SAMPLE SURVEY QUESTIONNAIRE

I. RESPONDENT’S PROFILE

1. Daily Allowance
___ Php 25 and below ___ Php 26-50 ___ Php 51-75
___ Php 76-100 ___ Php 101 and above

II. NATURE OF DEMAND

1. Have you tried eating Munchkin?

___ Yes ___ No

2. If a special Munchkin will be offered, would you be willing to try it?

___ Yes ___ No

3. How often do you buy munchkins?

___ Always ___ Sometimes
___ Frequently ___ Rarely

4. What flavor(s) would you prefer? (Check as many as possible)

___ Chocolate ___ Strawberry
___ Ube ___ Others, please specify:________
___ Matcha

5. What kind of packaging would you prefer?

___ Cellophane ___ Styro
___ Cupcake paper ___ Others, please specify:________

6. At what price are you willing to spend for Special Munchkin? Grams
(weight/pieces)?
___ Php 10 ___ Php 20
___ Php 15 ___ Php 25

7. Given the price above, how often would you buy Special munchkin?
___ Once a day ___ Twice a day ___ Once a week
___ Twice a week ___ Thrice a week
___ Others, please specify:________

8. What are your main consideration(s) in buying Munchkin? (Check as many as

possible)
___ Taste ___ Quantity ___ Price
 ___ Packaging ___ Flavor
___ Others, please specify:________

9. Do you prefer to make your own munchkin? (You can choose your desired
ingredients, design, flavor, and toppings)
___ Yes ___ No

10. What are your preferred toppings?

___ Chocolate Chips ___ Shredded coconut
___ Sprinkles ___ Milk powder
___ Nips ___ Others, please specify: ________

11. What drinks do you prefer to pair up with your Special Munchkin?
___ Water ___ Fruit tea
___ Soft drinks ___ Frappe
___ Milk ___ Coffee
___ Milk tea ___ Others, please specify: ________