27 dic 2023 - 23 ene 2024 ▼

Account CPA/ROAS tool Campaign type ▼

Conversion action ▼
% VTC Weight : 100 (1) ▼

How to use this dashboard How to interpret results

Step 1
Select 'Use my own data' located at the top right corner of the report.
Step 2
Choose 'Replace data' for Google Ads. Note: Google Analytics data is
optional. Do not replace Google Sheets data. Find more help here.
Step 4
Visit the Home page and select your primary media objective. If you
are not sure about your media objective, then visit the Summary
page to see an overview.
Step 5
Select the appropriate date range. Its recommended to measure
results 30-45 days post major account changes or new campaign
activations.
Account CPA and Account ROAS are two simple metrics to evaluate your
overall Google ads performance.
Account CPA: This metric is the average cost of all conversion actions
recorded in your Google Ads account. It's relevant if your ads are
focused on driving actions at a target cost.
Account ROAS: This metric is the estimated return on your ads
investment. Calculated by dividing total conversion value by the total
cost of all ad interactions. It's relevant if your ads are focused on driving
Maximum conversion value.

For more details visit the 'Learn more'section.

Step 3
Your Google Ads accounts will appear under the 'Account' section.
Select the target account, click on 'Overall Fields' and select 'Add'
located at the bottom right corner.
Index: Account CPA/ROAS Tool 27 dic 2023 - 23 ene 2024 ▼

Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

This page gives you a summary of your Account performance. It includes Account CPA and Account ROAS trends. Use this section to evaluate account
Summary performance.

This page gives you a summary of your Account CPA performance.

CPA Overview

This page gives you a summary of your Account ROAS performance.

ROAS Overview

This page provides a campaign breakdown of your overall account performance. Additionally, you can evaluate the conversion funnel generated as a result of
Performance your account activity.

This page provides an overview of branding metrics available within the account. Additionally, you can evaluate the impact of running Youtube, Display or
Awareness Discovery ads on specific geographical areas.

Additional information about the metrics and calculations present within this dashboard
Learn more about this tool
 Learn more about this tool

Welcome to 27 dic 2023 - 23 ene 2024 ▼

Account CPA/ROAS Campaign type ▼

Conversion action ▼
% VTC Weight : 100 (1) ▼

What is your primary media objective?

Not sure how to set your media objectives? Here is some
help.

Account CPA Account ROAS

Not sure? Click here for your account performance summary.

 Step 1: Follow set up instructions step 1-3 before starting Step 2: Pick date range

27 dic 2023 - 23 ene 2024

Summary
▼

Account CPA/ROAS
Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Account CPA Account ROAS

0,01 41,16 Add/switch to other metric

-6.8% en comparación con: Ultimos 28 días
-15.9% en comparación con: Ultimos 28 días

Step 3: This is your overall

campaign performance

Account CPA Account ROAS

0,02 60

40
0,01
20

Performance Awareness 0 0
27 dic 2023 2 ene 2024 8 ene 2024 14 ene 2024 20 ene 2024
30 dic 2023 5 ene 2024 11 ene 2024 17 ene 2024 23 ene 2024

Did you find this tool useful?

 27 dic 2023 - 23 ene 2024

Summary
▼

Account CPA
Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Account CPA

0,01
-6.8% en comparación con: Ultimos 28 días

Account CPA
0,02

0,01

Performance Awareness 0
27 dic 2023 2 ene 2024 8 ene 2024 14 ene 2024 20 ene 2024
30 dic 2023 5 ene 2024 11 ene 2024 17 ene 2024 23 ene 2024

Did you find this tool useful?

 27 dic 2023 - 23 ene 2024

Summary
▼

Account ROAS
Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Account ROAS

41,16
-15.9% en comparación con: Ultimos 28 días

Account ROAS
60

40

20

Performance Awareness 0
27 dic 2023 2 ene 2024 8 ene 2024 14 ene 2024 20 ene 2024
30 dic 2023 5 ene 2024 11 ene 2024 17 ene 2024 23 ene 2024

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Performance 27 dic 2023 - 23 ene 2024 ▼

Campaign name ▼
Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Account CPA Account ROAS

Clicks Cost Conversion rate CTR

10,5 mil $1,8 mil 72,3 % 3,6 % 0,01 41,16

-79% en comparación con: Ultimos
-84%
28 en
días
comparación con: Ultimos -27
28 días
% en comparación con: Ultimos 280días
% en comparación con: Ultimos 28 días -6.8% en comparación con: Ultimos 28 días
-15.9% en comparación con: Ultimos 28 días

​Conversion funnel
Account CPA Account ROAS
Conversion action All conv. ▼
%Δ
0,02 60
Ecomm Property (Do Not Delete) (web) page_view 21 mil -80.7%

Test SA Linking for S&R - with explicitly linked Sub (web) pa… 20,8 mil -80.6% 40
0,01
GABE Integrations Test - With Explicit DV360 Link (web) pa… 20,8 mil -80.6%
20
Page view - GAds 11,5 mil -84.9%
0 0
Test SA Linking for S&R - with explicitly linked Sub (web) se… 6,4 mil -77.6%
27 dic 2023 2 ene 2024 8 ene 2024 14 ene 2024 20 ene 2024
GABE Integrations Test - With Explicit DV360 Link (web) ses… 6,4 mil -77.6% 30 dic 2023 5 ene 2024 11 ene 2024 17 ene 2024 23 ene 2024

1 - 52 / 52 < > Type All conv. ▼

%Δ CPA %Δ ROAS %Δ Cost %Δ

Performanc… 133 mil -83.3% 0 -6.8% 41,2 -15.9% $1,79 mil -84.4%

Recommendations

Need Bidding help? Check this guide to assigning Check your optimization score to
values to your conversions actions and use a build a plan for improving your
value-based bidding strategy. account performance.
Did you find this tool useful?

Use this tool to calculate the value of New to Google Ads? Explore Ads
each conversion action to improve growth formula to build a plan for
value bidding strategies . your business.
 Hint: Select your Google
Analytics account

Awareness Datos predetermina

Haz clic para selecc
▼ 27 dic 2023 - 23 ene 2024 ▼

Campaign name ▼
Keyword(s) ▼
Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Account CPA Account ROAS

Video view rate CTR Impressions Cost Avg. CPM

17,9 % 3,6 % 294,0 mil $1,8 mil $6,1 0,01 41,16

34% en comparación con: Ultimos 28
12%
días
en comparación con: Ultimos 28
-81%
díasen comparación con: Ultimos
-84%
28 días
en comparación con: Ultimos
-16%
28 días
en comparación con: Ultimos 28 días -6.8% en comparación con: Ultimos 28 días
-15.9% en comparación con: Ultimos 28 días

Top keywords
Account CPA Account ROAS
Search keyword Imps ▼
%Δ Clicks %Δ Conv. %Δ CTR %Δ
rate 1 1

No hay datos 0,5 0,5

0 0

-0,5 -0,5

-1 -1
25 dic 2023 15 ene 2024

% new sessions Paid search traffic % New users % VTC of all Conversions

52,2 % - - 0,1 %
-33.3% - - 60.5%

Recommendations

New to Google Ads? Explore Ads growth Check your optimization score to build a plan
Did you find this tool useful?
formula to build a plan for your business. for improving your account performance.

Ready to find new customers? Build an
audience targeting plan using this tool.
Get Video Creative best practices here.
Use the YouTube Creative Directory to find
companies that can help you make a video,
or use the Video creation in Google ads to
make one yourself.
About metrics 27 dic 2023 - 23 ene 2024 ▼

Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Account CPA and Account ROAS About calculated fields About other metrics

Two simple metrics to evaluate Total Google
Ads performance.
Both these metrics provide a unified method to
track the value delivered by all your Google ads
campaigns. For eg. If you run Search, Shopping
and Youtube Campaigns, your Account CPA
will be the aggregate Cost-per-acquisition (CPA)
across all three campaign types.
Account CPA (Account Cost per Acquisition)
Average cost of all conversion actions recorded
in your Google Ads account.
Account ROAS (Account Return on Ad Spend)
Estimated return on investment. Calculated by dividing
total conversion value by the total cost of all ad
interactions. Tips: Set Conversion Values & Value all
Conversions
%VTC Weight (View-Through Conversions Weight)
“View-through conversions” metric tells you when
customers see, but don’t interact with your ad, and
then later complete a conversion on your site. View-
through conversions are a helpful way to track the
value of your display or video ad campaigns.
"All conversions" ("All conv.") shows you data for all
conversion actions, including those which you've
chosen not to include in "Conversions." It also includes
other special conversion sources.

For CPA: Percentage value assigned to the View-

through-conversions (VTC) recorded in your account.

For ROAS: Percentage value assigned to the value

driven by View-through-conversions and secondary
conversions.
About Deep-dive pages 27 dic 2023 - 23 ene 2024 ▼

Campaign type ▼
Conversion action ▼
% VTC Weight : 100 (1) ▼

Performance page Awareness page 1 of 2 Awareness page 2 of 2

Conversion Funnel: "All conversions" reported in If Google Analytics is linked, the following metrics If Google Analytics is linked, the following metrics
funnel view to show valuable marketing will populate: will populate:
engagement driven by your Google Ads. Most
conversions start with high-intent consumer actions
Traffic (sessions): A session is a group of user % New users: Percentage of users who have visited
like making a phone call, filling a form or landing
interactions with your website that take place within your web property for the first time during the
on a key page of your website.
a given time frame. This is a good indication of selected time period. Video and image ads often
number of user visits on your web property. More result in new demand generation captured through
info here. Users may choose to visit your website direct to site visits.
directly after seeing your YouTube, Discovery, or
Display Ads on the web.
Awareness page
Paid Search Traffic: Number of visits to your web
Top Keywords: Keywords with highest number of
property from a paid Search source. Many users who
impressions in your Search campaigns. Evaluate
are exposed to your video or image ads may choose
the change in top keywords since you launched
to search and find your brand at a later stage.
Youtube or Discovery campaigns. After being
Monitor this metric to observe changes 6-8 weeks
exposed to effective video and image ads, users
post Youtube or Discovery campaign launches.
often search for your brand and associated non-
brand keywords.