MARKET ANALYSIS

Segmentation
Patari, being a music streaming app, likely utilized various forms of user segmentation to cater to
different audiences. Their segmentation includes:

Demographic Segmentation:
Age: Targeting different age groups with music that appeals to their preferences.
Gender: Offering content that aligns with the interests of specific genders.
Location: Customizing playlists or recommendations based on geographic location.

Behavioral Segmentation:
Listening Habits: Analyzing user listening history to provide personalized recommendations.
Genre Preferences: Understanding and catering to users who prefer specific music genres.
Device Usage: Tailoring the user experience based on the device used (mobile, desktop, tablet).

Psychographic Segmentation:
Lifestyle: Providing music that aligns with different lifestyles and interests.
Personality: Customizing playlists and recommendations based on user personalities.

Technographic Segmentation:
Device and Platform: Catering to users based on the devices and platforms they use (iOS,
Android, web).

Social Segmentation:
Social Interactions: Integrating social features to allow users to share their music preferences
with friends.
Collaborative Playlists: Allowing users to create and share playlists with others.

Subscription Level:
Free Users vs. Premium Subscribers: Offering different features and experiences based on
subscription levels.

Language Preferences:
Offering content in different languages to cater to diverse linguistic preferences.

Target market analysis for Patari

Geographic Targeting:
Patari likely focused on the Pakistani market, given its origins and the cultural relevance of
music in the region.

Demographic Targeting:
Age Group: Music streaming services often target a broad range of age groups, from teenagers
to adults.
Urban vs. Rural: Understanding the distribution of users in urban and rural areas and tailoring
content accordingly.

Cultural and Language Considerations:

Offering a diverse range of music that reflects the cultural and linguistic diversity of Pakistan.
Music Genre Preferences:
Analyzing user data to understand popular music genres and tailoring recommendations
accordingly.
Device and Platform Preferences:
Considering the prevalence of mobile usage and catering to both Android and iOS users.
Economic Considerations:
Adjusting subscription pricing or offering different plans based on the economic profile of the
target audience.
Competitive Landscape:
Understanding the strengths and weaknesses of competitors in the music streaming industry in
Pakistan.
Social Integration:
Building features that encourage social interaction, sharing, and collaboration among users.

Marketing and Branding:

Developing marketing strategies that resonate with the target audience, including advertising on
popular platforms, social media, and other relevant channels.
User Behavior Analysis:
Utilizing data analytics to understand how users interact with the app, which features are most
popular, and adjusting the user interface accordingly.