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CHAPTER-1

INTRODUCTION TO INTERNSHIP

As a student, I faced time constraints due to the minimum duration of internship demanded

by some companies. However, some companies offer virtual internship programs that
accommodate my schedule for internship. I completed a virtual internship with “BCG” aglobal
professional services company providing strategy, consulting, digital,and operations services.
Here is my report on my virtual internship experience.

Overall, my virtual internship with “BCG” was a great learning experience despite theminimum
duration demanded by some companies. The company provided me with theopportunity to work
on real projects, gain practical experience, and develop valuableskills.and learned about how to
communicate in a corporate world and about the companyrestrictions and many more “BCG”
company is a multinational and very reputed company and services industry involved in Boston
consulting group ..

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CHAPTER-2

RESEARCH METHODOLOGY

NEED OF STUDY

Conducting a study on the Boston Consulting Group (BCG) can offer valuable insights into various
aspects of the company and its impact on the business world. Here are some potential reasons
why studying BCG might be beneficial:

Management Consulting Industry Analysis: Researching BCG can provide a deeper understanding
of the management consulting industry, including its structure, competitive landscape, and key
players. This study can shed light on how consulting firms like BCG operate, differentiate
themselves, and deliver value to clients.

Strategic Frameworks and Models: BCG is renowned for developing strategic frameworks and
models, such as the Growth-Share Matrix and the Experience Curve. Analyzing these frameworks
and their applications can help businesses and scholars understand their significance in strategic
decision-making.

Impact on Business Strategy: BCG's consulting services have influenced the strategies of
numerous companies across various industries. Studying BCG's case studies and client
engagements can offer valuable insights into how businesses leverage consulting expertise to
address challenges and achieve growth.

Thought Leadership and Research: BCG publishes extensive research on business trends,
economic developments, and industry analyses. A study of BCG's thought leadership can provide
up-to-date information on emerging business issues and innovative solutions.

Globalization and Expansion: Exploring BCG's global presence and expansion can shed light on
how consulting firms establish themselves in different regions, adapt to local markets, and
address unique challenges in various countries.

Talent and Organizational Culture: BCG's success is attributed, in part, to its talented workforce
and organizational culture. Researching the company's talent management practices and
corporate culture can offer valuable lessons for other organizations aiming to foster excellence
and attract top talent.

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OBJECTIVE’S

1. To know about thecompany

2. To suggest,measure in thisdirection

3.To strategicplanning

4.To improve market performace

Scope of the study

1. The scope of study is limited toBangalore

2. Thescopeofstudyisonlylimitedtotheoreticalandpracticalaspect

3.The scope of study will define the purpose of thestudy

4.The scope of study knows about population size and characteristics geographical locations

Tools used in study

1. Microsoft word-software was used for creating and editing documents

2. Microsoft excel-spreadsheet software was used for financial modeling and an including data
entry,calculation ,andgraphing

3. Google docs-was used for writing down some real-time information.

4. Google chrome-web used for accessing various online tools and research from various
websites
5. Zoom video-communication was used for virtual meetings and workshopsessions.

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SOURCE OF DATA

a. PrimaryData:
The study is based on the information available by the way of secondary data. However an
element of primary data is made available by having direct interaction with officials of the
company.

b. Secondarydata:

It is a collection of data from some institutions or agencies that have already

collected the data through primary sources.It does not provide the researcher with first- hand
quantitative and raw information related to the study.Hence,the secondary source of data
collection interprets, describes,or synthesizes the primary sources. For example ,reviews,
government websites, containing surveys or data,academicbook,published journals,articles,etc

LIMITATION OF STUDY

1. The study is limited to the information provided by thecompany

2. The study was not been elaborate due to timeconstrain.

3. The study was completed within the limited timeperiod

4. It is prepare for short period oftime

5. Lack of professional approach since researcher is astudent

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CHAPTER-3

INDUSTRY AND COMPANY PROFILE

1-HISTORY OF COMAPNY:

The Boston Consulting Group (BCG) is a management consulting firm founded in 1963 by Bruce D.
Henderson. It is one of the world's most prestigious and influential management consulting firms,
known for its expertise in business strategy, corporate development, and general management
consulting.

Founding and Early Years (1963-1970): BCG was established in Boston, Massachusetts, in 1963 by
Bruce D. Henderson, a former Vice President at the management consulting firm Arthur D. Little.

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Henderson's vision was to create a different kind of consulting firm, one that focused on using
analytical frameworks and data-driven approaches to help companies make strategic decisions.

The Growth-Share Matrix (BCG Matrix): One of BCG's most significant contributions to business
strategy is the development of the Growth-Share Matrix, also known as the BCG Matrix. Introduced
in 1968, this matrix categorizes a company's products or business units into four quadrants: Stars,
Cash Cows, Question Marks, and Dogs. The matrix helps management allocate resources and
prioritize investments among different business units based on their growth potential and market
share.

Global Expansion (1970s-1980s): BCG quickly expanded beyond the United States and opened
offices in Europe, Asia, and other regions. The firm's international presence allowed it to work with
companies from various industries and geographical locations, broadening its expertise and
influence.

DiversificationofServices:AsBCGgrew,itdiversifieditsconsultingservicesbeyondstrategyand
expandedintoareassuchasoperations,organization,technology,anddigitaltransformation.The
firm's portfolio of widrangeof businesschallenges.

Today, BCG remains one of the "Big Three" management consulting firms, along with McKinsey &
Company and Bain & Company. The firm continues to play a crucial role in shaping the strategies
of some of the world's most prominent companies and remains a significant force in the
management consulting industry

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Headquarters at Boston's SeaportDistrict

BCG is known for its expertise in strategic management and has played a significant role in
shaping the business landscape across various industries. The Boston Consulting Group (BCG) is
a global management consulting firm that is widely recognized as one of the leading consulting
firms in the world. Founded in 1963 by Bruce Henderson, BCG has grown to become one of the
most prestigious and influential management consulting firms, serving clients from both the
public and private sectors.The company's primary focus is on helping its clients achieve
sustainable competitive advantage and long-term success The firm's name, "Boston Consulting
Group," reflects its origin in Boston Massachusetts, United States.expanded .BCG has developed
several influential business concepts and frameworks, such as the Experience Curve, the Product
Portfolio Matrix, and the 9-Box Talent Grid. These tools and concepts have been widely adopted
and have had a lasting impact on the business world.Collaborations and Research: BCG has
collaborated with other organizations and published various research reports on industry trends,
business strategy, and economic analysis. These reports have become essential resources for
executives and policymakers worldwide.Impact on the Business World: BCG is known for its
expertise in strategic management and has played a significant role in shaping the business
landscapeacrossvariousindustries.Thecompany'sprimaryfocusisonhelpingitsclientsachieve
sustainable competitive advantage and long-term success The firm's name, "Boston Consulting
Group,"reflectsitsorigininBoston,Massachusetts,UnitedStatesOvertheyears,BCGhasadvised
numerous Fortune 500 companies, government organizations, and nonprofits on various strategic
issues. Its recommendations have influenced major corporate decisions, mergers, and
acquisitions, making BCG a highly influential player in the businessworld.

Today, BCG remains one of the "Big Three" management consulting firms, along with McKinsey &
Company and Bain & Company. The firm continues to play a crucial role in shaping the strategies
of some of the world's most prominent companies and remains a significant force in the
management consulting industry.

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2.COMPANY PROFILE

COMPANY NAME:

BOSTON CONSULTING GROUP (BCG)

ESTABLISHMENT DATE:

1963

PLACE:

Boston, Massachusetts, United States.

ANNUAL TURNOVER(2022):

$ 11.7 BILLION

COMPANY DESCRIPTION:

The boston consulting group is a global consulting company, it’s headquartered in USA
.stakeholder value creation based leadership with trust.

SERVICE DESCRIPTION:

“BOSTONCONSULTINGGROUP”(BCG)isamultinationalserviceprovidingandconsulting company.

WEBSITE:

https://www.bcg.com/

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3.NATURE OF WORK:

The nature of the Boston Consulting Group is characterized by the following aspects:

Management Consulting: BCG primarily provides management consulting services to a wide range
of clients, including corporations, governments, and non-profit organizations. Their services are
aimed at helping clients solve complex business problems, improve performance, and achieve
sustainable growth.

DiverseIndustries:BCGservesclientsacrossvariousindustries,includingtechnology,healthcare,
financialservices,consumergoods,energy,andmore.Theyofferspecializedexpertisetailoredto the
specific needs of eachindustry.

Strategy Focus: BCG is well-known for its strategic consulting services. They assist clients in
developing and implementing business strategies that address market challenges, competitive
dynamics, and emerging opportunities.

Data-Driven Approach: BCG relies heavily on data and analytics to support their consulting
recommendations. They often conduct extensive research and utilize advanced data analysis to
inform their strategic advice.

Global Presence: BCG has a widespread global presence, with offices in numerous countries
across different continents. This extensive network allows them to serve clients worldwide and
understand regional business nuances.

Thought Leadership: The firm is respected for its thought leadership, publishing various reports,
articles, and studies on business trends, industry insights, and emerging technologies. The firm's
name, "Boston Consulting Group," reflects its origin in Boston, Massachusetts, United States. BCG
has since expanded its operations and established a strong presence in major cities across the

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globe. The company's primary focus is to provide strategic advice to organizations to help them
achieve sustainable competitive advantage, improve performance, and address complex business
challenge

Corporate Culture: BCG is known for its collaborative and team-oriented culture. Consultants often
work in teams to tackle complex challenges, and the company emphasizes professional
development and growth opportunities for its employees.

The firm's name, "Boston Consulting Group," reflects its origin in Boston, Massachusetts, United
States. BCG has since expanded its operations and established a strong presence in major cities
across the globe. , BCG has grown to become one of the world's most prestigious and influential
consulting firms.The company's primary focus is to provide strategic advice to organizations to
help them achieve sustainable competitive advantage, improve performance, and address
complex business challenges.

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4. MANAGEMENT OFCOMPANY:

BRUCE HEDERSON

Founder and (FORMER CEO,1963-1980)

CHRISTOPH SCHWEIZER(CEO-PRESENT)

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NEERAJ AGGARWAL

MANAGING DIRECTOR & SENIOR PARTNER

CHAIR,ASIA-PACIFIC SINGAPORE

*TECHNOLOGY INDUSTRY

DYLA BOLDEN(MANAGING DIRECTOR)

*CONSUMER PRODUCT INDUSTRY

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JUSTIN DEAN

MANAGINGDIRECTOR

*POWER AND UTILITIES

SHARO MARCIL(MANAGING DIRECTOR AND SENIOR PARTNE)

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HANS-PAUL BURKNER

GLOBAL CHAIRMAN(FRANKFRUT)

*CORPORATE FINANCE AND STRATEGY

RICH LESSER.GLOBAL CHAIRMAN(NEW YORK)

*BUSINESS RESILIENCE

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5. FUNCTIONALCHART

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6.SERVICES :

Strategy Consulting: BCG is renowned for its expertise in strategic planning, helping clients identify
and pursue growth opportunities, optimize market position, and navigate complex business
environments.

Digital Transformation: BCG assists organizations in adapting to the digital age, leveraging new
technologies, and developing innovative digital strategies to improve efficiency and
competitiveness.

OperationsConsulting:BCGprovidesservicestostreamlineandoptimizeclients'operations, focusing on
process improvement, supply chain management, and costreduction.

MergersandAcquisitions(M&A)Advisory:BCGoffersexpertiseinM&Aactivities,supporting clients
through the entire deal process, from due diligence to integrationplanning.

Organizational Change and Transformation: BCG helps clients manage and implement
organizational changes effectively, supporting cultural shifts, restructuring, and talent
management.

Marketing and Sales Strategy: BCG assists clients in developing effective marketing and sales
strategies to reach target customers and enhance their market presence.

Corporate Development and Innovation: BCG collaborates with organizations to foster innovation
and drive long-term growth, from new product development to entering new markets.

Sustainability and Social Impact: BCG advises clients on sustainability initiatives and social impact
strategies, helping them become more responsible corporate citizens.

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Technology and Analytics: BCG leverages data analytics and technology to offer insights and
solutions that improve decision-making and performance.

Private Equity Consulting: BCG provides specialized consulting services to private equity firms and
their portfolio companies, assisting with value creation and portfolio management.

7.ACHIEVEMENT’S:

BCG was the sole corporate recipient of the 2022

Ethical leadership award.

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2.

BCG has been recognized on the prestigious CDP Climate A List for the second year in a row. The
‘A List’ acknowledges companies who are leading the way on corporate climate action and
transparency

3.

BCG is honored to have received a Gold rating from EcoVadis, placing in the top 2% of companies
assessed by EcoVadis. EcoVadis is the world’s largest and most trusted provider of business
sustainability ratings.

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4.

BCG is ranked number seven among large companies by Comparably in its Top 100 highest rated
companies for Best Company Culture in 2022. Ratings are derived from anonymous employee
feedback over the past 12 months

BCG has been rated a Best Company for Women / Best Consulting Company for Women in 2022
as determined by anonymous reviews left on Fairygodboss

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6.

BCG is ranked number six on the Best Places to Work list for 2022, which relies solely on the input
of employees

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8.COMPETITOR:

Bain & Company

Employees at Bain & Company rate their CEO, Manny Maceda, 89/100. This score
is 3% lower than the scores of Boston Consulting Group's CEO, Christoph
Schweizer. Employees in the Marketing and Operations departments rate Manny
Maceda the highest.

Deloitte (US)

Employees at Deloitte (US) rate their CEO, Joe Ucuzoglu, 78/100. This score is
14%lowerthanthescoresofBostonConsultingGroup'sCEO,ChristophSchweizer.
Employees in the Sales and Operations departments rate Joe Ucuzoglu the highest.

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PwC

Employees at PwC rate their CEO, Tim Ryan, 76/100. This score is 16% lowerthan
the scores of Boston Consulting Group's CEO, Christoph Schweizer. Employees
in the Sales and Product departments rate Tim Ryan thehighest.

Accenture

Accenture's brand is ranked #124 in the list of Global Top 1000 Brands, as rated by
customers of Accenture. Their current market cap is $168.12B score is 14% lower
than the scores of Boston Consulting Group's CEO, Christoph Schweizer.
Employees in the Sales and Operations departments rate Joe Ucuzoglu the
highest.

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McKinsey & Company

Employees at McKinsey & Company rate their CEO, Bob Sternfels, 78/100. This
score is 14% lower than the scores of Boston Consulting Group's CEO, Christoph
Schweizer. Employees in the Engineering and Operations departments rate Bob
Sternfels the highest

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CHAPTER 4
SUMMARY

FINDINGS:

1 Today, 46% of BCG staff are women. BCG’s Executive Committee is comprised of 33% women
andincludesmembersfrommorethantencountries.WomenalsoleadBCGinthreeoftheworld’s largest
economies (North America, China, and the UnitedKingdom).

2 51%ofBCG’snewhiresintheUSarefromethnicminoritybackgrounds,andBCGhaslaunched ethnic
diversity networks in Europe, Australia, andAfrica.

3 BCG’sPrideNetworkgrewtomorethan1,100membersinaround45countriesbytheendof 2022.

4 In2022,BCGlaunchedaGlobalAccessAbilitycommunitytoservepeoplewithlivedexperience
ofdisability.

5 BCGisattheforefrontofresponsibleAIandwasthefirstcompanyinitsindustrytolaunchanAI Code
ofConduct.

6 Lastmonth,BCGestablishedanewCenterforResponsibleGenerativeAItosupportBCG’s
clients in realizing the potential of trustedAI

Findings

1. Research the firm

Before engaging with BCG, it's essential to research the company thoroughly. Understand their
history, values, areas of expertise, and recent projects. Familiarize yourself with their core
principles, such as the growth-share matrix (BCG matrix), and how they approach problem-solving
and client engagements.

2 .Objectives:ClearlyoutlineyourgoalsandobjectivesforengagingwithBCG.Whetheryouneed
strategicadvice,organizationaltransformation,ormarketanalysis,havingaclearvisionwillhelp BCG
tailor their services to meet yourneeds.

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3 .Identify Specific Challenges: Be prepared to discuss specific challenges your organization is

facing.ThiswillenableBCGconsultantstounderstandyouruniquesituationbetterandprovide
targetedsolutions.

4. Engage open communication: Foster open and transparent communication with BCG
consultants.Sharerelevantinformation,data,andinsightsthatcouldassistthemintheiranalysis. An
honest and collaborative relationship will yield betterresults.

5. CollaboratewithYourTeam:Involvekeystakeholdersandemployeesintheconsultingprocess.
BCGoftenemphasizesworkingalongsideyourteamtobuildownershipofproposedsolutionsand
ensure successfulimplementation.

6. BeOpentoChange:BCGmightproposechangestoyourorganization'sstrategiesorprocesses. Be
open to considering new ideas and approaches, even if they challenge the status quo. Embracing
change can lead to innovation andgrowth.

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SUGGESTION’S:

Research BCG's Areas of Expertise: BCG offers a variety of services, such as strategy development,
digital transformation, operational improvement, and organizational restructuring. Understanding
their core areas of expertise can help you determine if they align with your interests and career
goals.

ExploreBCG'sCultureandValues:Likeanycompany,BCGhasitsownuniquecultureandvalues. Visit
their official website, read their publications, and connect with current or former employees to
gain insights into their working environment, values, and companyculture.

NetworkwithBCGProfessionals:Networkingisanessentialpartoftheconsultingindustry.Attend
industry events, connect with BCG professionals on LinkedIn, and seek informational interviews to
learn more about the firm and the consulting profession.Prepare for the Interview Process: If
you're interested in working at BCG, it's crucial to prepare for their rigorous interview process. The
process may involve multiple rounds of interviews, case studies, and behavioralassessments.
Practicing case interviews and refining your problem

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CONCLUSION:

The BCG Matrix is one of the most popular portfolio analysis methods. It classifies a firm's
product and/or services into a two-by-two matrix. Consider Pursuing Relevant Education and
Experience: BCG values diverse educational backgrounds and experiences. While a degree in
business or a related field may be helpful, they also appreciate candidates with expertise in areas
like data science, engineering, or technology. Demonstrating a strong track record of leadership,
analytical skills, and problem-solving abilities is essential.Each quadrant is classified as low or
high performance, depending on the relative market share and market growth rate.Cash cows
have low growth but high market share and as such generate large cash flows to be invested in
question marks, to turn them in stars, that over time will become cash cows, and trigger again this
positive loop The BCG matrix can be usefully deployed to assess a product's potential growth rate
within its industry versus its relative market share to help develop long-term strategic marketing
plans that aim to maximize profit.

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