SOCIAL MEDIA

STRATEGIC WORK PLAN

FOR : @Tosh Cargo

1
 01. Content 02. Content
Structure Calender

03. Engagement 04. Sponsored Ads

Facilitation Management

PLATFORMS INSTAGRAM & FACEBOOK 2

 CONTENT
01
STRUCTURE

3
T

w+

Business Customer Care Behind Other Related

Educative
Informative & Testimonial the Scenes Content
Contents
Contents Contents

• Office location ▪ Customer ▪ The process of ▪ Goods arrived at

• How to buy from warehouse
Alibaba • How to contact us reviews and handling
• Ship Schedule success stories. shipments, ▪ Employee spotlight
• Proper packaging ▪ FAQ session
for fragile items • Warehouse location
▪ Sourcing Assistance
• Tips for maximizing ▪ Influencer post
space in boxes. ▪ Special offer:

4
 CONTENT
02
CALENDER

5
Education & Other 6 Posts per 8am/8pm Media Type Number of posts
(Posting time) • Graphics per day
Related Content week
• Videos • 2
• picture
SCHEDUAL

✓ Monday 01 Jan 2024 ✓ Wednesday 03 Jan 2024 ✓ Saturday 06 Jan 2024

• FAQ session • Employee spotlight • Sourcing Assistance

• Media type: • Media type: • Media type:
Graphics/Video/Picture Video/Picture/Graphics Graphics/Video/Picture

✓ Monday 08 Jan 2024 ✓ Wednesday 10 Jan 2024 ✓ Saturday 13 Jan 2024

• Influencer post • FAQ session • Goods arrived at warehouse

• Special offer:
• Media type:
• Media type: Graphics/Video/Picture • Media type:
Video/Picture/Graphics Video/Picture/Graphics
✓ Wednesday 17 Jan 2024
✓ Saturday 20 Jan 2024
✓ Monday 15 Jan 2024
• How to buy from Alibaba • Goods arrived at warehouse
• Employee spotlight

• Media type: Graphics/Video/Pic • Media type: Graphics/Video/Pic

• Media type: Video/Picture/Gra

✓ Wednesday 24 Jan 2024 ✓ Saturday 27 Jan 2024

✓ Monday 22 Jan 2024
• Employee spot light • How to buy from Aliexpress
• Proper packaging for fragile
items

• Media type:
• Media type: • Media type:
Graphics/Picture/video
Video/Graphics/Picture Graphics/Picture/Video

6
Behind 2 Posts per 8am/8pm Media Type Number of posts
(Posting time) • Videos per day
the Scenes week
• Pictures • 2
• Graphics

SCHEDUAL

✓ Tuesday 02 Jan 2024 ✓ Sunday 07 Jan 2024

• Working moments • Working moments
• Show the process of packing • loading cargo onto a truck or
plane.
• Media type: Video/picture/Graphics
✓ Tuesday 09 January 2024 • Media type: Video/Graphics/Picture
✓ Sunday 14 Jan 2024
• Working moments
• Show the process of packing
• Working moments
• Media type: video/Graphics/Picture
• loading cargo onto a truck or
✓ Tuesday 16 Jan 2024 plane.

• Media type: Video/Picture/Gra

• Working moments
• Show the process of packing
✓ Sunday 21 Jan 2024
• Working moments
• loading cargo onto a truck or
Media type: Video/Picture/Gra
plane.
✓ Tuesday 23 Jan 2024

• Working moments • Media type: Video/Graphics /Pict

• Show the process of packing
✓ Sunday 28 Jan 2024

• Working moments
• Show the process of packing
8
BUSINESS Media Type Number of posts
1 Post per 8am/8pm
INFORMATIVE week (Posting time) • Graphics per day
• Videos • 2
CONTENTS • Pictures

SCHEDUAL

✓ Thursday 04 Jan 2024 ✓ Thursday 11 Jan 2024 ✓ Thursday 18 Jan 2024

• Office location • Office location • Office location

• Ship Schedule • How to contact us
▪ How to contact us • Warehouse location • Ship Schedule
• Ship Schedule

• Media type: • Media type: Video/Graphics/Picture

• Media type: Video/Picture/Graphics
Graphics/Video/Picture

✓ Thursday 25 Jan 2024

• Ship Schedule
• Warehouse location

• Media type:
Picture/Video/Graphic

8
CUSTOMER CARE & 2 Posts per 8am/8pm Media Type Number of posts
(Posting time) • Videos per day
TESTIMONIALS week
• Pictures • 2
• Graphics

SCHEDUAL

✓ Friday 05 Jan 2024 ✓ Friday 12 Jan 2024 ✓ Friday 19 Jan 2024

• Customer testimonials • Customer care experience • Success stories

• Customer care experience
• Customer care experience • Customer testimonials

• Media type: Video/Graphics/Picture • Media type: Picture, Graphics, Video

• Media type: Video/Picture/Graphics

✓ Friday 26 Jan 2024

• Success stories
• Customer testimonials

• Media type: Picture/Video/Graphics

9
 ENGAGEMENT
03
FACILITATION

LIKES COMMENTS FOLLOWERS VIEWS

✓ 10+ per post ✓ 10+ per post ✓ 1k+ per every month ✓ 50+ per post

10
 SPONSORED ADS
04
MANAGEMENT

ADVERTS NUMBER OF BUDGET PER ONE EXPECTED

CONTENT ADVERTS PER ADVERT PER RESULTS PER
STRUCTUR MONTH MONTH ADVERT PER
E MONTH
✓ 2 ✓ 100 USD ✓ 300+ Inquiries

11
1 Month Content
Strategy
Starts 01 January 2024

12