SCHIAPARELLI SS23

PROMOTION
6 days before the show
Schiaparelli posted the “behind
the scene process” & videos of
Doja Cat, Kylie Jenner, Irina
Shayk
RELEVANCE
Promotion event before fashion week

• Putting Schiaparelli in the

spotlight
• First ever flagship store in
Harrods London
• 17th January before the fashion show
SPECIAL GUESTS AND SPECIAL LOCATION
Location: Petit Palais, but it
felt like a morning at the
theatre.

A viral scandal that has left the internet

divided. Schiaparelli kicked off Paris haute
couture week with a show that, for better or
worse, had it all.
 The collection was inspired
by Dante’s Inferno
“celebrating the glory of
nature and guarding the
for Schiaparelli, the collection "is woman who wears it.”
a reminder that there is no such
thing as heaven without hell"

Divided opinions: No
Animals were harmed

Sustainable approach or
disturbing elitist trophies ?
 POST EVENT

Social media hype

and memes

The fashion show went Celebreties took

viral and created a
huge hype on different
platforms such a
TikTok, Instagramm,
Twitter
inspiration from the
runway for the red
curpets
‘was the goal to revere nature, to critique
consumption or to simply dominate social
media feeds for a day?

The answer doesn’t really matter, because

haute couture is supposed to spark
thought-provoking discourse’