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HAYLEY IPSARO

+1 (408) 896-5020 · hayleyipsaro@gmail.com · www.hayleyipsaro.weebly.com · New York

EDUCATION
Syracuse University 2020 - 2024

S.I. Newhouse School of Public Communications Syracuse, NY


Major: Public Relations
Minors: Marketing & Women's and Gender Studies

PROFESSIONAL EXPERIENCE
Hill Communications Sep 2020 - Present
Account Supervisor Syracuse, NY
Manage a team of six Account Associates to produce strategic press releases, internal communications development and new
business research
Lead market and competitor research allowing the client to emerge into both the Family Office industry and Registered
Investment Advisor space
Develop strong digital presence for investment reporting client on LinkedIn through strategic social media efforts, gaining 100+
followers in one month
Previously held positions as Intern, Account Associate and Account Executive for the GreenHill Investment Reporting Account
Moody Magazine Oct 2021 - Present
Director of Operations Syracuse, NY
Provide direction and leadership to a team of 20+ contributors responsible for public relations, social media, legal and
financial operations for the magazine
Conceptualize and coordinate campus-wide events to share impactful student organization partnerships, generating 150+
membership inquiries
Facilitate awards entries and submissions to further promote brand recognition
Previously held positions as Public Relations Assistant and Head of Public Relations for Moody Magazine
HUNTER Jun 2023 - Present
Health & Wellness PR Intern New York, NY
Consumer Public Relations work for clients including: LACTAID , PEPCID , New Chapter and LISTERINE
® ® ® ®

Draft press materials and reports recapping the health and wellness industry, competitors and social media trends, sharing 55
total monitoring reports across two accounts
Build media lists and facilitate macro- and micro-influencer relations, supporting the team through beginning to end of a
nationally-reaching influencer campaign
Organize event logistics for strategic partnerships and announcements, helping coordinate various reactive influencer seeding
opportunities
Produced and presented an all-encompassing presentation on how Artificial Intelligence is revolutionizing Integrated
Communications and Marketing to staff and senior-level executives
Real Chemistry May 2022 - Aug 2022
Corporate Communications Intern New York, NY
Corporate Communications and Public Relations work for clients including: Merck, Organanon and Genmab
Drafted and delivered 11 press briefings, 10 media monitoring reports, six award/event trackers and competitive market research
Authored social media copy and 35 social media assets for client CEO
Produced and presented a presentation proposing a full-service PR campaign of a client product to reach and appeal to patients
and Health Care Providers looking for new treatment options

SKILLS AND CERTIFICATIONS


Media Monitoring Microsoft Office Suite Creative Direction Social Media Marketing Certification - HubSpot
Market Research Google Suite Copywriting Human Subjects Research - CITI Training
Event Planning Adobe Creative Cloud AP Style PESO Model Certification - Spin Sucks

INVOLVEMENT
Bateman Case Study Competition (2023-2024) Sep 2023 - Present

Syracuse University Team Syracuse, NY

Public Relations Student Sociatey of America (PRSSA) Aug 2020 - Present


Fundraising Committee Member Syracuse, NY

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