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Company Overview
Haldiram's is a prominent Indian brand known for its wide assortment of snacks, confections,
and packaged food items. The company boasts a storied past and has gained acclaim for its top-
notch offerings and dedication to preserving traditional Indian flavors. Here's an overview of
what Haldiram's represents:

 Historical Background: Established in 1937 by Shri Ganga Bhishen Agarwal in Bikaner,

Rajasthan, India, Haldiram's had humble beginnings as a small sweets and savory snacks
store.
 Product Diversity: Haldiram's offers an extensive range of products, including classic Indian
sweets like Gulab Jamun and Rasgulla, savory snacks such as Bhujia, Sev, and Papad, as well
as convenient ready-to-eat meals like samosas and curries.
 Quality and Authenticity: Haldiram's is widely recognized for its unwavering commitment to
using premium-quality ingredients and preserving the authenticity of traditional recipes.
This dedication has earned the trust and loyalty of consumers.
 National and International Reach: Haldiram's has expanded its presence both within India
and abroad. It has a robust network of outlets in various Indian cities and has also ventured
into the global market, with stores in countries like the United States, United Kingdom,
Canada, and the Middle East.
 Innovation: While staying grounded in its roots and traditional recipes, Haldiram's embraces
innovation by introducing new products and modern packaging to cater to evolving
consumer preferences.
 Emphasis on Hygiene and Packaging: The company places a strong emphasis on
maintaining high standards of hygiene and food safety. Its products are presented in
attractive and convenient packaging, making them a popular choice for consumers on the
move.
 Global Recognition: Haldiram's has garnered accolades and awards for its product quality
and its contributions to the Indian food industry. It stands as a symbol of culinary excellence
representing India on the global stage.
 Social Responsibility: Beyond its business operations, Haldiram's is recognized for its
commitment to social responsibility and sustainability. The company actively participates in
various initiatives aimed at giving back to the community and reducing its environmental
footprint.
In summary, Haldiram's is a well-regarded Indian food brand with a rich and illustrious history. It
is cherished by consumers for its delectable snacks and sweets, steadfast dedication to quality,
and its ability to harmoniously blend traditional Indian flavors with contemporary innovations.
Whether savored in India or across the globe, Haldiram's products continue to be a preferred
choice for those seeking authentic and delightful Indian cuisine.
A Look at Our Products and Services
Haldiram's is a well-known Indian food brand that provides an extensive array of offerings and
services, primarily in the realm of snacks, confections, and packaged foods. Let's delve into an
elaboration of what Haldiram's brings to the table:

 Assortment of Snacks: Haldiram's is renowned for its diverse range of snacks, which
encompass traditional Indian favorites like Bhujia, Sev, Papad, and Namkeens. These snacks
are distinguished by their unique flavors, crispy textures, and the use of authentic spices.
 Delectable Sweets: The company boasts a wide variety of Indian sweets, including classics
like Gulab Jamun, Rasgulla, Jalebi, and Soan Papdi. These sweets are celebrated for their
sumptuous, sweet tastes and are often savored during festivals and special occasions.
 Ready-to-Eat Convenience: Haldiram's offers a convenient solution for those seeking quick
and delightful meals. They present ready-to-eat options such as samosas, kachoris, paneer
dishes, and various curries, enabling customers to relish traditional Indian flavors with
minimal effort.
 Bakery Delights: Haldiram's also crafts an array of bakery products, encompassing cookies,
biscuits, and cakes, designed to cater to diverse palates.
 Beverage Selection: Some Haldiram's outlets and product lines include a range of
beverages, featuring traditional Indian drinks like Thandai alongside contemporary options
like fruit juices and shakes.
 Catering Services: Haldiram's often extends its expertise to catering services, offering a
diverse menu for events and gatherings. This service is especially popular for weddings,
parties, and corporate functions.
 International Presence: Haldiram's has expanded its footprint globally, offering its products
and services in various countries. It operates stores and outlets in the United States, United
Kingdom, Canada, the Middle East, and beyond, serving as a global ambassador for Indian
cuisine.
 Commitment to Quality and Authenticity: Haldiram's is synonymous with its unwavering
dedication to using top-notch ingredients and preserving the authenticity of traditional
recipes. Customers place trust in Haldiram's for the consistent quality of its products.
 Emphasis on Hygiene and Packaging: The company places a strong emphasis on upholding
rigorous hygiene and food safety standards. Products are presented in attractive and
convenient packaging, making them a preferred choice for consumers.
 Social Responsibility: Beyond its core product offerings and services, Haldiram's actively
engages in a range of social responsibility initiatives aimed at contributing to the community
and minimizing its environmental impact.
In essence, Haldiram's offers an extensive selection of products and services that cater to the
diverse tastes and preferences of consumers both within India and on the global stage. Whether
it's traditional snacks, sweets, ready-to-eat meals, or bakery delights, Haldiram's is synonymous
with authentic Indian flavors and unwavering quality.

About Canadian market based on PESTEL factors

Examining the Canadian market through the lens of the PESTEL framework (Political, Economic,
Social, Technological, Environmental, and Legal factors) provides valuable insights for a company
like Haldiram's, which specializes in Indian snacks and sweets. Here, we explore the specific
considerations within each PESTEL factor:

 Political Factors:
Canada's political landscape is characterized by stability and a commitment to international
trade. For Haldiram's, relevant political factors include:
o Trade Agreements: Canada's participation in trade agreements like the United States-
Mexico-Canada Agreement (USMCA) and the Comprehensive and Progressive
Agreement for Trans-Pacific Partnership (CPTPP) facilitates the import and distribution of
Haldiram's products in the Canadian market.
o Food Safety Regulations: Haldiram's must adhere to Canada's stringent food safety and
labeling regulations to maintain compliance and consumer trust.
o Import Tariffs: Understanding import tariffs and customs procedures is essential for cost-
effective market entry.
 Economic Factors:
Canada boasts a robust and diverse economy. Economic factors pertinent to Haldiram's
include:
o Consumer Spending: Canada's affluent consumer base offers an opportunity for
Haldiram's to tap into a market with disposable income for premium snacks and sweets.
o Exchange Rates: Currency fluctuations can impact pricing and profitability, necessitating
effective currency risk management strategies.
o Competitive Landscape: A comprehensive analysis of the competitive environment and
pricing strategies of local and international competitors in the Canadian market is
essential.
 Social Factors:
Canada's multicultural society presents both challenges and prospects for Haldiram's:
o Cultural Diversity: Canada's multicultural population provides a potential customer base
with diverse tastes and preferences, enabling Haldiram's to customize its product
offerings.
o Health Consciousness: Growing health and wellness awareness in Canada may prompt
Haldiram's to adapt its product line to include healthier snack options.
 o Ethnic Markets: Targeting specific ethnic communities with culturally relevant products
can be a successful strategy.
 Technological Factors:
Canada's technological advancements have implications for Haldiram's operations:
o E-commerce: Canada's robust e-commerce infrastructure offers opportunities for online
sales and distribution of Haldiram's products.
o Supply Chain Efficiency: Leveraging technology for supply chain management can
optimize distribution and reduce costs.
o Consumer Engagement: Utilizing digital marketing and social media can enhance
Haldiram's engagement with Canadian consumers.
 Environmental Factors:
Environmental considerations are increasingly vital:
o Sustainability: Haldiram's should explore sustainability initiatives and eco-friendly
packaging to align with the environmental concerns of Canadian consumers.
o Supply Chain Sustainability: Assessing the sustainability of ingredient sourcing and
production processes can enhance brand image.
 Legal Factors:
Comprehending Canadian legal regulations is imperative for Haldiram's:
o Food Regulations: Haldiram's must adhere to Canadian food safety and labeling laws to
ensure compliance.
o Import and Export Regulations: Understanding customs regulations, import duties, and
labeling requirements is critical for successful market entry.
o Intellectual Property Protection: Ensuring the safeguarding of Haldiram's brand and
products is vital within the Canadian market.
In conclusion, entering the Canadian market offers numerous opportunities for Haldiram's, but
it necessitates a comprehensive grasp of the PESTEL factors and the ability to adapt to local
conditions, consumer preferences, and regulatory requirements. Success in this diverse and
dynamic market hinges on a strategic approach that takes these factors into account.
Analyzing local market of Canada is important for Haldiram to connect
its offers in the Canadian market.
There are some factors which are followed by Haldiram to connects its offers to Canadian market.

1. Market Research: - Haldiram must conduct market research to comprehend the needs of Canadian
food industry and demand of Indian snacks and sweets in Canada which enables to identify
customer needs and preferences.
2. Modification of products: - after knowing market needs company could tailor its products according
to Canadian customer’s taste and dietary preferences. for example: - vegan, low sodium snacks and
gluten free snacks.
3. Focus on healthy products: - these days majority of people are health conscious in Canada.
Therefore, Haldiram must provide a healthy snack over traditional chips and namkeens along with
highlighting its nutritional value.
4. Focus on local ingredients and sustainability: - if it is possible, then Haldiram can use local
ingredients to reduce ill effects on environment and can reduce production costs. For instance,
environmentally friendly packaging methods can be implemented to algin Canadian consumer’s
environmental concerns.
5. Availability of wide range of flavours: - Haldiram could introduce great variety of flavours which can
be beneficial to resonate with Canadian multiculturism.
6. Sale by using online and offline platforms: - products can be sold by using offline and online store.
Thus, greater range of consumers can easily access Haldiram’s products in Canadian competitive
market.
7. Festival promotions: - Haldiram can provide special discounts and offers on different festivals for
attracting new Canadian customers.
8. Collaboration and partnership: - Haldiram can collaborate with local cafes, food outlets, restaurants
and food delivery services which can be boon for increasing brand visibility and accessibility.
9. Regular customer feedback and tailoring: - taking customer review on regular bases is important
for improving brand image in Canada which enables company to tailor products according to the
preferences of Canadian customer.
10. Involvement in community: - engagement in community through cultural events, festivals and
charitable activities can be beneficial for creating brand loyalty in Canada.
Haldiram’s product opportunities in Canada
Haldiram provides an extensive range of products and services related to food and beverages industry in
various parts of the world. These products can be introduced in Canadian market.

1. Snacks and savories: - currently, Haldiarm offers wide range of snacks and savories such as
kachoris, samosas and various kinds of bhujias these all items are famous for delicious taste and
superior quality.

Opportunities of snacks and savories in Canada

a) More healthy snacks and savories can be introduced in the existing product line for attracting
vast majority of health-conscious customers of Canada. For example: - low calories snacks, oil
free snacks and many more.
b) Customer and environmentally friendly packaging strategies could be adopted in Canadian
market for satisfying growing number of environment conscious customers in Canada.
c) Partnership can be done with e- commerce business namely Walmart, Metro, Instacart and
Costco for reaching considerably large number of customers in Canadian competitive market.
d) Competitive price strategies can be implemented for providing products at reasonable price as
compared to the competitors.

2. Sweets and desserts: - Haldiram provides various types of sweets and desserts namely hot and
cold Gulab jamuns, various flavours of Ras gullas, huge variety of burfi’s which are prepared by
using authentic techniques and high-quality ingredients.

Opportunities of sweets and desserts in Canada

a) Sweets and desserts product line can be expanded by introducing sugar free and low calories
sweets and desserts which is not only beneficial for targeting health-conscious consumers
but also diabetic patients in Canada.
b) Packaging can also be altered for attracting a greater number of customers in Canada. For
Example: - gift packs for various special occasions, special packing for festivals and
sustainable packaging for growing concern towards environmental problems.
c) More number of sweets and desserts can be provided by introducing modern flavours,
specially for targeting the young customers in Canada as youngsters are considerably higher
as compared to other age group customers.
d) Fresh sweets can also be introduced in the product line along with packed sweets for
targeting more consumers.
 e) More vegan items can be added in the menu for targeting increasing number of vegan
customers in Canada.

3. Ready- to-eat meals: - Haldiram has a long list of ready-to-eat meals such as
Various types of curries, biryanis and snacks namely pani-puri these items target the busy
customers by providing delicious taste.

Opportunities of Ready-to-eat-meals in Canada.

a) Product line of ready-to-eat-meals can be extended in Canada by introducing more cuisines.

For example: - less spicy cuisines, mild spicy cuisines.
b) Packaging of these products could be improved to increase shelf life of products and
convenience along with sustainability.
c) For increasing accessibility of Haldiram ready-to-eat products partnership can be done with
online food providers such as uber eats, skip the dishes and door dash.
d) These products can be provided at reasonable price as compered the Indian food provider in
Canada for establishing brand identity and brand loyalty this can be achieved by using
effective pricing strategies.

4. Beverages: - Haldiram provides huge variety of beverages namely carbonated drinks, sherbet
and various flavours of fruit juice. These all drinks have a unique Indian taste and refreshing
ability, and these are prepared by using mixture of traditional and modern techniques.

Opportunities of Beverages in Canada

a) More number of healthy drinks can be added in list for growing number of health-conscious
customers in Canada such sugar free drinks, low calorie drinks and energy drinks.
b) Sustainable packaging can be done for highlighting itself as environment friendly brand in
Canada this strategy can be also helpful for ensuring long term success as these days
environmental problems are growing concern among vast majority of people not only in Canada
but also in the other parts of the world.
c) More number of hot drinks can be introduced by Haldiram in Canadian market such as hot
coffee, various flavours of tea for attracting customers particularly in winters as hot drinks are
preferred for increasing body temperature for short time.

5. Restaurant and Dinning services: - Haldiram has a chain of restaurant and dinning outlets where
state of the art facilities are provided along with wide range of food options.

Opportunities of Restaurant and Dinning services in Canada

a) Digital technologies can be adopted by Haldiram for online booking and ordering. This
could be beneficial for attracting busy customers in Canadian fast-paced life.
 b) Loyalty and membership program can also be introduced by Haldiram to attract newer
customer in new market which can be helpful for establishing brand recognition in
Canada.
c) Restaurant and dining outlets can be opened in more populated areas of Canada,
especially near to the tourist attractions for increasing sale in initial stage.

In conclusion: - Haldiram has a various opportunity in Canada across its various products and services
ranging from expansion, sustainability, innovation to health-conscious customers.

For entering in Canadian market Haldiram has the following

qualitative and quantitative goals.
Qualitative goals of Haldiram: -

1. Customer satisfaction: - Customer satisfaction is the major qualitative goal of Haldiram for
achieving this regular customer feedback is required through different methods such as phone
interview, online survey.
2. High Product Quality: - providing superior quality sweets and snacks is another qualitative goal of
the Haldiram as superior quality plays a vital role to enhance revenue.
3. Innovation: - adopting new technologies related to products and packaging is imperative to survive
in cut-throat competition.
4. Development of workforce: - providing effective training to the employees is the qualitative goal of
Haldiram since ii is vital not only for the development of workers but also helps to improve
customer service.
5. Brand recognition: - establishing brand reputation is key for achieving long term goals and it is also
important getting global individual identity.
6. Corporate social responsibility: - social responsibility is important for the welfare of community for
this they can contribute for preserving environment, reducing carbon emission and donating for
charity which is win- win situation for community and Halidram I terms of getting recognition.

Quantitative goals of Halidram: -

1. Increasing Revenue: - increasing sales is the primary quantitative goal of Haldiram which could be
achieved by providing high quality and wide range of goods with the help for various distribution
platforms and advertisements.
2. Reducing production cost: - cutting production cost by adopting new production technologies is
one of main aims of Haldiram as it can be boon to increase profit.
3. Expansion of distribution networks: - targeting a greater number of customers is also a major
quantitative goal of the Halidram which could be done by expanding online and offline distribution
channels. For example: - opening of more retail outlets and contracts with online distributors.
4. Increasing product range: - providing a greater number of products plays an indispensable role to
satisfy existing customers and attracting new customers in competitive market. For this Haldiram
must focus on product development by ensuring standard quality.
In conclusion: - setting quantitative and qualitative goals is important for Haldiram not only achieving
long term success in Canada but also for increasing market share.

For entering in Canadian market Haldiram has the following Market

entry strategy:

1. Market Research: Conduct thorough market research to understand Canadian consumer

preferences, cultural nuances, and competitors. Analyze the demand for ethnic snacks and
identify potential gaps in the market.

2. Product Localization: Adapt Haldiram's product offerings to suit the Canadian palate while
maintaining the authenticity of Indian flavors. Introduce a diverse range of products, considering
local dietary preferences and trends.

3. Distribution Channels: Establish strategic partnerships with local distributors and retailers to
ensure an extensive and efficient distribution network. Explore collaborations with existing
grocery chains and ethnic food stores.

4. Digital Marketing and Branding: Leverage digital platforms to create awareness and promote
Haldiram's products. Invest in a robust digital marketing strategy, including social media
campaigns and influencer partnerships, to engage the target audience.

5. Regulatory Compliance: Navigate Canadian regulatory requirements for food imports. Ensure all
products meet local quality and safety standards. Obtain necessary certifications and licenses for
seamless market entry.

6. Cultural Engagement: Actively participate in local events, festivals, and community activities to
integrate Haldiram into the Canadian cultural fabric. Engage in cause marketing to build a
positive brand image.
 7. Strategic Alliances: Explore partnerships with local food and beverage associations, culinary
schools, or chefs to enhance brand credibility and gain insights into local market trends.

8. E-commerce Presence: Develop a user-friendly e-commerce platform to cater to the growing

trend of online shopping. Implement efficient logistics and delivery services to reach consumers
across Canada.

Resources needed & resource gap for research:

1. Financial Resources: Allocate sufficient funds for market research, product adaptation,
marketing campaigns, regulatory compliance, and initial operating expenses. Seek potential
investors or explore financing options.

2. Human Resources: Assemble a dedicated team with expertise in market research, product
development, marketing, legal compliance, and logistics. Consider hiring local talent to navigate
cultural nuances and consumer behavior effectively.

3. Technology and Infrastructure: Invest in technology infrastructure for e-commerce platforms,

digital marketing tools, and supply chain management systems. Collaborate with local logistics
providers to ensure timely and cost-effective distribution.

4. Strategic Partnerships: Identify potential distributors, retailers, and collaborators in the

Canadian market. Establish strong relationships to facilitate smooth market entry and sustained
growth.

Timeline – calendar:

1. Months 1-2: Market Research and Planning

 Conduct detailed market research

 Identify product adaptation requirements
 Develop a comprehensive market entry strategy
 2. Months 3-6: Product Development and Regulatory Compliance

 Adapt products to local preferences

 Obtain necessary certifications and approvals

3. Months 7-9: Distribution Setup and Marketing Campaigns

 Establish distribution channels

 Initiate digital marketing campaigns

4. Months 10-12: Brand Engagement and Launch

 Engage in cultural events and community activities
 Officially launch Haldiram in the Canadian market

5. Ongoing: Monitor and Adjust

 Continuously monitor market trends and consumer feedback

 Adjust marketing strategies and product offerings accordingly

This proposed market entry strategy, along with the identified resources and timeline, aims to position
Haldiram as a successful player in the Canadian market, catering to the diverse tastes of consumers while
respecting local cultural nuances.

Competition
In the competition analysis section of Haldiram's Export Plan Proposal, the summary page outlines the
Canadian market for snacks and sweets, emphasizing growth trends and key competitors, both local and
international. Competitors' advantages and disadvantages are briefly discussed, with an emphasis on
areas where Haldiram can capitalize on its advantages. With an emphasis on the leading rival, the
ensuing thorough analysis page offers information on product range, market share, and brand
recognition. A contrast between the competitor's and Haldiram's products is shown, highlighting the
advantages of Haldiram. The study explores market positioning, market share strategies, and
recommendations for Haldiram's unique selling proposition in the Canadian market. A framework akin to
this is advised for other rivals, focusing on particular points of differentiation and possible obstacles.
With this strategy, Haldiram hopes to have a thorough grasp of the competitive environment, which will
enable them to make well-informed decisions for a profitable market entry into Canada.

Canada's snack and sweets market is competitive, with a mix of local and international brands. Notable
competitors include [Competitor 1], [Competitor 2].
Competitor 1: Al-Karam

Strengths

 Established brand with a strong presence in Canadian markets.

 Diverse product portfolio catering to various consumer preferences.
 Robust distribution network.

Weaknesses:

 Limited focus on authentic ethnic snacks.

 Potential for differentiation in terms of unique flavors and traditional recipes.

Competitor 2: Annapurna’s Mithai

Strengths:

 Innovative product offerings, adapting to changing consumer trends.

 Strong marketing campaigns targeting a broad consumer base.
 Established partnerships with major retailers.

Weaknesses:

 Limited focus on Indian snacks and sweets.

 Opportunity for Haldiram's to capitalize on the untapped South Asian market.

Haldiram's can establish its brand by emphasizing authenticity, superior quality, and a distinctive
assortment of Indian snacks and confections. Haldiram's has the chance to carve out a unique niche for
itself in the Canadian market by taking advantage of the deficiencies of its competitors.