Our Lady of Fatima University

QUEZON CITY CAMPUS

BUSINESS TITLE

A Business Plan Submitted to

Faculty of Senior High School Department
STEM 12-YA-20

Submitted by:
Acedera, Sean Julian Christian D.
Aringo, Shan Geruh Stanley
Banguilan, Kate Nicole
Fodulla, Bryt Lloyd M.
Guipetacio, Mary Joanne D.
Macaorog, Azi
Parcio, Ayesza V.
Penuilar, Rexell
Racho, John Lester Fullo
Ramos, Charles
Repollo, Raiza Mae
Visaya, Patricia Mei

Mr. Cris E. Alimpuangon

Entrepreneurship Teacher

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 TABLE OF CONTENTS

Title Page…………………………………………………………………………………..1

Table of contents………………………………………………………………………….2
Chapter I…………………………………………………………………………………...3
Introduction………………………………………………………………………………..4
Mission & Vision………………………………………………………………………….4
Product / Service Description……………………………………………………………...5
Product / Service Procedures………………………………………………………………6
Facility Location Plan……………………………………………………………………...8
Floor Plan Layout………………………………………………………………………….9
Organizational Structure………………………………………………………………….10
Job Duties and Responsibilities…………………………………………………………..11
Marketing Strategy……………………………………………………………………….14
SWOT Analysis…………………………………………………………………………..15
Pricing Strategy…………………………………………………………………………..17
Target Market…………………………………………………………………………….19
Competitors………………………………………………………………………………21
Product Uniqueness……………………………………………………………………....22
References………………………………………………………………………...…...…23
About The Members…………………………………………………………………...…24

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 CHAPTER 1
INTRODUCTION

Company Background

In the heart of Tokyo's bustling district of Harajuku, where fashion and flavor collide,
there's a charming little dessert haven known as "Frosty Bites." This sweet venture was born
from the imagination of a visionary culinary artist, John Lester Fullo Racho also known as
“Chupaka Lalog.”

Lalog, a skilled pastry chef with a penchant for creating unique and delightful treats,
dreamed of a place where people could escape the heat of the city and indulge in the cool,
creamy bliss of his creations. As he experimented in his kitchen, perfecting the art of combining
light, fluffy cream puffs with the frosty allure of premium ice cream, "Frosty Bites" came to life.

The name encapsulates the essence of Lalog’s vision — a place where every bite is a
chilly burst of flavor, a delightful escape from the ordinary. The simplicity of "Frosty Bites"

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reflects the straightforward yet indulgent nature of the treats offered. It's a name that rolls off the
tongue, inviting customers to experience the joy of a frosty indulgence.The interior of "Frosty
Bites" is designed with a modern aesthetic, featuring sleek lines and a color palette that echoes
the coolness of ice and the warmth of pastry. The atmosphere is lively, with the scent of freshly
baked cream puffs wafting through the air, creating a sensory experience that lures in both
locals and tourists alike. Word quickly spread about this cool haven in Harajuku, where each
visit promises a momentary escape into a world of sweetness. "Frosty Bites" has become a
beloved destination for those seeking a refreshing treat, a place where the harmony of cream
and ice creates a symphony of flavors that dance on the taste buds.

As customers line up for their favorite "Frosty Bites," they become part of a delicious
story — one where the simple joy of a well-crafted cream puff filled with ice cream transforms an
ordinary day into a sweet adventure in the heart of Tokyo.

Mission:

At Frosty Bites, our mission is to create a moment of pure delight in every bite. We strive
to craft innovative, premium-quality cream puff treats that capture the essence of cool
indulgence. Through our commitment to excellence and a passion for sweetness, we aim to
bring joy to our customers, one frosty bite at a time."

Vision:

Frosty Bites envisions a world where every dessert becomes an extraordinary

experience. We aspire to be the go-to destination for those seeking a refreshing and delightful
escape in the heart of the city. With a dedication to creativity, quality, and customer satisfaction,
we aim to redefine the dessert scene, setting the standard for cool, indulgent bliss that leaves a
lasting impression on every palate.

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 Product / Service Description

Our cream puffs are crafted with a delicate round shell of light pastry, infused
with a luscious caramel cream. This exquisite caramel cream is a rich concoction,
artfully blended with numerous eggs, evaporated milk, and caramelized sugar, creating
a sublime treat perfect for indulging in during afternoon tea. To elevate the experience,
each cream puff is generously filled with Vanilla ice cream – a decadent fusion of rich
Vanilla seamlessly blended into velvety vanilla ice cream. These delightful cream puffs
are feather-light pastries designed to gratify any sweet tooth, offering a harmonious
combination of textures and flavors for an irresistibly satisfying dessert experience.

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 Product / Service Procedures

MATERIALS & ADDRESS/CONTACT

SUPPLIER
EQUIPMENT NUMBER

Nestlé Philippines Inc. No.

All Purpose Cream Nestle Philippines 31 Plaza Drive Rockwell
Center Makati City 1200
Nestlé Philippines Inc. No.
Butter Nestle Philippines 31 Plaza Drive Rockwell
Center Makati City 1200
Unit 306, 8862 Sampaloc St.
All Purpose Flour Binondo Street Philippines San Antonio Village, Makati
City, Philippines

Brgy.Tabobo-an,
Ferancullo’s Local Poultry
Egg Odiongan, Romblon,
Farm
Philippines
Unit 306, 8862 Sampaloc St.
Brown Sugar Binondo Street Philippines San Antonio Village, Makati
City, Philippines

Unit 306, 8862 Sampaloc St.

Fine salt Binondo Street Philippines San Antonio Village, Makati
City, Philippines

Big Scoop Ice Cream 2nd floor NFB Building

Ice cream
Petron Dasma, Makati City

The following are the procedure in making the Frosty Bites

Step 1: Pre heat oven to 350ᴼF. (30mins)

Step 2 : Combine NESTLÉ® All Purpose Cream, water and butter in a sauce pot. Bring
to a gentle simmer. Sift in the flour, sugar and salt. Mix until a ball of dough is form.
Remove from heat. (15mins)

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Step 3: Mix in eggs on at a time while mixing continuously. Transfer into a pastry bag
with big round piping tip. (5mins)

Step 4 : Place a parchment paper on top of a baking sheet tray. Pipe choux pastry to
desired size with 1-inch spaces apart. Bake for 25 minutes. Remove and set aside to
cool completely. (30mins)

Step 5 : Whip chilled NESTLÉ® All Purpose Cream until it double it size. Drizzle
NESTLÉ® Carnation® Condensada while still whipping. Transfer into another piping
bag with a small round piping tip. Keep refrigerated until use. (10mins)

Step 6: For the caramel, combine butter, brown sugar, NESTLÉ® All Purpose Cream
and salt in a sauce pan. Gently simmer over low heat while mixing continuously until
smooth. Set aside to cool. (5mins)

Step 7: Using a small round pastry tip poke one hole through the bottom of the choux
pastry and pipe the whipped cream mixture. Dip the top of the Cream Puff into the
caramel glaze then serve. (15mins)

Step 8: Cut the cream puff in half then add a scoop of ice cream for finishing.

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 Facility Location Plan

Selecting Bonifacio Global City (BGC) as our facility location is a strategic move,
particularly given our target audience of students. BGC's proximity to various
educational institutions, including universities and colleges, ensures easy access to a
diverse and dynamic student population. The vibrant atmosphere of BGC, attracting a
young and energetic demographic, aligns well with the preferences of students seeking
an engaging and lively environment. The area's numerous amenities, such as affordable
eateries, recreational spaces, and study-friendly environments, cater to the needs of
students. Moreover, BGC's accessibility through various transportation modes
enhances the convenience for students commuting to our location. The presence of
innovation and technology hubs in BGC fosters a creative atmosphere, potentially
appealing to students interested in cutting-edge solutions. Establishing partnerships
with nearby educational institutions can lead to collaborations and internship programs,
contributing to a positive engagement with the student community.

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Floor Plan Layout

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Organizational Structure

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 Job Duties and Responsibilities

1. CEO (Chief Executive Officer):

 Develop and execute the company's overall strategy and vision.
 Lead and oversee all aspects of the organization.
 Build and maintain relationships with key stakeholders.
 Make high-level decisions that impact the company's direction.
 Ensure the company's financial performance and growth.
2. Marketing Director:
 Develop and implement comprehensive marketing strategies.
 Oversee the planning and execution of marketing campaigns.
 Analyze market trends and consumer behavior.
 Collaborate with other departments to align marketing efforts.
 Lead and mentor the marketing team.
3. Finance Director:
 Manage financial planning, budgeting, and forecasting.
 Oversee financial reporting and compliance.
 Analyze financial data to provide strategic insights.
 Develop and implement financial policies and procedures.
 Collaborate with the CEO on financial strategy.
4. Production Director:
 Oversee and coordinate production activities.
 Ensure efficient use of resources and adherence to quality standards.
 Collaborate with other departments to meet production goals.
 Train and supervise production staff.
 Implement and monitor safety protocols.
5. Marketing Member:

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  Execute marketing strategies and campaigns as directed by the Marketing
Director.
 Create content for social media, newsletters, and promotional materials.
 Monitor and engage with the audience on social media platforms.
 Collaborate with the marketing team to implement initiatives.
 Provide insights and feedback to improve marketing efforts.
6. Accountant:
 Record financial transactions and maintain ledgers.
 Prepare and analyze financial statements and reports.
 Ensure compliance with accounting standards and regulations.
 Assist with audits and financial reviews.
 Collaborate with the Finance Director on financial matters.
7. Budget Analyst:
 Develop and manage the company's budget.
 Monitor and analyze budgetary performance.
 Identify areas for cost savings and efficiency improvements.
 Collaborate with department heads to create budget proposals.
 Provide financial insights to support decision-making.
8. Salesman:
 Identify and pursue new sales opportunities.
 Build and maintain relationships with clients.
 Prepare and deliver sales presentations.
 Achieve sales targets and quotas.
 Provide product knowledge and support to customers.
9. Worker:
 Perform assigned tasks in production, maintenance, or other designated areas.
 Follow safety protocols and guidelines.
 Collaborate with team members to achieve production goals.
 Adhere to company policies and procedures.

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  Participate in training and development programs.
10. Staff:
 Provide support across various departments as needed.
 Assist with administrative tasks, customer service, or other roles.
 Follow instructions from supervisors and managers.
 Contribute positively to the workplace culture.
 Attend training sessions and meetings as required.

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 Marketing Strategy

Frosty Bites' advertising strategy focuses on telling the unique story of Cream
Puff, emphasizing the fusion of nature's goodness and delicious taste. Through visually
appealing and emotionally engaging content, Frosty Bites aims to convey the
exceptional qualities of our ice creams. From compelling social media campaigns such
as posting infographics and visual aids to the Frosty Bites facebook page highlighting
how-to treats to captivating videos showcasing the artisanal production process, using
We harness the power of storytelling to create a strong, authentic connection with the
target audience. By using SEO optimization, influencers, and informative blog posts, it
ensures that the message reaches those who are looking for a natural, beneficial, and
delicious solution to their cravings.

In efforts to promote ice cream puff, Frosty Bites will use a multifaceted
approach. First, Frosty Bites will offer special introductory discounts such as 10% and
free tastes to entice new customers to try the unique product. Working with health and
wellness influencers will not only increase brand visibility but also educate consumers
on the potential health benefits of cream puffs. Additionally, participating in wellness
expos and fairs will provide a platform to interact directly with the audience, allowing
them to taste and experience the cream puffs first hand. By combining online and offline
promotional strategies, Frosty Bites aims to build a loyal customer base and establish
Cream Puff as a household name in the field of ice cream and breaded healthful
confectionery.

The tagline "Every Bite a Frosty Delight!" suggests a delightful and refreshing
experience with each bite of your cream puffs. Here's a potential meaning behind the
tagline:
In the world of confectionery, your cream puffs stand out as not just a treat but a
celebration of flavors and textures. "Every Bite a Frosty Delight!" encapsulates the
essence of your product, promising a unique and enjoyable sensation reminiscent of the
cool and delightful experience of savoring something frosty. The word "Frosty" implies a

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refreshing and cool quality, suggesting that your cream puffs offer a delightful escape
from the ordinary.

The tagline communicates the idea that every bite of your cream puffs is crafted
to deliver not just taste but a sensory experience, evoking feelings of joy and
satisfaction. Whether it's the creamy filling, the delicate pastry, or the overall
combination, each element is designed to create a moment of delight for the consumer.
The use of "Every Bite" emphasizes consistency, assuring customers that the pleasure
of the experience is present in every single bite.

Below are the SWOT analysis given data:

STRENGTHS WEAKNESSES

1. Unique and Innovative Product: 1. Perishability:

 The combination of cream
puff, Vanilla offers a
distinctive and innovative
dessert that sets it apart in
the market.
2. Diverse Flavors and Textures:
 The product provides a
harmonious blend of
flavors with the creamy
caramel filling, smooth
vanilla, and smooth ice
cream, offering a delightful
sensory experience.
3. Versatility:
 The cream puffs can cater
to various occasions, from
casual indulgence to
celebrations, making them
a versatile and appealing
dessert option.
4. Visual Appeal:
 The visually appealing
nature of the cream puffs,
especially with the vanilla
 The cream puffs with ice
cream may have a limited
shelf life due to the
perishable nature of the ice
cream, requiring careful
management of inventory
and distribution.
Implementing efficient
supply chain and
distribution strategies can
mitigate this challenge.
2. Seasonal Demand:
 Consumer demand for the
product may be influenced
by seasons or specific
occasions, leading to
fluctuations in sales.
Implementing strategies to
maintain consistent
demand throughout the
year, such as introducing
seasonal variations or
targeted marketing
campaigns, can help

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 ice cream, makes them address this challenge.
Instagram-worthy and
shareable on social media
platforms.

OPPORTUNITIES THREATS

1. Catering and Events Market:

1. Competition:
 The product could tap into
 The dessert industry is
the catering and events
highly competitive, and the
market, providing a unique
product may face
and memorable dessert
competition from other
option for special
innovative dessert options
occasions.
and established brands.
2. Collaborations and
2. Health and Dietary Trends:
Partnerships:
 Shifting consumer
 Exploring collaborations
preferences towards
with dessert cafes, coffee
healthier options or dietary
shops, or influencers could
restrictions may pose a
enhance visibility and
challenge, especially if the
create new distribution
product is perceived as
channels.
indulgent.
3. Seasonal Offerings:
3. Supply Chain Disruptions:
 Introducing seasonal
 External factors, such as
variations or limited-time
supply chain disruptions or
flavors could create
fluctuations in ingredient
excitement and drive
prices, may impact
demand during specific
production costs and
periods.
availability.

Pricing Strategy

Cost pricing will be used in this as follows:

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Materials and Procedure for 12 Cream Puffs:

Butter:
Cost: 55 pesos per cup
Quantity: 1/2 cup
Cost for Butter: 55 pesos * 0.5 = 27.5 pesos
Flour:

Cost: 80 pesos per kilo

Quantity: 1 cup (approximately 120 grams)
Cost for Flour: (80 pesos / 1000 grams) * 120 grams = 9.6 pesos
Salt:

Cost: 5 pesos per cup

Quantity: 1/2 teaspoon
Cost for Salt: 5 pesos * (1/48) = 0.104 pesos (rounded to 2 decimal places)
Eggs:

Cost: 9 pesos per egg

Quantity: 4 eggs
Cost for Eggs: 9 pesos * 4 = 36 pesos
Ice Cream:

Cost: 150 pesos per tub

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Quantity: 1 tub (for filling 12 cream puffs)
Cost for Ice Cream: 150 pesos
Total Cost for Ingredients:

Total Cost = Cost for Butter + Cost for Flour + Cost for Salt + Cost for Eggs
+ Cost for Ice Cream
Total Cost = 27.5 pesos + 9.6 pesos + 0.104 pesos + 36 pesos + 150
pesos
Total Cost = 223.204 pesos
Cost per Cream Puff:

Cost per Cream Puff = Total Cost / Number of Cream Puffs (12)
Cost per Cream Puff = 223.204 pesos / 12
Cost per Cream Puff ≈ 18.60 pesos (rounded to 2 decimal places)
Final Pricing = 25 pesos

This calculation provides an accurate of the cost pricing for each cream
puff based on the specified ingredients and their associated costs.

Target Market

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1. Sweet Treat Enthusiasts:
 Individuals who have a strong affinity for indulgent desserts and seek
unique and innovative sweet treats.
2. Dessert Connoisseurs:
 Consumers with a refined taste for high-quality desserts and a willingness
to explore gourmet and artisanal options.
3. Celebration Planners:
 People organizing special events, celebrations, or gatherings looking for a
standout dessert option to impress guests.
4. Foodies and Trend Followers:
 Individuals who actively follow food trends on social media and enjoy
trying new and trendy dessert creations.
5. Ice Cream Lovers:
 Those who have a particular fondness for ice cream and are intrigued by
desserts that combine the creamy goodness of ice cream with other
textures.
6. Coffee Shop and Dessert Café Patrons:
 Customers frequenting coffee shops and dessert cafes who appreciate
diverse dessert offerings and are likely to be drawn to a unique cream puff
creation.
7. Gift Shoppers:
 Individuals seeking delightful and visually appealing gifts for birthdays,
anniversaries, or special occasions.
8. Social Media Influencers:
 Influencers in the food and dessert niche who can help create buzz and
visibility for the product through their social media channels.
9. Young Adults and Millennials:
 The demographic that often seeks out Instagram-worthy and shareable
food experiences, including visually appealing and delicious desserts.
10. Event Caterers:

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 Catering businesses that want to include a unique and crowd-pleasing dessert
option in their menu for events and gatherings.

Competitors

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 Starbucks is a formidable competitor in our business products due to its strong brand,
global presence, and diversified menu. Its emphasis on creating a unique and inviting
coffeehouse experience, along with a wide range of beverages and food options, contributes to
its competitive edge, achieving a market share of over 37% Jeffrey (2023), making starbucks as
the largest market holder in terms of Coffee/Pastry industry

J.CO, An international premium Donuts and Coffee brand, that offers unique flavors of
donuts and beverages to their customer, which is owned and managed by John Andrean Group.
J.CO is the fastest growing donut and coffee chain in Indonesia with 236 stores opened since
2005. The first outlet of J.CO opened in Indonesia on June 26th, 2005 at Supermall Karawaci
(J.CO Donuts & Coffee, 2012), J.CO is considered a strong competitor in our food business
industry for several reasons. Firstly, they focus on a popular and beloved product – donuts –
and offer a variety of flavors that appeal to a wide audience.

KRISPY KREME, According to Krispy Kreme’s Q4 2022 financial report, the company’s
net revenue grew by 10.5% in 2022, and its organic revenue grew by 12.1%. The company also
reported strong growth in its omni-channel model and global expansion strategy, with a record
of more than 1.6 billion doughnuts sold in 2022. Krispy Kreme has built an iconic brand
synonymous with its original glazed doughnuts. The unique taste and freshness of these
doughnuts create a strong brand recognition and customer loyalty.

Product Uniqueness

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 The cream puff filled with diverse ice cream flavors is a dessert that breaks away

from convention, captivating dessert enthusiasts with its innovative and delightful

composition. This extraordinary treat is characterized by the ingenious combination of a

delicate and airy cream puff pastry with an assortment of rich, frozen ice cream flavors.

The magic of this dessert lies in the contrast it presents – the warm, soft embrace of the

pastry against the cool, creamy infusion of various ice cream varieties. This interplay of

temperatures and textures transforms each bite into a truly sensational experience.

What makes this dessert truly stand out is its adaptability. The cream puff, acting

as a versatile vessel, accommodates a diverse range of flavors, allowing customers to

curate their own dessert adventure. The ability to customize and experiment with

different ice cream combinations adds an element of personalization, enhancing the

overall appeal for a broad spectrum of tastes. In addition to its palatable qualities, the

cream puff filled with different ice cream flavors becomes a visual delight. The vibrant

colors and tempting presentation make it not just a dessert but a shareable experience,

perfect for social media sharing and creating lasting memories.

This innovative twist on a classic dessert is more than just a sweet indulgence; it

reflects a commitment to staying attuned to evolving consumer preferences and

providing an engaging and memorable experience. In a world where culinary creativity

is celebrated, this cream puff creation distinguishes itself as a symbol of uniqueness

and delicious innovation, promising not just a satisfying treat but a journey into the

unexpected for those seeking a novel and delightful indulgence.

References

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https://www.coursehero.com/file/35760672/JCO-Donuts-Observational-Studydocx/?
fbclid=IwAR2l5ttDVim2idq0x_RoODTpHd5iC8Mjlxw6beJ5crms1-qcIpDzlITjRI8
https://investors.krispykreme.com/news/news-releases/news-details/2023/Krispy-
Kreme-Reports-Strong-Fourth-Quarter-2022-Results/default.aspx
https://www.worldcoffeeportal.com/Latest/News/2023/February/Krispy-Kreme-achieves-
highest-sales-growth-of-Amer
https://csimarket.com/stocks/competitionSEG2.php?code=DNUT
https://www.worldcoffeeportal.com/Latest/News/2023/February/Krispy-Kreme-to-enter-
seven-new-markets-this-year
https://www.globenewswire.com/news-release/2022/02/22/2389073/0/en/Krispy-Kreme-
reports-strong-Fourth-Quarter-and-Full-Year-2021-results-at-the-top-end-of-
guidance.html
https://yourdreamcoffee.com/how-big-is-starbucks-market-share/?fbclid=IwAR3kuvY6a-
InYSFPAgmf1TwUOfC1AT-0QyskIDlC5SwkxyaMW3jIQzHfNCQ

About The Members

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