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contents
Preface xiii
Acknowledgments xv
About the Author xvii
vii
viii Contents
xiii
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acknowledgments
This book is the product of many people, some of whom were listed in earlier editions. I par-
ticularly want to thank David R. Davies, who generously contributed many of his exercises
and ideas, and Matt Bunker, who wrote the chapter on media and the law despite a very short
deadline.
Two colleagues at the University of Tennessee, where I have taught since 2006, made major
contributions. One is Lisa Gary, whose work and ideas pervade this edition. She is credited
with some specific items but deserves much more than that. The other is Mark Harmon. Mark
co-authored the broadcast writing chapter in the seventh edition of this book, and I still depend
on his expertise and ideas. Dwight Teeter, Ed Caudill, and Melanie Faiser have been particu-
larly good friends and constant sources of ideas and support.
In addition, many of the instructors who have used this book have contacted me through
the life of the previous edition. Most have had constructive suggestions about the book, and
I thank them all.
My colleagues at Emory and Henry College—Teresa Keller, Tracy Lauder, Herb Thompson,
and Paul Blaney—continue to support my efforts with this book.
My colleagues on the faculty of the department of journalism at the University of Alabama,
especially Ed Mullins, Cully Clark, Kim Bissell, the late Bailey Thomson, George Daniels, and
David Sloan, have always supported me in the efforts that I have put into this book. George
Rable, Guy Hubbs, and John Hall—scholars and gentlemen all—gave me more support than
they know. Pam Doyle and Mark Arnold made substantial contributions to earlier editions,
and their influence on the book continues.
Ashley Dodge and all the crew at Pearson provided their help and support through yet an-
other manuscript and revision. I also have many friends and former students now in the com-
munication professions who have been kind and generous with their support and ideas.
My wife, Sally, remains my chief critic and always a source of encouragement. My son,
Jefferson, as I write this, is working as a Web marketing professional in Washington, D.C., and
continues to hone his excellent writing skills.
This book, like the previous editions, is dedicated to my mother, Martha Elizabeth Stovall,
who was my first editor.
xv
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about the author
James Glen Stovall is Edward J. Meeman Distinguished Professor of Journalism at the
University of Tennessee. Before coming to Tennessee, he was a visiting professor of mass
communication at Emory and Henry College in Emory, Virginia. From 1978 to 2003 he
taught journalism at the University of Alabama. He received his Ph.D. from the University of
Tennessee and is a former reporter and editor for several newspapers, including the Chicago
Tribune. Stovall has more than five years of public relations experience. He is the author of
a number of textbooks, including Web Journalism: Practice and Promise of a New Medium
(2004); Journalism: Who, What, When, Where, Why and How (2005) and Infographics: A
Journalist’s Guide (1997), all published by Pearson. He is also the author of Seeing Suffrage:
The Washington Suffrage Parade of 1913, Its Pictures and Its Effect on the American Political
Landscape, (2013) published by the University of Tennessee Press. His website, www.jprof.
com, contains a wide variety of material for teaching journalism. Stovall is also the author of
the mystery novel Kill the Quarterback.
xvii
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Writing for the Mass Media
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Chapter 1
Sit Down and Write
I have sworn upon the altar of God, eternal hostility against every form of tyranny over the
mind of man. (1800)
Equal and exact justice to all men, of whatever state or persuasion, religious or political; peace,
commerce, and honest friendship with all nations, entangling alliance with none . . . Freedom of
religion, freedom of the press, and freedom of person under the protection of the habeas corpus,
and trial by juries impartially selected. These principles form the bright constellation which
has gone before us and guided our steps through an age of revolution and reformation. (1801)
Enlighten the people generally and tyranny and oppressions of the body and mind will vanish
like evil spirits at the dawn of day. (1816)
Thomas Jefferson
Ideas drive people and society. Great ideas such as freedom, independence, individualism, religion,
and social order exist in our minds, but they have little power until they are written down.
The written word energizes the powerful force of ideas and can change individuals and
nations. It can carry ideas and information as well as entertain and distract. The power of
writing is available to those who have the information and ideas and who are clever and hard-
working enough to learn to write well.
How do you write well? That question defies an easy, quick or simple answer. Yet all of
us have had to consider it. We began that consideration early in life when teachers made us
write in paragraphs. A short time later, we learned the rules of grammar and punctuation and
wondered what in the world these things had to do with good writing. (A lot, as it turns out,
although we still may be reluctant to admit it.) Outside the classroom, we wrote in our diaries
or wrote thank-you letters to relatives and e-mails and text messages to friends.
At some point, we learned that whatever else writing is—fun, exciting, rewarding—it is not
easy. Writing is hard work. It is complex and frustrating. Red Smith, the great sportswriter for
the New York Times, once said, “There’s nothing to writing. All you do is sit down at a type-
writer and open a vein.” Smith’s point is not just that writing is hard but also that it requires us
to give of ourselves in ways that other activities, such as reading, do not. Writing demands total
commitment, even if it is just for a short time. We can think of nothing else and do nothing else
when we are writing. The first step to good writing is recognizing this essential point.
But the question remains: How do you gather together the words that will convey the
information, ideas, or feelings you want to give to the reader? How do you write well?
1
2 Chap t e r 1 ▸ Sit Down and Write
Write It Down
This may be the most basic point of all: You cannot be a writer unless you put the
words together. People can think, talk, and agonize all night about what they would
like to write. They can read and discuss; they can do research and even make notes.
But no one is a writer until ideas become words and sentences become paragraphs.
At some point, the writer must sit down and write.
Anthony Trollope, a 19th-century English novelist, would begin writing at
5:30 a.m. He would write for two and a half hours, producing at least 250 words
every 15 minutes. Trollope responded to the demands of writing with a strict routine.
So did Isaac Asimov, who wrote books on subjects ranging from Shakespeare to
the Bible to science fiction. Asimov would wake up every morning at 6:00 a.m. and
be at his typewriter by 7:30 a.m. He would then work until 10:00 p.m. Asimov
wrote more than 500 books in his lifetime. Writing is hard work, and few people
have the tenacity to stick with it.
Beyond the physical and intellectual challenges of writing lies emotional risk.
Writers can never be certain that they will be successful. Something happens to our
beautiful thoughts when we try to confine them to complete sentences, and what
happens is not always good. Writers always face the chance of failure.
Writers for the mass media have some advantage in overcoming this chance of
failure. Their job is to write, and their circumstances force them to write. They must
meet deadlines, often on a daily basis. They can sometimes use forms and structures
that will help them to produce the writing necessary for their medium. Still, they
must produce. They cannot fall victim to what is commonly called writer’s block.
Basic techniques
The suggestions in this section are commonly accepted techniques for improving
your writing. Many of them are useful at the rewriting stage of your work, but you
should try to keep them in mind as your words are going down on paper or on
the computer screen for the first time. Not all of these suggestions fit every piece
4 Chap t e r 1 ▸ Sit Down and Write
of writing you will do, so they need not be considered a strict set of rules. They do
constitute a good set of habits for a writer to develop, however.
Write Simply
This concept arises repeatedly in this book. The key to clarity is simplicity. A clear,
simple writing style is not the exclusive possession of a few gifted writers. Such a
style can be achieved by students who are just beginning a writing career. The power
of simple writing is immense. The following quotations are famous because they
convey powerful messages in a clear and simple language:
These are the times that try men’s souls. (Thomas Paine, 1776)
We have nothing to fear but fear itself. (Franklin Roosevelt, 1932)
Ask not what your country can do for you. Ask what you can do for your country.
(John F. Kennedy, 1961)
practice Brevity
A first cousin to simplicity is brevity. Almost every writer uses too many words on occa-
sion. Even the best writers need to be edited. Go back a couple of paragraphs and look
at the Fowler quote; it has at least two unnecessary words: in effect. If we eliminated
those words, the sentence would not lose any information and would increase in power.
Writers should watch for words, phrases, and sentences that do not add sub-
stantially to the content of what they are writing. They should also guard against
fancy phrases that draw attention to the writing and take away from the content.
Jamaica, 388
Japygidae, 184
Japyx, abdomen of, 109;
J. solifugus, 184, 196
Jhering, Von, on Termites, 387
Joint, 105
Joint-worms, 546
Joly, on Ephemeridae, 431;
on anatomy of Phyllium, 262
Julidae, 34, 43, 71, 73, 77
Julopsis, 74
Julus, 36-39, 52;
J. nemorensis, 43;
J. terrestris, 37, 70, 77;
breeding, 37;
development, 66-69;
heart, 50;
ovum, 63, 64;
eye, 69
Jurassic, 216, 259, 407, 442
Jurine on pieces at base of wing, 102
Kampecaris, 76
Karabidion, 274
Katydids, 319, 320
King, 361, 378
Klapálek, on Trichopterous larvae, 484 f.;
on Agriotypus, 557
Knee, 104
Koch, 42
Koestler on stomatogastric nerves, 120
Kolbe, on entothorax, 103;
on wings of Psocidae, 394
Kollar on Sirex, 509
Korotneff on embryology of Gryllotalpa, 336
Korschelt on egg-tubes, 138
Korschelt and Heider on regenerative tissue, 167
Kowalevsky, on phagocytes, 166;
on regenerative tissue, 167;
on bee embryo, 496
Kradibia cowani, 549
Krancher on stigmata, 111
Krawkow on chitin, 162
Kulagin, on embryology, 537;
of Encyrtus, 545
Künckel d'Herculais, on histoblasts, 167;
on emergence of Stauronotus, 290
Labia minor, 214
Labidura riparia, 210, 211, 214, 215
Labium, 95;
of Odonata, 410, 411;
of O. larva, 420
Laboulbène, on Anurida maritima, 194;
on Perla, 399
Labrum, 93, 93
Lacewing flies, 453, 469
Lachesilla, 395
Lacinia, 95
Laemobothrium, 347
Lamarck, 77
Lamina, subgenitalis, 224;
supra-analis, 224
Landois on stigmata, 111
Languette, 96
Lankester, 40
Larva, 157;
(resting-larva), 164;
oldest, 449
Larvule, 431, 432
Latreille, 30
Latreille's segment, 491
Latzel, 42, 77
Leach, 30, 77
Lead, eating, 510
Leaf-Insects, 260
Legs, 104;
internal, 496;
four only, 549;
of larvae, 106, 110
Lendenfeld, on dragon-flies, 416, 417;
on muscles of dragon-fly, 115
Lens, 98
Lepidoptera, 173
Lepisma, 185, 196;
L. saccharina, 186;
L. niveo-fasciata, 195
Lepismidae, 185
Leptocerides, 482
Leptophlebia cupida, 430
Lespès on Calotermes, 364
Leuckart on micropyle apparatus, 145
Leucocytes, 137
Leucospis gigas, 540;
larva, egg, 542;
habits, 540 f.
Lewis, Geo., on luminous may-fly, 442
Lewis on Perga, 518
Leydig, on brain, 119, 120;
on Malpighian tubes of Gryllotalpa, 335;
on ovaries, 137, 142;
on glands, 142
Lias, 216, 239, 340, 427, 428, 453, 485, 503
Libellago caligata, 413
Libellula quadrimaculata, 411, 425
Libellulidae, 409
Libellulinae, 416, 426
Lichens, resemblance to, 253
Liénard on oesophageal ring, 118
Light, attraction of, 441
Ligula, 96
Lilies and dragon-flies, 426
Limacodes egg, 153
Limnophilides, 481
Lingua, 95, 96, 391, 411, 420, 437
Linnaeus quoted, 84
Liotheides, 346, 350
Lipeurus heterographus, 346;
L. bacillus, 347;
L. ternatus, 349
Lipura burmeisteri, 190;
L. maritima, 194
Lipuridae, 190
Liquid emitted, 264, 324, 399, 515
Lissonota setosa, 551
Lithobiidae, 45, 70, 75
Lithobius, 32, 36-39, 41, 45, 58;
breeding, 38;
structure, 48, 49, 57
Lithomantis, 259;
L. carbonaria, 344
Locusta, ovipositor, development and structure, 315;
L. viridissima, 318, 319, 321, 324, 327
Locustidae, 201, 311-329, 328
Locustides, 329
Locusts, 291 f.;
of the Bible, 298;
in England, 299;
swarms, 292-299;
eggs, 292
Loew on anatomy of Panorpa, 450;
of Raphidia, 448
Lonchodes duivenbodi, egg, 265;
L. nematodes, 260, 261
Lonchodides, 277
Longevity, 377, 429, 438;
of cockroach, 229
Lopaphus cocophagus, 264
Lophyrus pini, 511
Löw on Coniopteryx, 471, 472
Löw, F., on snow Insects, 194
Lowne, on embryonic segments, 151;
on integument, 162;
on stigmata, 111;
on respiration, 130
Lubbock, Sir John, on Pauropus, 62;
on aquatic Hymenoptera, 538;
on auditory organs, 121;
on sense organs, 123;
on respiration, 130;
on stadia, 165;
on Cloëon, 432, 437;
on Collembola, 192;
on Insect intelligence, 487
Lucas on mouth-parts of Trichoptera, 475
Luminous may-flies, 412
Lycaenidae, eggs, 144
Lyonnet on muscles, 115
Lysiopetalidae, 76
Machilidae, 184
Machilis maritima, 185;
M. polypoda, 184
Macronema, 478
Malacopoda, 77
Mallophaga, 342, 345-350
Malpighi on galls, 525
Malpighian tubes, 114, 124, 127, 187, 353, 360, 392, 403, 414,
421, 448, 457, 458;
of Gryllotalpa, 335;
of Ephippigera, 335;
of Mantis, 246;
of Myriapods, 48
Malta, Myriapods at, 35
Mandibles, 94, 95;
absent, 474, 475
Mandibulata, 94
Manticora, 304
Mantidae, 201, 242-259, 259
Mantides, 259
Mantis, immature tegmina, 248;
parasite, 546;
M. religiosa, 246, 247, 258
Mantispa areolaris, 463;
M. styriaca larva, 464
Mantispides, 463 f.
Mantoida luteola, 251
Marchal on Malpighian tubes, 127
Marine Myriapods, 30
Marshall, on Apanteles cocoons, 560;
on Braconidae, 561
Mask, 420
Mastacides, 301, 309
Mastax guttatus, 301
Maternal care, 214, 336, 517
Maxilla, 95, 96;
of Odonata, 411;
absent, 190
May-flies, 429;
number of, 442
Mayer, on Apterygogenea, 196;
on caprification, 547, 548
Mazon Creek, Myriapods at, 75
M‘Coy on variation of ocelli, 267
M‘Lachlan, on Ascalaphides, 459;
on Oligotoma, 354;
on Psocidae, 395;
on Trichoptera, 480 f.
Mecaptera, 174, 453
Mechanism of flight, 416
Mecistogaster, 412
Meconema varium, 321
Meconemides, 328
Mecopoda, 319
Mecopodides, 328
Mecostethus grossus, 285, 299, 308
Median plate, 504, 506, 507, 512
Median segment, 109, 490, 491
Megachile, nervous system, 496
Megaloblatta rufipes, 235
Megalomus hirtus, 468
Megalyra, 562
Megalyridae, 562
Meganeura monyi, 428
Megasecopterides, 344
Megastigmus, 547
Meinert, on earwigs, 210, 211, 212;
on Myrmeleon larva, 457;
on stink-glands, 210
Melittobia, 545
Melliss on Termite of St. Helena, 389
Melnikow on eggs of Mallophaga, 348
Membranule, 413
Menognatha, 161
Menopon leucostomum, 348;
M. pallidum, 350
Menorhyncha, 161
Mentum, 95, 96, 96
Mesoblast, 20, 65, 149
Mesoderm, 20, 149
Mesonotum, 88
Mesopsocus unipunctatus, 394
Mesothoracic spiracle, 491
Mesothorax, 101
Mesozoic, 309, 449, 485
Metabola, 158, 174
Metagnatha, 161
Metamorphosis, 153-170;
of Hymenoptera, 497;
of nervous system, 495 f.
Metanotum, 88
Metapodeon, 491
Methone, 200;
M. anderssoni, 305, 306
Miall, on imaginal discs, 165, 167;
on unicellular glands, 142
Miall and Denny, on pericardial tissue, 135;
on epithelium of stomach, 126;
on spermatheca of cockroach, 228;
on stigmata, 111;
on stomato-gastric nerves, 120
Miamia bronsoni, 449
Microcentrum retinerve, 313, 314, 320
Microgaster, 559;
M. fulvipes, 560;
M. globatus, 560
Micropterism, 339, 394, 405 f., 484
Micropyle, 145;
apparatus, 404
Migration, 293, 425
Migratory locusts, 292, 297
Millepieds, 41
Millipedes, 30, 40, 41
Miocene, 216, 258, 407
Molanna angustata, mandibles of pupa, 477
Mole-cricket, 333;
leg, 333
Moniez on Anurida maritima, 194
Monodontomerus, 532;
M. cupreus, 543;
M. nitidus, 544
Monomachus, 563
Monomorphic ant, 498
Monotrochous trochanters, 494, 520, 564, 565
Mordella eye, 98
Mormolucoides articulatus, 449
Morton, on gills of Trichoptera, 483;
on Perlidae, 406
Moult, 156
Moulting, 437;
of external parasite, 556
Mouth-parts, of dragon-fly, 411;
of dragon-fly nymph, 420;
atrophied, 430
Müller, Fritz, on caddis-flies, 482 f.;
on fig-Insects, 549;
on Termites, 358, 360, 374, 381, 382
Müller, J., on anatomy of Phasmidae, 262
Murray, on Phyllium scythe, 263; on
post-embryonic development of Orthoptera, 265
Musca, metamorphosis, 163, 167
Muscles, 115
Music, of Locusta, 318;
of Tananá, 319;
of Katydids, 319
—see also Phonation
Mylacridae, 239
Mymarides, 537, 538
Myoblast, 149
Myriapoda, 27, 42, 74;
definition, 29;
as food, 31;
habits, distribution, and breeding, 29-40;
locomotion, 40;
names for, 41;
classification, 42-47;
structure, 47-63;
embryology, 63-72;
fossil, 72-77;
affinities, 78
Myrmecoleon, 456
Myrmecophana fallax, 323
Myrmecophilides, 340
Myrmeleo, 456
Myrmeleon, 456;
M. europaeus, 457;
M. formicarius, 455, 457;
M. nostras, 457;
M. pallidipennis, 456
Myrmeleonides, 454 f.
Nasuti, 370
Necrophilus arenarius, 462
Necroscides, 278
Needham on locusts at sea, 297
Nematus, 514;
N. curtispina, 498
Nemobius sylvestris, 339
Nemoptera ledereri, 462;
N. larva, 462
Nemopterides, 462
Nemoura, 401;
N. glacialis, 405
Neoteinic Termites, 362, 380
Nervous system, 116
Nervures, 107, 108, 206;
of Psocidae, 393;
of Embiidae, 352;
of Termitidae, 359
Neuroptera, 172, 341-485;
N. amphibiotica, 342;
N. planipennia, 342
Neuropteroidea, 486
Neuroterus lenticularis, 523
Neuters, 137
Newman on abdomen, 491
Newport on Anthophorabia, 545;
on Monodontomerus, 544;
on Paniscus, 555;
on Pteronarcys, 399 f.;
on turnip sawfly, 515
Nicolet on Smynthuridae, 191
Nietner on Psocidae, 395
Nirmus, 346 f.
Nitzsch, on Mallophaga, 346 f.;
on Psocidae, 392
Nocticola simoni, 232
Nodes, 493
Nodus, 413
Nomadina, 565
Notophilidae, 45
Notophilus, 45
Notum, 91, 100
Number of species, of Insects, 83, 171, 178;
of Cephidae, 506;
of Chalcididae, 539;
of gall-flies, 533;
of Hymenoptera, 503;
of Parasitica, 520;
of Ichneumonidae, 551;
of Odonata, 424;
of Orthoptera, 201;
of earwigs, 215;
of cockroaches, 236;
of Mantidae, 258;
of Phasmidae, 272;
of migratory locusts, 297;
of Perlidae, 407;
of Psocidae, 395;
of sawflies, 518
Nurseries of Termites, 387
Nusbaum on embryology, 149, 152
Nyctiborides, 240
Nymph, 157;
of dragon-fly, 418, 419, 420, 422, 426;
of Ephemeridae, 432 f., 432, 433, 434, 435, 436
Nymphidina, 465, 472
Nyssonides, 565
Oak-galls, 527
Occiput, 94
Ocelli, 97, 282, 313, 400, 409, 430;
variation in, 267, 536
Odonata, 409 f.
Odontocerum albicorne, case of, 480
Odontura serricauda, 316
Oecanthides, 340
Oecanthus, 339
Oecodoma—see Atta
Oedipodides, 304, 309
Oenocytes, 137
Oesophageal "bone," 391
Oesophageal nervous ring, 118, 121
Oesophagus, 114, 124, 403
Oestropsides, 482
Oligonephria, 175
Oligoneuria garumnica, nymph, 434
Oligotoma michaeli, 351, 354;
O. saundersi, 352;
O. insularis, 354
Ommatidium, 98
Oniscigaster wakefieldi, 442
Ontogeny, 153
Oolemm, 144
Oolitic, 239
Ootheca of Mantis, 246, 247
Ophionellus, 563
Ophionides, 557
Opisthocosmia cervipyga, 215
Orders, 172
Orientation, 112
Origin of wings, 206
Orl-fly, 445
Ormerod, Miss, on importation of locusts, 299
Ornament, 200, 215, 233 f., 243, 244, 282, 302, 313, 339
Orphania denticauda, 321
Orthodera ministralis, 249
Orthoderides, 251, 259
Orthophlebia, 453
Orthoptera, 172, 198-340, 407
Oryssidae, 506
Oryssus abietinus, 506;
O. sayi, 506
Osborn on Menopon, 350
Osmylides, 466
Osmylina, 466
Osmylus chrysops, 341;
larva, 466;
O. maculatus, 466
Osten Sacken on similar gall-flies, 532
Ostia, 48 f., 133, 435
Oudemans on Thysanura, 182
Oustalet on Odonata, 422, 423
Outer margin of wing, 108
Ovaries, 137, 138;
of earwigs, 211;
of Oedipoda, 283, 284;
of Perla, 404;
of Thysanura, 188
Oviduct, 139, 392
Oviposition, 229, 246, 265, 290, 291, 440;
of Agriotypus, 557;
of Cynipidae, 527 f., Adler on, 529;
of Encyrtus, 545;
of Ichneumon, 555;
of inquiline gall-flies, 532;
of Meconema, 321;
of Pelecinus, 564;
of Pimpla, 553;
of Podagrion, 546;
of sawflies, 513;
of Sirex, 509;
of Xiphidium, 321
Ovipositor, 110, 552, 554;
Cynipid, 524;
of Locusta, development, 314, 315
Owen, Ch., 40, 78
Oxyethira, 484;
O. costalis, larva, 485
Oxyhaloides, 234, 241
Oxyura, 533, 534
Pachycrepis, 550
Pachytylus cinerascens, 293, 297, 298, 299, 308;
P. marmoratus, 298;
P. migratorioides, 298;
P. migratorius, 298, 299, 308;
P. nigrofasciatus, 285, 298
Packard, on cave-Myriapods, 34;
on air sacs of locusts, 283, 294;
on classification, 173;
on development of Diplax, 419;
on may-flies, 430;
on metamorphosis of Bombus, 497;
on scales, 397;
on spiral fibre, 129
Pad, 105
Paedogenesis, 142
Pagenstecher on development of Mantis, 247
Palaeacrididae, 309
Palaeoblattariae, 239
Palaeoblattina douvillei, 238 f.
Palaeocampa, 73
Palaeodictyoptera, 486
Palaeomantidae, 259
Palaeontology, 178
Palaeophlebia superstes, 427
Palaeozoic, Myriapods, 76;
Insects, 343, 486
Palingenia bilineata, 430;
P. feistmantelii, 443;
P. papuana, 441;
P. virgo, 431
Palmén, on dragon-fly nymphs, 423;
on Ephemeridae inflation, 439;
on gills of Perlidae, 402;
on rectal gills, 422;
on tracheal system of immature Ephemeridae, 436
Palmon, 546