The presentation introduces Bioform Company, which manufactures eco-friendly plastic packaging materials. Bioform began researching alternatives to traditional plastics using sugarcane and molasses to create a bioplastic that breaks down rapidly. Currently, Bioform incorporates additives into conventional plastics to accelerate their decomposition by 150-200 times while avoiding toxins. Bioform's commitment to sustainability has earned it awards, and it stands as a leader in eco-friendly material innovation. The presentation covers Bioform's profile, products, marketing strategies, competitors, and research and development in replacing plastics.
The presentation introduces Bioform Company, which manufactures eco-friendly plastic packaging materials. Bioform began researching alternatives to traditional plastics using sugarcane and molasses to create a bioplastic that breaks down rapidly. Currently, Bioform incorporates additives into conventional plastics to accelerate their decomposition by 150-200 times while avoiding toxins. Bioform's commitment to sustainability has earned it awards, and it stands as a leader in eco-friendly material innovation. The presentation covers Bioform's profile, products, marketing strategies, competitors, and research and development in replacing plastics.
The presentation introduces Bioform Company, which manufactures eco-friendly plastic packaging materials. Bioform began researching alternatives to traditional plastics using sugarcane and molasses to create a bioplastic that breaks down rapidly. Currently, Bioform incorporates additives into conventional plastics to accelerate their decomposition by 150-200 times while avoiding toxins. Bioform's commitment to sustainability has earned it awards, and it stands as a leader in eco-friendly material innovation. The presentation covers Bioform's profile, products, marketing strategies, competitors, and research and development in replacing plastics.
The purpose of today's presentation is to Introduce the history and
products of Bioform company.
Today's presentation I’m hoping to cover five points: firstly, Company
Profile, secondly Product/Service, thirdly Marketing, fourthly Competition, and finally R&D/Innovation.
Our presentation takes about 15 minutes. If you have any questions
you’d like to ask, please leave them until the end, when we’ll be happy to answer them.
To start with Company Profile.
1. The CEO and founder of Bioform Company is Ms.PavineeWaewsiangkang. 2. Bioform Company is a manufacturer of plastic materials in the packaging industry that cares about environmental friendliness. 3. Bioform Company was established in 2014 in Thailand. 4. Bioform Company has only one office at Pathumwan, in Bangkok, Thailand. 5. There are 50 full time employees. Now let’s move on to the next topic is product/service. Turning our attention now to Product Details. Bioform was made from corn and sugarcane, offering the same strength and quality. It utilizes plant-based dyes and ingredients, ensuring it is 100% free of toxins and carcinogens. Bioform can withstand hot food up to 130 degrees Celsius, is suitable for refrigeration, and can be used in the microwave.
Crucially, it may be disposed of in landfills and decomposes by 97.9%
within a month
Now let’s turn to our product lines.
Our products can be categorized into 3 groups. Group 1: Packaging for takeaway that substitutes plastics. Group 2: Food containers for the home that are constructed using Bioform's material composition but instead of plastic. Group 3: These bio-plastic formulations are environmentally safe and biodegradable. Now let’s move on to Marketing. Bioform focuses on the elderly target market. But the product is still accessible to all ages, including those who love health and the environment. Not only Thai market that Bioform focuses, but Vietnam and India also.
Currently, Bioform can generate revenue of up to 200 million baht per
year. As for Gracz, it has the potential to generate revenue of up to 400 million baht, split evenly between domestic and international markets at a 50:50 ratio.
One last thing, Bioform Company used many PR strategies. However,
maintaining the Facebook fan page's PR was the primary goal. Use advertising to highlight the need of environmental conservation. Additionally, there will be some YouTube PR in other areas to raise brand awareness. (เมฆ) Moving on to the next part, I'd like to acknowledge that Gracz Company is my competitor. Let’s delve into their profile: The CEO and founder of Gracz Company is Dr. Weerachat Kittirattanapaiboon, providing visionary guidance.
Gracz excels in eco-friendly packaging, crafting containers from natural
plant tissues, ensuring full biodegradability—a commendable commitment to sustainability.
Established in January of the year 2548 B.E. in Thailand, Gracz Company
has roots deeply embedded in the local business landscape.
The main office, situated at 194/1-3 Prasertmanukitch Road, Nong Bon
Sub-district, Bang Kapi District, Bangkok 10230, serves as the nerve. center for their operations.
Gracz Company boasts a dedicated team, with a staff ranging between
501-1,000 full-time employees, contributing to the company's success.
In the year 2015, Gracz achieved a significant financial milestone,
reaching its highest revenue at 700-800 million baht, underscoring their financial prowess. (เมฆ) Compan Strength Weakness y Bioform First, the product is designed First, some new products to be easy to use. It is easily have sales that do not meet cleaned, durable, can be the target. Therefore, a new dropped from a 6 meter high type of research must be building without breaking, introduced to the market. and can resist the boiling Second, there must be a point of oil. government agency to Second, made from 100% inspect and help develop the natural materials made from product and send it for sugarcane with an inimitable standard testing. production formula. To sum up, the product can decompose up to 90% in 1 month.
Gracz First, food packaging made First, limited Market
from natural plant pulp 100 Research: There may be a percent can be that need to conduct more decomposes completely in 45 extensive market research to days. better understand customer Second, it is light in weight, needs and broader market making it easily portable. trends. Third, reaches a sizable Second, legal Compliance number of eateries that Study: It is essential to provide online delivery. thoroughly review regulations and laws related to packaging to ensure both safety and regulatory compliance. Next, addressing any potential legal challenges. (บอส) In the last topic is R&D Innovation
Bioform began researching alternative materials to replace plastics,
using sugarcane and molasses to produce Poly lactic Acid, a bio-plastic with a short lifespan but rapid decomposition capability.
Currently, Bioform manufactures substitute materials for plastics by
incorporating additives into conventional plastics to significantly quicken their decomposition, reaching rates up to 150-200 times faster. This ensures a rapid breakdown without toxins or carcinogens in their products. They've been honored with the Prime Minister Award in 2018 and received certification from the Singaporean government's Unilever Foundry Mentorship Program in 2021.
That brings us to the end of our presentation.
If anyone has any questions, we’ll be pleased to answer them.
Thank you for your attention. (บอส)
In the beginning, Bioform began researching alternative materials to replace traditional plastics. By utilizing sugarcane and molasses, they developed Poly lactic Acid , a bio-plastic known for its short lifespan and quick decomposition.
Currently, Bioform has taken step in manufacturing eco-friendly
alternatives. They incorporate special additives into conventional plastics, quicken their decomposition rates up to 150-200 times faster. The result is a rapid breakdown without the release of toxins or carcinogens.
Bioform's commitment to environmental sustainability has collect
recognition, including the Design Excellence award in 2018. Additionally, they earned certification from the Singaporean government's Unilever Foundry Mentorship Program in 2021, solidify their position as leaders in eco-friendly material innovation.
That brings us to the end of our presentation.
If anyone has any questions, we’ll be pleased to answer them.