COMPANY DEVELOPMENT

Daniel Lameiro, Izan Fernandez & Marc Rot

PEPSI
Pepsi is a very well-known company, especially in the United
States and not as much in Europe as Coca Cola.

We have chosen this company because we believe that being such

a well-known brand, it should become even more well-known on
the European continent since it still has a lot of room to grow.
COMPANY’S ORIGINS
COMPANY’S ORIGINS
PepsiCo Beverages North America roots date back to 1890,
when Caleb Bradham, an entrepreneur from New Bern, North
Carolina, created Pepsi-Cola and began offering it to his
customers.
PepsiCo's Expansion
PepsiCo Inc., founded in 1965 in the United States, entered
the snack market in Spain with the acquisition of Matutano
& Pet Milk S.A., and its production center in Burgos. This is
the first factory that PepsiCo acquires in Europe.
PepsiCo's Expansion
Pepsi in 1982, after its great success in the United States
with Pepsi-Light, launched it in Spain, thus expanding the
market throughout Europe and a year later in 1983, Pepsi
Cola went on sale without caffeine.
PepsiCo's Expansion
PepsiCo Inc. in 1999 spins off its bottlers
creating PepsiCo Bottling Group, Inc. (PBG)
and PepsiAmericas, Inc. (PAS). In both,
PepsiCo Inc. maintains a 40% stake. The
beverage business in Spain remains in the
hands of PBG.
“The Pepsi MAX Flavor Challenge” is being
held, a surprising campaign calling on
consumers to participate in the nationwide
blind taste test between Pepsi MAX and
Cola-Cola Zero Sugar. 56% of consumers
chose Pepsi MAX.
OTHER CURIOSITIES
The name Pepsi comes precisely from the disease
that motivated Caleb D. Bradham to create a
medication against this ailment: dyspepsia.

In 2019 PepsiCo launches the entire Pepsi

range on the market in 100% recycled
plastic bottles, a pioneering initiative in the
soft drinks sector in Spain.
Not only is Pepsi…
Pepsi has countless brands, even more than its direct competition CocaCola,
reference brands such as Lays, Alvalle, Doritos…

As for drinks, they not only have Pepsi, but they also run 7up, Lipton, Gatorade, Rockstar…
 Not only is Pepsi…
Due to the number of products that Coca Cola carries, it is better known since
Coca Cola has expanded better than Pepsi throughout Europe.

PepsiCo Coca Cola Co.

FUTURE PLANNING IF I WERE
CEO OF THE COMPANY

If we were PEPSICO’s CEO we would contact famous or influential people to promote

our products, or even release a new energy drink to make it any sports team’s main
drink, so fans see the ads and from that they get interested because they see their idols,
and they buy our products because it’s their idol’s, obviously this strategy doesn’t always
work. Or another strategy would be to implement the selling of our products in any
supermarket around the world. Both strategies improve our brand’s fame and make us
better known around the planet.
thanks for your attention!