UNIVERSITY OF CENTRAL PUNJAB

FALL 2023

Course Title: Business Policy and Strategy

Course Code: BAMG7823

Assignment No.2

Name of Course Instructor: Dr. Abdul Waheed

Section: A1 Program: MBA Date: 28/12/2023

Submission Date: 02/01/2024 Maximum Marks:15

Program Course
Course Learning Objective:CLO3;CLO4
Objective:PO3;PO5 Objective:C03;CO4

Amna Saeed L1F22MBAM0053

Student Names Kiran Akram L1F22MBAM0093
Sehrish Abdul Rehman L1F22MBAM0107

Instructions: You are required to complete the assignment in a group of amaximum of

THREE students. Page limit: Minimum three pages, Font size 12 (Times New Roman),
Line Spacing 1.5

Assignment Topic & Details:

Consider three companies and six different opportunities in a way that only two of them are
important for each business (you are free to choose any companies). Your discussion must
explain the detailed justification of why you are taking these opportunities and why only two are
important for each business.

Page 1 of 4 Assignment
This assignment is related to a close analysis of three well-known companies: HP (Hewlett-
Packard), Engro Corporation, and Apple. In this assignment, we’ll explore six opportunities
for each business, choosing only two that are very important based on their respective business
models.
I. HP (Hewlett-Packard).
Introduction:
HP, or Hewlett-Packard, is a globally recognized
multinational technology company founded in 1939 by Bill
Hewlett and Dave Packard. Originally known for electronic
testing equipment, HP has become a leading player in the
computing and printing industries. With a diverse portfolio
including personal computers, printers, servers, and
networking solutions, HP has played a crucial role in shaping
the technology landscape.
Opportunities:
I. Investing in R&D for Cutting-Edge Printers:
 Justification: HP has a strong legacy in the printing and imaging industry.
Investing in cutting-edge printer technology through research and
development allows HP to maintain a competitive edge. This opportunity
aligns with HP's expertise and brand reputation in the printing solutions
market.
II. Expanding into Managed IT Services:
 Justification: HP's presence in the IT industry positions it well to expand
into managed IT services. This opportunity allows HP to diversify its
revenue streams and offer end-to-end solutions to businesses. It leverages
HP's existing infrastructure and expertise in the technology sector.
III. Collaborating with Educational Institutions for Tech Integration.
IV. Developing Sustainable Technology Products.
V. Expanding Retail Presence in Emerging Markets.
VI. Launching a Subscription-Based Print Services Model.

Page 2 of 4 Assignment
 2. Engro Corporation.
Introduction:
Engro Corporation Limited is a leading Pakistani
multinational conglomerate with a diversified
business portfolio. Established in 1965, the
company has grown to become a key player in
various sectors, including fertilizers, chemicals,
energy, and food. Engro is known for its commitment to sustainable development and
innovation. The company has made significant contributions to Pakistan's economic
landscape, fostering growth and progress in agriculture, energy production, and other
vital industries
Opportunities:
I. Vertical Integration in High-Value Crops:
o Justification: Engro already holds considerable market share in
fertilizers and seeds. Integrating backward into high-value crops like
fruits, vegetables, or nuts strengthens control over the supply chain,
improves product quality, and offers direct access to consumer markets.
o Why Important: This vertical integration secures raw materials,
increases profit margins, and positions Engro as a leader in sustainable
agriculture.
II. Precision Agriculture Platform:
o Justification: Develop a digital platform offering data-driven solutions
like soil analysis, weather forecasting, and crop management tools.
o Why Important: This platform empowers farmers with precision
farming techniques, optimizes resource use, and boosts agricultural
productivity.
III. Renewable Energy Integration
IV. Specialty Chemicals Diversification
V. Fiber Optic Network Expansion
VI. Cloud and Edge Computing Services

Page 3 of 4 Assignment
 3. Apple:
Introduction:
Apple Inc. is a globally renowned technology company
headquartered in Cupertino, California. Founded in 1976 by Steve
Jobs, Steve Wozniak, and Ronald Wayne, Apple has emerged as a
trailblazer in the consumer electronics industry. Renowned for its
iconic products such as the iPhone, iPad, Mac, and Apple Watch,
the company has set industry standards in design, innovation, and user experience.
Opportunities:
I. Next-Generation AR/VR Headset:
o Justification: Develop a sleek and powerful augmented reality/virtual
reality headset that seamlessly integrates with existing Apple devices and
services.
o Why Important: AR/VR has the potential to revolutionize
entertainment, education, and communication. Apple's early entry and
integration with its ecosystem could solidify its position as a leader in this
burgeoning market.
II. Enhanced Sustainability of Devices:
o Justification: Implement innovative material sourcing, manufacturing
processes, and recycling programs to significantly reduce the
environmental footprint of Apple devices.
o Why Important: Consumer and investor focus on sustainability is
growing. By taking a leadership role in reducing e-waste and promoting
green practices, Apple can strengthen its brand image and attract
environmentally conscious customers.
III. AI-Powered Health Platform:
IV. Expansion of Subscription Services:
V. Advanced Siri Integration:
VI. AI-Powered Design and Development Tools:

Page 4 of 4 Assignment