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KELOMPOK 1 B.inggris
KELOMPOK 1 B.inggris
KELOMPOK 1 B.inggris
“MARKETING STRATEGY”
GROUPS : 1
NIA AGUSTINA : 20101035303266
SRI ROSNITA SARI : 20101035303244
RINA AFRIANI : 20101035303285
TRIANA WULANDARI : 20101035303298
MUQODDIMATUL YUSRO : 20101035303266
1
PREFACE
2
TABLE OF CONTENTS
COVER ........................................................................... 1
PREFACE ........................................................................ 2
TABLE OF CONTENTS..................................................... 3
CHAPTER 1 ......................................................................4
INTODUCTION .................................................................4
1.1 Background Of The Paper ................................... 4
1.2 Questions Of The Problem ..................................5
1.3 ObJectives ....................................................... 5
CHAPTER II .....................................................................6
DISCUSION ..................................................................... 6
2.1 Definition of a Marketing strategy ..................... 6
2.2 Role and Function of Marketing Strategy .............. 8
2.3 The concept of marketing strategy........................ 9
2.4 Types of Marketing Strategies............................. 10
2.5 Elements of a 4P Pemasaran Marketing Strategy .....12
2.6 Example of a 4P Marketing Strategy .................... 15
2.7 Steps To Run Marketing ..................................... 16
CONCLUSION .................................................................. 19
REFERENCES................................................................... 20
3
CHAPTER I
INTRODUCTION
1.1 BACKGROUND
4
1.2 Questions Of The Problem
1.3 ObJectives
5
CHAPTER II
THEORETICAL STUDY
6
which the business unit hopes to create value and benefit from
its relationship with consumers.
2. kurtz
3. Philip kotler.
4. tjiptono
5. Stanton
7
deliver products (goods or services) that will satisfy
consumers.
8
company can hit the market with the latest innovations.
So that this condition makes consumers who initially feel
they don't need to buy something to be moved to buy,
2. Make Team Coordination Mare Effective Practical
Strategies Perform Service
Marketing Strategy is a tool to achieve goals. With a
marketing strategy, team coordination becomes better and
more focused to achieve the same goal.
3. Formulating Company Goals This
is where the crucial function of marketing strategy is,
which is to clearly define the company's goals.
4. Supervise Marketing Activities
Supervision here means clear attention so that the
potential of each member can be detected and used to
support the company in achieving its goals.
1. Market rate
9
Every consumer has different needs and habits. A
company would have to classify a heterogeneous market into
one homogeneous market unit.
2. Market positioning
internal development
Product
Price
Place
Promotion
10
Participant
Process
People Physical Evidence
5. Timing strategy
1. Direct selling
Direct selling or direct selling is a type of marketing
strategy in which the seller will sell his products directly
to consumers. Although direct, but generally the seller is
not done in retail stores.You can do this door-to-door or
meet consumers directly. You as a marketer can visit the
homes of targeted consumers.
2. Paid advertising
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In paid advertising, the company pays the ad space
provider to display its products in that space. The price
paid is usually determined through negotiations between
the marketer and the ad space provider.
Paid advertising consists of several categories, including
display or banner ads, pay-per-impression (PPI), and
pay-per-click (PPC). This method is very effective for
companies that want to show their name to a large
audience.
3. Internet Marketing
The last is a marketing strategy through internet
marketing. who doesn't know the internet? The internet
has great potential for use in marketing. Internet
marketing offers many conveniences in transacting for
consumers who are not limited by space and time.
In the internet marketing marketing strategy, we can
create our own e-comers website or we can use large
platforms that already exist on the internet such as
Tokopedia, Bukalapak, Shopee, Lazada, and so on. or you
can also use social media to market products such as
Facebook, Twitter, and Instagram.
4. Search Engine Optimization (SEO)
SEO is the process of getting traffic from organic,
editorial, or free search results on search engines. This
strategy is closely related to content marketing, it even
helps determine whether a content can be said to be of
high quality.
Content that meets SEO will occupy the top position in
search results. If the content increases rapidly, the
company will get high traffic. This can increase brand
awareness so that the number of consumers also
increases.
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5. Referral program
Maybe you have often heard of this marketing strategy or
have used it. The referral program is a strategy that
really requires the role of consumers and potential
customers. That is, by encouraging them to tell people
around them about a particular product or service.Many
large companies have successfully applied this marketing
strategy, such as the accommodation rental company,
Airbnb. This startup has succeeded in increasing the
number of bookings by 25% and continues to increase by
300% in the 2.0 application version.
1. Product
The product is the heart of the marketing mix. All
marketing activities start with the product. Products are
not just physical entities; it captures all tangible and
intangible aspects such as service, personality,
organization and ideas.
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Without a product, we have no price, promotion or place.
Hence, of all the 4 P's, the Product is the most elemental
P.
2. Price
Price is the monetary value that must be paid by
customers to acquire or own a company's products. It is
an important revenue-generating component for the
company.
3. Promotion
14
One of these 4P marketing strategies aims to serve
two purposes. First, tell potential customers about your
product and second, persuade them to buy your product.
4. Place or distribution
Physical place or distribution relates to the transfer of
ownership of the product from the producer to the
customer.
15
2.6 Example of a 4P Marketing Strategy
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develop an effective marketing strategy and prevent you
from wasting money and time.
2. Promoting
Do product introductions or promotions to consumers in
a creative way. Always try, you do a consistent and
continuous promotion.For example, every time you
travel, you can bring brochures and pamphlets containing
your business products to be distributed to the intended
person, family, co-workers, or distributed in public
places.
Observe how the promotions are applied by competitors.
If your promotion is more interesting, please continue.
However, if the competitor's promotion is much more
interesting, immediately prepare a promotion that is more
unique, creative, and interesting.Do not miss also to do
word of mouth promotion. It is undeniable that this
method can attract far more customers. With these
various ways, you can find customers by yourself.
17
consumers taste and what they need. Every day buying
and selling activities through online shops are
increasingly being carried out.Consumers tend to want to
shop in a more private space and avoid crowds. The
internet opens wide doors for you to innovate. One of the
ways to maximize the marketing of your products or
services is through social media, especially Facebook.
There have been so many young entrepreneurs and
business people using Facebook to blow up the sales of
their products or services.You can display your business
products on websites, blogs, Facebook, and other sites,
by posting photos that can attract consumers. By using
internet marketing, you can also interact directly with
consumers without being limited by space and time.
5. Establish Good Relationships with Consumers
Consumers are king. This one slogan should be
maintained in order to maintain the continuity of a
business. Establish a good relationship with consumers.
Contact them to simply ask for testimonials about your
business products or to inform them of the products you
just released, and ongoing promos.Consumers need
products and you need consumers for profit orientation.
So, apply a symbiotic mutualism in terms of doing
business.Establishing a good relationship with consumers
is the last key that you must hold to achieve success in
business.
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CHAPTER III
CONCLUDING
3.1 Conclusion
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companies to face market competition. Basically the marketing strategy is to find
a match between the company's internal capabilities and external opportunities in
the market.
Every company must have a marketing strategy, this plays an important
role in determining the company strategy that will be used by the company. This
strategy supports the company in earning profits, increasing sales volume and
maintaining the company's viability.
3.2 Suggestion
REFERENCES
Assauri,sofjan.2012.strategic marketing.jakarta:rajagrafindo
persada
Budianto,imam.2018. Menjalankan Strategi
20
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december 3,2021,from https://winstarlink.com/5-cara-
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Gie.2020. Strategi Pemasaran 4P: Pengertian, Penerapan dan
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https://accurate.id/marketing-manajemen/strategi-
pemasaran-4p/
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Tujuan, Konsep, dan
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