PRASUK JAIN: PIONEERING INNOVATION IN

HOSPITALITY & ENTERTAINMENT

Founder and Visionary Leader of Snow World

Entertainment
Mr. Prasuk Jain is a renowned figure in the hospitality and entertainment industries, having
shaped the industry's story through his energetic leadership at Snow World Entertainment.
Since its inception in 2011, Snow World Entertainment, under the visionary guidance of Mr.
Prasuk Jain, has been at the forefront of the "Make in India, Make for the World" movement,
empowering new possibilities and redefining the customer experience.

Foundation Story and Company Overview

Snow World Entertainment, the brainchild of Mr. Prasuk Jain, has been scripting a home-grown
success story in the hospitality and entertainment sector since 2011. Beyond merely launching
properties, each venture reflects Prasuk Jain's core philosophy – where dreams are given free
rein, and experiences are crafted to be etched in memory forever.

Under the umbrella of Snow World Entertainment and Prasuk Jain Hospitality, an array of
brands has been nurtured, including Koa, Amazonia, Formula 11 Karting, The Game Palacio,
The Game, The Beer Garden and Game Garden, Snow World, The Game Ranch, Pink Wasabi,
and XOXO – The casual lounge, establishing a formidable presence across India.

Notable ventures include Snow World India, India's first snow theme park, offering activities like
ice skating, ice tubing, and sledging in multiple cities. The Game, Mumbai's premium gaming
arena, The Game Palacio, India's first house boutique bowling and gaming arcade, and Pink
Wasabi, an Instagrammable all-day Pan-Asian dining restaurant, showcase the diversity and
innovation embedded in the company's offerings.
Professional Background and Experiences
Mr. Prasuk Jain embarked on his journey in the hospitality and entertainment sector at the age
of 19, driven by a passionate vision to transform the entertainment landscape. Now, as a 33-
year-old entrepreneur, his career has been marked by a deep commitment to innovation and
seizing untapped opportunities.

Having spearheaded successful ventures in the restaurant, hospitality, and entertainment

sectors, Mr. Jain emphasizes the significance of his exceptional team. His goal extends beyond
personal accomplishments, aiming to leave a lasting legacy that empowers the industry and
positions India as a global leader.

Daily Routines and Motivations

For Mr. Prasuk Jain, motivation is the lifeblood of entrepreneurship. Whether it's being in the
right headspace, using meditation for reflection, or surrounding himself with motivational people,
he recognizes the importance of maintaining good mental health and deriving enjoyment from
everyday work. His ambition propels him through the mundane and challenging tasks, ensuring
a relentless pursuit of goals.

In his daily routines, Mr. Jain focuses on creating an environment that fosters creativity and
innovation. He believes in the power of positive thinking and maintains a routine of meditation to
stay centered and reflective. Surrounding himself with a team of motivated individuals and
engaging in enjoyable tasks further fuels his passion for the industry.

Corporate Growth Strategies

Developing effective corporate growth strategies requires a comprehensive approach. Mr. Jain
identifies key factors like visioning, objective setting, resource allocation, and prioritization as
fundamental components. For Snow World Entertainment, these strategies align with the
overarching goal of creating value, developing unique marketing advantages, and maximizing
market share.

In the dynamic world of hospitality and entertainment, staying ahead requires continuous
innovation and adaptation. Mr. Prasuk Jain emphasizes the importance of remaining agile and
responsive to market trends. By setting clear objectives and aligning resources accordingly,
Snow World Entertainment has been able to navigate challenges and capitalize on opportunities
for sustained growth.
Position in the Market and Unique Proposition
Snow World Entertainment is positioned as a leader in the hospitality and entertainment
industry, offering a diverse range of services through various brands. The unique proposition
lies in the company's ability to blend industry trends, Indian culture, and a global perspective
seamlessly. Each brand caters to different market segments, providing customers with a wide
array of options, from luxury dining experiences to indoor snow theme parks and premium
gaming arenas.

The market position of Snow World Entertainment reflects its commitment to innovation,
customer satisfaction, and sustainable business practices. The diverse portfolio of brands
showcases the company's versatility and ability to cater to a broad spectrum of consumer
preferences. The unique proposition stems from the thoughtful integration of entertainment,
dining, and social experiences, creating a distinctive offering in the market.

Navigating Market Challenges

To stay afloat in the market, Mr. Jain emphasizes the importance of controlling expenses,
making prudent reductions, delaying capital spending, and increasing sales. Adapting to market
dynamics and making strategic collaborations have been integral to Snow World
Entertainment's resilience.

In the face of market challenges, Snow World Entertainment has adopted a proactive and
strategic approach to financial management. By gaining control of expenditures and making
prudent reductions in operating costs, the company has maintained financial stability. Delaying
capital spending and increasing sales further contribute to navigating challenges effectively.

Major Projects and Overcoming Challenges

Mr. Prasuk Jain reflects on significant projects, such as the introduction of India's largest indoor
ski park and the subsequent modifications to optimize its operation. The ability to make strategic
collaborations, seize opportunities, and exhibit resilience in the face of challenges has been
crucial to the success of these ventures.
One of the major projects undertaken by Snow World Entertainment was the introduction of the
largest indoor ski park with a carpet of 1 lakh sq. ft. in DLF Mall of India in Noida. The innovative
venture garnered immense interest from visitors, running seven sessions a day with a capacity
to entertain 500 guests in one session. However, challenges emerged due to the maintenance
cost of running such a vast space with a constant temperature of -10 degrees, along with the
necessary equipment needed. Recognizing the local audience's limitations and the impact on
tourism, a strategic decision was made to modify the space, removing the ski track to ensure
operational efficiency.

This adaptive approach to challenges underscores Mr. Jain's resilience and ability to transform
setbacks into opportunities. Following this, a new venture was initiated in the heart of Mumbai,
Atria Mall, introducing a luxury entertainment center. Mr. Jain's strategic collaborations,
combined with his strong will, energetic personality, and passion, played pivotal roles in
overcoming challenges and ensuring the success of these projects.

Anticipating Market Behavior and Future

Opportunities
As an entrepreneur, Mr. Jain anticipates trends such as transparency, focus on essential
values, human presence in client interactions, and increased value-based spending. He
foresees elevating experiences, embracing evolution, and utilizing the power of social media to
craft authentic narratives as key opportunities in the evolving market.

Understanding market behavior is essential for any business looking to stay ahead of the curve.
Mr. Prasuk Jain identifies several emerging customer behavior trends, emphasizing the
importance of transparency, a focus on core values, and enhanced human interaction in client
dealings. Recognizing the shift towards more social experiences and the impact of content
marketing, Snow World Entertainment is poised to leverage these trends to enhance its market
position.

Future Goals and Impacts

Looking ahead, Mr. Prasuk Jain envisions Snow World Entertainment as a globally recognized
brand in entertainment and hospitality, with committed investments and ambitious top-line goals.
His aim is to inspire others to dream big, create awesome experiences, and establish a legacy
that transcends boundaries.
As a future-thinking entrepreneur representing India in the global and South Asian community,
Mr. Jain's company's mission revolves around creating unforgettable experiences that fulfill
dreams. Through the "Make in India, Make for the World" narrative, their long-term vision is to
be a globally recognized brand in entertainment and hospitality, enhancing the lives of people
and adding a new dimension to Indian amusement. They prioritize customer satisfaction and
consider ecological implications in all their endeavors.

With entertainment and hospitality as their primary areas of focus, Snow World Entertainment
has committed investments of around INR 300 crores for 2023-24 and INR 500 crores for 2024-
2025, with a top line of 500 crores and 1000 crores respectively. Their aim is to make their
brand a global name, transcending boundaries and inspiring people worldwide.

Advice to Budding Entrepreneurs

Mr. Prasuk Jain shares valuable advice for budding entrepreneurs, emphasizing the importance
of prioritizing growth while staying lean, embracing diversity, collaborating, understanding
personal motivation, and building strong relationships with stakeholders.

To summarize, Mr. Prasuk Jain's journey exhibits a combination of enthusiasm, invention, and
strategic insight. Snow World Entertainment, under his innovative leadership, is continuing to
influence the future of hospitality and entertainment by setting new standards and encouraging
the next generation of entrepreneurs. His dedication to generating unique experiences and
enabling the industry exemplifies the transformative power of creative leadership in today's
dynamic business environment.