Professional Documents
Culture Documents
Mis Unit 4.
Mis Unit 4.
Mis Unit 4.
Systems
UNIT 4 : WEB PUBLISHING
Web publishing.
Types of websites.
Web surfing.
E-commerce.
B2B, B2C, C2C.
E-commerce security issues.
Ethical issues.
UNIT 4 : WEB
PUBLISHING
Web publishing :
Meaning:
Web publishing refers to the process of creating and making information or content
available on the internet for public consumption. It involves creating and designing
websites, blogs, or other online platforms to present and distribute information to a
wide audience.
Definition:
Web publishing involves the creation, editing, and maintenance of websites and web
pages, usually using web development tools or content management systems
(CMS). It includes various activities such as writing and formatting content, adding
multimedia elements, optimizing for search engines, and ensuring the functionality
and usability of the website.
Characteristics:
1. Global Accessibility: Websites can be accessed by anyone with an internet
connection from anywhere in the world, providing a global reach to publishers.
2. Interactivity: Web publishing allows for user engagement and interaction
through the use of features such as comments, social media sharing, and online
forms.
3. Multimedia Integration: Web publishing enables the incorporation of various
types of multimedia, including images, videos, audio files, and interactive elements,
enhancing the user experience.
4. Speed and Timeliness: Web publishing allows for instant dissemination of
information, ensuring that content can be published and made available to the
audience quickly and efficiently.
5. Easy Updates and Versioning: Unlike traditional publishing methods, web
publishing allows for easy and quick updates to content, ensuring that information
remains current and relevant. It also allows for version control to track changes
made over time.
6. Analytics and Tracking: Web publishing provides the ability to gather and
analyze data on user behavior and website performance, allowing publishers to
make informed decisions and optimize their content.
7. Cost-Effective: Compared to traditional publishing methods, web publishing
often involves lower costs and does not require large print runs or physical
distribution, making it a more cost-effective option for publishers.
pg. 1
Overall, web publishing offers a wide range of advantages, including wider reach,
interactive features, multimedia integration, and easy updates, making it an essential
tool for individuals, businesses, and organizations to share information and engage
with their audience online.
Websites:
Websites is a collection of related web pages, including multimedia content,
typically. identified with a common domain name, and published on at least one
web server. A website. may be accessible via a public Internet Protocol (IP)
network, such as the Internet, or a private.
History of Website
In 1989, World Wide Web (WWW) was developed by Tim Berners-Lee, the British
CERN physicist. The world Wide Web was later announced to be used free by
anyone across the globe turned out to be a decisive action in the history of the
website. the announcement was commenced on 30 April 1993. This led to the
growth of the web. To retrieve individual files from the server, initially, File
Transfer Protocol and the gopher protocol were used and is later replaced with
Hypertext Transfer Protocol (HTTP). These protocols counsel a simple directory
edifice which the user steers and they can prefer files to download. It is either
encoded in word processor format or is presented as plain text files which seems to
be easy and convenient for the users to download and read. Websites can be utilized
in diverse manners. The website can be of different types. It can be a personal
website, a government website, an organization website, a corporate website, etc.
The websites can serve different purposes. It can work for an individual, group, or
organization. Many of the pages consist of hyperlinks that can easily direct you to
the next site.
A static website is a website with web pages stowed on the server in the form that
is transmitted to a client entrapment browser. It is principally coded in Hypertext
Markup Language (HTML). The appearance can be preserved with the help of
Cascading Style Sheets (CSS). A dynamic website is a website that can be
customized continually and automatically.
There are several types of websites, each serving a different purpose and catering to
various audiences.
pg. 3
11. Forums and Community Websites: These platforms allow users to discuss
specific topics, ask questions, and share knowledge within an online community.
12. Personal Websites: Personal websites showcase an individual’s personal
information,
projects, and interests. They can be used for personal branding or self-expression.
13. Wikis: Wikis are collaborative websites that allow multiple users to edit and
contribute to
content. Wikipedia is a well-known example.
14. Business Websites: These websites are used by businesses to showcase their
products,
services, and company information, often with the goal of attracting clients or
customers.
15. Microsites and Landing Pages: Microsites are small websites that focus on a
single topic, event, or campaign, while landing pages are designed to capture leads
or drive specific actions from visitors.
These are just a few examples, and many websites can fall into multiple
categories. The type of website you create depends on your goals, target audience,
and the content you want to share.
You create depends on your goals, target audience, and the content you want to
share.
WEB SURFING :
Web surfing refers to the act of using a web browser to navigate through
various websites and web pages on the internet. It involves browsing,
searching, and exploring content such as text, images, videos, and more.
pg. 4
• Convenience: Online shopping, banking, and services are readily available,
saving time and effort.
• Education: Web surfing offers opportunities for online courses and
educational resources.
• Global Connectivity: It connects people worldwide, enabling interactions and
collaborations.
pg. 5
E-commerce
Meaning
E - commerce, short of electronic commerce, refers to the buying and selling
of goods and services over the internet. It involves various online transactions,
including online shopping, online banking, electronic payments, and electronic
data exchange. E-commerce has transformed the way businesses operate and how
consumers interact with products and services, enabling transactions to occur
without the need for physical presence.
Definition:-
E-commerce, or electronic commerce refers to the commercial transactions
and activities conducted over the internet. It involves buying and selling goods and
services, as well as other business processes like online marketing, payment
processing, and customer support, all facilitated through digital platforms.
Types of E-commerce
1. Business-to-consumer (B2C) : In this model, businesses sell products or
services directly to individual consumers. This is the most common type of e-
commerce and is often associated with online shopping platforms. Business set up
online storefronts to showcase their products and services, marketing it convenient
for consumers to browse, select, and purchase items.
Ex: Amazon, where customers can purchase a wide range of products online.
2. Business-to-Business (B2B) : B2B e-commerce involves transactions between
businesses. This type is focused on supply chain interactions, where manufactures,
wholesalers, and suppliers sell products to other businesses. It often includes bulk
orders and specialized products and services tailored to meet the needs of other
businesses.
Ex: Alibaba, which connects businesses around the world to source products in
bulk.
3. Consumer-to-Consumer (C2C) : C2C e-commerce enables individuals to sell
product or services directly to other individuals. Online marketplaces and auction
platforms provide a space for individuals to list items they want to sell. This type
is particularly common for used or unique items.
pg. 6
Ex: eBay, where people can auction or sell used items to other individuals.
4. Consumer-to-Business (C2B) : In C2B e-commerce, individuals offer products
or services to businesses. This could include freelancers offering their skills,
consultants providing expertise, or users generating content for companies. It’s a
reversal of the traditional business consumer relationship.
Ex: Freelancing platforms like Upwork, where individuals offer their skills to
businesses in need of services.
5. Business-to-Administration (B2A) : Business to administration refers to
transactions or interactions between businesses and government administration or
agencies, this could involve processes such as government procurement, taxation,
licensing, and regulatory compliance.
Ex: A construction company that specializes in building commercial properties.
They want to start a new project in a specific city. In order to proceed, they need
to obtain various permits and approvals from the local government.
pg. 8
• Time Savings: Online shopping eliminates the need for travel and waiting in
lines.
Disadvantages for Customers:
• Lack of Tangibility: Customers can't physically inspect or try products before
purchasing, which can lead to dissatisfaction.
• Security Concerns: Online transactions raise concerns about data privacy and
potential fraud.
• Shipping Costs: Additional shipping charges may make purchases more
expensive, especially for international orders.
• Delayed Gratification: Delivery times can vary, requiring customers to wait for
their purchases.
• Limited Social Interaction: Online shopping lacks the social aspect of in-person
shopping.
pg. 9
• Environmental Concerns: Increased packaging and shipping can contribute to
waste and pollution.
• Loss of Local Business: Traditional brick-and-mortar stores may struggle to
compete with online giants, leading to local business closures.
• Privacy Concerns: The collection of personal data for online transactions raises
privacy and surveillance concerns. Keep in mind that these points are general and
may vary based on specific contexts and regions.
B2B or Business-to-Business:
It’s refers to a type of commerce that involves transactions and interactions
between two businesses rather than between a business and a consumer. It is a term
used to describe the relationship between companies that sell products, services, or
solutions to other companies.
Definition:
B2B refers to the exchange of goods, services, or information between
businesses. It involves commercial transactions among organizations, including
manufacturers, wholesalers, retailers, and service providers. Unlike B2C
(Business-to-Consumer) where the end consumer is the primary buyer, in B2B, the
buyer is another business or organization.
Examples:
1. A manufacturer selling raw materials or components to another manufacturer
for their production process.
2. A software company providing its products to a corporate client for managing
their operations.
3. An advertising agency offering marketing services to a multinational
corporation.
pg. 10
Characteristics:
1. Larger Order Volumes: B2B transactions often involve larger order volumes
due to the business scale and requirements. This distinguishes it from B2C, where
smaller quantities are typically purchased by individual consumers.
2. Longer Sales Cycle: B2B sales cycles tend to be longer and more complex than
B2C transactions. Multiple stakeholders are involved in the decision-making
process, requiring more time and effort to finalize deals. 3. Relationship-driven:
Building and maintaining long-term relationships is crucial in B2B. Companies
seek reliable and trusted partners for their business operations, often engaging in
ongoing collaborations with them.
4. Customization and Personalization: B2B products or services are often
customized to meet the specific needs of the buying organization. Personalization
plays a significant role in delivering solutions tailored to individual business
requirements.
5. Emphasis on Value and ROI: B2B purchasing decisions are driven by the
value and return on investment they bring to the buying company. Businesses
usually focus on the long-term benefits and costs associated with the product or
service.
6. Multichannel Marketing: B2B transactions can occur through various
channels, including direct sales, online platforms, distributors, agents, and
partnerships. This provides multiple touchpoints for businesses to interact with
their potential buyers.
In summary, B2B refers to business transactions occurring between two
organizations, wherein products, services, or solutions are sold from one business
to another. It involves longer sales cycles, customization, and personalized
offerings, with an emphasis on value and ROI. Building strong relationships and
utilizing various marketing channels are essential aspects of B2B commerce.
pg. 11
products or services. Most companies that sell directly to consumers can be
referred to as B2C companies.
Meaning
Business-to-consumer refers to the process of businesses selling products and
services directly to consumers, with no middle person. B2C typically refers to
online retailers who sell products and services to consumers through the internet.
Definition
B2C stands for business-to-consumer, as in a transaction that takes place
between a business and an individual as the end customer.
B2C, or Business-to-Consumer, refers to the type of commerce where businesses
sell products or services directly to individual consumers. It involves transactions
conducted through various channels such as online platforms, retail stores, or direct
sales.
Business that sell its products or service to consumers over the internet for
their own use.
• Online Retailers (Amazon.com)
• Online Banking
• Travel Service
• Health Information
• Real Estate
pg. 12
Examples of B2C [Business to consumer]
1. *Apple*: Sells its products like iPhones, iPads, and MacBooks directly to
consumers through its stores and website.
2. *Nike*: Offers athletic footwear, apparel, and accessories to individual
consumers through its retail stores and online store.
3. *Starbucks*: Serves coffee, beverages, and food products directly to consumers
through its coffee shops.
4. *Zara*: Sells fashionable clothing and accessories to individual customers
through its retail stores and online store.
5. *Coca-Cola*: Distributes its soft drinks to consumers through retail outlets,
vending machines, and online platforms.
6. *Uber*: Provides on-demand transportation services to individual passengers
through its mobile app.
7. *Netflix*: Offers streaming entertainment content directly to consumers via its
online platform.
8. *Airbnb*: Facilitates short-term lodging rentals directly between hosts and
guests through its website and app.
9. *Lululemon*: Sells yoga and athletic wear to individual customers through its
retail stores and online store.
10. *McDonald's*: Offers fast food products directly to individual consumers
through its chain of restaurants.
pg. 13
These companies focus on delivering products or services directly to individual
consumers rather than targeting other businesses.
Characteristics of B2C
Business-to-Consumer (B2C) transactions involve selling products or services
directly to individual consumers. Here are some key characteristics of B2C:
1. *Target Audience*: B2C companies target the general public as their
customer base, aiming to fulfill the needs and preferences of individual consumers.
pg. 15
2. Tough competition :The competition in B2C is tough because consumers have
a lot of needs. As a result, there are a lot of products that are similar.
So, price wars make the competition among B2C businesses even tougher.
3. Openness
Another thing about B2C is that it is open to everyone and has no limits. Any news
about the company’s goods and services will be easily shared with the rest of the
world.
4. On demand Customers’ needs are taken into account when B2C companies
make their products. Based on what people want, the business model makes
products. So, the price changes automatically to meet the needs of the market.
Definition:
C2C, or consumer-to-consumer, refers to the exchange of goods, services, or
information between individual consumers through an online marketplace or
platform. In this type of commerce, consumers act as both buyers and sellers,
eliminating the need for intermediaries such as retailers or wholesalers.
Characteristics:
1. Peer-to-peer: C2C commerce involves direct transactions between individuals,
without the involvement of businesses or organizations. This creates a sense of
peer-to-peer interaction and fosters a sense of trust among consumers.
2. Online platforms: C2C transactions typically take place on online
marketplaces or platforms, which act as intermediaries connecting buyers and
sellers. These platforms provide a convenient and secure environment for
consumers to buy and sell products or services.
3. Used or second-hand items: C2C commerce often involves the sale of used or
second-hand items. This could include pre-owned clothing, electronics, books,
furniture, or even services such as tutoring or freelancing.
pg. 16
4. User-generated content: In C2C commerce, consumers play an active role in
creating and sharing content about the products or services they are offering. This
could include product descriptions, photos, reviews, and ratings, which help build
trust and credibility among buyers.
5. Low cost: C2C transactions usually have lower costs compared to traditional
retail transactions. Sellers can often list items for free (or at a minimal cost) on
online platforms, and buyers have opportunities to find deals or negotiate prices
directly with sellers.
6. Social connections: C2C commerce often revolves around building social
connections and communities. Buyers and sellers can communicate, share
feedback, and build relationships through ratings, reviews, and messaging features
on the online platforms.
Overall, C2C commerce is driven by individuals seeking to monetize their
unused or unwanted items while providing opportunities for others to find unique
or affordable products or services. It offers a decentralized and user-centric
approach to buying and selling, creating a dynamic and interactive marketplace.
2. B2C (Business-to-Consumer):
• Advantages: Customer data collection for personalized marketing, real-time
feedback, improved customer experience through online platforms.
• Disadvantages: Security concerns for customer data, need for strong user
interfaces, potential scalability issues during peak periods.
3. C2C (Consumer-to-Consumer):
• Advantages: Easy accessibility for individuals to sell products/services, user-
generated content, potentially lower overhead costs.
• Disadvantages: Limited control over the quality of goods/services, potential trust
issues between buyers and sellers, difficulty in handling disputes.
4. C2B (Consumer-to-Business):
pg. 17
• Advantages: Crowdsourced innovation, cost-effective solutions for
businesses, potential for personalized product/service offerings.
• Disadvantages: Limited scalability, challenges in managing and integrating diverse
consumer-generated inputs, potential quality concerns.
pg. 18
10. *Supplier and Third-party Risks*: Security weaknesses in third-party
plugins, partners, or suppliers can be exploited to compromise e-commerce
systems.
To address these issues, e-commerce businesses should implement robust security
measures, regularly update software, encrypt sensitive data, conduct security
audits, and educate customers about safe online practices.
pg. 20