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Creative Workbook to Boost Engagement aCereetel coe est 10-Day Reels Challenge: Creative Workbook to Boost Engagement Everyone is talking about how Reels can improve engagement and reach. But getting started with such a creative medium can be intimidating, wooaNuom We're here to help with a 10-day Reels Challenge. With a different challenge each day, you'll explore all the different editing features of Reels, and hone all the key skills and best practices you need to create great content and kickstart your growth. Instagram Presence Growth Tracker Before you start your 10 Day Reels Challenge, make sure you're able to track your progress. Fill out column 1 the day before you start and fill column 2 out the day after you've finished. You should be able to calculate each metric by viewing your Instagram analytics dashboard, Dayo DAY10.-«|« % GROWTH Engagement Rate Accounts Reached Total Followers Follower Growth Rate Hootsuite’ eS Hootsuite Make a Musical Introduction Alot of marketers know that email bonuses—such as a free checklist, industry report, or guide—are a good way to collect leads. But if you offer the same email bonuses as everyone else, it will be harder to grab attention. Try to make your email bonus different and much more valuable than ones offered by competitors. Cee woosNuom How todo the challenge ° 3 Gotolnstagram,thennavigate Toselecta specific segmentof_ When you're ready to share, 2 to Reels and tap the photo the song, tap the thumbnail tap Share To. 3 Pen eer ae) of the album cover in the lef 8 start creating content. hand menu, then select the section of the song you'd like e topbyauingyournes. QD) Now you're on the editing Tap the music note icon on screen! Here, you can make the left hand side. Select your adjustments to the audio mix pee Got your song locked in? (turn the volume up or down), Time to make your vid. Hold Preekd Sieienet ernten the record button (the big nerd ‘one atthe bottom with the 9 are eae Once you've picked your and the musiccipwillsart— ©) song, you'l find yourself back playing, When you let go When you're done, tap the ofthe record button, the on the recording screen. eae oar recording will stop. 2 ~ YW Howtorecorda video - Skills learned we Howtoadda song to your Reel Hootsuite’ eS Add Text to the Beat ‘Adding captions to your video content serves multiple purposes: 4 Itcan add more context to what's shared in the audio ‘e ttmakes your message clear, even for people who aren't watching with sound or may have hearing impairments 4 Itan be a cool visual stylistic flourish ‘One common move on Reels's to have text appear and disappear on the beat. So that's your task to try out today! wooaNuom Open the Reels maker. °8 Choose your song, and hold the record button (the big one at the bottom with the Reels, logo!) to start recording 9° Hit the backward arrow icon to review your recording, and trim or delete ifnecessary. Tap Done to return to the recording screen. 3 When you're done, tap the arrow icon to proceed. Skills learned Hootsuite’ How todo the challenge Now you're on the editing screen! Inthe top right ‘comer, ap the Aa icon to add text overtop of your video. ° ‘Type out your message. Use the style tools along the top of the screen to adjust the alignment orcolor, oradd stylistic flourishes. ° Select a font from your ‘options along the bottom of the screen, Tap Done. Now, you'l see your texton a preview, butthere also willbea littleicon of your texton the bot- tom left. Tap that to adjust when Inthe video clip your text will appear, as well as the duration. IF you'd like to add additional text, tap the Aa icon again and repeat the text editing process. e When you're happy with your video, tap Share To. we Howtoadd text toa Reel ye How to adjust the duration and placement of text wooaNuom Make a Multi-Scene “How To” Reel The beauty of Reelsif that you can quickly stitch together clips to create ‘a mini movie. You can use freshly recorded content or pre-recorded video clips ‘Our challenge for you today: combine multiple clips to create a “how to” video and share some of your expertise with your Instagram audience. wooaNuom How todo the challenge ° 9° 0 i Open the Reels maker. Toadd a pre-recorded video ‘Some things to note about zg clip that's already in your your multi-clip masterpiece: 8 e camera roll, swipe up and unfortunately, there isno * select the clip. Drag the ‘way to rearrange your clips at Select any effects or songs sliders at the beginning and this point, and no way to add you'd like to use, and then hit end of the clip to select the multiple songs. the record button the big one segment of the video you'd at the bottom with the Reels. like, and tap Add in the top logo! to start recording. ote ° When you're done, tap the 9 8 arian topeeetotte When you're done, repeat the Tofurther editor delete editing screen, Add text as process to add another clip to Bolen needed, and tap Share To your recording. Sra when you're ready to post. ‘composition. we Howtocombine aseries of clips Skills learned we Howto upload video from your gallery Hootsuite’ Do a Hands-Free Demonstration No need to hold down the record button for the duration of your recording. The hands-free function allows for you to capture a moment from further than an arms-length away. IF you've gota fashion brand and want to show off your latest outfits in a full-body shot, or offer a mural-painting service and want to capture a moment of your production process, give hands-free recording a whirl! Sr Hootsuite wooaNuom How todo the challenge 5 ° ° ° 5 z Open the Reels maker. You can also tap the number Tap the record button (at z beside the word Countdown the bottom of the screen 8 8 to adjust the length of the with the Reels logo) and the * pre-recording Countdown countdown to recording will On the left-hand side, tap the (toggle between 3 or 10 aaa stopwatch icon. seconds). en CO arrow icon to proceed to the long your clip (between 5.2 se- editing screen. Tap Share To conds and 30 seconds) willbe. HitSet Timer. SHS ERE EE Skills learned yw Howtorecord hands-free Hootsuite Find Your New Favorite Filter One of instagram’s coolest features is its huge library of filters and AR cffects. And with Reels, you've got access to them all For today’s challenge, get a litte silly and film a clip using an effect that captures the spirit of your brand, whether that’s an over-the-top beauty filter, or an avant-garde blur effect. wooaNuom How todo the challenge s ° ° °o 5 Open the Reels maker. To search or browse more To record with a filter, hold zg AR filters and effects, scroll down the iter icon lke 8 e all the way to the right and you would with the record * tap the sparkling magnifying button) Alternatively use the ea glass (Browse Effects). See timer feature to record hands- aaa aed ‘one you like? Tap Try It to free! testit out right away. Want to save itfor future use? Tap oe edemerorbon teat | @) Aselection of filters will now to camera) to add it to your ‘When you're done, tap the be available along the bottom filter rolodex. arrow icon to proceed to the of your screen; scroll eft and editing screen. Tap Share To right to review your options when you're ready to post. ww Howto apply an AR effect Skills learned vw How tobrowse AReffects yy Howto download anew AR effect Hootsuite’ eS Hootsuite’ Transform Before Their Very Eyes! We're trying outa litle movie magic today, with the help of the Align tool: add (or removel) an object or person between scenes to create a fun appearing (or disappearing!) effect. By starting a scene exactly where the previous scene ended, i'l appear asf your outfit change (or begrudging boyfriend or statement hat) has magically popped into frame. er wooaNuom Skills learned Hootsuite’ How todo the challenge Open the Reels maker. Add afun prop, outfit change, or fiend into the scene. Align 38 yourself with that translucent image and hit record again eect ay creas ores {the timer function i helpful you'd like to use, and then it eee the record button (the big one nee Ee ee te ee play together, any additional oe oe items will appear to have ‘magically popped into frame. 3 When you're done, you'll notice there's a new icon 6 on the left-hand side: two squares overlaid (Align). When you're done, tap the Tap this and you'll see a arrow icon to proceed to the translucent version of the editing screen. Tap Share To final image of the last thing, when you're ready to post. you recorded. yw Howtouse the Align feature or wooaNuom Hootsuite’ Share a Timelapse Video Have something longer than 30 seconds to share? With timelapse recordings, you can squeeze mare into your Reels. ‘Today, you'll be sharing a time-lapse video of some sort of activity or process, whether that’s pulling together an easy smoothie recipe or sharing your ob-so-Marie-Kondo folding technique. st wooaNuom How todo the challenge 5 Open the Reels maker Hold the record button to start recording. (Hot tip: IF e you've added music, it'll play superslow or superfast so you can stay on beat!) wooaNuom Tap the 1x icon on the left- hand side, 8 Select the speed at which youtdthetorecrd.todos «= speedy time-lapse, choose the 4x speed... but this tool Sone arrow icon to proceed to the editing screen. Tap Share To when you're ready to post. zzives you the option to do

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