ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Mass Communication)

WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM
AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.

Course: Advanced Communication Theories & Strategies-II (9274)

Level: BS Mass Communication Semester: Autumn, 2023

Please read the following instructions for writing your assignments.

(AD, BS, BEd, MA/MSc, MEd) (ODL Mode)
1. All questions are compulsory and carry equal marks but within a question,
the marks are distributed according to its requirements.
1. Read the question carefully and then answer it according to the
requirements of the question.
2. Avoid irrelevant discussion/information and reproducing from books,
study guide or allied material.
3. Handwritten scanned assignments are not acceptable.
4. Upload your typed (in Word or PDF format) assignments on or before the
due date.
5. Your own analysis and synthesis will be appreciated.
6. Late assignments can’t be uploaded at LMS.
7. The students who attempt their assignments in Urdu/Arabic may upload a
scanned copy of their handwritten assignments (in PDF format) on
University LMS. The size of the file should not exceed 5 MB.

Total Marks: 100 Pass Marks: 50

Assignment No.1
(Unit: 10-13)
Q.1 What do you know by group norms? Discuss the role of groups in changing
attitudes and behaviors of the target population through communication. (20)
Q.2 Discuss the role of the community in decision making? (15)

Q.3 What do you know about the two-step flow model of communication? Why later
on Scholars criticized it? (15)

1
Q.4 How did the theory of agenda-setting evolved? (20)
Q.5 Who sets media agenda in general? (15)

Q.6 Explain the theory of priming. (15)

Total Marks: 100 Pass Marks: 50

Assignment No.2
(Unit: 14-18)
Q.1 What is meant by the concept of media determinism? (20)

Q.2 Discuss the Bullet theory, the Limited effects model and the Uses and
Gratification theory in the perspectives of effects of mass communications. (20)

Q.3 Give a detailed account of knowledge gap hypothesis. (20)

Q.4 What are the main assumptions of uses and gratification theory? Classify media-
related needs of the audience. On which grounds this theory was criticized? (20)
Q.5 Discuss the four theories of the press in detail. In your view which prevailing
Media system in Pakistan? Note: your answer needs to be based on logical
Arguments. (20)