Brand Guidelines

Table of Contents 2

3 BRAND STRATEGY 26 CUSTOM PATTERNS

12 FILE FORMAT GUIDE 29 DIGITAL PRESENCE
13 BRAND INDEX & SPECS 30 COLLATERAL
20 USAGE GUIDELINES 32 BEYOND BRANDING
23 COLOR PALETTE 33 KEEP IN TOUCH
24 BRAND TYPOGRAPHY

C O N TA C T
This brand guide was crafted especially for you by Luveaux & Co so you can make the most of your beautiful new branding.
D O U G & M I K AY L A
The guide covers the meaning behind your brand identity, the specific visuals you have to work with, where to find everything, and how to best
bring your brand to life. If you have questions or need anything, don't hesitate to reach out! DOUG@LUVEAUXANDCO.COM
 BRAND STRATEGY Teakwood Landscaping 3

BRAND TONE

Modern. Relational. Luxury. Intentional. Tasteful.

F O U N D AT I O N DISTINGUISHING CHARACTERISTICS

Beth & George love the outdoor space they created for themselves. They invested so • Husband and wife owned
much time and effort into creating a space filled with community, reflection, and • Offers custom pool, patio, and landscaping services
tranquility. After doing this for themselves, they realized how much they wanted to • Open and transparent services
do it for others. This is when Teakwood Landscaping was established. • Eye for impressive design
• Values: Community, Reflection, Tranquility
BRAND ESSENCE
• Goals: Partner with boutique hotels and foster homes, open national &
Teakwood Landscaping partners with high-end homeowners to help them create international locations in California, Tulum, Peru, and more.
luxury outdoor spaces. The type of outdoor spaces made for community, reflection,
C R E AT I V E C O N S I D E R AT I O N S
and tranquility.
• Grid style
TA RG E T A U D I E N C E
• Line art
Wealthy female high-end homeowners (35-55) that have properties in tropical areas • Avoid cliche plant logos
(South Florida, California, Tulum). Unfortunately, they don’t have the time or ability • Inspiration: Implement a modern styled table into the branding, post-classical
to create a luxury outdoor space and they need a transparent and knowledgeable architecture
landscaping company to create the exact outdoor space they’ve been dreaming of. • Color Palette: light greens, nudes

COMPETITION

• Torchwood Landscaping - High end landscaping company

• Birchwood Landscaping - Mid to High end landscaping company
BRAND STYLE Teakwood Landscaping 4
BRAND RATIONALE Teakwood Landscaping 6

The Teakwood Landscaping brand appeals to wealthy women that have

properties in tropical locations. When it comes to creating the outdoor space
they’ve been dreaming of, they lack the knowledge and skill to make it happen.
Teakwood Landscaping can help.

The brand’s high end yet personable style reflects the luxury, and authenticty
behind Teakwood Landscaping. The custom logo and graphic elements set the
brand apart and speak to the story and values that make Teakwood Landscaping
so special.
 BRAND RATIONALE Teakwood Landscaping 8

Behind the Brand Mark

The Brand Mark was created by bringing together an
uppercase T and an upside-down uppercase L. When
this connection was made, it also resembles a table
to represent the outdoor space that brings family,
friends, and communities together.

Behind the O's

The two uppercase O’s coming together represents the
the pairing of the home/hotel and landscape. Your
landscape is an extension of your home/hotel. They
should be two parts working together.

Behind the Font

The Sans-Serif font was chosen to portray a clean yet
high-end feel.
BRAND RATIONALE Teakwood Landscaping 9

Inside the Mark

The brand mark was created by taking the first initials of Teakwood
Landscaping (the uppercase T and uppercase L) and putting them together.
Putting the letters together represents a table where friends and family can
gather around and find community, reflection, and tranquility.
BRAND RATIONALE Teakwood Landscaping 10

The Submarks
The submarks visually show the 3 pillars of finding community, reflection, and tranquility.

The first submark allows you to have your company name with the submark. This is great if
you need both assets in a small environment such as a wax stamp or social profile picture.

The second submark includes the date Teakwoood Landscaping was established. This is a great
way to build credibility with your audience by showing them how long you’ve been in business.

As mentioned above, the third submark represents what a Teakwood Landscaping job will
provide - community, reflection, and tranquility

The rest of the submarks are decorative design assets that can be used to highlight the pillars of
your brand
 FILE FORMAT GUIDE Teakwood Landscaping 12

FILE TYPE APPLICATION RESOLUTION COLOR MODE BACKGROUND Design File Glossary
Your brand file folders are named for their intended application
(print or web). Be sure to use them as directed so your brand can
AI PRINT INFINITE CMYK TRANSPARENT look its best.
EPS-PRINT

RASTER FILES: JPG + PNG

Raster files are the most commonly used graphic files, but they're
limited by their resolution and become pixelated when scaled larger
than their original size.
EPS PRINT INFINITE CMYK TRANSPARENT
VECTOR FILES: AI + EPS
EPS-PRINT

Defined by algorithms instead of pixels, vector files are infinitely

scalable. Vector files are ideal for contexts that require precision in
printing or cutting your logo, such as for signage, letterpress, foil,
laser cutting, etc.
JPG PRINT
L I M I T E D:
CMYK WHITE
300 CMYK: THE PRINT COLOR MODE
JPG-PRINT

CMYK stands for Cyan Magenta Yellow Black — the

4 inks used by most color printers to create their colors.

RG B : T H E D I G I TA L C O L O R M O D E

JPG DIGITAL
L I M I T E D:
RGB WHITE
Digital devices use Red, Green, and Blue channels

JPG-WEB
15 0 of light to produce their color spectrum—hence, RGB.

Note: See the Brand Color Palette page for more information on your
brand colors and usage.

PNG DIGITAL
L I M I T E D:
RGB TRANSPARENT
15 0
PNG-WEB

ù RASTER ù Ù VECTOR Ù
 BRAND INDEX Teakwood Landscaping 13

0 5
Brand Index
The TL brand index is listed in order of brand hierarchy and
also reflects the organization of the TL brand files. See the
brand spec pages listed below for more information on each
asset.
6
BRAND H I E R A R C H Y PAGE

0 - MASTER L O G O 15

1 - PRIMARY L O G O 16
1
2 - SECONDARY L O G O 17

3 - M A R K 18

7 4 - CIRCLE M A R K 18

5 - 2012 M A R K 19

2 3 6 - 3 PILLAR B A D G E 19

7 - 3 PILLAR TAG LIN E 19

8 9
8 - C O M M U N I T Y 19

9 - REFLECTION 19

10 - TRANQUILITY 19

10
 BRAND SPECS Teakwood Landscaping 14

Master Logo AVA IL A BLE IN

L O C AT I O N: T L- I D E N T I T Y » 1- B R A N D » 0-MASTER-LOGO ◼ MOSS ◼ WHITE

A T L- M A S T E R - C O L O R . E P S
◼ SAND ◼ BLACK

The master logo is designed to make a big, branded impression, so it should be reserved for situations where it has the
◼ CHARCOAL
necessary space to be displayed properly. Some examples of appropriate contexts include thank you notes, signage, packaging,
the cover page of a brand document, or branded apparel.

Note: Since the master logo requires more space, the primary logo will be used more frequently.
 BRAND SPECS Teakwood Landscaping 15

Primary Logo AVA IL A BLE IN

L O C AT I O N: T L- I D E N T I T Y » 1- B R A N D » 1- P R I M A R Y-L O G O ◼ MOSS ◼ WHITE

A T L- P R I M A R Y - C O L O R . E P S
◼ SAND ◼ BLACK

The primary logo should be used most frequently throughout brand documents and marketing materials. Exceptions include
◼ CHARCOAL
when less space is available, a different orientation is desired, or a departure from the primary logo creates a unique branded
impression.

Note: The black version should only be used in official documents where black and white is required.
 BRAND SPECS Teakwood Landscaping 16

Secondary Logo AVA IL A BLE IN

L O C AT I O N: T L- I D E N T I T Y » 1- B R A N D » 2-S E C O N D A R Y- L O G O ◼ MOSS ◼ WHITE

A T L- S E C O N D A R Y - C O L O R . E P S
◼ SAND ◼ BLACK

The secondary logo should be used when space does not allow for the primary logo, in more robust applications or documents
◼ CHARCOAL
where the primary logo is already present, or when a departure from the primary logo creates a unique branded impression.

Note: The black version should only be used in official documents where black and white is required.
 BRAND SPECS Teakwood Landscaping 17

Mark AVA IL A BLE IN

L O C AT I O N: T L- I D E N T I T Y » 1- B R A N D » 3-MARK ◼ MOSS

A T L- M A R K - C O L O R . E P S
◼ SAND
The mark is used to further emphasize and embellish the brand impression in contexts where the brand's name or one of the
logos is already present, and is a stunning addition when paired with one of the brand’s logos. Some usage contexts include the
social media avatar, stationery, website/newsletter footer, brand swag, etc.

Note: The black version should only be used in official documents where black and white is required.
 BRAND SPECS Teakwood Landscaping 18

Submarks * SUBMARKS SHOULD O N LY BE USED IN CONTEXTS WHERE THE LOGO / BRAND NAME ARE ALREADY PRESENT

2012 Mark 3 Pillar Badge 3 Pillar Tagline

L O C AT I O N: 1-L O G O S » 4-M A R K-ES T D L O C AT I O N: 1-L O G O S » 5-PILLARS L O C AT I O N: 1-L O G O S » 5-PILLARS

A T L- 2 0 1 9 - M A R K - C O L O R . E P S A T L- P I L L A R - B A D G E - C O L O R . E P S A T L- P I L L A R - T A G L I N E - C O L O R . E P S

C O L O R S: ◼ ◼ ◼ C O L O R S: ◼ ◼ ◼ ◼ C O L O R S: ◼ ◼ ◼ ◼

Community Reflection Tranquility

L O C AT I O N: 1-L O G O S » 6-COMMUNITY L O C AT I O N: 1-L O G O S » #-REFLECTION L O C AT I O N: 1-L O G O S » # -T R A N Q U I L I T Y

A T L- C O M M U N I T Y - C O L O R . E P S A T L- R E F L E C T I O N - C O L O R . E P S A T L- T R A N Q U I L I T Y - C O L O R . E P S

C O L O R S: ◼ ◼ C O L O R S: ◼ ◼ C O L O R S: ◼ ◼
 SHOWCASE THE BRAND

USE THIS PAGE TO HELP

YOUR CLIENT VISUALIZE HOW

THEIR BRAND COULD LOOK IN

THE REAL WORLD AND ACT AS

A SUBTLE REMINDER OF THE

AMAZING WORK YOU DO

(D ELE T E THIS BOX A F T E R)

USAGE GUIDELINES Teakwood Landscaping 20

General Usage
TL brand elements should not be altered in any way from the
form in which they’re received and should only be used in
the brand colors provided. When possible, pair the logo and
identity with the designated brand colors and typefaces, and
always maintain strong contrast between brand elements and
the background color to ensure legibility.

WITH COLOR

Your logos should primarily appear in Moss on Sand or Sage

backgrounds. If a darker background is neccessary, use the Moss
or Charcoal color with the logo in Sand.

OFFICIAL DOCUMENTS

The black version of your logo should only be used when it’s
required for official black-and-white documents. Otherwise, the
color versions of your logo should be used.
USAGE GUIDELINES Teakwood Landscaping 21

General Usage
PILLAR SUBMARKS

When referring to the 3 pillars of your brand (at the same time),
ensure each pillar is in their correct color. If you are referring to
a pillar by itself, ensure to use the correct color as displayed on
the Brand Specs - Submarks page. Pillar submarks can be used
on top of dark imagery and as accent peices on stationary
USAGE GUIDELINES Teakwood Landscaping 22

With Photography
Most often, TL logos and taglines should be used Sand over
dark photography and in Moss over light photo areas.

Always ensure there is enough contrast between the branding

and background and that there’s sufficient negative space in the
photo composition for the brand elements to stand out and be
legible.
 BRAND COLOR PALETTE Teakwood Landscaping 23

Color Glossary
P R I N T : C M Y K + PA N T O N E

For printing, it’s best to use CMYK. All of your print brand
CHARCOAL SAND SAGE MOSS files are already formatted in CMYK.
H E X: #232021 H E X: #DBD4C6 H E X: #B6BAA3 H E X: #4F532F
For a large (offset) print run with minimal colors or specialty
R G B: 35 32 33 R G B: 219 212 198 R G B: 18 2 186 163 R G B: 79 83 47

C M Y K: 82 78 57 65 C M Y K: 15 13 20 0 C M Y K: 31 19 35 0 C M Y K: 65 50 87 32 print methods (letterpress, screen printing, etc), use the

PA N T O N E: PA N T O N E: PA N T O N E: PA N T O N E:
Pantone Matching System (PMS) colors listed here.
PMS NEUTRAL BLACK U PMS WARM GR AY 1 U PMS 5783 U PMS 378 U

Some brand colors may appear without a designated Pantone

color because they are too light. If you wish to use this color
in print, I recommend choosing a paper stock or material that
coordinates as closely as possible.

W E B + D I G I TA L : H E X + RG B
WOOD CLOUD TA P ES T RY STONE

H E X: #89765B H E X: #A2A6A5 H E X: #BEBDB3 H E X: # 9E A7A0

For web, use the HEX values (#xxxxxx) and for digital
R G B: 137 118 91 R G B: 162 166 165 R G B: 190 189 179 R G B: 158 167 160 applications, use RGB. Remember that colors may vary on
C M Y K: 43 46 62 13 C M Y K: 38 28 28 0 C M Y K: 27 20 25 0 C M Y K: 41 26 32 0
different computers or other digital devices due to inconsistent
PA N T O N E: PA N T O N E: PA N T O N E: PA N T O N E:

PMS 7575 U PMS COLL GR AY 6 U PMS 413 U PMS 5635 U

color calibration.

Note: See the File Format Guide for more information on the different
color modes (CMYK vs. RGB).

• INDICATES PRIMARY BRAND COLOR

HEX = HEXADECIMAL COLOR CODE

RGB = RED GREEN BLUE

CMYK = CYA N M AGENTA YELLOW BLACK

PMS = PANTONE MATCHING SYSTEM

 BRAND TYPOGRAPHY Teakwood Landscaping 24

HEADING 1

T YPEFACE - STYLE
TITLES & MAIN HEADINGS
HEADING 2

T YPEFACE - STYLE
Secondary Headings

HEADING 3
Tertiary Headings & Buttons
T YPEFACE - STYLE

HEADING 4
S U B T L E H E A D I N G S & M E TA D ATA
T YPEFACE - STYLE

QUOTE This is what a quote, intro paragraph, callout, or compelling testimonial could look like in
T YPEFACE - STYLE branded documents and the website.

The body copy style is for normal paragraphs and the majority of your brand text content. It's designed to be
BODY
pleasant to read and more subtle than the brand's heading styles while prioritizing legibility. Text links should
T YPEFACE - STYLE
draw just enough attention.

Like any iconic brand, Teakwood Landscaping has a dynamic type hierarchy. These type styles work together to lend visual clarity and interest to
text, making the brand’s written content both easy to read and beautiful to behold. This document has been customized to be a living example of
the brand's type hierarchy in use.
BRAND TYPOGRAPHY Teakwood Landscaping 25

HEADING 4 IS THE SMALLEST HEADING

HEADING 1: TITLES
The quote style should be used for special text callouts throughout branded documents, marketing materials, and
the website.

The body copy style is used for normal paragraphs and the majority of your brand text content. Notice how all the brand's type
styles work together to bring increased clarity, legibility, and interest to brand text content. Remember, text links should draw just
enough attention. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

Heading Two for Secondary Headings

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Consectetur adipiscing elit, sed do eiusmod
tempor.

Heading 3 Button
 CUSTOM PATTERNS Teakwood Landscaping 26
The Teakwood Landscaping brand finds a new level of depth and distinction through its use of custom patterns. L O C AT I O N: T L- I D E N T I T Y » 3-PAT T ER N S

These patterns will be integrated throughout brand stationery and collateral as a stunning background element or A T L- P A T T E R N - C O L O R . E P S

combined with the logo for an amazing brand impression. * COLOR VA R I AT IO N S SHOWN HERE

SAGE PALM SAND PALM

T L- P A T T E R N - S A G E - P A L M . E P S T L- P A T T E R N - S A N D - P A L M . E P S
 C O M M U N I T Y. R E F L E C T I O N . T R A N Q U I L I T Y.

LUXURY OUTDOOR SPACES MET WITH

A LUXURY PROCESS
Dunt evel magnimpore plique optam a natendis voloreribus utectis et id quatur? Nam sum nis qui odi
blam excerfero tem quaeroria erate quiat quam ut porem ipsam andanimus molecest qui offictotae
est, te voluptas es volectore niscia dolupidunt.Ant quias sent laut faccat doluptatur simoloreiur? Od
magnien totam, quiandia voluptatus iminvento eatur, ex et faceris imporibus mo qui

Schedule a Call
DIGITAL PRESENCE Teakwood Landscaping 29

TEAKWOOD LANDSCAPING

L O C AT I O N: T L- I D E N T I T Y » 4-DIG I TA L

Website Favicon
Your website favicon appears in the address bar or in the
browser tab (depending on the web browser), and is a great
opportunity to reinforce your branding.

Social Media
P RO F I L E I M AG E

I recommend using TL-Seconondary-Logo as your social profile

image. This graphic was specifically chosen to read well at a
TEAKWOOD LANDSCAPING
@TEAKWOODLANDSCAPING
small size without looking repetitive when placed next to your
brand's name.

If you prefer, you can also use a nice photo of yourself if you
feel that’s a better representation of your brand on social media.

BANNER IMAGE

This image pairs well with your profile image for social media
platforms that offer a banner image (Facebook, Twitter,
TEAKWOOD LANDSCAPING
LinkedIn, etc). You can also an on-brand photo if you feel that’s
a better fit for your profile.
 COLLATERAL Teakwood Landscaping 30

Letterpress Business Cards L O C AT I O N: T L- I D E N T I T Y » 5-C O LL AT ER A L

 SHOWCASE THE BRAND

USE THIS PAGE TO HELP

YOUR CLIENT VISUALIZE HOW

THEIR BRAND COULD LOOK IN

THE REAL WORLD AND ACT AS

A SUBTLE REMINDER OF THE

AMAZING WORK YOU DO

(D ELE T E THIS BOX A F T E R)

 Beyond Branding 32

I'M HERE FOR YOU

This is only the beginning. Teakwood Landscaping has incredible potential, and
we are here as your brand partner to support you on this exciting journey for all
your design needs.

STATIONERY
SOCIAL MEDIA TEMPLATES
WEBSITE DESIGN & DEVELOPMENT
SIGNAGE
POSTCARDS
CUSTOM GRAPHICS
& MUCH MORE
We can't wait to continue our brand partnership. When you’re ready to tackle
the next chapter together, don't hesitate to reach out!

Doug@luveauxandco.com

Mikayla@luveauxandco.com
 Keep in Touch 33

CHEERS
These guidelines lay the visual foundation for Teakwood Landscaping
and hint at the amazing possibilities the brand identity holds. We are
so excited to explore this potential with you!

Doug & Mikayla

LUVEAUXANDCO.COM D O U G @ L U V E AU X A N D C O. C O M O R M I K AY L A @ L U V E AU X A N D C O. C O M @LUVEAUXANDCO