GOOGLE B2B BUNDLES

Engage B2B buyers with Google

Google provides a powerful platform to reach and engage with
B2B customers throughout their path to purchase, at scale.

35%
Leveraging a rich set of privacy-first user signals, B2B marketers
are able to home in on their target customers based on:
● Firmographics (company size, industry) of B2B buyer time spent online
is on Google properties1
● B2B Intent (in-market for B2B categories)
● Interests (affinity categories)

Introducing B2B Bundles

By analyzing performance across hundreds of Available B2B Bundles:
B2B campaigns, we’ve identified optimal
privacy-first audience targeting strategies to Enterprise Buyers
reach specific B2B buyer profiles. Executives
SMB Buyers
B2B Category Bundles
Only those audiences that have consistently Industry Bundles
shown the highest propensity to drive leads and Small Business / Entrepreneurs
conversions for B2B advertisers qualified for
inclusion in these B2B bundles.

B2B Bundles Benefits & Use Cases

Display & Video Search

Hone in on priority audiences, at scale:

Build awareness & consideration among target segments ✓
Customize your creative:
69% of B2B buyers expect personalization2 ✓ ✓
Bid more strategically:
Enable automated bidding & adjust targets for priority audiences ✓ ✓

Source: 1. comScore, US, Desktop only, Nov 2019; 2. Salesforce B2B Marketing Trends, 2019
 GOOGLE B2B BUNDLES

Recommended B2B Bundles

Note: Any Bundle can be customized to fit your business needs & objectives

1 Enterprise Bundle Executive Bundle 2

Designed to reach decision makers at large and Designed to reach executive-level decision
enterprise companies. makers

Audiences Included: Audiences Included:

● Company size 10K+
● Affinity: Avid Business News Readers
● Affinity: Business Travelers
● Affinity: Frequently Eats Dinner Out
● Affinity: Business Professionals
● Affinity: Diners by Meal
● Affinity: Frequently Eats Lunch Out
● In-Market for Collaboration & Conferencing Tools
● In-Market for CRM Solutions
● In-Market for Network Management
● In-Market for ERP Solutions
● In-Market for Web Hosting
● In-Market for Helpdesk & Customer Support
Solutions
● In-Market for Business & Productivity Software
● In-Market for Payroll Services
● In-Market for Office Supplies
● In-Market for Network & Enterprise Security
● In-Market for Enterprise Software
● Affinity: Banking & Finance
● Affinity: Frequently Eats Dinner Out
● Affinity: Business Professionals
● Affinity: Frequently Eats Lunch Out
● Affinity: Frequently Dines Out
● Affinity: Avid Investors
● In-Market for Collaboration & Conferencing Tools
● In-Market for Business & Productivity Software
● In-Market for Trips to Los Angeles
● In-Market for Trips to Chicago
● In-Market for Trips to Atlanta
● In-Market for Trips to California
● In-Market for Trips to Las Vegas
● In-Market for Trips to Orlando
● In-Market for Trips to San Francisco Bay Area
● In-Market for Investment Services
● In-Market for Business Loans
● In-Market for Executive & Management Jobs

3 SMB Bundle
Designed to reach small and medium business
decision makers.

Audiences Included:
● Company Size 1-249
● Company Size 250-999
● Affinity: Business Professionals
● Affinity: Avid Business News Readers
● Affinity: Frequently Eats Lunch Out
● In-Market for Domain Registration
● In-Market for CRM Solutions
● In-Market for Business Printing & Document
Services
● In-Market for Payroll Services