100+ Free Helpful Resources Every

Email Marketer Should Bookmark:

From Tools to Communities

Table of Contents
Introduction
3

What to read: best blogs about email marketing

4-5

Where to talk email marketing: communities/groups to join

6

What to listen to: smart email marketing podcasts

7

Email templates & Inspiration

8

Tools & resources to perfect your email design

9

Copy
10

Research
11

People
12-13

Tools
14-15

Newsletters
16

Courses
17

Start sending emails for free 18

100+ Free Helpful Resources Every
Email Marketer Should Bookmark:

From
From Tools
Toolsto
toCommunities
Communities
There are hundreds of email marketing resources on the Internet. It seems that when you have
a question, all you need is just google and the proper answer won’t be long. But when you open
link by link, you see that frequently many of these email websites and blogs are ill-informed and
even outdated. Where to look for reliable and relevant information for email geeks?

How to find proper marketing tools and other stuff?

To make your journey easier, we have hand-picked more than 100 free resources on all things
email. We divided them into several categories: Blogs, Communities, Podcasts, Email templates
& inspiration, Design tools, Copy, Research, People, Tools, Newsletters, and Courses.

3
What to read: best blogs about
email marketing
Educational email marketing resources both for professionals and newbies

Selzy — a wide range of the most relevant email tips and tricks, how-tos, and step-by-step
guides. All that explained in a simple friendly manner without any big words.

Really Good Emails — email marketing articles to help you and your business show off
your best to the world. Every Friday they publish conversational videos with top email
marketing people or attention-worthy industry updates.

Mailchimp — a well-designed blog with numerous “how-to” pieces of content. A wide range
of how-to articles on starting, running, and marketing your business from the veterans of
email marketing.

Campaign Monitor — The content ranges from email marketing strategy to social media
and comes in multiple formats: infographics, videos, webinars, comparisons, etc. — you are
unlikely to feel bored when exploring this blog!

GetResponse — it’s not a blog completely focused on email marketing best practices: they
produce content on different topics like landing page design, chatbots, etc. They also
prepare handy cheat sheets, presentations, and reports to keep you updated with the latest
industry trends.

Vertical Response Blog — The articles are divided into several sections due to the level of
your expertise. Beginner, intermediate, or advanced — no matter what level you are
currently at, you’ll find something useful in this blog.

MarketingProfs — if you’re more into watching and listening, check out this blog. It’s not
just about text posts! The resource also offers master classes, podcasts, video tutorials, and
webinars.

4
HubSpot — worth your time due to an ever-growing collection of over 300 case studies by
industry, company size, and location.

FreshInbox Blog — a pretty collection of tips on how to do and apply animated imagery in
digital marketing.

Email on Acid — this blog focuses on the correct usage of scripts in emails or, as they call it,
rules to code by.

EDMDesigner — this blog walks you through the stages of adding responsive layouts to
emails.

EmailMonday — the blog is curated by Jordie van Rijn, an email marketing consultant with 13
years of experience. Contains a lot of practical email marketing tips, and strategies & tactics
explained in the tiniest detail.

Litmus — check advanced tips on HTML and CSS to see how your email campaign can benefit.

5
Where to talk email marketing:
communities/groups to join
Places to chat about everything email marketing-related

Email Geeks — the Slack community where email marketers, designers, and developers
meet to talk shop.

Women of Email — a professional network aimed at promoting leadership among women

within the email marketing niche. Here you can get answers to any email marketing-related
issues (no stupid questions policy!), share your thoughts, or simply chat with like-minded
people. They do a lot of job posts too. Warning: girls only!

The Email Marketing Show Community for Course Creators and Coaches — a closed
Facebook community that helps you become the email marketing hero of your business.
Get valuable tips from professionals on how to build a value-driven, psychology-based email
marketing strategy.

Email marketing for small business on Reddit — email marketing tips and tricks, expert
insights, discussions, and detailed case studies. A perfect opportunity to network with
colleagues and get answers to your questions.

Email marketing discussion on Reddit — discuss various email topics and meet other
professionals.

Litmus’ community — a good choice if you have an email design or coding question, or
are looking for a template or snippet.

We’ve separated the wheat from the chaff and made a list of proper

email marketing communities where email marketers can find help, support, and fun

6
What to listen to: smart email
marketing podcasts
Some podcast recommendations to expand the minds of email marketers like you.

Audio shows that hit on all the relevant topics of the industry!

Email’s Not Dead — expert insights on how developers and marketers can get better at
sending emails. You’ll be entertained and educated all at the same time

Humans of Email — outstanding personalities of email marketing share their mistakes,

lessons learned, and industry expertise.

The Email Marketing Show — two British guys with humor discuss everything you need to
know to email more and sell more.

Inbox Besties w/ Kate Doster — a podcast run by Kate Doster, a course creator, and
content producer. It focuses on practical email marketing tips that help people grow their
businesses using email marketing.

Everything Email — uses a holistic approach covering all industry topics, best practices,
and innovations. It helps you become an expert on all things related to email marketing.

Email Einstein Ingenious eCommerce Email Marketing by Flowium — a more calm

and business-like podcast. Each episode highlights one topic and explains it from every
angle, focusing on even the smallest details.

The Future of Email Marketing — a conversational podcast that touches on email

marketing as well as broader marketing and copywriting topics. It’s a video podcast, so that
you’ll be able to know the guests better.

Need to catch up with the latest trends in marketing? Here’s the selection of the
top-9 email marketing podcasts that focus only on emails.

7
Email templates & Inspiration
Get inspired by a wide selection of beautifully designed templates

Really Good Emails — one of the best showcases of email design and resources on the web.

MailCharts — get more inspiration to create more engaging, evidence-based email and SMS
campaigns.

Email Love — a new online resource curating the best email designs and quality newsletters.

Milled — a search engine for email newsletters. More than 95k+ brands and retailers are
represented!

Rejoiner — hundreds of examples for your eCommerce email marketing inspiration.

Email Tuna — email design inspiration, current trends, competitive research, & special

email offers.

8
Tools & resources to perfect your
email design

The list contains design tools that have an intuitive interface, that makes them super easy
to use. We’ve also included free photo stocks, sources of icons, and GIF makers

Canva — a free-to-use online graphic design tool. You can use it to create email templates

and other stuff. There’s also a collection of beautiful ready-made email templates for every
occasion.

Visual Studio Code — a simple and convenient way to edit email code.

Pixabay — over 2.6 million+ high-quality stock images, videos, and music.

Flickr — convenient online photo management and sharing application.

Unsplash — beautiful, free images and photos that you can download and use for any project.

Pexels — free stock photos, royalty-free images & videos shared by creators.

Ezgif — an easy-to-use online animated GIF maker and image editor.

Giphy — find the GIFs, clips, and stickers that make your emails outstanding.

Tenor — a wide selection of GIFs and stickers for any purpose.

Tabler Icons — free and open source with SVG icons.

Iconoir — the simple and definitive hand-crafted SVG icons library.

Visiwig — a selection of SVG icons with CSS code to paste directly into your email builder.

9
Copy
Sharpen your copy and avoid grammar and lexical errors

Google Docs — use this tool to create and collaborate on online documents. Perfect for

fine-tuning the copy for your emails before putting it in an email marketing service editor.

Grammarly — make sure everything you type is easy to read, effective, and mistake-free with
this service.

Email Characters — a tool that showcases where subject line and preheader text will cut off

on devices.

Hemingway Editor — this online editor makes your writing bold and clear.

Just Not Sorry — the Chrome extension — this extension warns you when you write emails
using words that undermine your message.

Quetext — a plagiarism checker that analyzes your text to identify plagiarism, and resolve
other writing issues.

Buzzsumo — various content insights to generate ideas, and create high-performing pieces

of copywriting.

10
Research
A wide range of resources to learn more about your audience and make your
campaigns target the right people

Statista — find statistics, consumer survey results, and industry studies from over 22,500
sources.

Content Marketing Institute — practical, how-to guidance, insight, and advice from content
marketing experts.

Pew Research — public opinion polling, demographic research, content analysis, and other
data-driven social science research.

Data.gov — data, tools, and resources to conduct research, develop web and mobile
applications, design data visualizations, and more.

Global Web Index — a platform that helps you know your audience better with smart tools
that make it simple.

SimilarWeb — all-in-one website analytics & competitive traffic intelligence platform.

comScore press releases — a source for reliable measurement of cross-platform audiences.

European Union Marketing Statistics — business and economic statistics in one place.

UK National Statistics and consumer trends — UK’s largest independent producer of

official statistics and its recognized national statistical institute.

2022 Email Marketing Benchmarks by GetResponse — the latest email marketing

statistics, data, and trends.

Litmus State of Email — see what’s new in the industry, and what innovations have been
shaping email marketing recently.

The Ultimate List of Email Marketing Stats by Hubspot — check the most important
figures: the report contains B2B, B2C, mobile, and general email marketing statistics.

Ultimate Email Marketing Benchmarks for 2022: By Industry and Day by Campaign

Monitor — use this report to get valuable insights into how your emails should be performing
relative to others in your industry.

11
People
Email marketing persons with extensive experience in the industry to follow and take
your example
Jason Rodriguez — a designer, developer, and marketer known for making amazing
content and using things like email to get it out into the world. Follow Jason on Twitter.

Dan Oshinsky — founder of Not a Newsletter — one of the best email marketing
newsletters, and Inbox Collective — a website with stories, interviews, and case studies.
Follow Dan on Twitter.

Jaina Mistry — an advocate of responsive email working in all aspects of email marketing,
from conceptualizing campaigns to designing & building fully responsive emails, and
analyzing email performance. Follow Jaina on Twitter.

Becs Rivett-Kemm — an indie email marketing consultant. Follow Becs on Twitter.

Jacques Corby-Tuech — an email geek, who’s into marketing ops and CRM.

Follow Jacques on Twitter.

Kristin Bond — co-founder of Women of Email community.

Glenn Smith — email designer, HTML email developer & email marketer.

Follow Glenn on Twitter.

Mike Ragan — an email marketing specialist, with 10+ years of experience on both client and
agency sides. Follow Mike on Twitter.

Whitney Rudeseal Peet — a full-time freelancer and consultant. Follow Whitney on Twitter.

Sarah Esterman — a marketer, writer, and speaker. Follow Sarah on Twitter.

Megan Boshuyzen — a graphic designer turned email marketing specialist who loves design
and development. Follow Megan on Twitter.

Yanna-Torry Aspraki — an email deliverability specialist & the CBDO of EmailConsul.

Follow Yanna on Twitter.

12
Jordie van Rijn — an independent email marketing and eCRM consultant.

Follow Jordie on Twitter.

Jen Capstraw — co-founder of Women of Email community, speaker, and email evangelist.
Follow Jen on Twitter.

April Mullen — sr. director of brand and content marketing, MBA, co-founder of Women of
Email community, email geek. Follow April on Twitter.

Guilda Hilaire — Salesforce marketing cloud thought-leader, speaker, customer & community
advocate. Follow Guilda on Twitter.

Scott Hardigree — founder of Email Industries. Follow Scott on Twitter.

Anne Tomlin — HTML email developer. Founder of Emails Y’all. Follow Anne on Twitter.

13
Tools
A bunch of handy services to improve your campaigns in all aspects

List cleaning
NeverBounce — real-time email verification and email cleaning service.

Clearout.io — email finder & email validation service.

Email Checker — a simple tool to check whether an email address exists.

Pabbly — a slow-speed email verification with fewer false positives and unknown addresses.

Subject line testing

SubjectLine — a free rating tool to evaluate your subject line.

Email Subject Line Grader — an easy and handy service to test your email subject line.

Headline Analyzer — the tool will score your overall headline quality and rate its ability to
result in driving traffic and shares.

TestSubject — see how your subject lines appear on the most popular mobile devices.

Email previewing
Litmus PutsMail — test your HTML emails before sending them using this service.

Email on Acid — email pre-deployment checklist and a configurable part of your email
marketing campaign.

Preview My Email — preview your email before sending the campaign and increase click rates.

HTML Email Check — check the markup (HTML, XHTML, CSS) of HTML emails and newsletters
before you send.

MailNinja — preview and check your HTML email marketing campaigns and templates. 100%
free tool.

14
Deliverability
SendForensics — get out of spam folders, improve deliverability, and increase your sender
reputation.

Email Consul — a tool that takes care of your deliverability needs, improving your email
marketing reach.

Sender and spam scores

Mail-Tester — a free online service that allows you to test your emails for spam.

SenderScore — identify the quality of your sender reputation and see how mailbox providers
view your IP address.

Postmark — a tool to instantly check the spam score of your email messages.

15
Newsletters
Latest industry news, tips, and tricks, email insights — these newsletters have all
that covered

Not a newsletter by Dan Oshinsky — get advice, strategies, and tips to send better
newsletters from Inbox Collective’s Dan Oshinsky.

Really Good Emails — a weekly newsletter about email marketing and design for your
inspiration.

Litmus newsletter — keep your know-how fresh on email marketing, design, and
development.

Email Weekly — this weekly newsletter roundup of email design, code, and strategy articles.

Mailerlite — the latest updates on the Mailerlite blog with marketing tips and insights.

Email Weekly | ActionRocket — weekly newsletter roundup of email design, code, and
strategy articles.

Campaign Monitor newsletter — fresh product announcements, marketing materials, and

events.

Content Marketing Institute — the latest email updates from the Content Marketing
Institute on all aspects of content marketing.

Convince and Convert newsletter — a bi-weekly dose of the email marketing trends and
insights you need to know

MarketingProfs — practical marketing insights, lessons, and know-hows in a single newsletter.

HubSpot blog — get marketing, sales, and customer service tips right in your inbox.

Contently — everything you need about content strategy, storytelling, and digital world
transformations.

16
Courses
Enhance your email marketing skills and boost your knowledge with this selection
of free courses and training
Getting Started with Email Marketing | Learn with Mailchimp — a great course for
beginners covering the most important aspects of email marketing.

Email and Newsletter Marketing Foundations — in this course you can learn how to craft
an email marketing campaign that works.

Email Marketing: Drip Campaigns — learn how to run successful drip campaigns, which are
automated email campaigns that help you meet the needs of your prospective customers.

Email Marketing Course: Get Certified in Email Marketing — master the fundamentals of
email marketing and start your career with HubSpot certification.

Ultimate Guide to Email Marketing series by Mailerlite — this guide ​clears up all your
questions and reveals step-by-step proven techniques to create an effective email marketing
campaign.

Think Outside the Inbox: Email Marketing — explore how to execute a successful email
marketing campaign with Google Career, and get certified at the end of the course.

Wishpond’s Email Marketing Masterclass for Beginners — a simple and comprehensive

masterclass for those who have just started their email marketing journey.

17
Start sending emails for free
Selzy is a no-code email marketing platform that makes creating, sending
and analyzing email campaigns as easy as 1-2-3.

It offers a bunch of features to get the most out of your marketing efforts:
A/B tests to see what performs best, contact segmentation to only send
what matters most, and automated sequences to onboard your
customers. Plus, some tips on how to optimize your campaigns and tools
to keep your lists clean and more.

Start for free

18