Entrepreneurship: Assignment Questions

WEEK 4 – LECTURES 16, 17, 18, 19 and 20

Course Modules 4 (Part) and 5
Commercialisation and Disruption as Success Drivers
Q1) In which of the following industries, public policy (government policy) is triggering
technology-led disruption?
a. Textile industry
b. Sugar industry
c. Jewelry industry
d. Automobile industry
Q2) Computer software gets typically commercialised as:
a. Only B2B
b. Only B2C
c. Both B2B and B2C
d. None of the above
Q3) Which of the following is a B2C company?
a. Delhivery
b. Inmobi even without profits
c. Flipkart
d. Exotel
Q4) Startups become unicorns with their focus on:
a. Stable profits even at low scale
b. Rapid revenue growth and high market share
c. High pricing
d. None of the above

Q5) Successful commercialisation for a start-up rests on:

a. Demand creation
b. Demand fulfillment
c. Customer loyalty
d. All of the above

Q6) Many of the Indian unicorns are based on:

a. Contract manufacture
b. Contract research
c. Digital business models
d. Franchising overseas rights
Q7) What is not common between Amazon.com and Flipkart?
a. Both started with online book selling in the respective starting jurisdictions
 b. Both are now in India as private companies
c. Both now cater to e-commerce in India
d. None of the above
Q8) JustDial brought digital innovation to its own model of:
a. Air travel booking
b. Classified listing
c. Rail travel booking
d. Hotel booking

Q9) Companies can respond to varying global trade trends by:

a. Foreign exchange hedging
b. Global testing and homologation of products
c. Avoiding select countries, despite huge market size
d. Stopping international trade
Q10) Rationale for rapid rise of Unicorns in India:
a. India’s huge market base
b. Private VC and PE Investments into start-ups
c. Capturing market share even at a loss
d. All of the above