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(Final) Kyi Sin Win Khant - BBB4M Unit-2 Summative
(Final) Kyi Sin Win Khant - BBB4M Unit-2 Summative
(Final) Kyi Sin Win Khant - BBB4M Unit-2 Summative
CANADIAN MARKET
(FROM THE UK)
(Primark, n.d.)
CONTENTS
Company History
Target Market
Requirements
Regulations
Things to consider
Benefits
Conclusion
COMPANY HISTORY
Climate adaptations
In Ontario, temperatures average far below 0°C and
tend to drop below -30°C (Campbell, 2021).
Compared to the mild 2-3°C climate in the UK, Canada’s
extreme weather conditions may require warmer winter-
wear.
Therefore, it would be advantageous to stock and Scarfs Gloves
(Primark, n.d.)
THINGS TO CONSIDER
Locally accessible modes of transport include:
Airfreight Railway
Location
As Ontario is the second largest Canadian province with an area of 1.076 million
km², strategically choosing a place for stores is crucial.
It would prove beneficial to pick somewhere within a densely populated area
where items will be openly visible, such as the CF Toronto Eaton Centre.
The following factors should be considered:
Therefore, as Primark embarks on this new venture in Ontario, it will no doubt see
success due to the points stated above.