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Influencer Marketing
Proposal

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Directed To :

Aroma Care

Prepared by :

Gatha
Kapadiya
SCOPE

Defining Goal (KPI/OKRS) (Daily/Weekly/Monthly)

Crafting User Persona (TG1, TG2, TG3)

Selection of Influencer based criteria (Budget/Reach &

Impact/Commercial)

Channel Media Mix (IG | YT | FB )

Budget Planning and Roll Out Plan

Proposed Campaigns Strategy & Content Strategy

Content Type | Engagement Tactics |Content Distribution

Measures & Metrics (KPI track & trace)

Commercial & Payment Schedules

 Goal Setting
Goal Setting :
1. Awareness (Aroma care Reach and Followership)
2. Sales Conversion (#units Sold, #Rev)

Approach: Partner with renowned skincare influencers to authentically

showcase the benefits and uniqueness of Aroma Care's products.

Defining Buyer Persona

From past buyer data of Aroma Care, we will craft the target users for
influencer marketing campaign.

Approach: Buyer Profile and Motivation for the purchase, personality

traits, demographic details, age, gender, preferred channel media, pain
points and other important factors.
TG1 | TG2 | TG2

TG1 : Young Professionals

TG2
Mature
Skincare
Seekers

Influencer Selection Criteria

Relevance and Alignment: Influencers should align with target
audience demographics and exhibit a genuine interest in skincare.
Engagement and Authenticity: Influencers with an engaged and
authentic follower base, known for credible skincare and beauty
content.
Reach and Impact: Demonstrated ability to reach a significant
audience and influence their preferences.

Bifurcate Influencer basis below metrics and perform the best fit
selections.
Platform Availability: Instagram | YouTube | Facebook |
Followers: 5k-50k | 50k to 100k | 100k to 250K | >250k
Engagement Rate: 5% to 8%
Specialisation: Organic skincare routines, product reviews, Unboxing
Proposed Campaign Strategy

Content Types:
Instagram and YouTube product reviews and tutorials.
Instagram and Facebook live sessions for Q&A and
demonstrations.
Short, engaging YT/IG videos showcasing product benefits.
Engagement Tactics:
Giveaways, contests, and discount codes to incentivise audience
participation.
Engage influencers in user-generated content campaigns for a
wider reach.
Collaborate with influencers to run joint Instagram story sessions,
allowing direct interaction with the audience.
Content Distribution:
Strategically schedule posts for optimal audience engagement
based on each platform's peak usage times.
Utilise trending skincare and beauty hashtags to enhance content
discoverability.

Success Metrics (KPIs Track & Measure)

KPIs Measures Target (D/W/M)

Engagement Rate X% 5%

Reach #users #X users

Conversion Rate X% 3.5%

Brand Mentions #count #200

ROI X% 100%

Customer Acquisition CAC INR1000

Referral Traffic #user #15000

Follower Growth #X #20000

Commercial Terms:

Scope of Services: As outlined in this document.

Timeline: 4 weeks or as mutually discussed.

Working Hours Dedication: 2 hours everyday (Monday to Saturday).

Commercial Charges for Consulting Services: ₹50,000 for a 4-week

billing cycle.

Payment Schedule:

50% Payment released on the 15th day of the month.

Remaining 50% on the 30th day of the month.

Payment Method: Bank transfer or UPI transfer.

Termination of Services: The initial 15 days will serve as a trial period.

If either the client or consultant deems the collaboration unfit, a

termination request can be submitted