Assignment title: Features contributing to the success of contrasting businesses

Learning aims

A: Explore the features of different businesses and analyse what makes them successful

B: Investigate how businesses are organised

You need to carry out research on two businesses: one for profit and one not-for-profit.
You need to show evidence of comprehensive research and log all sources of
information in your assignment.

You will start your research today. As you research on the internet, any source of
information should be collected below in the box titled bibliography. Copy and paste the
web link, put the date and time accessed and the title of the article.

Business name:Amazon Not-for-profit name: vision

foundation
Legal structure Amazon is a publicly traded The Vision Foundation is a
(ownership) corporation, meaning it's legally nonprofit organisation
authorized to sell its products to operating as a charity,
the general public. In public dedicated to aiding
limited companies, members individuals with disabilities in
enjoy limited liability, absolving regaining their eyesight.
them of responsibility for the Functioning as both a
company’s debts, except with registered charity and a
specific permissions. Public limited limited company, it
companies come with their own prioritizes the mission of
set of advantages and assisting people in restoring
disadvantages.One advantage lies their vision. This signifies that
in their ability to access capital for while the foundation does
funding projects, issuing shares, and not aim to generate profits
obtaining better credit options. This
for the organisation, any
enhanced financial inflow aids in
reducing the company's profits made are directed
debt-to-income ratio and provides towards aiding individuals in
additional resources for areas such need of vision.
as advertising and online services.
However, there are potential
disadvantages that could undermine
the company. Loss of control is a
significant concern, as ownership
shifts to shareholders who now have
decision-making power. Additionally,
higher setup costs are a drawback,
requiring a substantial initial
investment, typically a minimum
share capital of £50,000.

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Liability (and the Amazon is a limited liability
implications) company (LLC). Limited liability is a
legal safeguard for both
shareholders and property owners,
ensuring that individuals are not
personally accountable for the
company's debts and financial
losses. Companies with limited
liability enjoy several advantages,
including the ability to raise
capital. With limited liability,
investors only risk losing the
amount of money they have
invested in the company.
Purpose and their Amazon is an online shopping
mission (look at their platform designed for customers
statement for this to buy and sell products. This
evidence) signifies their responsibility in
ensuring the safety and value of
people's items. Upholding this
responsibility enhances the
company's credibility and aligns
with their goal of positively
impacting the world, aiming to
make it a better place. For
instance, Amazon has explicitly
stated that “We aim to be Earth’s
most customer centric company.
Our mission is to continually raise
the bar of the customer
experience by using the internet
and technology to help
consumers find, discover and buy
anything, and empower
businesses and content creators to
maximise their success.”
The Vision Foundation has
been instrumental in
facilitating vision restoration
and finding innovative
solutions for sight-related
challenges, not limited to a
single country but across
various low-income
countries (LICs). Their
mission, as articulated by
the foundation, is to
revolutionise the lives of
those dealing with or
affected by sight loss. They
achieve this by supporting
projects that inform,
empower, and integrate
individuals, underlining their
strong commitment to
making a significant positive
difference in people's lives.
Furthermore, the foundation
actively contributes to
initiatives, such as providing
eyeglasses and other
essential products,
ultimately contributing to
2

Aims and objectives Amazon is driven by four primary
aims and objectives: customer
obsession instead of competitor
focus, a passion for invention,
commitment to operational
excellence, and long-term
thinking. The company aspires to
be the world's most
customer-centric organisation, the
finest employer, and the most
nurturing workplace globally. This
vision aligns Amazon with creating
a positive impact on the
environment and the people
within it, ultimately contributing to
a better world. Amazon achieves
this through the services it offers to
its customers and employees.
Additionally, Amazon facilitates
online selling and
entrepreneurship, enabling
individuals to establish businesses
on their platform and thereby
generating profits for both the
company and the individuals
utilising their platform.
Size of organisation As of 2022, Amazon boasts total
assets valued at US$462.68 billion
and total equity amounting to
US$146.04 billion. The principal
owner of Amazon is Jeff Bezos,
saving lives.”Our purpose is
to transform the lives of
people facing or living with
sight loss by finding projects
which inform,empower and
include.”
Since its establishment in
1921, the Vision Foundation
has consistently lived up to
its name by providing
substantial assistance to a
growing number of
individuals. RNIB has joined
forces with various smaller
charities to raise funds for
visually impaired individuals
in the UK. This collaboration
ultimately led to the
creation of the Vision
Foundation, which has
stood strong until the
present day. The foundation
is steadfast in its objective
to combat blinding diseases
and their impact.
The Vision Foundation's
impact extends globally,
aiding a multitude of
people. For instance, they
have made a significant
difference by supporting
approximately 140,000
women entrepreneurs
across 105 countries,
primarily focusing on regions
in Africa and the Middle
East of Asia.
sense vision foundation is a
non - profit organisation
they have small scale of
worker for example they
approximately they have
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 possessing a 9.8% ownership stake. The Vision Foundation
In December 2022, the company operates with a relatively
employed a total of 1,541,000 small team, consisting of 11
individuals, a significant increase to 50 employees. This
from the 950,000 employees smaller workforce is aligned
recorded in June 2021. with their mission, which
prioritises utilising resources
to aid and support
individuals rather than
focusing on generating
profits for the organisation.
Their core emphasis is on
making a positive impact
on people's lives and
fulfilling their vision-related
objectives.
Scope/scale Amazon has emerged as a The Vision Foundation has
premier online marketplace, played a crucial role in
experiencing remarkable global aiding numerous countries
expansion and recognition in need, providing them
through the pervasive reach of with the opportunity to
the internet and social media. establish hospitals and
Leveraging these factors, Amazon equip them with skilled
significantly amplified its scale, doctors specialising in eye
establishing a ubiquitous presence care. Their impact is
across various countries, making its noteworthy, spanning
platform accessible worldwide. For across more than 105
instance, on July 5, 1994, CEO Jeff countries, where their
Bezos initiated Amazon as an reputation for exceptional
online bookstore in the United work continues to grow,
States. Over time, Amazon showcasing their unceasing
diversified its offerings beyond dedication and
books, garnering widespread commitment to improving
fame globally. This success eyesight and healthcare on
eventually propelled the a global scale.
establishment of Amazon stores
worldwide, enabling them to stock
and showcase a wide array of
products.
Relationship and
how they
communicate with
stakeholders
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Are they successful? Amazon has surpassed its initial
Are they meeting boundaries, now offering an
their aims and extensive array of user-friendly
objectives? Explain products via its easily navigable
your view using website. Their services include
research lightning-fast and dependable
next-day delivery. Additionally,
Amazon has achieved success in
diversified ventures such as cloud
computing and streaming media.
As a testament to its growth,
Amazon.com has transitioned into
a publicly traded entity with a
market capitalization exceeding
$500 billion. Remarkably, Amazon
proudly serves a vast customer
base, with a staggering 310 million
satisfied clients. As an Amazon
customer, I find Amazon to be a
highly successful and trustworthy
company for purchasing products.
Their reliability in product quality
and efficient selling process is
commendable. Additionally,
Amazon's provision of cloud
computing services, specifically
the AWS cloud server, is
invaluable. AWS offers a robust
and reliable cloud infrastructure,
allowing individuals like me to
utilise their cloud services for
various purposes, further
underlining their versatility and
contribution to modern
technology.
Bibliography
The Vision Foundation
stands as a highly successful
charitable organisation,
having made a significant
impact by assisting
numerous individuals in
regaining their eyesight.
Their dedicated efforts have
surpassed initial aims and
goals, exemplified by the
remarkable distribution of
£30 million to sight loss
organisations. This
substantial contribution has
had a profound and
widespread effect,
positively impacting the
lives of many people by
facilitating access to crucial
resources and support for
those dealing with sight lossI
belief that the Vision
Foundation is indeed a
successful organisation due
to its significant impact on
people's lives by providing
assistance with
vision-related challenges.
Their commitment to
reducing the disparity
between individuals with
visual impairments and
those without is
commendable, showcasing
their dedication to
promoting equity and
inclusivity.
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vision foundation

https://www.visionfoundation.org.uk/about this for the Purpose of vision foundation

-us/our-vision-and-values/

https://visionfoundation.org.uk/about-us/o facts about how many people it helped

ur-patron-and-vice-presidents/

https://www.visionfoundation.org.uk/supp the aims and objectives of the company

ort-us/our-history/

https://uk.linkedin.com/company/visionfo this for the Size of organisation in vision

undation foundation

https://www.visionfoundation.org.uk/wp-c Are they successful Are they meeting their

ontent/uploads/2019/10/VisionFoundation aims and objectives
_Strategy_2019-2024.pdf

Amazon

https://studymind.co.uk/questions/what-ar What are the advantages of being a PLC?

e-the-advantages-and-disadvantages-of-
being-a-public-limited-company/#:~:text=
A%20Public%20Limited%20Company%20(P
LC)%20is%20a%20type%20of%20business,t
o%20credit%2C%20and%20increased%20
prestige.

https://accountsandlegal.co.uk/small-busi What are the disadvantages of being a PLC?

ness-advice/setting-up-a-public-limited-c
ompany-advantages-and-disadvantages/

https://www.sumup.com/en-gb/invoices/ Limited liability – What is limited liability?

dictionary/limited-liability/

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https://www.aboutamazon.co.uk/news/jo Purpose and their mission (look at their
b-creation-and-investment/our-mission statement for this evidence)

https://www.aboutamazon.com/about-us amzon's Aims and objectives

https://en.wikipedia.org/wiki/Amazon_(co this for the size of the organzions

mpany)

https://onepatch.com/why-is-amazon-so- this for the success of the company

successful-market/