Welcome to my

Shaaruha Pushparajah
PROJECTS Posters
BILLIE EILISH

VENDREDI
RIHANNA

SAMEDI
KENDRICK LAMAR

DIMANCHE 4 AU 6 AOÛT 2024

PARC JEAN-DRAPEAU MONTRÉAL
osheaga.com

Assignment: Create an Osheaga Poster

• O
 bjective: to promote a popular music
festival for the upcoming summer.
Assignment: Create an Adidas Poster
• O
 bjective: to promote the new shoe for
Adidas. For this shoe, emphasis is for
outdoors and sports.
Assignment: Create a Ford Poster
• O
 bjective: to promote the electric cars for Ford.
For the poster design, wanted to show the
environmentally friendly car.
PROJECTS - Brand Identity
 Stop & Snap Stop & Snap
Designs and Photography Designs and Photography
Branding and Style Guides

Primary Logo
Primary Colours Typography
Stop & Snap

Logo Fonts
PANTONE

Right aligned and below the logo at the end Left aligned and above the logo at the start of No text.
7611 C
HEX:
CFB3AA
Stop & Snap
RGB: Rough Love, eps
of the second S. the first S. 207/179/170
CMYK:
19/29/29/0
Designs and Photography
Fira Sans, eps
Secondary Colours
Alternative Logos
Primary Fonts

PANTONE
5487 C
PANTONE
5487 C
PANTONE
7615 C
CONTRALTO BIG
HEX: HEX: HEX:
5E837F D0DAD8 83675E
CONTRALTO BIG DEMI BOLD
RGB: RGB: RGB:
94/131/127 208/218/216 131/103/94
Contralto Big Regular
Stop & Snap
CMYK: CMYK: CMYK:
Stop & Snap Stop & Snap
66/36/47/8 16/6/11/2 44/56/57/19
Contralto Big DemiboldTem simi,
Black outline. Logo in black and white. Brown background and dark brown Blue colour for outline and light verro volenim ut rest, quatibus vol-
colour in the center. blue for inside the circle. orru ptiaesed ea eicto te nitatiscidi
cons

Stop & Snap

Designs and Photography
Brand Misuses

Do not go outside the specified colours Do not alter disproportionately

Do not rotate in any direction Do not change the brand logo, unless specified
 Brand
Overview
Brand Overview

Overview
Logo

Colours

Typography
Branding and Style Guides
Background: The PERETTI Brand Identity
was created with the idea that history has
already been proven. The strength and
beauty of Italian heritage within the luxury
arena is unquestionable. Luxury does
not have to be redefined, but rather re-
experienced, reimagined and remembered.
When a client experiences a quality product,
they are immediately drawn into everything

PERET TI a brand has to offer.

Mission statement: To increase in sales and
I T A L Y bring the luxury look of the brand more.
Clothing Brand

P E R E T T I
Logo Colours Typography
I T A L Y

Do’s Don’ts

PERET TI
P E
P R
E R
E T
E T IT I
I T A L Y P E R E T T I P E R E T T I P EP RE ERTE TT I T I
I T A L Y
P E R E T T I I T A L Y
I T A L Y

PANTONE PANTONE I T A L Y
PANTONE PANTONE
185 C 2370 C 425 C Trajan Pro 3
HEX: HEX: HEX: HEX:
I
T

2F2A95 54585A
T

E4002B

Avenir Avenir
E
Y
L
A
T
I
R

RGB: RGB: RGB: RGB:

E

P E R E T T I
P

47/42/149 84/88/90
I T A L Y

228/0/43
CMYK: CMYK:
P E R E T T I

CMYK: CMYK:
I T A L Y

2/100/93/0 0/0/0/100 100/100/0/0 0/0/0/80 Avenir Medium Avenir Light

PERET TI
I T A L Y
Stop & Snap
PROJECTS - Packaging
Assignment: Create a new packaging design for Saie
• O
 bejctive: to rebrand a well-known makeup company packaging
design. There are sunflowers and hexagon shapes to show the
natural ingredients they use, which have honey and sunflower oil.
 Tomates Broyées Valeur nutritive
Nutrition Facts
par 1/2 tasse (125mL) / Per 1/2 cup (125mL)
290

Teneur % valeur quotidienne

Amount % Daily Valeur
Calories / Calories 45
Lipides / Fats 0 g 0%
saturé / Saturated 0 g 0%
Ingrédients: Tomates, sel, acide citrique
+ trans / Trans 0 g
Cholestérol / Choletsterol 0 mg
Ingredients Tomatoes, Salt, Citric Acid Sodium / Sodium 140 mg 6%
Glucides / Carbohydrate 9 g 3%
Fibres / Fibre 3 g 12%
Sucres / Sugar 6 g
Protéine / Protein 2 g
Réfrigérer la portion non utilisée dans un contenant en verre ou en plastique
Refrigerate unused portion in glass or plastic container Vitamine A / Vitamin A 15%
Emballé Pour • Packed for: Distribution Épicerie C.T.S. inc. Vitamine C / Vitamin C 15%
5737 Chemin St-Francois Ville St-Laurent, QC, H4S 1W6 Calcium / Calcium 2%
Fer / Iron 10%

Crushed Tomatoes
7 51488 66894 6

Tomates en Dés avec Basilic

Valeur nutritive
Nutrition Facts
par 1/2 tasse (125mL) / Per 1/2 cup (125mL)
290

Teneur % valeur quotidienne

Amount % Daily Valeur
Calories / Calories 25
Lipides / Fats 0 g 0%
saturé / Saturated 0 g 0%
Ingrédients: Tomates, jus de tomates, sucre, sel, acide
citrique poudre d’ail, basilic, persil, origan, épices, + trans / Trans 0 g
chlorure de calcuim Cholestérol / Choletsterol 0 mg
Ingredients Tomatoes, Tomato juice, Sugar, Salt, Citric Sodium / Sodium 320 mg 13%
Acid, Garlic Powder, Basil, Oregano, Spices, Calcium Glucides / Carbohydrate 5 g 2%
Chloride Fibres / Fibre 1 g 4%
Sucres / Sugar 2 g
Protéine / Protein 1 g
Réfrigérer la portion non utilisée dans un contenant en verre ou en plastique
Refrigerate unused portion in glass or plastic container Vitamine A / Vitamin A 4%
Emballé Pour • Packed for: Distribution Épicerie C.T.S. inc. Vitamine C / Vitamin C 10%
5738 Chemin St-Francois Ville St-Laurent, QC, H4S 1W7 Calcium / Calcium 0%
Fer / Iron 6%

Diced Tomatoes with Basil

7 51488 66895 3

Tomates en Dés Valeur nutritive

Nutrition Facts
par 1/2 tasse (125mL) / Per 1/2 cup (125mL)
290

Teneur % valeur quotidienne

Amount % Daily Valeur

Assignment: Create a packaging design Ingrédients: Tomates, jus de tomates, sel, acide
citrique peut contenir du chlorure de calcuim
Calories / Calories 30
Lipides / Fats 0 g
saturé / Saturated 0 g
+ trans / Trans 0 g
0%
0%

Cholestérol / Choletsterol 0 mg

• O
 bjective: to use Excel and CSV to create one template and use it
Ingredients Tomatoes, Tomato juice, Salt, Citric Acid Sodium / Sodium 270 mg 11%
May contain calcium chloride Glucides / Carbohydrate 6 g 2%
Fibres / Fibre 1 g 4%

interchangeably with different colours for the tomato cans.

Sucres / Sugar 2 g
Protéine / Protein 1 g
Réfrigérer la portion non utilisée dans un contenant en verre ou en plastique
Refrigerate unused portion in glass or plastic container Vitamine A / Vitamin A 4%
Emballé Pour • Packed for: Distribution Épicerie C.T.S. inc. Vitamine C / Vitamin C 15%
5739 Chemin St-Francois Ville St-Laurent, QC, H4S 1W8 Calcium / Calcium 2%
Fer / Iron 8%

7 51488 66896 0
Diced Tomatoes
CMYK: F15B29
PMS: 1645 C

CMYK: v
PMS: 134 C

Create a Packaging for Tissue Box

• O
 bjective: to create new designs for Royale tissue
company. This was envisioned for the summer collection.
 ventuno
ventuno ventuno

CMYK: 243F89 Create a logo for a Cafe business

PMS: 19-3952
• O
 bjective: to create a logo and
CMYK: C09662 packaging designs for a new
PMS: 15-0927
coffee business.
PROJECTS - Magazine
Assignment: Create a Cookbook
• O
 bjective: to create a brand new design
for the cookbook.
 AMERICAN ART COLLECTOR
Art History
Abstract
Art fosters creativity, challenges
norms, and sparks cultural
conversations.
By Shaaruha Pushparajah
Gerard Richter, AB Mediation, 1986
2 3
Assignment: Create a Magazine for Museum
• O
 bjective: with a team of four to create 20-pages of
a magzine for American Art Collection company.
SEPTEMBER 2023 - AMERICAN ART COLLECTOR
Grandes pulsions XIX Bill at St. Mark
Abstract paintings hold immense importance in the art world and beyond. François Lacasse is a contemporary Elaine de Kooning, a prominent
They challenge traditional representations and encourage viewers to artist from Canada who is best known American abstract expressionist artist,
engage with art on a deeper, more personal level. Abstract art defies for his large-scale paintings. One of made a significant artistic statement
explicit narratives, allowing for diverse interpretations and emotional his most notable works is Grandes with her painting “Bill at St. Mark’s” in
connections. In doing so, abstract art fosters innovation, inspires creativity, pulsions XIX, which was created in 1956. This masterpiece is a portrait
and broadens our understanding of visual language. 2008. This painting is a vibrant and of her husband, the renowned
abstract composition that is made up abstract expressionist painter Willem
of many different hues, shapes, and de Kooning, and it encapsulates the
AB Mediation lines. It is a feast for the eyes, with bright essence of their artistic partnership
colors and dynamic shapes that evoke and the tumultuous spirit of the era.
This abstract masterpiece is emblematic of Richter’s
a sense of movement and energy.
multifaceted approach to art, combining elements of “Bill at St. Mark’s” is a striking portrayal
abstraction and conceptualism to challenge the viewer’s The title of the piece, Grandes pulsions of the artistic and personal relationship
perception and stimulate contemplation. XIX, translates to “Great Pulsations XIX,” between the de Koonings and their
which suggests that this is part of a
It’s a large-scale painting featuring a complex interplay
larger series of works. Indeed, Lacasse
of colors, shapes, and textures. The title itself, with “AB”
has created several other paintings
suggesting an ambiguity or departure from a clear narrative,
with similar titles, each exploring the
invites viewers to engage with the work on a deeper level.
theme of pulsation in its own unique
Richter’s deliberate use of a seemingly indecipherable code
way.
challenges conventional modes of understanding, leaving the
interpretation open-ended Overall, François Lacasse’s Grandes
pulsions XIX is an impressive work
of art that showcases the artist’s skill
at creating dynamic and evocative
compositions. It is a testament to the
power of color, form, and movement to
convey emotion and meaning.
François Lacasse, Grandes pulsions XIX, 2008
“IT IS A TESTAMENT TO THE POWER OF COLOR,
FORM, AND MOVEMENT TO CONVEY EMOTION
AND MEANING.” Elaine de Kooning, Bill at St. Mark’s, 1956
involvement in the vibrant cultural
scene of mid-20th-century New York
City. It remains a testament to Elaine
de Kooning’s talent as an artist and
her ability to capture the essence of a
person and an era on canvas, making
it a significant work in the history of
American abstract expressionism.
AMERICAN ART COLLECTOR SEPTEMBER 2023 - AMERICAN ART COLLECTOR
Interior of a Tailor’s
Artists employ people in their paintings to convey powerful Workshop
messages, evoke emotions, and reflect societal nuances. Human
Quiringh van Brekelenkam, a Dutch
subjects add depth and relatability to artwork, enabling viewers
genre painter active during the
to connect on a personal level. Portraits immortalize individuals,
Golden Age of Dutch art in the
preserving their stories and identities for posterity. Artists also use
17th century, is celebrated for his
people to explore the complexities of human nature, culture, and
Art History relationships, shedding light on social issues, historical events, and
meticulous attention to detail and his
ability to capture everyday scenes
PEOPLE
personal narratives. In doing so, they create a lasting impact on art,
with remarkable precision. In this
culture, and society.
masterpiece, Brekelenkam transports
The Temptation of Saint Hilarion viewers to a tailor’s atelier, where the
meticulous craft of tailoring takes
Artists capture humanity’s essence, This powerful painting depicts a scene from the life of
center stage. The composition is
emotions, and diversity, forging Saint Hilarion, a fourth-century Christian monk who
bathed in soft, diffused light that
connections through portraits that was known for his great piety and hermitic lifestyle. In
emanates from a window, illuminating
reflect our shared experiences. the painting, Saint Hilarion is shown kneeling before the
the workshop’s interior.
devil, who is trying to tempt him with worldly pleasures
and riches. The devil is portrayed as a grotesque
and menacing figure, with twisted horns and a fierce
By Shaaruha Pushparajah expression, while Saint Hilarion appears calm and Quiringh van Brekelenkam, Interior of a Tailor’s Workshop, About 1655-1660
resolute in his faith.
Francis I in Benvenuto
Cellini’s Studio
The artwork is unique in its use of color
and lighting, as Fragonard employs a
warm palette that highlights the gold
and precious metals present in Cellini’s
workshop. The painting also captures
the texture and detail of the various
objects in the room, including tools,
jewelry, and clothing.
One of the most striking features of
the painting is the contrast between
the King’s luxurious clothing and the
rough and dirty environment of the
studio. The King, adorned in ornate
robes and a crown, stands out against
the cluttered backdrop of Cellini’s
workshop. This contrast serves to Alexandre Évariste Fragonard, Francis I in Benvenuto Cellini’s Studio, 1820-1830
emphasize the importance of art and
craftsmanship in the midst of a chaotic
and imperfect world. “[QUIRINGH VAN BREKELENKAM] IS CELE-
BRATED FOR HIS METICULOUS ATTENTION TO
DETAIL AND HIS ABILITY TO CAPTURE EVERY-
DAY SCENES WITH REMARKABLE PRECISION.”
Octave Tassaert, The Temptation of Saint Hilarion, About 1857
6 7
SEPTEMBER 2023 - AMERICAN ART COLLECTOR
Autumn
Nicolas Lancret was a French painter
who lived during the 18th century. He
was a prominent contributor to the
Rococo movement, and his painting
Autumn, about 1725-1730 is a prime
example of his style. This masterpiece
depicts a pastoral scene, set in the
season of autumn, which captures the
essence of rural French life during the
18th century.
The painting features a group of people
who are enjoying the benefits of the
autumn season. A man and a woman
are shown holding hands, walking
through the fields of wheat while a bird
catcher is perched on a fence nearby,
waiting for his prey. The soft, pale color
palette used in the painting symbolizes
the tranquility of the season and the
peace of the countryside.
Nicolas Lancret, Autumn, About 1725-1730
8 9
Jean Lemaire, Roman Senators and Legates, About 1645-1655
Roman Senators and
Legates
Jean Lemaire was a French artist who
lived and worked in Rome during the
mid-17th century. His artwork primarily
focused on the subject matter of
Roman Senators and Legates, which
fascinated him due to their grandeur
and power. Lemaire’s paintings are
characterized by their rich colors, bold
compositions, and intricate details that
capture the essence of Roman society.
The composition is designed to draw
the viewer’s eyes towards the central
figure, the emperor Augustus, who
stands surrounded by his senators
and legates. Each senator and legate
is depicted in a realistic style, complete
with detailed clothing, impressive
jewelry, and well-defined facial
features.
Overall, Jean Lemaire’s artwork on
Roman Senators and Legates provides
a fascinating insight into the social and
political structures of ancient Rome.
SEPTEMBER 2023 - AMERICAN ART COLLECTOR
Ulysses, after Returning Presumed Portrait of
to His Palace and Madame de Franqueville
Slaying Penelope’s and Her Children
Suitors, Orders the François de Troy was a French painter
who was born in 1645 and died in 1730.
Women to Remove the
He was known for his portraits and
Bodies historical scenes that often depicted
Henri Fantin-Latour, Display of Enchantment, 1863
Nicolas André Monsiau, a prominent the French nobility.
French Neoclassical painter during the
In the painting, de Troy portrays
late 18th century, demonstrated his
Madame de Franqueville, who was
mastery of historical and mythological
subjects.
likely an aristocrat, with her two
children. The three figures are shown
The painting captures the aftermath in a domestic setting, sitting around a
table covered with a red velvet cloth.
of this climactic event, with Ulysses
Madame de Franqueville is wearing
sternly instructing the palace’s women
a stunning blue and white dress,
to clear away the slain suitors. The
which emphasizes her elegance and
scene exudes a sense of authority
refinement. Her children are also
and triumph, with Ulysses reasserting
dressed in white and blue, suggesting
control over his kingdom.
their status as members of the elite.
Nicolas André Monsiau, Ulysses, after Returning to His Palace and Slaying
Penelope’s Suitors, Orders the Women to Remove the Bodies, 1791
Display of Enchantment
“AS IT DEPICTS THE
Henri Fantin-Latour was a 19th-
SIMPLE JOY THAT CAN
century French painter known for his
BE FOUND IN ENJOY- still-life and portrait paintings. His work,
ING THE BEAUTY OF Display of Enchantment, which he
THE FALL SEASON IN painted in 1863, is a masterpiece of the
THE COMPANY OF 19th century.
OTHERS.”
The painting depicts a stunning
bouquet of flowers, resting on a dark
tabletop. The collection of flowers in
the vase each meticulously crafted to
create a lifelike appearance.
François de Troy, Presumed Portrait of Madame de Franqueville and Her Children, 1712
PROJECTS - Social Media
 CONCOURS
Chaque semaine durant le mois de mai, une
personne chanceuse gagnera une carte-cadeau
d’une valeur de 25$. Pour participer, il vous suffit
d’afficher votre Choco Coco sur les réseaux sociaux,
de nous nommer (@allomoncocooff)
et d’ajouter le #CocoDonSP *

Du 1er au 31 mai
Commandez notre
CHOCO COCO
et 1$ sera remis
à la Société canadienne
de la sclérose en plaques

CONTEST
Every week during the month of May,
one lucky winner will receive a 25$ gift card.
All you have to do is post your Choco Coco
on social media, tag us (@allomoncocooff)
and use the hashtag #CocoMSDonation *

From May 1st to 31st

When you order our
CHOCO COCO
1$ will be donated
from your order to the
MS society of Canada

* One winner per week. Please ensure that your social media page is public.
* Un seul gagnant par semaine. Assurez-vous que vos profils sur les réseaux sociaux soient publics.

Shaaruha_Allo mon coco Ad.indd 1 2023-11-09 12:40 PM

Assignment: Create a poster and social media posts for business

• O
 bjective: to promote a contest for Allô mon Coco, a company that
has been open since 2001 in Québec..
Assignment: Create a Yoga Website
• O
 bejctive: to create website for a yoga
company to attract more customers.

Emma Byrd, founder of One Breath Yoga, is a
500hr. Professional level Kripalu Yoga teacher.
She is also a personal counselor and Massage
therapist in private practice.
Kripalu Yoga
A form of Hatha yoga, including postures
(asana), breathing techniques (pranayama),
relaxation and meditation. A holistic system
of self-development, integrating body, mind
and spirit as a powerful tool for cultivating
health and restoring emotional balance. we
develop strength and flexibility, grounded in
an awareness of being in the present moment,
allowing for the expression of our authentic
selves. Experience the freedom to live fully,
with an open heart and mind.
Gentle / Beginner
Learn the principles of safe alignment,
breathing and attuning to your inner self. For
beginners or anyone wanting a more relaxed
practice.
Moderate
Basic knowledge of posture and breathing
recommended. Learn a fuller range of
postures with longer holding times and
pranayama for specific benefits. A more
challenging practice. Build endurance and
strength and take your practice deeper with
vinyasa and backbends.
Additional: Create a Yoga Pamphlete
• O
 bjective: in addition to get more clients,
company wanted pamphlets.
Everyone can / Hatha Yoga
Chair yoga • This practice is based on a slow-paced se-
ries of asanas including breathing exercis-
A safe, energizing class for those who have
es and seated meditation creates balance
joint injury, are recovering from illness or
in the body through uniting the opposites
simply want a gentler class. Through the use
of strength with flexibility and active with
of a chair, you are supported while building
receptive principles.
strength, relieving stiffness and stretching
muscles. Increase your capacity for a freer Yin
more vibrant life.
• The poses are held from 3 – 5 minutes
with generous use of props, allowing the
muscles to soften as they give way to grav-
ity. Connective tissues are able to release
One and stretch, providing restorative benefits.
Breath Saptah Chanting
• One Breath Yoga invites you, your family
and friends to join us in chanting to keep
Yoga the light of transformation burning. As a
community, we offer the light of peace into
the world. All welcome. Please bring a dish
Our studio is too share.
committed to;
 Building community
 Practicing and teaching the art of
conscious living
 Teaching the tools for stress reduction &
relaxing
 Having fun and fostering creativity
 The principles of non-violence, self-
acceptance and compassion
 Promoting a healthy, holistic lifestyle for
mind, body and spirit
PERSONAL WORK - Photography
 Blurred background
 aturated colours to make it
S
brighter and intense

07/21/2023
 ake the clouds darker
M
with burn tool to seem
more omnious.

Fixed the brick

with clone
 ake the houses more
M
stamp to
appeared by adjusting the
remove dirt
shadows and highlights.

Made the ocean

more blue by using
07/23/2023 dodge tool.
Changed colour
saturation to warmer
setting adjusting

09/19/2021
Covered the pimple

Created more light rays

in photohop

 id the metal post in

H
the background

Change colour to
more yellow for
08/25/2023 warmer settting