CONTACT: [Rahul Nanda] d: [+971-4-3734775] e: [rahul.nanda@redingtongulf.

com]

Redington to Distribute EMC Technology in the Kingdom of Saudi Arabia

KSA, Oct, 2011 Redington, one of the leading value added distributors for top international manufacturers in information technology, today announced its appointment as an EMC Velocity Distributor in the Kingdom of Saudi Arabia. This appointment is based on Redingtons vision and distribution expertise and its ability to expand the reach of information infrastructure systems to the mid-market through its wide network of resellers.

Redington will provide new sales opportunities through its reach to new or wider audiences, helping medium-sized organizations closer access to EMCs storage and back up solutions. Redington was also chosen for its specialists skills and its solid reputation across the community. EMC selected Redington following an EMC-wide review process. We were extremely impressed with the company for its market knowledge, IT expertise and value proposition to its reseller network, said Havier Haddad, Channel Manager for Turkey, Emerging Africa and Middle East at EMC. In a time when customer satisfaction is vital, the appointment of Redington is part of our strategy to reach out to wider base of customers with increasingly competent and professional Channel Partners capable of meeting their quality expectations, added Havier. EMC is a strategic vendor for Redington in India and Turkey. The extension of the relationship to the Kingdom of Saudi Arabia has happened at a time when information infrastructure solutions are in high demand by the Saudi market. Redington will leverage this opportunity by providing market breadth and depth for EMC solutions through its reseller network in the Kingdom Mr. Raj Shankar, Managing Director, Redington.

The addition of EMC solutions to our portfolio in the Kingdom of Saudi Arabia will provide an option for our partners to offer enterprise-class storage and back up solutions to their end customers. We will support our partners through presales, post sales implementations, regular sales/technical trainings and other market development activities in order to increase the adoption of EMC solutions in the channel. We will create opportunities for services and also focus on driving incremental revenue within the mid-market and SMB sector. Mr. Ramkumar B., vice president Value Division, Redington.

About Redington Group: The company is in the business of providing end-to-end supply chain management services of IT and non-IT products in emerging geographies of South Asia, Middle East and Africa to over 75 leading manufacturers with a group turnover of USD 3.5 BB as of March 31st 2011.

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