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    GD-KT-PL

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    8 views12 pages

    GD KT PL

    Uploaded by

    nguyenthingocduy575

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    | ‘CAC Ki HIEU DUNG TRONG TAI LIEU! Yéu cu cdn dat sau mdi chii dé. | J ] Gidip cc em tgo tam thé, hung thi ve két néi_ | vdi cht dé. | J | Gidp cac em quan sa | hién va tradi nghiém nhGng diéu mdi itp cde em tuyén tap va thy hanh nhtng diéu vita kom pha duge. Gilp cae em van dung nhiing néi dung dé hoc yao thyc tién, KE HOACH KINH DOANH TU TIEM NANG KINH TE - XA HOI TINH BEN TRE © Néu dugc khai niém kinh doanh va cdc can ctf dé lap ké hoach kinh doanh. © Tinh bay dugc cdc phuong din cia ké hoach kinh doanh va céc bude can thiét dé lap ké hoach kinh doanh cia doanh nghiép. © Bit dugc mot sé mé hinh kinh doanh tii tiém nang kinh té - xa hdi tinh Bén Tre. eco Xa hdi cé bén thanh phan’si, néng, céng, thuicng’ (goi chung la "tt dan’) [a lyc lugng ndng cét trong viée xy dung nén tang dai sing xa hdi viing chac cla mot quéc gia. Biéu nay da duge cu Lé Quy Dén duc két thanh kinh nghiém va la mét phuong cham néi tiéng: “Phi néng bat én, phi céng bat phd, phi thong batt hoat, phi tri bat hung” Thao luan nhom dé giai thich y nghia cia cdu noi trén a I. KE HOACH KINH DOANH 3m ké hoach kinh doanh = Ké hoach kinh doanh la ké hoach mé ta qué trinh kinh doanh cua doanh nghiep trong mét khoang thé’ gian. ~ K hoach kinh doanh giuip ngudi kinh doanh (ngudi méi khéi nghiép) hay doanh nghiép xéc dinh dugc muc tiéu, chién lugc kinh doanh va dua ra cdc phuong huéng phi hgp dé thyc hign myc tiéu. 2. Cac can cif lap ké hoach kinh doanh Céc can ci lap ké hoach kinh doanh cla doanh nghiép bao gém: G)I aaa jin dat hang hoac hap déng mua Gk shod an sag (2 si hinh phat trign kinh té — x3 h@i cua dia phuong: can cit vao thu nhap cila nguai dan Quy dinh cia phdp luat vé kinh doanh: cdc chi truong, (a 16i cla Bang, chinh sach phap luat cia Nha nude, (+) a nang cia doanh nghiép: difa vao céng nghé, 6. thiét bi, co sé vat chat, von va ngudn lao déng. Hinh 1. Cac can cif lap ké hoach Kinh doanh cia doanh nghiep Nguyén tac co’ ban dé xay dung ké hoach kinh doanh cla doanh nghiép [a “san xuat nhding san phém ma nguéi tiéu ding can’ 3. Cac phuiong dign ctia ké hoach inh doanh Ké hoach kinh doanh cia doanh nghiép trong mai théi ki phat trién co thé khac nhau nhung déu huéng téi muc tiéu thu lai Igi nhuan cho doanh nghiép. Méi doanh nghiép déu xay dung ké hoach kinh doanh dua trén céc phuong dién co ban sau: Ké hoach tai chinh Hinh 2. So dé vé cdc phuong din eta ké hoach kinh doanh Méi phuong dién dugc xdc dinh nhu sau: ~ Ké hoach ban hang: dya trén co sé téng hop nhu céu cla thi trudng théng qua cc don dat hang hoac hgp déng mua hang. ~ Ké hoach san xuat: cn ctf vao nhu céu cla thi truéng vé san phdm dé trong mét khong thdi gian nhat dinh va nang luc sin xuat cua doanh nghiép. ~ Ké hoach mua hang: cn ctf vao ké hoach ban hang ma doanh nghiép xéc dinh s6 lugng, mat hang, thdi gian,... phu hop. = Ké hoach tai chinh: can ctt vao tién tra cOng lao déng, tién nop thué va nhu céu mua hang hoa ciia khach hang. = Ké hoach nguén lao déng: can cui vao sé lugng lao déng can sti dung va tting loai lao dong phi hop vi ké hoach kinh doanh. Té'cdc phuong dién cia ké hogch kinh doanh néu trén, theo em, phuong dién ndo la quan trong nhdt? Vi sao? II, CAC BUGC LAP KE HOACH KINH DOANH h thuc hiér Hinh 3. Céc budc lap ké hoach kinh doanh ca doanh nghiép Buéc 1. Xdc dinh ¥ tuéng kinh doanh: day la bude dau tién cla ban ké hoach. Y tuéng kinh doanh can cé diém mdi so vai hinh thtic kinh doanh hién c6. Buc 2. Xéc dinh cdc muc tiéu cén dat: day la buéc quan trong khéng thé thiéu, cén liét ké nhiing diéu doanh nghiép mong muén dat dugc, dé ti dé dua ra cac phyong phap thuc hién ding dan. Buc 3. Nghién ctu va phan tich th trudng: can xéc dinh 16 khéch hang tiém nang (nhu cu ctia thi trudng trong tuong lai) va cdc déi thd canh tranh (xem xét trén thi truéng co nhting céng ty nao da kinh doanh trong linh vuc dé, thanh céng ctia ho,...). Buéc 4. Xdc dinh diém manh, diém yéu, that cova thdch thi: can xac dinh 16 va li6t ké cu thé nhéing diém manh, diém yéu, théi co, thach thtic cla doanh nghiép dudi dang so d6 SWOT. ‘iém manbh (S: Strengths) Diém yéu (W:Weaknesses) Théi co (0: Opportunities) Thach thi (T: Threats) Aaa lane i. Bho ~ Biém manh: nhing dac diém cua doanh nghiép hodc du dn dem lai loi thé so véi déi thi canh tranh, - Biém yéu: nhting dac diém cua doanh nghiép hoac dy én bit Igi hon so véi déi th canh tranh. ~ Co héi: nhiing yéu t6 ctia mdi trudng cé thé khai théc dé doanh nghiép hoac du én gianh duge Igi thé. = Thach thtic: nhéing yéu t6 cita moi trudng c6 thé tac dng tiéu cuc dén doanh nghiép hoac du an. Vie xdc dinh ding céc yéu té trén sé gidp doanh nghiép hoc ngudi kinh doanh dua ra nhting chién luge kinh doanh phu hgp. Buc 5. Xdc lap mé hinh t6 chiic kinh doanh: cén Iva chon dugc hinh thtic kinh doanh dui dang: kinh doanh ca thé, hé kinh doanh, doanh nghiép tunhan, cong ty tréch nhiém hau han, Busc 6. Lap ké hogch truyén théng: can tim duoc cac bién phap gidi thiéu san pham/ dich vu dén ngudi tiéu diing mang lai higu qué cao véi mic chi phi thdp nhat. Butbc 7. Lap ké hoach tai chinh: can xac dinh nhiing nguén tai chinh nao 6 thé tai tro cho ké hoach kinh doanh nhu: vén vay, vén cia cht sé hu; cc khoan chi, loi nhuan cia doanh nghiép;... Buéc 8. Lép ké hogch quén linhdn sut con ngusi la yéu t6 déng vai trd then chét trong qua trinh kinh doanh, vi vay, cn ¢6 ké hoach quan Ii, dao tao, huéng din, phat trién nhan vién va céc cép quan If; ¢6 su phan cOng cong viee va phan quyén 16 rang. Buc 9. Lap ké hogch thuc hién (chién luoc kinh doanh): can liét ké cdc hoat déng chi tiét dé doanh nghiép dat dugc muc tiéu dé ra; c&n xac dinh céng viée uu tién va thai gian 4é hoan thanh méi céng viée 46; cn danh théi gian cho nhiing cng vige phat sinh va hing khé khan khdch quan trong qua trinh thyc hién, II. MOT SO MO HINH KINH DOANH TU TIEM NANG KINH TE - XA HOI CUA DIA PHUONG Hai thi ¥ tudng, dyn khéi nghiép do tinh Bén Tre t6 chifc véi myc tiéu phat dong tinh than khéi nghiép da tao dong luc dé doan vién, thanh nién va nhan dan trong tinh quyét tam nghién ciu, sang tao, manh dan khéi nghiép; bé sung kién thtic, nang cao ban linh, kinang khdi nghiép; tao diéu kién thudn Igi dé giao luu, hoc tap, chia sé kinh nghiém, két néi nguén lyc va thi truéng; gép phan thuc hién thang Igi Nghi quyét cia Dai hdi Bing cc cp va Chuang trinh Béng khéi khéi nghiép va Phat trign doanh nghiép tinh Bén Tre gial doan 2021 - 2025. Duéi day la mét s6 mé hinh kinh doanh trén co sé khai thac tiém nang kinh té- xa hdi cla mét sé dia phuong trén dia ban tinh Bén Tre. 1.Mé hinh phat trién san pham tom Thanh Pho HOAT BONG CHU YEU UANHE | = sin xuat sin phim Bre! KuACHMANG tir tim gid anh ah : PHAN KHUC trenh. = aie By ‘ruins | RHA HANG |=cui dn nayén | tended | 7 | eng ing Higuva dura, = Tit kébao bi sin * | san phém tom truyén phim riéng KENH PHAN PHOL | ‘519. NGUON LUCCHINH | _t5m dat chtvon =e THeuen, — Khach hang thich — Kiém soat thi gian | VietGAP,OCOF = Website, csi dia phuong. ajo nguyén eu, mau fT hich hang thich sic, mht cia tim. | = Trayle thong a | onde stng si, =Kiém soat he 36 ea rguyén lidu tren He thing cho thanh phim. | truyén théng, cho dau mii 2. Mé hinh th cong mi nghé dita HOAT BONG CHU YEU ~ Phat tin céc dong sin phém tit trang sic ‘én dan dung, QUAN HE KHACH HANG = Dua vin hod dita CESS v0 phong ich uc ‘ei pan aoc tit ke, tan dung va : 2, KHACH HANG phat trign nguén t3i | G1ArpHAP GIATRL | ~ 62 cing theo yéu s nquyén ban dia. ‘ | cu. ea ean aS es quan, c&c don vi se ~ Cac dich vy tu van, | rnganh tinh Bén Tre, thidtké mau ma theo | ~ EeOvemelining hu clu cia ude | CY Phong cic én = Khch hang_quan or {Ging xanh, ‘tém I6i s6ng xanh. = Niu sy ve chon =Khéch hing. yéu NGUONLYCCHINH | miuma | KENH PHAN PHOL | thich sy cé nn ho, —Mang ludi két ni | — Chong tinh ung | PMS th. ] trong lang nghé. : bay dicsin datinh, ~~ G1 ngii nhan su, ‘| Ge phign cho ngudn nhén yctai dia anh, phi chg thai phuong, _| trang va nghe thuat = Ngudn nguyen ligu cha giditre. taichd. : =Kenh Youtube, Tiktok,... 3. M6 hinh kinh doanh mat hoa dita i QUAN HE pao cot KHACH HANG — Thu mua mat tuoi. SRR dan ~ Saché, 6 dc ng Sich chai. nhs i; GIAIPHAP GIATRI | ~ G61 thu. tu van Kay dung Kénh sinphém, phan phéi; quan iva} ~S8n_ phim thay diguhanh, thé dung t6t cho | —TéP

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