3.

0 Types of Managers and explain the skills involved for the different
managers

Top Managers:

CEO (Chief Executive Officer): As founder and CEO of Teevolution, Muhammad Ziqwan
Danial bin Mohd Rosli is responsible for the overall management of the company. This
includes strategically directing the business, managing its finances, overseeing marketing
and sales and ensuring the business is running efficiently. CEO will set up goals, mission,
vision, develop policy and strategy for the company also will have veto power when it comes
to decision making in the company. In short, CEO are responsible for growth acceleration
and taking profitability to the next level.

COO (Chief Operating Officer): The COO is responsible for the day-to-day operations of the
company. They work closely with the CEO to ensure that the company is achieving its goals
and objectives. This exposure gives them a better grasp of how the business works,
influencing their viewpoints and recommendations to the CEO. The COO may oversee
various departments within the company, such as production, customer service, and
logistics. This role includes setting standards for the organization and working with other
leaders to ensure business processes, employee training, and product quality meets the set
standards.

Middle Managers:

HR Manager (Human Resources Manager): The HR Manager is responsible for managing

the company’s human resources. Human resources are also linked to the department
responsible for managing staff. A human resources department has several functions,
including recruiting, supervising wages, monitoring performance, and providing guidance.
This includes recruitment and selection, employee training and development, performance
management, and compensation and benefits. HR also a strategic approach to managing
company employees, the work culture, and the work environment so that people can
function as effectively and productively as possible. They ensure that the company has the
right people with the right skills to achieve its goals, establish a good relationship and
encourage teamwork. They consult executives on decisions impacting all management
levels, fostering sustainable transformation within their business or company.

Marketing Manager: Marketing manager is responsible for leading the marketing efforts for a
business, service or product. In order to generate consumer interest through a variety of
media channels, they assess market demand and oversee a marketing team that develops
and implements innovative and creative ideas. For instance, they might be involved in
creating online, campaigns, conducting market research and collaborating with other
departments to enhance the company’s brand presence. To meet corporate objectives, they
analyse market trends, identify target audiences and arrange different campaign
components. Marketing manager typically focuses on strategizing for niche products or
services within a specific industry.

Lower Managers:

Assistant Store Manager: As an assistant store manager is the second-in-command under

the store or general manager in a retail setting. Apart from that, your primary duties involve
helping the general manager with a variety of activities, including supervising everyday
operations, managing personnel, guaranteeing customer happiness and hitting sales targets
while managing everyday operations and staff. In their absence, they frequently cover for the
shop manager, playing a vital role in ensuring seamless operations. Moreover, the planning
organising and execution of daily plans fall within the purview of an assistant store manager.
Success in this position requires a strong leadership style.

Assistant Shift Manager: As an assistant shift manager is responsible for overseeing

business operations, delegating tasks to team members and resolving problems that occur
on their shift. To increase productivity or customers service, they also oversee employee
responsibilities such as inventory stocking, cash register balancing and work coordination.
For the purpose of achieving operational objectives and resolving any potential problems,
the assistant shift manager collaborates closely with the shift manager. To keep everything
running properly, shift managers also require a high degree of technical proficiency.