Instructor: LIFE GABRIEL F.

OSUMO, LPT, MEd-LT

COMMUNICATION

MODELS
 o d e l s 1. Linear Model
M Laswell’s Verbal Model
Shannon and Weaver
2. Interactive
3. Transactional
 Linear Model
DESCRIPTION
Also called the transmission model, a
linear model is based on the
assumption that communication is
transmitted in a straightforward
manner - from sender to receiver. This
clearly reflects that communication is
a one-way process Laswell’s Verbal Model (1948)
Harold Laswell
 Shannon and Weaver’s
Model
DESCRIPTION
It is still linear in nature. However, it is composed of
8 components.
source - the person from whom the message
comes.
message - the content of the transaction.
transmitter -is the instrument through which the
message passes.
signal - which flows through a channel.
channel - a carrier or medium such as air, light,
electricity, radio waves, and postal system for Shannon and Weaver’s Linear Model of Communication
written communication. Claude Shannon and Warren Weaver (1949) modified the model of
noise - interference that disrupts and distorts
Laswell by adding noise as a component.
the understanding of the message.
receiver - refers to the receiving instrument such
as telephone lines, ears to see, sounds, and eyes
for gestures in face-to-face communication
destination - person/s who receive/s and
process/es the message.
 Interactive Model
DEFINITION
This model contrasts with the linear one,
which considers communication flowing
only in one direction, from a sender to a
receiver. In this model, communication is a
two-way process which involves an
exchange or an interaction between the
sender and the receiver. This indicates that
the receiver is not just a mere absorber of
the message; he or she processes it,
Wilbur Schramm Interactive Model (1955)
provides his/her interpretation of the
message, and delivers it back to the
sender, making the process continuous.
The message that is delivered back to the
sender is called feedback.
Transactional Model
DESCRIPTION

It is two-way communication or
interaction. In this conversation, two
parties are included, i.e., sender and
receiver. It happens only when both
parties are present. It means it is
conducted in real-time. For example,
conversations on Skype, through Transactional Model of
telephone calls, etc. Wood (2014).
Communication

Boström, Magnus. (2020). Creating clarity
and managing complexity through co-
operation and communication – The case of
Swedish icebreaker operations.
Mulder, P. (2022, March 7). Lasswell
Communication Model. Toolshero.
https://www.toolshero.com/communication
-methods/lasswell-communication-model/
REF E R E N C E S
Communication Theory. (2014, July 10).
Shannon and Weaver Model of
Communication. Communication Theory.
https://www.communicationtheory.org/sha
nnon-and-weaver-model-of-
communication/
Crawley, D. (2019, March 27).
Communication Style: 3 Ways to Choose the
Right One (Includes Video). Don Crawley,
Author. https://doncrawley.com/how-to-
choose-communication-style/
Stanford, C. (2014, June 12). What’s a Linear
Model of Communication? Fleximize.
https://fleximize.com/articles/000561/a-
linear-model-of-communication
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