under the close over a period of 2 years. to start the enrolment process:
transforming world. programme, while being guided quizzes, reflections and discussions guidance of our experienced team ioc_contact@insead.edu.
by specialised Learning Coaches tailored for the online format. of advisors. Upon your enrolment on the third
ensuring you achieve your personal programme, you will benefit from
development goals. a 40% reduction fee.

14 15
FAQs

How do I apply and what is the selection What is the role of the learning coach? What are the learning requirements in order to
process? At INSEAD, you never learn alone. To bring this notion alive successfully complete the programme?
Similar to our face-to-face programmes, we have an in the online setting, we have built a learning community Our online programmes, like our face-to-face programmes,
application and admission process in place for our online comprising of the participants, the faculty and the learning follow a rigorous learning process. Participants are expected
programmes to ensure a diverse and motivated group of coach. The learning coach plays an integral part in stimulating to fulfil a certain minimum criteria to earn the certificate of
participants for a rich learning experience. The Admissions content discussions, encouraging collaboration between completion.
Committee reviews all applications to ensure that each participants as well as guiding the participants closely in the
participant fulfils the requirements and any pre-requisite design of their Action Learning Project. What do I receive upon completion of the
request for the programme. The Admissions Team will then programme?
confirm if you are accepted to the programme. Will I have an opportunity to interact with
Upon successfully completing all the programme
INSEAD Faculty? requirements in time, you will receive an official Certificate
How much time should I expect to dedicate to Yes, of course. We purposefully limit class sizes to ensure of Completion from INSEAD, which you can also share with
the programme every week? ample faculty-to-participant time. At a minimum, participants your network on LinkedIn. The top performers will receive a
The programme should take approximately 4-6 hours, and can expect at least one live call with the faculty to discuss Certificate with Distinction.
potentially may entail up to 2 additional hours/week to course content. In addition, the faculty would be reading your
complete Action Learning Projects (ALPs). You can expect thoughts in the discussion forums in the platform from time I work for a company or organisation that would
to devote 1-2 hours per week watching video lectures on to time and answer your questions through periodic just-in-
like to enrol multiple employees in the same
fundamental concepts, 1 hour per week on interacting time recorded videos. The Faculty would be further assisted
in these interactions by the learning coach, acting as a bridge program. Is this possible?
with fellow participants in discussions or reflecting on the
concepts through quizzes and reflections, and 2-3 hours between the participants and the faculty. Absolutely, and we actually encourage participants to attend
per week in applying the fundamental concepts in an ALP to in teams in order to maximise the learning and impact. We
understand their relevance to your everyday work. Will I be able to interact with other participants? also offer a special fee for groups of executives attending
from the same organisation, so please feel free to contact us
Yes, of course. The learning experience is designed to

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
What is the weekly learning rhythm during the for more details.
encourage interaction. Participants are able to interact
programme? Do I need to be online at specific with each other through discussion forums, interspersed
times during the programme, or can I learn throughout the platform. In addition, participants would have
the option to work on the Action Learning Project in groups
ahead of the rest of the class? with fellow participants. They would also have the opportunity
The programme is designed in a manner to encourage the to interact with each other during the live call with faculty.
whole class to learn together, moving at a certain pace from
week to week, while providing enough flexibility within each
week for the participants to review the content at their own
convenience. While a week is open, you can login any time at
your convenience and review the weekly content at your own
pace, as the learning design is asynchronous.

For more details, and additional FAQs, please refer to our website:
www.insead.edu/executive-education/digital-transformation-
innovation/strategy-age-digital-disruption-faqs

16 17
Practical Information
We are continuously adding new online programmes and sessions throughout the year.
Please make sure you refer to our website for the latest dates and information:
https://www.insead.edu/executive-education/open-online-programmes

Contact us
For more details about our programmes & offers, or to apply, please contact:

Anita Jiang
Programme Advisor
Tel: +65 6407 7202
Email: anitatt.jiang@insead.edu

Rong Cheng LEE


Programme Advisor
Tel: +65 6681 5492
Email: rongcheng.lee@insead.edu

Take a first step towards organisational


transformation today.

E X E C U T I V E E D U C AT I O N – S T R AT E G Y I N T H E A G E O F D I G I TA L D I S R U P T I O N
Contact our team to discuss your needs and challenges now.

Special Offer for Groups


Our open online programmes offer the possibility to cater to groups coming
in from the same organisation.
For a group of 5 participants or more who want to attend one of our open online
programmes, we offer a 20% special fee reduction.

Special Offer for Past Participants


Past participants of INSEAD Executive Education Open Programmes (On-campus, Live
Virtual and Blended) are eligible for a 20% fee reduction on an INSEAD Open Online
Programme. To access the offer, please contact a programme advisor.

18 19
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Tel: +33 1 60 72 42 90
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1 Ayer Rajah Avenue
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Tel: +65 6799 5288
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Tel: +971 2 651 52 00
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224 Townsend St., San Francisco,
CA, 94107 United States of America
Email: execed.usa@insead.edu

www.insead.edu/executive-education

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