Data Privacy Notice

De La Salle-College of Saint Benilde (DLS-CSB) respects your right to privacy and is

committed to protect the confidentiality of your personal information. DLS-CSB is bound to
comply with the Data Privacy Act of 2012 (RA 10173), its implementing Rules and Regulations
and relevant issuances of the National Privacy Commission.

It has adapted reasonable administrative, physical and technical measures to prevent loss, misuse
and alteration of the information under our control. However, no method of transmission over the
internet or method of electronic storage is 100% secure.

By filling up this form, you are consenting to the collection, processing and use of the
information in accordance with this privacy notice. The following information are collected and
processed: Profile, Year, and Experiences

Only authorized individuals from the researchers and their Adviser will have access to this
information and will not be disclosed to third parties without your permission.

The information you have provided is used for any or all of the following: Interview, monitoring,
evaluation, documentation, communication and research purposes. Personal information that will
be used for research purposes shall be anonymized.

The information is collected and stored through Google. Google has its own Privacy Policy.
Visit: https://policies.google.com/privacy?hl=en-US.

De La Salle-College of Saint Benilde (DLS-CSB)Antipolo, Academics, Research Center and

researchers shall only retain the said personal information until it serves its purpose, after which
it shall be securely disposed of.

If you have concerns and queries on Data Privacy, email dpo@benilde.edu.ph

For questions and clarifications, you may reach us on the following contact details:

Agustin, Xavier Ivan xavierivanroy.agustin@antipolo.benilde.edu.ph

Almo, John Lemmor johnlemmor.almo@antipolo.benilde.edu.ph
Castro, Jared Sedhric jaredsedhric.castro@antipolo.benilde.edu.ph
Castro, Josh Sethric joshsethric.castro@antipolo.benilde.edu.ph

[ ] I acknowledge that I have completely read and fully understood the above and agree to be
bound thereby. I also hereby release any and all claims against DLS-CSB, its officers, associates
and/or affiliates for the above mentioned purposes.
[ ] I understand that (1) my response shall be used for the above mentioned case study by De
La Salle-College of Saint Benilde Antipolo 3rd Year Tourism Management Students, (2)there is
no apparent risk on the respondent, (3) there shall be no payment given to respondent and (4) the
respondent can withdraw anytime.
 Consent to Participate in a Research Study

GEN Z'S PERSPECTIVE IN CUSTOMER SATISFACTION IN A

Title of COFFEE SHOP IN TERMS OF QUALITY OF PRODUCT, SERVICE,
Research/Study: AND AMBIANCE
Name of Researchers:
Dept Hospitality
Name: Agustin, Xavier Ivan : Management Phone:
Dept Hospitality
Name: Almo, John Lemmor : Management Phone: 09208167330
Dept Hospitality
Name: Castro, Jared Sedhric : Management Phone: 09686975158

Dept Hospitality
Name: Castro, Josh Sethric : Management Phone: 09686975148

Introduction
● You are being asked to be in a research study about the variables affecting Customer
Satisfaction in coffee shops: Quality of Product, Quality of Service, and Ambiance.
● You were selected as a possible participant because you are qualified

● We ask that you read this form and ask any questions that you may have before agreeing to
be in the study.

Purpose of Study
● The purpose of the study is to determine which of the independent variables (Quality of
Product, Quality of Service, and Ambiance) have the most impact on Customer Satisfaction.
● Ultimately, this research may be presented as a paper

Description of the Study Procedures

● If you agree to be in this study, you will be asked to do the following things: answer the
survey questionnaire provided by the researchers. You are allowed to express your own
opinion in every situation and questions that will be asked in the questionnaire.

Risks/Discomforts of Being in this Study

● The study has the following risks.
Benefits of Being in the Study
● The study will benefit you by

Confidentiality

1. The records of this study will be kept strictly confidential. Research records will be kept in a
locked file, and all electronic information will be coded and secured using a password
protected file. Audio and video of the interview will be recorded for transcription purposes,
accessed only by the researchers, and will be securely disposed of once it serves its purpose.
We will not include any information in any report we may publish that would make it
possible to identify you.

Payments
● The subject of this interview will not receive any financial compensation.

Right to Refuse or Withdraw

● The decision to participate in this study is entirely up to you. You may refuse to take part
in the study at any time without affecting your relationship with the investigators of this
study or DLS-CSB. Your decision will not result in any loss or benefits to which you are
otherwise entitled. You have the right not to answer any single question, as well as to
withdraw completely from the interview/ survey at any point during the process;
additionally, you have the right to request that the interviewer not use any of your interview
material.

Right to Ask Questions and Report Concerns

● You have the right to ask questions about this research study and to have those questions
answered by me before, during or after the research. If you have any further questions about
the study, at any time feel free to contact Josh Sethric Castro at
joshsethric.castro@antipolo.benilde.edu.ph or by telephone at 09686975148. If you like, a
summary of the results of the study will be sent to you. If you have any other concerns about
your rights as a research participant that have not been answered by the researchers, you may
contact Miss Aurian Sapida. Alternatively, concerns can be reported to the DLS-CSB Data
Protection Officer at Tel. No. (632) 2305100 loc. 3104 or dpo@benilde.edu.ph. If you have
any problems or concerns that occur as a result of your participation, you can report them to
the DLS-CSB Data Protection Officer at the number above.

Consent
● Your signature below indicates that you have decided to volunteer as a research participant
for this study, and that you have read and understood the information provided above. You
will be given a signed and dated copy of this form to keep, along with any other printed
materials deemed necessary by the researchers.

Subject’s Name (print): ________________________________

Subject’s Signature: ________________________________ Date: _____________

Researcher’s Signature: ________________________________ Date: _____________

Agustin, Xavier Ivan

________________________________ Date: _____________

Almo, John Lemmor

_______________________________ Date: _____________

Castro, Jared Sedhric

________________________________ Date: _____________

Castro, Josh Sethric
 Survey Questions

Disclaimer: This interview is on the record. However, as we conduct the interview, if there is

something you would like to share off the record, let me know at the time. Before the

researchers publish anything, I’ll share with you the passage that’s about you, so you can check

that the facts are accurate and the quotes accurately reflect what you wanted to say.

This questionnaire is purely intended for the gathering of necessary data for this study. Although

sensitive, it is not of discriminatory nature, and is done with the spirit of knowledge.

Product Quality

How would you rate the product quality of the coffee shops you visit based on the

criteria provided below (1 - lowest; 4 - highest)

Product Quality Criteria 1 2 3 4

Taste
Freshness of Ingredients
Texture
Aroma
Aesthetics/Appearance of products

Service
How would you rate the service quality of the coffee shops you visit based on the

criteria provided below (1 - lowest; 4 - highest)

Service Quality Criteria 1 2 3 4

Friendliness
Professionalism
Accommodation
Service speed
Service Accuracy

Ambiance

How would you rate the ambiance of the coffee shops you visit based on the criteria

provided below (1 - lowest; 4 - highest)

Ambiance Criteria 1 2 3 4
Comfortability
Lighting
Tranquility
Ventilation
Cleanliness

Customer Satisfaction
What attributes are important to you when consuming coffee at a coffee shop?

(Please tick the suitable number. 1 = Not important; 4= Extremely important)

Customer Satisfaction 1 2 3 4
Product Quality
Taste
Freshness of Ingredients
Texture
Aroma
Aesthetics/Appearance of products
Service Quality
Friendliness of staffs
Professionalism of staffs
Accommodation
Service speed
Service accuracy
Ambiance
Comfortability
Lighting
Tranquility
Ventilation
Cleanliness
VALIDATED BY:

_________________________
Alwen Jose A. Apid, MM
RESEARCH INSTRUCTOR

_________________________
Aurian Sapida
RESEARCH ADVISER

_________________________
(name)
EXTERNAL VALIDATOR