MINI PROJECT REPORT

ON

A STUDY ON DEVELOPING AN INNOVATIVE IDEA OF NOODLES

Submitted by

ISHA GUPTA

In partial fulfilment for the award of the degree of

MASTER OF BUSINESS ADMINSTRATION

{SESSION 2022 – 2024}

Meerut Institute of Engineering & Technology

Approved by AICTE, New Delhi

Affiliated to AKTU, Lucknow

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 Meerut Institute of Engineering & Technology

BONAFIDE CERTIFICATE

Certified that this project report ‘NOODLES’

is the bonafide work ‘ISHA GUPTA’

who carried out the mini project work under my supervision.

DR. MADHUBALA SHARMA DR. SHASHANK

GOEL

HOD SUPERVISOR

Submitted to the Viva voca Examination held on …………………………

INTERNAL EXAMINER EXTERNAL EXAMINER

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 ACKNOWLEDGEMENT

Concentration, dedication, hard work and application are essential but not the
factors to achieve the desired goal. These must be supplemented by proper
guidance, assistance and co-operation of people to make its success.

I want to extend my regards to our all faculties, MBA department, MIET for
imparting to an such a priceless bundle of knowledge which helped me in making a
successful approach towards the project.

I would also like to thanks to the chairperson, the faculty of MIET and my parents
whose blessings and support made it possible for me to go forward and succeed in
my motive.

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TABLE OF CONTENT
1 Industry Analysis (6-14)
1.1 Origin of noodles
1.2 Historical role
1.3 Noodle brands in India
1.4 Marketing mix
1.5 Market share of noodles in India
1.6 SWOT analysis
2 Literature Review (15-21)
2.1 Company Profile
2.2 History
2.3 Marketing Mix
2.4 Segmentation, targeting and positioning
2.5 SWOT
2.6 Competitors
3 New product Development (22-28)
3.1 Comparison
3.2 Innovative idea for Patanjali
3.3 Relevance & Importance
3.4 Feasibility Study
3.5 Market plan
3.6 Recommendation and suggestions
3.7 Conclusion

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 ABSTRACT
This project explores the history, SWOT analysis, and innovation for noodles.
Noodles have been a staple food in many cultures for centuries and their versatility
and convenience have made them a popular choice around the world. Through
extensive research and analysis, this project delves into various noodles brands,
their market share, SWOT analysis, marketing mix. Additionally, it adds impact of
new innovation for Patanjali noodles on consumers and environment. After
comparing it from other brands and analyzing it strengths weakness opportunities
and threats I have some innovations for Patanjali noodles that would help in its
growth.

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 CHAPTER 1
INDUSTRY ANALYSIS

1.1 ORIGIN OF NOODLES:

The earliest record of noodles appears in a book written during China's East Han
Dynasty sometime between A.D. 25 and 220,Lu said. At that time, they were
collectively referred to as cake. When noodles were cooked in soup, it was called
soup cake. There were various kinds of shapes for noodles. Two special kinds of
noodles, called shui yin and boo too, were included in the book Qi Min Yao Shu
in the middle ancient era. Other theories suggest noodles were first made in the
Middle East and introduced to Italy by the Arabs. Noodles made from wheat dough
became a prominent food for the people of the Han dynasty.

1.2 THE HISTORICAL ROLE OF NOODLES IN INDIA:

A complete historical analysis of the role of noodles in Indian society requires an
assessment of three important time periods, namely: the noodles point of
introduction over 4000 years ago, the integrative period where the noodle slowly
became accepted as a part of Indian cuisine, and a contemporary analysis that
highlights the noodle’s ability to transition alongside shifts in cultural values and
beliefs. The finger millet proto-noodle has long been a part of Indian food culture,
hearkening back to 2300 BC. This represents the earliest known point of noodle
existence in India, potentially brought about by historical migrations through either
trade or war by neighbouring nations. However, this long history with the noodle
did not guarantee the food’s acceptance by the nation’s inhabitants. Instead, the
noodle had to undergo an integrative process that required parallels between Indian
collectivist philosophies and the noodle’s communal values. The ability of the
noodle to bring separate communities together resonated with the Indian people
which allowed for the formation of strong, positive memories throughout its
history in India. Additionally, the noodle’s positive health contributions
supplemented these cultural connections and ensured people remained willing to
eat the food. However, as Indian society progressed through the years, significant

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changes to the nation’s cultural makeup caused shifts in the beliefs and values that
the people held. The noodles’ adaptable nature ensured that the food would also
make necessary adjustments to accommodate this shift, evident in the significant
place that Maggi instant noodles occupies in contemporary Indian society. While
this specific variety of noodle maintains a connection to Indian noodles of the past
that value connection across cultures, their different form is testament to the shift
away from collectivism that contemporary India is currently experiencing.
Ultimately, the historical role that the noodle plays in Indian society is one of a
loved food staple with a long history in the nation but is also capable of adapting to
the nation’s cultural shifts over time.

1.3NOODLES BRANDS IN INDIA:

Although there are several noodle brands available in India, only a few have been
able to dominate the taste buds of the Indians.

Maggi
Maggi is a product of Nestle India, a subsidiary of the Nestle Group of
Switzerland. Nestle India's Maggi is still undoubtedly the top noodle brand in
India. Maggi has been dominating the Indian noodle industry for almost 38 years.
Maggi was the pioneer of noodles in India. Launched in 1983 into the Indian
market with the challenge of entering a market that was conservative and had
typical notions about food consumption, this product still managed to gain some
space in almost every Indian kitchen.
Synonymous with noodles in India today, Maggi is known to be the fastest cooked
tasty meal in an Indian household.

Yippee!
Another popular noodle brand in India is SunfeastYippee!which belongs to the
Indian conglomerate ITC. Yippee made its way into the Indian market in the first
decade of the 2000s and gradually made a considerable presence. By the early
2010s, Yippee! had started giving market leader Maggi some sort of competition.
It is a widely recognized noodle brand nowadays.

Top Ramen
Top Ramen, by Nissin, is another leading noodle brand in India. Nissin is a
Japanese company that introduced its first noodle product in 1958 but entered the
Indian market 30 years later in 1988. It took a while for Top Ramen to become one
of the leading noodle brands in India. Different variants of Top Ramen noodles in
India include Atta Noodles, Cup Noodles, Curry Veg Noodles, Oats Noodles.

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Ching's Secret
Ching's Secret is another popular noodle brand in India. It is a product of Capital
Food India Limited. Introducing a line of products with the trademark Desi
Chinese, Ching’s makes sure to give the conventional noodles a desi tadka. Ching's
Secret offers a vast range of products to its customers that include Shewan Instant
Noodles, Singapore Curry Instant Noodles, Hot Garlic Instant Noodles, Egg Hakka
Noodles, and Veg Hakka Noodles.

Knorr Soupy Noodles

Knorr Soupy Noodles is a product of Hindustan Unilever and has turned out to be a
popular brand in India of late. Knorr is famous for its unique range of soups in
India and is the leading brand for the same but has earned accolades for its unique
combination of noodles and soup, that is, Knorr Soupy Noodles. Knorr noodles
range consists of Mast Masala Soupy Noodles, Knorr Chinese Noodle Hot Spicy,
Knorr Chinese Noodle Schezwan, Chinese Noodles, and Fried Rice.

Patanjali Noodles
An initiative of Make in India, Panaji Noodles by Baba Ramdev are quite popular
nowadays among people who are a follower of him and those who want to
contribute towards India's globalization.

Waiwai Noodles
These Hakka veg noodles made with superfine wheat flour and salt are a Healthy
and flavorsome blend of authentic Chinese seasonings perfect for a good and tasty.
A Nepali brand loved by all, the tales of WAI WAI started since 1972. From being
that packet of noodles from Nepal to making its way to dining tables across ..

JoyMee Noodles
One such player is Inbisco India, which markets the Joymee brand of instant
noodles. Indonesian food products company Inbisco has taken a plunge into the
fast-growing Indian instant noodles market with its product Joymee.

Saffola Noodles
Mumbai, February 19, 2021: Marico Limited, one of India's leading FMCG
companies, has announced its foray into the instant noodles segment with the
launch of Saffola Noodles.

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Horlicks Noodles
These Noodles is a product of SmithKline
Beecham .Now horlicksfoodles multigrain masala provides the fun of noodles and
the taste of tangy masala in it. These foodles are a complete meal in themselves.

1.4 MARKETING MIX OF NOODLES:

The marketing mix, also known as the 4Ps (Product, Price, Place, Promotion), is a
framework used to develop and implement effective marketing strategies. Here’s
how the marketing mix applies to noodles:
Product:
The product in this case is noodles. Noodles come in different shapes, sizes, and
flavors. The product needs to be designed in a way that appeals to the target
market. The packaging should be attractive, and the product should be easy to
prepare and convenient to consume.
Price:
The price of noodles can vary based on the quality, packaging, and brand. The
price should be set in a way that it is competitive, yet profitable. The target
market’s ability to pay should also be taken into consideration.
Place:
The place refers to the distribution channels through which noodles are made
available to the target market. Noodles can be sold through retail stores,
supermarkets, and online stores. It is important to ensure that the product is easily
accessible to the target market.

Promotion:
Promotion includes advertising, sales promotions, and other forms of
communication to create awareness and generate interest in the product.
Advertising can be done through television, social media, and print media. Sales
promotions can include discounts, coupons, and other incentives to encourage trial
and purchase of the product.

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1.5 MARKET SHARE OF NOODLES IN INDIA:
The World Instant Noodles Association reported India as the fourth-largest market
for instant noodles. In 2017, Indians consumed 5.4 billion servings of instant
noodles. This market is expected to grow by 5.6% until 2023.
The instant noodles market in India was valued at INR 93.66 Bn in 2017, and is
expected to expand at a compound annual growth rate (CAGR) of ~5.6% during
2018-2023. Among the various companies operating in the market, Nestle enjoys
the highest market share (~60%).
MAGGIE:
Nestle India Ltd's popular instant noodles brand Maggi has attained 60% market
share and has almost made its way back to the pre-crisis level in terms of value, as
mentioned by a top company official. However, when it comes to volume, Maggi
still has some ground to cover.
SUNFEST YIPPEE NOODLES
ITC's Sunfeast Yippee commands over 22% market share in overall market in
India. The second-largest selling instant noodles brand also commands over 22%
market share in the overall market in India.
Wai Wai Noodles
Market research agencies peg Wai Wai's value share at around 11 per cent.
Reports suggest that the Indian instant noodles market is valued at around Rs 8,000
crore to Rs 10,000 crore.
Knnor soupy Noodles
Hindustan Unilever's Knorr has risen to 2% market share from 0.6%.
Ching’s secret Noodles
Ching's Secrets has grown to 1.9% share from 0.7%. in india.
Other Noodels
Patanjali's Atta Noodles, which was launched after the ban, has grown to 1.3% in
less than two years.
Several lesser known brands such as Joymee, Paam Eatables, Marwari noodles and
others too have gained over 2% market share in India.

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1.5 SWOT ANALYSIS OF NOODLES:

STRENGTH:
1. Cost Structure: Noodles low cost structure helps it produce at a low cost and
sell its products at a low price, making it affordable for its customers.
2. Financial Position: Noodles Company has a strong financial position with
consecutive profits in the past 5 years, along with accumulated profit
reserves that can be used to finance future capital expenditures.
3. Distribution and Reach: Noodles Company has a large number of outlets in
almost every state, supported by a strong distribution network that makes
sure that its products are available easily to a large number of customers in a
timely manner.
4. Social Media: Noodles Company has a strong presence on social media with
more than millions of followers on the three most famous social media
platforms: Facebook, Twitter and Instagram. It has high levels of customer
engagement on these platforms with low customer response time.
5. Product Portfolio: Noodles Company has a large product portfolio where it
provides products in a large range of categories. It has a number of unique
product offerings that are not provided by competitors.
6. Noodles Company is a brand that has been in the market for years, and
people are aware of it. This makes its brand awareness high.

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 WEAKNESS:
1. Low current ratio: The current ratio that shows the company’s ability to
meet its short term financial obligations, is lower than the industry average.
This could mean that the company could have liquidity problems in the
future.
2. Quality Control: Noodles Company has a lower budget for its quality control
department than competitors. This leads to lack of consistency and the
possibility of damage to quality across its various outlets.
3. Cash flow problems: There is a lack of proper financial planning at Noodles
Company regarding cash flows, leading to certain circumstances where there
isn’t enough cash flow as required leading to unnecessary unplanned
borrowing.
4. The company has low levels of current assets compared to current liabilities,
and this can create liquidity problems for it in operations.
5. High employee turnover rates: Noodles Company has a higher employee
turnover rate compared to competitors. This means that it has more people
leaving the job, and as a result, it is spending more on training and
development as employees keep leaving and joining.

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 OPPORTUNITIES:
1. Internet: there has been an increase in the number of internet users all over
the world. This means that there is an opportunity for Noodles Company to
expand their presence online; by using the internet to interact with its
customers.
2. Interest rate: Lower interest rates than compared to previous years provides
an opportunity for Noodles Company to undergo expansion projects that are
financed with loans at a cheaper interest rate.
3. E-commerce: There has been a new trend and a growth in sales of the e-
commerce industry. This means that a lot of people are now making
purchases online. Noodles Company can earn revenue by opening online
stores and making sales through these.
4. Skilled workers: increase in education and training by numerous institutes
has increased the amount of skilled labor available within the country. This
means that if Noodles Company is able to hire skilled labor, it would have to
spend less on training and development, therefore, saving costs.
5. Technological developments: technology comes with numerous benefits
among many departments. Operations can be automated to reduce costs.
Technology enables better data to be collected on customers and improves
on marketing efforts

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THREATS:
1. Technological developments by competitors; New technological
developments by a few competitors within the industry pose a threat to
Noodles Company as customer attracted to this new technology can be lost
to competitors, decreasing Noodles Company’s overall market share.
2. Suppliers: The bargaining power of suppliers has increased over the years
with the decrease in the number of suppliers. This means that the costs of
inputs could increase for Noodles Company.
3. Increasing competition: there has been an increase in competition within the
industry putting downward pressure on prices. This could lead to reduced
revenue for Noodles Company if it adjusts to the price changes, or loss of
market share if it doesn’t.
4. The fluctuating interest rates in the country do not provide a stable financial
and economic environment.
5. Increased promotions by competitors have been a threat for Noodles
Company. On most media, there is more clutter than ever, and customers are
bombarded with multiple messages. This reduces the effectiveness of
promotional messages by Noodles Company.

Based on the SWOT analysis of noodles, it can be concluded that noodles

are a widely consumed and popular food item that offers convenience and
affordability to consumers. However, there are potential weaknesses and
threats such as health concerns related to overconsumption of carbohydrates
and sodium, and competition from other convenient meal options.
There are also opportunities for the development of healthier and more
nutritious types of noodles, as well as noodles made from alternative
ingredients to cater to the growing demand for plant-based diets.
Additionally, the convenience and popularity of noodles make them an
attractive option for food delivery services.

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 CHAPTER 2

LITERATURE REVIEW

2.1 COMPANY PROFILE:

Patanjali Ayurved is an Indian multinational conglomerate holding company,
based in Haridwar, India. It was founded by Ramdev and Balkrishna in 2006. Its
office is in Delhi, with manufacturing units and headquarters in the industrial area
of Haridwar. The company manufactures cosmetics, ayurvedic medicine, personal
care and food products. The CEO of the company, with a 94-percent share hold, is
Balkrishna. Ramdev represents the company and makes strategic decisions.
Patanjali Ayurved is one the fastest growing FMCG companies in India, which
focuses on food, healthcare and medicinal products. Patanjali is founded by Indian
yoga guru Baba Ramdev and Acharya Balkrishna in 2006 with the aim of
promoting ayurvedic products amongst consumers.
With annual revenues exceeding INR 10,000 crore, Patanjali had become one of
the largest consumer goods company in India. Patanjali Ayurved has also initiated
its expansion by dealership partnerships and distributor channels across India and
abroad.

2.2HISTORY:
Ramdev and Balkrishna established Patanjali Ayurved in 2006. Balkrishna owns
94 percent of the company, and the remainder is dispersed among other
individuals. In May 2021, Balkrishna had a net worth of US$2.3 billion.
According to CLSA and HSBC, Patanjali was one of the fastest-
growing FMCG companies in India in 2016. It was valued at ₹3,000
crore (equivalent to ₹37 billion or US$460 million in 2020). Patanjali estimated its
annual turnover for the 2016–17 fiscal year at ₹10,216 crore (US$1.3 billion).
According to a report by India Infoline (IIFL), at least 13 listed companies would
be affected by Patanjali's success; they included Hindustan
Unilever, Colgate, Dabur, ITC, and Godrej Consumer Products.

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2.3 MARKETING MIX:
Marketing Strategy of Patanjali analyzes the brand with the marketing mix
framework which covers the 4Ps (Product, Price, Place, Promotion). There are
several marketing strategies like product innovation, pricing approach, promotion
planning etc. These business strategies, based on Patanjali marketing mix, help the
brand succeed in the market.

Patanjali marketing strategy helps the brand/company to position itself

competitively in the market and achieve its business goals & objectives.

Let us start the Patanjali Marketing Strategy & Mix to understand its product,
pricing, advertising & distribution strategies:

 Product Strategy
 Pricing Strategy
 Place and Distribution Strategy
 Promotional and Advertising Strategy

Patanjali Product Strategy:

Patanjali Ayurved is an Indian FMCG company which started in 2006. Patanjali
has a diverse product offering in its marketing mix. The product range of Patanjali
had more than 400 types of FMCG goods like cosmetic products, food items,
haircare, skincare, toothcare etc. The company also has products which focus on
baby segment, healthcare and beauty products for men and women. Patanjali also
produces medicines and as per its sources, all its products are ayurvedic and free of
harmful chemicals. Patanjali food product range includes biscuits, noodles,
cornflakes etc. Patanjali has 300+ medicines for treating many ailments and body
conditions, from common cold to paralysis. Textile, jeans, kurta, pyjama etc is also
something which the company is focused on. Hence, this gives an insight in the
product mix of Patanjali. The company has been constantly innovating its product
line in the FMCG industry

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Patanjali Price/Pricing Strategy:
Below is the pricing strategy in Patanjali marketing strategy:
Patanjali Ayurved has entered in an extremely competitive segment in the Indian
FMCG industry.
The main players in India in this category are the likes of HUL, P&G, Marico, ITC
etc. Patanjali has ventured into various segments and hence the pricing strategy in
its marketing mix is defined by the competition in that segment. Patanjali products
are priced as per competition so that it becomes easier for the customers to switch
from their existing brand and adopt their products. Patanjali noodles competes with
Maggi, toothpaste competes with Colgate, chywanprash competes with Dabur,
cornflakes compete with Kelloggs and hence forth. This clearly shows that
Patanjali has replicated the already successful existing FMCG model and is
focused on giving a healthier and natural variant to its target audience. Thus the
prices of Patanjali products are driven by segment, geography and most
importantly competition pricing.

Patanjali Place & Distribution Strategy:

Patanjali has managed to reach a wide population in a short span of time. Patanjali
has an excellent distribution network as it has tied up with the likes of Future
group, Reliance retail, Hypercity etc. This has enabled the Patanjali brand to ensure
that its products are widely available across various cities and towns in India.
Close to 5000 retailers are actively promoting Patanjali products along with
smaller grocery stores. With the increase in ecommerce in the Indian segment,
Patanjali is also effectively increasing its presence online. This would enable
customers to simply add the products to their carts and they can buy Patanjali
products via COD, online payment etc which would be delivered to their doorstep.
The brand has also been able to expand geographically outside India.
Patanjali products are widely available in countries like Nepal, Saudi Arabia, UAE,
Middle East, Bangladesh, SriLanka etc.

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Patanjali Promotion & Advertising Strategy:
Patanjali has considered advertising for its products as a high priority for driving
sales. The promotion and branding in Patanjali marketing mix utilises all media
channels like print, TV, online ads, billboards etc. Patanjali's brand ambassador is
yoga guru Ramdev Baba, who has a staggering fan following, which enabled the
brand to catapult in the big league within a short span. The advertisements of
Patanjali has been aggressive where they have showcased the importance of using
natural and ayurvedic ways of making products. Their advertisements have also
been under scrutiny as they have alleged that its competitors have been using
harmful products. Patanjali advertisements showcase their entire product range
targeting the audience who want a healthy lifestyle by using naturally curated
products. The massive advertising exercise by Patanjali has made it one of the
fastest growing FMCG companies in India, with annual revenues in excess of INR
10,000 crores. The brand has good media coverage via news channels as well,
which boosts the reputation & image of the company. Hence this gives an
overview on the marketing mix of Patanjali Ayurved FMCG company.

2.4 SEGMENTATION, TARGETING AND

POSITIONING:
STP stands for Segmentation, Targeting, and Positioning, and it is a marketing
framework that helps companies identify and target specific consumer segments
based on their characteristics and needs. Here is an example of STP for Patanjali
Noodles:
Segmentation:
The first step is to segment the market based on certain characteristics such as
demographics, psychographics, or behavioral factors. For Patanjali Noodles, the
company may consider the following segmentation criteria
 Demographic segmentation: age, gender, income, and education level.
 Psychographic segmentation: health-conscious consumers, environmentally
conscious consumers, and those who are interested in natural and organic
foods.

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  Behavioral segmentation: consumers who frequently consume instant
noodles and those who are looking for healthier alternatives.
Targeting:
Once the market is segmented, the company must choose which segment(s) to
target. Patanjali Noodles may choose to target the following segments:
 Health-conscious consumers who are looking for a healthier alternative to
traditional instant noodles.
 Environmentally conscious consumers who are interested in eco-friendly
packaging.
 Consumers who are interested in natural and organic foods.
Positioning:
Positioning is the process of creating a unique image and value proposition for the
product in the minds of the target consumers. Patanjali Noodles may position its
innovative product as a healthier, more natural, and environmentally friendly
alternative to traditional instant noodles. The brand could emphasize the use of
natural and organic ingredients, eco-friendly packaging, and a unique flavor profile
that appeals to health-conscious and environmentally conscious consumers .

2.4 SWOT ANALYSIS:

Patanjali SWOT analysis evaluates the brand by its strengths, weaknesses,
opportunities & threats. In SWOTAnalysis of Patanjali, the strengths and
weaknesses are the internal factors whereas opportunities and threats are the
external factors.

SWOT Analysis is a proven management framework which enables a brand like

Patanjali to benchmark its business & performance as compared to the competitors,
and make strategic improvements. Patanjali is one of the leading brands in the
FMCG sector.

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Strengths:

The strengths of Patanjali looks at the key aspects of its business which gives it
competitive advantage in the market. Some important factors in a brand's strengths
include its financial position, experienced workforce, product uniqueness &
intangible assets like brand value. Below are the Strengths in the SWOT Analysis
of Patanjali :

1. Patanjali has grown at a rapid pace within a short span of time

2. Extensive marketing has pulled people into accepting its products as a healthier
and safer option
3. Strong brand ambassador with Baba Ramdev as its face helped boost the
business for Patanjali
4. Patanjali offers new products, new style of marketing etc has changed the
market dynamics
5. The venture has generated tremendous revenues, which are comparable to
existing players
6. More than 200,000+ employees with Patanjali
7. Excellent word of mouth marketing has helped the brand grow

Weaknesses:
The weaknesses of a brand are certain aspects of its business which are it can
improve to increase its position further. Certain weaknesses can be defined as
attributes which the company is lacking or in which the competitors are better.
Here are the weaknesses in the Patanjali SWOT Analysis:
1. Launched too many products in a short time
2. Patanjali faced issue with advertising council of India

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Opportunities:
The opportunities for any brand can include areas of improvement to increase its
business. A brand's opportunities can lie in geographic expansion, product
improvements, better communication etc. Following are the opportunities in
Patanjali SWOT Analysis:
1. Patanjali can tap overseas market as Ayurveda is increasingly getting awareness
2. Can enter more segments in personal hygiene, FMCG etc
3. Can also diversify in apparels

Threats:
The threats for any business can be factors which can negatively impact its
business. Some factors like increased competitor activity, changing government
policies, alternate products or services etc. can be threats. The threats in the SWOT
Analysis of Patanjali are as mentioned:
1. Prominent FMCG players coming up with their own variants of ayurvedic
products
2. Big players have their existing model which is sturdy, which can overcome new
competition from Patanjali
2.5 Patanjali Competitors:
There are several brands in the market which are competing for the same set of
customers. Below are the top 6 competitors of Patanjali:
1. Dabur India
2. Procter and Gamble
3. Marico
4. Nestle Ltd
5. HUL (Hindustan Unilever Limited)
6. Himalaya Herbal Healthcare

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 CHAPTER 3

NEW PRODUCT DEVELOPMENT

3.1 COMPARISON:
Patanjali and Yipee noodles are two different brands of instant noodles available in
the market. Here is a comparison of these two brands:
1 Ingredients: Patanjali noodles are made from whole wheat flour and are free
from preservatives, whereas Yipee noodles are made from refined wheat flour
and contain preservatives.
2 Taste: Both Patanjali and Yipee noodles have different taste profiles. Patanjali
noodles are flavored with a mix of spices and herbs, whereas Yipee noodles
have a distinct masala flavor.
3 Packaging: Patanjali noodles are available in a simple packaging that includes
the noodles and the tastemaker, whereas Yipee noodles come in a more
elaborate packaging that includes a separate packet of seasoning and oil.
4 Price: Patanjali noodles are slightly more expensive than Yipee noodles.
5 Nutritional Value: Patanjali noodles are considered to be healthier than Yipee
noodles as they are made from whole wheat flour, which is a good source of
dietary fiber. However, both brands contain a high amount of sodium, which
should be consumed in moderation.
In conclusion, Patanjali noodles are a healthier option as they are made from whole
wheat flour and contain no preservatives. However, Yipee noodles have a unique
taste and are more affordable. Ultimately, it comes down to personal preference
and dietary needs

3.2INNOVATIVE IDEAS FOR PATANJALI NOODLES:

After studying and research of Patanjali noodles here are some general innovative
ideas for Patanjali noodles:

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 1. Introduce new flavors: Patanjali can experiment with new and unique flavors
like peri-peri, wasabi, sriracha, or fusion flavors that combine Indian and
international tastes.
2. Gluten-free noodles: Patanjali can create a range of gluten-free noodles to
cater to the growing demand for gluten-free products.
3. Health-focused noodles: Patanjali can create a range of noodles that are
fortified with essential nutrients and vitamins like protein, fiber, calcium,
iron, and more.
4. Instant soup noodles: Patanjali can create a range of instant soup noodles
that include a packet of soup base to create a delicious and healthy noodle
soup in minutes.
5. Noodle snack packs: Patanjali can create snack packs of smaller portions of
noodles, perfect for on-the-go snacking or for kids’ lunch boxes.
6. Noodle bowls: Patanjali can create noodle bowls that are ready to eat, just
add hot water, and enjoy a flavorful meal.
7. DIY noodle kits: Patanjali can create DIY noodle kits that come with
different types of noodles, sauces, and toppings so customers can create their
own customized noodle dishes at home.
8. Vegan noodles: Patanjali can create a range of vegan noodles that are free
from any animal products, perfect for plant-based eaters.
9. Noodle salads: Patanjali can create noodle salad kits that come with pre-
cooked noodles, fresh vegetables, and a dressing so customers can make a
healthy and tasty salad in minutes.
10.Limited edition noodles: Patanjali can create limited edition noodles that are
only available for a short period, creating hype and excitement among
customers.

3.3 RELEVANCE AND IMPORTANCE OF INNOVATIVE

IDEAS:
Innovation is crucial for any business to stay competitive and relevant in the
market. Patanjali Noodles, being a relatively new player in the noodle market,
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would benefit greatly from innovative ideas that differentiate it from its
competitors.
Here are some reasons why innovative ideas are relevant and important for
Patanjali Noodles:
1. Product differentiation: Innovative ideas can help Patanjali Noodles create
unique and differentiated products that stand out in the market. This can help
the brand gain a competitive edge over other noodle brands in the market.
2. Consumer appeal: Innovation can help Patanjali Noodles create products that
cater to the evolving needs and preferences of consumers. This can help the
brand create a loyal customer base, increase brand loyalty, and drive sales.
3. Brand image: Innovative ideas can help Patanjali Noodles establish itself as
an innovative and forward-thinking brand in the market. This can help
enhance its brand image, increase brand recognition, and create a positive
brand perception among consumers.
4. Cost-effectiveness: Innovative ideas can also help Patanjali Noodles
optimize its production processes, reduce costs, and increase efficiency. This
can help the brand improve profitability and achieve long-term success.
Overall, innovative ideas are crucial for Patanjali Noodles to differentiate itself
from its competitors, attract and retain customers, build a strong brand image, and
achieve long-term success in the noodle market.

3.4FEASABILITYOF INNOVATIVE IDEAS:

The feasibility of Innovative ideas for Patanjali Noodles depends on various
factors, such as the resources, market trends, consumer preferences, and
competition. Here are some factors to consider when assessing the feasibility of
innovative ideas for Patanjali Noodles:

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 1. Resources: Patanjali Noodles would need to have the necessary resources,
such as capital, technology, and expertise, to implement innovative ideas.
They should also have a clear plan on how to allocate resources effectively.
2. Market trends: Innovative ideas for Patanjali Noodles should be aligned with
current market trends. This includes factors such as changing consumer
preferences, health trends, and emerging technologies in the food industry.
3. Consumer preferences: Innovative ideas should be tailored to meet the
specific preferences of the target consumers. For instance, if consumers
prefer healthier options, Patanjali Noodles can consider introducing healthier
ingredients or reducing the sodium content in their noodles.
4. Competition: Innovative ideas should also consider the competitive
landscape of the noodle market. Patanjali Noodles would need to create
products that stand out from other noodle brands in the market.
5. Regulatory compliance: Innovative ideas should also comply with relevant
regulations and standards. Patanjali Noodles should ensure that their
products meet food safety regulations and are labeled correctly.
Overall, innovative ideas for Patanjali Noodles can be feasible if they are
aligned with market trends, consumer preferences, and regulatory compliance.
Patanjali Noodles should also have the necessary resources and a clear plan to
implement innovative ideas effectively.

3.5 MARKET PLAN:

General outline for a market plan for an innovative product for Patanjali Noodles.
Here are some key elements to consider when developing a market plan:

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 1. Define the target audience: The first step is to identify the target audience
for the innovative product. This may involve conducting market research to
understand consumer preferences, needs, and buying behavior. Patanjali
Noodles could consider targeting health-conscious consumers who are
looking for a healthier alternative to traditional instant noodles.
2. Define the unique selling proposition: The market plan should clearly define
the unique selling proposition (USP) of the innovative product. This could
include highlighting the health benefits of the product, its unique flavor
profile, or eco-friendly packaging.
3. Develop a pricing strategy: Patanjali Noodles should develop a pricing
strategy that is competitive but also reflects the value of the innovative
product. The pricing strategy should take into account the production costs,
target audience, and competitor pricing.
4. Define the distribution channels: The market plan should identify the
distribution channels for the innovative product. This may involve
partnering with retailers, such as supermarkets, health food stores, and
online marketplaces.
5. Develop a promotional strategy: The promotional strategy should aim to
create awareness and generate interest in the innovative product. This may
involve advertising through various channels, such as social media, print
media, and TV commercials. Patanjali Noodles could also consider running
promotional campaigns, offering discounts or free samples to encourage
consumers to try the product.
6. Measure and evaluate performance: The market plan should include
metrics to measure the performance of the innovative product, such as
sales figures, customer feedback, and market share. This data can be used
to evaluate the effectiveness of the market plan and make adjustments as
needed

3.6 RECOMMENDATIONS AND SUGGESTIONS:

1 Check the ingredients list: Make sure to read the ingredients list carefully and
check for any allergens or ingredients that you may be sensitive to.
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2 Follow cooking instructions: To get the best taste and texture, it’s important to
follow the cooking instructions on the package.
3 Pair it with healthy ingredients: To make the noodles a healthy meal, consider
adding vegetables like bell peppers, carrots, broccoli, or mushrooms to the dish.
4 Moderation: While noodles can be a quick and easy meal option, it’s important
to consume them in moderation and balance them with other healthy foods.
5 Try different flavors: Patanjali offers a variety of noodle flavors like masala,
oats, and atta. Experiment with different flavors to find the one you like best.
6 Store it properly: Ensure to store the noodles in a cool and dry place away from
direct sunlight to maintain their freshness.
7 Remember that while noodles can be a convenient and tasty meal option, it’s
important to balance them with other healthy foods and to consume them in
moderation as part of a balanced diet.

3.7 CONCLUSION:
In conclusion, innovative ideas are critical for Patanjali Noodles to differentiate
itself from its competitors, meet the evolving needs and preferences of consumers,
and achieve long-term success in the noodle market. Feasible innovative ideas can
help Patanjali Noodles create unique and differentiated products, increase brand
recognition and loyalty, optimize production processes, and reduce costs.
However, the feasibility of innovative ideas depends on various factors such as
resources, market trends, consumer preferences, competition, and regulatory
compliance. Patanjali Noodles should carefully assess these factors and develop
innovative ideas that align with them.
Overall, with the right innovative ideas, Patanjali Noodles can establish itself as an
innovative and forward-thinking brand in the noodle market and achieve long-term
success.

BIBLOGRAPHY

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  Kotler, P., Koshy, A., Jha, A., Keller, J. (1974). Marketing Management,
New Delhi Press: Pearson
 Boerstein, D. (1992). Food Processing Whitebook, New York: Random
House
 Sengupta, Subroto (1999). Brand Positioning: Strategies for Competitive
Advantage
 New Delhi, Tata McGraw-Hill

http://en.wikipedia.org/wiki/Instant_noodles

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