VILLAVERDE JONAS JR. D.

PS1A
PURPOSIVE COMMUNICATION
23/08/2023

MODEL OF COMMUNICATION
LINEAR To determine how best to
communicate, Aristotle
suggests examining five
aspects of a
communication event:
the speaker, the speech,
the occasion, the target
audience, and the result.

LINEAR Lasswell's approach

provides a fundamental
framework for assessing
one-way communication
by asking five questions:
who said what, through
which channel, to whom,
and with what results?

LINEAR The Shannon-Weaver

model was the first to
emphasize the role of
'noise' in communication,
which can interrupt or
change a message
between sender and
recipient.

LINEAR Berlo's S-M-C-R model of

communication breaks
communication down into
four steps: source,
message, channel, and
receiver.
 INTERACTIVE The Osgood-Schramm
model examines
reciprocal
communication,
demonstrating how
humans must encode,
decode, and evaluate
data in real time
throughout a discussion.

INTERACTIVE According to the Westley

and Maclean model,
environmental, cultural,
and personal factors all
impact our
communication.

TRANSACTIONA Barnlund's Transactional

L Model of Communication
emphasizes the
importance of private and
public clues in shaping
our communications.

BARLUND’S TRANSACTIONAL MOEL

TRANSACTIONA Communication,
L according to Dance's
Helical Model, is a
circular process that
becomes increasingly
sophisticated as
communication occurs,
which can be
represented as a helical
spiral.