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    Camerons Brand Guidelines

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    lfhr3013
    The document provides branding guidelines for a logo. It includes specifications for standard and basic logo versions to be used on light or dark backgrounds. The logos must not be altered in terms of color, proportions, stretching, or placement on shapes. Minimum size requirements are provided. Color values and names are defined for the logo reds.

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    Camerons Brand Guidelines

    Uploaded by

    lfhr3013
    11 views8 pages
    The document provides branding guidelines for a logo. It includes specifications for standard and basic logo versions to be used on light or dark backgrounds. The logos must not be altered in terms of color, proportions, stretching, or placement on shapes. Minimum size requirements are provided. Color values and names are defined for the logo reds.

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    The document provides branding guidelines for a logo. It includes specifications for standard and basic logo versions to be used on light or dark backgrounds. The logos must not be altered in terms of color, proportions, stretching, or placement on shapes. Minimum size requirements are provided. Color values and names are defined for the logo reds.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    11 views8 pages

    Camerons Brand Guidelines

    Uploaded by

    lfhr3013
    The document provides branding guidelines for a logo. It includes specifications for standard and basic logo versions to be used on light or dark backgrounds. The logos must not be altered in terms of color, proportions, stretching, or placement on shapes. Minimum size requirements are provided. Color values and names are defined for the logo reds.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 8

    BRAND

    GUIDELINES
    2017

    THE LOGO
    THE LOGOS
    Standard logo with gold
    To be used on pure white backgrounds

    Standard logo plain on light


    To be used on light coloured backgrounds ensuring
    the text is clearly visible.
    THE LOGOS
    Standard logo with gold on dark
    To be used on pure black backgrounds

    Standard logo plain on dark


    To be used on dark backgrounds ensuring
    the text is clearly visible.
    THE LOGOS
    Standard logo BW on dark
    To be used on dark backgrounds

    Standard logo BW on light


    To be used on light backgrounds.
    THE LOGOS
    Basic logo on dark
    To be used on dark backgrounds

    BREWED BY

    Basic logo on light


    To be used on light backgrounds.

    BREWED BY
    THE LOGOS
    The DO’s and DONT’S

    The colours of the logos


    must not be altered

    The proportions of the logos


    must not be altered

    The logos
    must not be stretched

    The logos must not be placed


    on to background shapes

    The logos must be easily The logos must be easily


    visible visible
    THE LOGOS
    SIZES

    Minimum size allowed for


    standard logo

    20mm

    Minimum size allowed for


    basic logo
    BREWED BY

    15mm
    THE LOGOS
    COLOURS AND VALUES

    CMYK
    Camerons Red A Camerons Red B
    C-0 M-100 Y-81 K-4 C-0 M-90 Y-100 K-51

    PANTONE
    Camerons Red A Camerons Red B
    Pantone 186 C Pantone 1815 C

    Camerons Red A

    Camerons Red B

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