A study on Impact of Advertising in B2B

marketing
OJT title: preparing prospective customers database making sales calls

Presented by:
K.SURESH
22-079
 CONTENTS
◦ Introduction
◦ Industry Profile
◦ Company Profile
◦ Objectives
◦ Scope & limitations
◦ methodology
◦ Review of Literature
◦ Data analysis
◦ Findings & suggestions
◦ Learnings
 INTRODUCTION
The project undertaken on “Impact of Advertising In B2B marketing” is to know about the
effectiveness of the advertising in B2B Marketing.
 This study reveals which promotional media is effecting more on business and how much it is
effecting.
This gives me immense experience and exposure towards how B2B business using promotional
tools to improve their business.
 INDUSTRY PROFILE
Today’s world is more or less an “Internet world”, where people spend most of their time over
internet.
When internet is concerned, the “Web Development” through internet comes into discussion.
Web development is a broad term for work involved in developing a web site.
It include web design, web content development, client liaison, web server, and network security
configuration & e-commerce development.
 The Rise & Journey of Web Development in India:
It was in 1991, when the first website was developed in India. Since then, the web development
industry has never looked back. Intelligence combined with determination, form the base of the
web industry.
There has been an amazing increase in the extension to the basic web production in the last few
years. Use of still graphics, animated graphics, has increased remarkably. Web has become more
interesting with the arrival of 3D technology of VRML(Virtual Reality Mark up Land page)
 Future of Web Development Industry in India
Though the web designing & development industry in India is now at a greater pace, but the
future of this depends on how well it is taken care of.
The web designing & development industry has got tremendous foundation in India & it has got
a shining future. Excellent results are expected from online auction sites like eBay.
 COMPANY PROFILE
Webkuteer Internet Pvt Ltd. is a technology support providing highly scalable web solution with
innovative approaches and advanced methodologies.
The company focuses in developing products and providing end to end solutions in web
application engineering.
It concentrate on web strategy consulting analysis and web design with seamless integration.
It works with clients in a variety of industries on a wide range of web solutions, such as
information architecture, creative web design, web analytics, web usability, web strategy, email
marketing, database development, search engine marketing, ecommerce solutions, content
management systems, web hosting, domain name registrations, mobile application development
and many more.
 Mission
We endeavor to maximize value for our customers by offering efficient and cost effective
solutions for business promotion, process support and transaction accomplishment.
Vision
We strive to become an integral part of every organizations business promotion plan.
Parent Company
Sai Bhavana Chit funds Ltd.
Services Offered
Custom Software
Network Solutions
Mobile Applications
Web Applications
E-Commerce Solutions
Marketing solutions
objectives
To study Effectiveness of an advertising in B2B marketing, and to understand which media
effecting more.
To understand the selling activity and working climate
Scope
In recent years web design companies have been facing growing competition. Many companies
are providing different types of packages in website designing and trying to grab the market.
Even individuals are becoming competitors to the companies as they are designing and
developing websites at home in low cost so that they became threat to the industry.
Limitations
The present study was not out of limitations. I have faced some obstacles at the time of preparing
this report. But as an intern it was a great opportunity for me to know the sales activities and the
marketing strategy. Some constraints are as follow-
◦ One of the major limitations is the shortage of time. Since the officials had no enough time to
respond toward my query but they had tried their best to help me to provide information.
◦ Because of the limitations of various sources of information the report doesn't contain many
important information and data. So, I was incapable to provide valuable information.
◦ The main constraints of the study are inadequate access of information, which has hampered
the scope of analysis required for the study.
methodology
Data for the study:
Primary data:
It has been collected by a structured questionnaire and also through observations and interviews.
Secondary data:
It was collected through different company broachers and manuals of the company
Sampling techniques : The technique used is convenient sampling
Sample size :I have collected data of 110 members out of which I found 10 are incomplete data which can’t
be used for analysis so I analyzed data of 100 respondents.
Statistical tools:Many statistical tools like Pie charts, Bar graphs, and excel.
 REVIEW OF LITERATURE
Advertising Theories and Models . how well can these be transferred from text into reality?
-University of Halmstad
The study has focused on finding out if there are any traces of the theories and models in the
organizations advertisements.
 The models aim to point out the different steps that an advertisement has to take a customer
trough before purchase, and this study has examined if the organizations advertisements has
succeeded with this.
Advertising descends from marketing communications and to create a good advertisement the
process must work from the beginning. For advertising to be successful, the literature claims
that the organisation must be aware of the whole process.
 Age vs impact of advertisement

40
35
30
25
No Yes
20
15
10
5
0
25-35 years 35-45years above 45 years Below 25 years
 Form of add vs its impact
30

25

20

15 Desire to purchase
Interest
10 Positive impressioin

5 Recall

0
A moving A picture Just the word with Words with a Words with
action depicting a printed words sound visual sound
oriented ad story
Does advertisement has an impact on your
buying?
Total

16%

No
Yes

84%
Which media gets your attention?
Total

print 23 23%

Radio 8 8%

Television 57 57%
print
radio
word of mouth 12 12%
television
word of mouth
How does an advertisement affect you?
Total

17, 17% 19, 19%

Desire to purchase
Interest
20, 20% Positive impressioin
Recall
44, 44%
How long does the impact of an advertisement lost on
you?

Total

14% Few hours

34% More than a month
13%
One day
One month
22% One week
17%
Does advertisement urge you to try a new brand?
Total

17%

No
83%
Yes
How often do you buy the same product as you
see in the add?

Total
60

50

40

30 Total

20

10

0
Always Most of the time Never Some times
Does the picture of a famous personality in the
TV add make you think that?

Total

It does not affect you

2%
18% It must be expensive

42% The brand is facing intense

competition
20%
The company must be big
18%
The product is of high quality
What is the reason for preferring a particular
brand?

Total

10%
design of product
29%
price range
product range
36%
quality
16% width and depth of the product
9%
Findings and suggestions
•Advertising has an impact in B2B marketing.
•Advertising plays a major role in enhancing business.
•Television is the most preferred media for catching most of the people attention
•Advertisements mainly generates interest in the customers and leaves a positive impression.
•As advertisements enhancing the business and generating interest with leaving positive
impression I would suggest that every business should use advertisements for promoting the
products and services.
 LEARNINGS
Gained real life exposure in dealing with customers and got a clear idea about marketing and
sales strategy as well as promoting brand.