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4ps Marketing
4ps Marketing
4ps Marketing
Grupo: 3RM52
The 4P marketing mix refers to a strategic approach that encompasses four key
elements: Product, Price, Place (distribution) and Promotion. These elements are
essential for the development of effective marketing strategies in any business.
• Product: Includes the design, characteristics, quality and variety of the product or
service offered. Focuses on satisfying customer
needs and wants.
• Place: Refers to the distribution and availability of the product. It involves the
selection of distribution channels, location of points of sale and logistics
management.
• Promotion: Includes all marketing activities that seek to communicate, inform and
persuade customers about the product. Advertising, public relations, promotions and
sales are key aspects.