Professional Documents
Culture Documents
Assignment 2
Assignment 2
3. Soft Power:
Soft power refers to the ability of a country or entity to influence others and achieve its goals
through non-coercive means such as culture, diplomacy, values and attraction. It involves
forming the preferences of others through persuasion rather than relying solely on military or
economic coercion. For example, the United States has used its soft power through popular
culture, educational exchange programs, and the promotion of democratic values to influence
and build relationships with other countries.
4. Sharp Power:
Sharp power is a term used to describe the aggressive and coercive use of non-military tools by
authoritarian regimes to manipulate and undermine political systems. And values of other
countries. Unlike soft power, which relies on attraction and persuasion, hard power involves
tactics such as disinformation campaigns, cyberattacks, economic coercion, propaganda, and
political interference.The use of social media and cyberattacks by state-sponsored actors to
influence elections or destabilize foreign governments can be considered examples of
competitive power.