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  • Product Research

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    Talha BLT
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    This document provides guidelines for evaluating potential new product ideas, including checklists of desirable product attributes, questions to consider about the problem being solved and target audience, principles for determining if a product has potential, ways to assess a product's various values, general questions to consider, and a reminder about patience in finding a winning product idea. The guidelines are intended to help stack the odds in favor of higher success by ensuring a product ticks multiple boxes across the areas considered.

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    This document provides guidelines for evaluating potential new product ideas, including checklists of desirable product attributes, questions to consider about the problem being solved and target audience, principles for determining if a product has potential, ways to assess a product's various values, general questions to consider, and a reminder about patience in finding a winning product idea. The guidelines are intended to help stack the odds in favor of higher success by ensuring a product ticks multiple boxes across the areas considered.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views4 pages

    Product Research

    Uploaded by

    Talha BLT
    This document provides guidelines for evaluating potential new product ideas, including checklists of desirable product attributes, questions to consider about the problem being solved and target audience, principles for determining if a product has potential, ways to assess a product's various values, general questions to consider, and a reminder about patience in finding a winning product idea. The guidelines are intended to help stack the odds in favor of higher success by ensuring a product ticks multiple boxes across the areas considered.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    Product Name

    📝 Product Blueprint
    Use this checklist for every potential product, make sure it ticks
    off every box!

    It has a Wow factor

    The sale price is $40 or more

    The product cost is around $10

    Has high perceived value

    It solves a problem

    It is used daily (or at a high rate)

    Has a specific passionate community that is interested in it

    The product is relatively small and lightweight

    Not cheap and shitty electronic, made of glass, or ingestible

    It is an evergreen product

    📮 The Problem
    What problem are we solving? For whom? When do they
    experience this issue?
    Why is solving this problem urgent? Why is it important?

    Solves problem #1

    Solves problem #2

    Solves problem #3

    Product Name 1
    📚 Product Principles
    Not every single principle needs to be met in order to determine
    if the product has potential. We do not like playing guessing
    games, instead, we prefer stacking the odds in our favor so that
    we can have a higher success rate.

    Virality - Can the product go viral?

    Large Audience - Is the product appeal to a large sum of customers?

    Low COGs - Is the retail price 4x more?

    Limited Competition - Not many sell the same product?

    Product History - How customers reacted to the product, is it high quality?

    Compliance - Is it not a sketchy product?

    Customer Feedback - Does the product meet their expectations?

    💸 Product Value Points


    Below is a breakdown chart to use to cross-examene products
    and see how many values it provides, the more the better…

    🪓 Product Value Points


    Primal Values:
    Survival - Fundamentals to survival

    Lifespan Longevity - Increase life's values

    Reciprocity - Giftable product

    Pleasure - Enjoyable product

    Product Name 2
    Pain Avoidance - Prevent pain by providing something that will balance

    Fear - Calms fear of something

    Emotional Values:
    Personal Wellness - A feel good product

    Empathy - Can I donate a % to a related fundraiser

    Reward - You earned it product

    Nostalgia - Gives a past experience feeling

    Efficiency Values:
    Friction Reduction - Reduce hassle and inconvenience

    Simple Access - Lower the barrier to entry

    Targeted Information - Gives easy access to accurate information

    Financial Savings - Saves later unneeded purchases

    Social Values:
    Social Hierarchy - Prestige badge

    Trends - A trendy product

    Clan Incorporation - Part of a bigger thing

    💡 General Questions to ask


    Can I make cool videos with the product? (or someone who can
    help me)

    Is there a high likelihood of someone scrolling, stopping, and


    wanting to buy this product?
    Does this product have long-term potential?

    How big can I build an empire out of it?

    Product Name 3
    What influencer could see this product?

    Example #1

    Example #2

    Example #3

    Example #4

    Example #5

    ⏱ Reminder
    It’s important to have a strong mindset, know that it takes time to find a winning
    product

    Product Name 4

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