Media and Information Literacy  the media ownership in Phil.

society is
controlled by the few who are also in control
Approaches to the Relationship Between Media and
of other more important industries.
Society
 media generate ideas that serve the interest
1. Media and Social Control of the economic and political elite.
 mass society approach 2. Media and Social Integration
 base-super structure model (inclusion, unity, powerful tool in
negotiating, contesting, resisting)
2. Media and Social Integration  functionalism
 functionalism - is a major theoretical strand in
 social constructionism sociology
- in media perspective, media can be
3. Media and the Rise of Information Society used in promoting positive changes
 communication revolution in the society.
 information society - example: educational programs
1. Media and Social Control  social constructionism
 mass society approach - social construction refers to the
- sees society as an integrated whole with processes by which events, persons,
structures and institutions holding power values and ideas are first defined or
and authority and exerting control over the interpreted in a certain way and given
society. value and priority, largely by mass
- in 19th century the concept of mass media, leading to the personal
emerged that refers to the working class. construction of larger pictures of reality
- media is seen as a powerful agent in (McQuail, 2000).
establishing social control in societies - media messages are constructed
characterized by the dominance of realities, based on factual information
industries, growing urban centers, alienation - media messages aims to explain the
of citizens situation and encourage people to do
- media was owned by elite classes that it something about it.
serves the interests of its owners. 3. Media and the Rise of Information Society
- media protects the interest of power holders  communication revolution
and will not offer an alternative action that - it refers to the influx of new communication
will compromise the stability and security of technologies
the power wielders.  information society
- they see the general public as passive - emerged in Japan in 1960s
recipient and consumer of media content. - allied to information economy, emergence
of a thinking class, and the rising number and
1. Media and Social Control significance of information-based work
 base-super structure model - characterized by increasing global
connectivity facilitated by the Internet
- information and technology should be used
for both personal and collective goals
 information society
“Knowledge societies are about capabilities
to identify, produce, process, transform,
disseminate and use information to build and apply
knowledge for human development. They require
an empowering social vision that encompasses
plurality, inclusion, solidarity and participation.”
(UNESCO, 2007)

 media institutions are part of the

superstructure, and the base is made-up
economic institutions.
 the economic ownership of media
institutions dictates whose interest media
will serve.