Sapphire Textiles Limited

The Boston Consulting Group Matrix – The BCG Matrix

Total Divisions of Products Of Sapphire Textiles Limited;

1. Pret
2. Unstitched Printed Fabric
3. Bedding

Calculation Of Relative Market Share Of Sapphire Textiles

Division 1; Pret

Company Revenues as per 2017 – Pret (PKR)

Sapphire Textiles Limited 10,055,808,000
Competitors Revenues as per 2017 – Pret (PKR)
Nishat Textiles Limited 17,236,679,950
Gul Ahmed 17,956,800,000
Junaid Jamshed 7,630,500,000
So Kamal 6,299,200,000
Chen One 54,098,952

Relative Market Share = Sapphire’s Share In The Pret Division / Market Leader’s Share
= 10,055,808,000 / 17,956,800,000
= 0.56

Division 2; Unstitched Printed Fabric

Company Revenues as per 2017 – Unstitched (PKR)

Sapphire Textiles Limited 12,791,990,000
Competitors Revenues as per 2017 – Unstitched (PKR)
Nishat Textiles Limited 24,623,828,500
Gul Ahmed 13,966,400,000
Junaid Jamshed 76,30,500,000
So Kamal 6,299,200,000
Chen One 108,197,903

Relative market Share = Sapphire’s Share in The Unstitched Division / Market Leader’s Share
= 12,791,990,000 / 24,623,828,500
= 0.52

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 Division 3; Bedding

Company Revenues as per 2017 – Bedding (PKR)

Sapphire Textiles Limited 2,736,182,000
Competitors Revenues as per 2017 – Bedding (PKR)
Nishat Textiles Limited 7,387,148,550
Gul Ahmed 3,245,937,097
So Kamal 3,149,600,000
Chen One 7,980,800,000

Relative Market Share = Sapphire’s Share In The Bedding Division / Market Leader’s Share
= 2,736,182,000 / 7,980,800,000
= 0.34
CALCULATION OF INDUSTRY GROWTH OF SAPPHIRE TEXTILES LIMITED

Division 1; Pret

Company Revenues As Per 2017 (PKR) Revenues As Per 2016 (PKR)

Sapphire Textiles Limited 10,055,808,000 9,013,118,400
Competitors Revenues As Per 2017 (PKR) Revenues As Per 2016 (PKR)
Nishat Textiles Limited 17,236,679,950 16,799,712,650
Gul Ahmed 17,956,800,000 14,523,750,000
Junaid Jamshed 7,630,500,000 6,124,350,000
So Kamal 6,299,200,000 5,865,600,000
Chen One 54,098,952 51,494,945
Total 59,233,086,900 52,378,026,000

Industry Growth for Pret Division = Current year’s sales – Previous Year’s sales / Previous year’s sales * 100

= 59,233,086,900 – 52,378,026,000 / 52,378,026,000 * 100

= + 13.1%
Division 2; Unstitched Printed Fabric

Company Revenues As Per 2017 (PKR) Revenues As Per 2016 (PKR)

Sapphire Textiles Limited 12,791,990,000 11,555,280,000
Competitors Revenues As Per 2017 (PKR) Revenues As Per 2016 (PKR)
Nisshat Textiles Limited 24,623,828,500 23,999,589,500
Gul Ahmed 13,966,400,000 11,296,250,000
Junaid Jamshed 7,630,500,000 6,124,350,000
So Kamal 6,299,200,000 6,865,600,000
Chen One 108,197,903 4,154,484,835
Total 65,420,116,400 60,295,554,340

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 Industry Growth for Unstitched Division = Current year’s sales – Previous Year’s sales / Previous year’s sales * 100

= 65,420,116,400 – 60,295,554,340/ 60,295,554,340 * 100

= + 8.5%
Division 3; Bedding

Company Revenues As Per 2017 (PKR) Revenues As Per 2016 (PKR)

Sapphire Textiles Limited 2,736,182,000 372,214,620
Competitors Revenues As Per 2017 (PKR) Revenues As Per 2016 (PKR)
Nishat Textiles Limited 7,387,148,550 7,211,426,214
Gul Ahmed 3,245,937,096 7,126,462,210
So Kamal 3,149,600,000 3,224,620,000
Chen One 7,980,800,000 7,984,632,140
Total 24,799,667,650 25,919,255,180

Industry Growth for Bedding Division = Current year’s sales – Previous Year’s sales / Previous year’s sales * 100

= 24,799,667,650 – 25,919,255,180/ 25,919,255,180 * 100

= - 4.32%

Profit Shares for Sapphire Textiles Limited

Divisions Profits Earned as Per 2017 Profit %

(PKR)
Pret 93,723,000 39%
Unstitched Printed Fabric 133,890,000 50%
Bedding 40,167,000 11%
Total 267,780,000 100%

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