WhatsApp Marketing By Dotpe

Types Of Communication

1. Promotional - New product launch, new offers

2. Transactional - order direct (Free delivery, better discounts, loyalty, 50% offer
on least performing day of the week), aggregator ordering (zomato or swiggy
discount codes, Flat 99 menu etc)
3. Informational - new store opening, operational hours communication
4. Engagement - Communication of loyalty points, last order info, special
discount for limited customers (customers who haven’t ordered in the last 6
months)
5. Occasional - Festival offers, Diwali & Holi Hampers, Special Menu Etc
PROMOTIONAL & TRANSACTIONAL - NEW OFFER COMMUNICATION

Wow Momo promoted their newly launched combo

meals on their customer database.

The brand saw 65%+ customer’s read their

communication while sending to 40,000 contacts
seeing an increase in their total online + Dine-in visit
orders.
OCCASIONAL - FESTIVE HAMPERS, MENU ETC.

Charcoal Eats promoted their Holi festive menu

offering 30% discount helping them generate orders
worth Rs 1.5 Lakhs (200+ orders) and Rs 625 as
average person spent

The Big Chill Cafe promoted their Diwali Hampers to

boost sales. They sold 50+ hampers on first day
amounting to Rs 80k+
ENGAGEMENT - BRAND RECALL

- SOCIAL promoted their

#SocialWaliFeeling offering 30%
on a min order of Rs 1049.
- CHARCOAL EATS pushed their
customers to reorder with a
special offer.
INFORMATIONAL - NEW STORE OPENING

THE BIG CHILL CAFE put across their new store

opening information to their customers via Whatsapp
Communication

This helped brand send out the information via a

proper channel with an opening rate of more than
50%

This led to a great Show Up at the venue on the

opening day
 CAMPAIGN DIFFERENTIATOR

- Choose campaign tenure according to the marketing plan

- Service type impact can be tracked
INDIVIDUAL AND OVERALL CAMPAIGN ANALYSIS

- Understand campaign
return on investment on
all direct orders via
Dotpe
- Invest basis previous
campaigns to get
desired results
- Know what to promote
in future basis current
trends
Benefits of WhatsApp Marketing?

1. Connect with your lifetime customer database on a single click

2. Send image, PDF, Video along with the communication message
3. No restrictions on adding website or app links
4. Get reports on delivered and read messages
5. Communication going from brand’s own Whatsapp Business Number
6. Brand visibility and strong brand recall
7. Authentic communication channel
How to get this implemented for your business?

1. Get your whatsapp business account

2. Only Business Facebook page and website required
3. Add whatsapp credits with the help of your account manager
4. Share templates along with creatives (pdf, image, video, doc) for approval and
ready to send
Brands Working with Us

And Many More…..

Thank You