BUBBLE WAFFLE EMPIRE

— DESERT CAFE—
BUSINESS PLAN I VILNIUS UNIVERSITY

bubble waffle
——EMPIRE——
Table of content
1. Executive summary

2. Business description
2.1. Overview
2.2. Company Structure
2.3. Mission Statement
2.4. Current Status
2.5. Business goals and future plans

3. Management/founder
3.1. Qualifications, strengths, weakness and business knowledge
3.2. Reasons and Alternatives

4. Legal form of ,,Bubble Waffle Bar - Desert store”

5. Market and business competition of Galway

6. Marketing and Distribution

6.1. Product Strategy
6.2. Distribution strategy
6.3. Promotion Strategy
6.4. Price Strategy

7. Financial Analysis
7.1. Profit and Loss Account
7.2. Balance Sheet

8. Potential Risk for the Bubble Waffle

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1. Executive summary

It is the mission of Working To Give to offer creative, unique and quality products
and services to generate maximum profit for the sole purpose of giving back to
others. With this in mind Bubble Waffle Empire, aims to carry out this mission.

Bubble Waffle Empire is a comfortable, inviting cafe designed to make our

customers feel as if they are enjoying VIP services in a world all to themselves. The
decor and theme is based on a small country European restaurant like many of our
customers will recognise as authentic from their travels abroad.

Cafe is exclusively inside Palanga that specialise in the sale of freshly baked waffle
dough prepared according to our proprietary recipe. All of our waffles are made
fresh and can be filled with ice cream, yogurt or whip cream and then personalised
with a variety of toppings and drizzles. There will also be another options such as
coffee or tea. One unit of bubble waffle we will be selling from 3,50€ to 5,00€.

We focus on flavour indulgence while providing our guests with a fun, interactive
dessert experience.

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2. Business description

2.1. Overview

Using unique recipes, we will become the region's specialty cafe destination,
attracting kids, families, teenagers and tourists providing a unique dining
experience combining quality food and value pricing. We wish to establish
successful partnership with our customers, our employees, and our suppliers
that respects the interests and goals of each party. Success will ultimately be
measured by our customers choosing us because of their belief in our ability
to meet or exceed their expectations of price, service, and selection.

2.2. Company Structure

The store is located on the Jūratė ir Kastytis Square that is the beginning of
the famous J. Basanavičiaus Street, one of the most popular places of holiday-
makers in Lithuania, that is 5min on foot to the seaside. Today there are lots
of cafes and restaurants, various recreation facilities, the main city events and
holidays are held here. Outdoor gear is offered daily from 10 am to 22pm.
The cafe will employ 4 salesmen/baker and 1 management, 3 of them
employed on a full-time basis and 2 part-time, ensure optimal customer
service at start-up.

As in most small restaurants, the management bear the burden of making

the plan successful. The driving force behind this enterprise is the expertise
that each of the management bring to the table, each being an expert in the
particular function which they have committed to.

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2.3. Mission Statement

Bubble Waffle Empire’s mission is to produce high quality products at

affordable prices also not to make money profit , but to sell delicious and
nutritious food and drink.

2.4. Current Status

Two owners have extensive experience working in he field of urban planning

and development, that gives her a unique expertise to start and run the
business. They will use these skills to constantly measure results and do
analysis that will allow us to quickly adapt to market conditions.

2.5. Business goals and future plans

Short term goals:

• Serve high quality food at affordable prices;
• Promoting and expanding restaurant concept as a unique restaurant;
• To make customers satisfied consuming our products;
• Expanding our marketing and advertising.

Long term goals:

• Improve our position in the local market and strengthen our brand;
• Expand the business to other locations and include catering;
• Create pages in social media (facebook and instagram) to extend website;
• To upgrade existing products;
• Great food selection;
• Efficient and superior customer service;
• To do discount for our regular customers;
• Employee welfare participation and training.

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Future plans:
The first objective is to ultimately maintain profit and build a strong
relationship with local. By keeping costs low and having a strong marketing
presence, profits are projected to be positive. The second objective is to have
an online presence to directly connect with people. The company’s wide
usage of social media strategies will allow the company to achieve this
objective. This objective is crucial for Bubble Waffle Empire to have a strong
marketing presence as well. Also cafe will expand in other cities.
Additionally, owners will evaluate Bubble Waffle Empire’s mission,
strategies, goals, objectives, and vision with management to keep up with
technology and society to make any necessary changes. This will allow to
align their vision for the future of the company and ensure Boba Blended is
in the best shape for expansion.

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3. Management/founder/salesmen/baker

3.1. Qualifications, strengths, weaknesses and business knowledge

1. Owners
Erika and Greta will be responsible for the entirety of the store and business.
Erika will hold the lead role in marketing the business; however, she will
welcome Greta’s input. Erika will manage the business, and handle the
financials of Bubble Waffle Empire. Together, Erika and Greta will be able to
manage and market the business. They will also ensure smooth customer
flow and work flow, as well as engage in customer interactions and aid
teatenders in creating bubble waffles. Additionally, the owners will strive for
a positive environment, ensuring each employee and customer feels
comfortable and positive in the store.

2. Management
Evelina will be planning the work, create schedules and employees
organisation. Make a budget planning of work period and monthly progress
report. Additionally, Evelina will make training for employees to perform
tasks in order to give satisfaction for customers through product services.
Also, she will manage the inventory and cleanliness of the store and help to
handle cash money.
Evelina Purlytė acquired several certificates to obtain many important key
skills.
In 2015, she gained certificate of how to manage employees of different
generations in DOOR Training & Consulting Baltic organisation after a six
year of training in work (Transcom Worldwide Vilnius company), where she
held positions such as customer service representative, quality analyst, then
she became team leader, resource planning & user management analyst. In
Transcom Worldwide Vilnius company she received a customer service
certification.
Working in such a big company for six year, made Evelina a very successful
manager.
The most important strengths are her experience in management and ability
to analyse. She is a good in decision making, managing other people. Also,
Evelina ability to understand other people's view.

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One of her few weaknesses could be the reluctant to work alone and too
sensitive in certain situations.

Bubble Waffle Empire’s manager objectives and responsibilities:

3. Salesmen/baker
Salesmen/baker will be the primary employees for Bubble Waffles Empire.
The primary role of a salesmen/baker is to create quick, high-quality
beverages. However, salesmen/baker will be expected to engage in customer
conversation, maximise customer satisfaction, and frequently maintain the
cleanliness of the store. Salesmen/baker will also process customers’
transactions after completing their product, ensuring any additives are
included in the final purchase.

3.2. Reasons and Alternatives

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CV of Evelina Purlytė really impressive. How much she achieved, though
she started from a low position - serving customers over the phone. Because
of her experience, we decided that she is best candidate in our small
company. There are many reasons for this selection. One of them is her
experience during the time she worked for Transcom Worldwide Vilnius
company. Transcom Worldwide company is one of the world's leading
contact centers providing professional customer service, sales, technical
support, and debt management services. Transcom operates in 20 countries
worldwide. It will be an invaluable contribution to our small business.
Besides that, if we look at her qualities, we can see that she like new
challenges, responsibilities, never left her work undone. Also she is fairly
easy-going, willing to help anyone at any time.

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Curriculum Vitae

Evelina Purlytė

Personal Data

Address Vilnius, Maseliskes street 18

E-Mail evelinapu17@gmail.com

2000-2012
Education Trakų Vokės secondary school

Personal Info

Date of birth: 1993.09.30 (26 y.)

City: Vilnius
Phone: +37067911618
E-mail: evelinapu17@gmail.com

Hello,

I am Evelina Purlytė and currently I work as a Workforce Management

Specialist at Revel Systems. I like new challenges, responsibilities and also I
have experience in business support analyst's role so that's why I decided to
apply. I would like to tell a little bit about me: I am responsible, I never left
my work undone. Also I am fairly easy-going, willing to help anyone at any
time. I am a trustworthy, honest person. I am very meticulous with my work
and sometimes I work very hard if I need to reach my goals. Usually I am
described as a calm and sociable person.

Best regards,
Evelina Purlytė

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Work Experience
2018.04 - 2019.10
Company: Revel Systems
Position: Workforce Management Specialist
• Providing analytic support to address a wide range of workforce issues
requiring research and accuracy
• Developing and planning work schedules for the forecasted flow in
comply with the legislation of respective countries
• Coordinating the scheduling of training, meetings and other off-phone
exceptions in universal customer support center and multi-site
environment
• Monitoring and adjusting work schedules due to flow alterations, sickness,
training, other business requirements in real time
• Redistributing of resources among the services according to the scenarios
discussed in real time

2017.08 - 2018.04
Company: Transcom SSC
Position: Resource Planning & User Management Analyst
• Business Support for Baltics & Poland
• Forecasting
• Scheduling
• Tracking
• User Management (Employee administration)
• Processes optimization

2016.02 - 2017.08
Company: Transcom Worldwide Vilnius
Position: Team leader
• Excellent Knowledge at staffing & scheduling
• Responsible for running daily reports on agent and communicating them
to business manager. In addition will provide instructions to agents on
how to achieve the goals provided

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• Notify and monitor campaign operating targets assigned to agents,
providing real time feedback to attain such targets, both in terms of
quantity and quality.
• Provide real-time feedback of Company procedures and ensures agents are
inline with Company policy and procedures
• Responsible for meeting and exceeding campaign targets set, reviewing
and assessing the performance reports and coaching agents to attain such
targets
• Ensure that agent understand what daily targets they are responsible for.
• Attend internal interdepartmental meetings to optimise service operations
or the services of their area of responsibility
• Control the customer call traffic and supports the team when applicable
• Advise and mentor agents on how to achieve campaign goals

2014.01 - 2016.01
Company: Transcom Worldwide Vilnius
Position: Quality Analyst
• Supporting Team Leaders in setting improvement programs and action
plans for CSRs
• Escalating quality deficiencies to Training & Quality Manager
• Escalating when there are questions on product
• Attending specific product meetings with clients as required, or any other
external local meeting
• Keeping high level of own expertise, taking initiative to understand

2012.07 - 2014.01
Company: Transcom Worldwide Vilnius
Position: Customer Service Representative
• Main task is to offer full range of customer service to assigned Employer’s
Clients, by phone
• Full range of customer service includes handling of incoming calls
• The offered customer service should be of highest quality accurate, polite
and competent
• Additional responsibilities

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Languages

Language Speaking Understanding Writing

Russian Perfect Perfect Average

Lithuanian Perfect Perfect Perfect

Polish Perfect Perfect Good

English Good Good Perfect

Computer knowledge

Software
Access: up to 1 y.
Excel: 4 y. and more.
Flash: up to 1 y.
Photoshop: up to 1 y.
PowerPoint: 4 y. and more.
Word: 4 y. and more.

Database
MySql: up to 1 y.

Programming
HTML: basics
Pascal: basics
PHP: basics
Visual Basic: basics

OS
Linux: basics
Mac OS X: 1-2 y.
Windows: 4 y. and more.

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4. Legal form of ,,Bubble Waffle Empire”

Bubble Waffle Empire will be a limited liability company. This form of

business will allow for Bubble Waffle Empire to determine its structure,
protect the owners’ assets, and build business credit. As LLCs are flexible in
how they operate, Erika and Greta can determine how profits are utilised.
LLCs also keep owners’ assets protected, which will allow for them to engage
in greater risks than a normal partnership, such as expanding. Unlike a
partnership, LLCs can develop business credit, which will allow for Erika to
keep track of financials through a business credit report and for Bubble
Waffle Empire to purchase future assets on account, rather than on the
owners’ personal credit. These advantages are why Bubble Waffle Empire is a
limited liability company.ū

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5. Market and business competition of Bubble Waffle Empire

In order to set up a new business, it is fundamental to analyse the market and

business competition of the target area. For the analysis it is essential to
define the business and the market you are competing in. Our core business
is making and selling bubble waffles, in which there are some competitors in
are that we have chosen. Also, there are some similar cafes that can offer
simple waffles and other delights in Palanga, so we can assume them as our
competitors too.

The competitors of making and selling bubble waffles are:

1. Yogugu - a Lituanian yogurt, ice cream and waffle company.

a. Strength
Convenience - baker work quickly and keep long lines
moving, keeping wait times low. They also maintain an
image of high-quality products, giving customers a
confidence in how their beverage will taste.

b. Weakness
Higher price points - Starbucks charges relatively high
prices for premium beverages, making them less
attractive to some consumers.

2. Waffles Bar - a Lituanian waffles, ice cream, milkshakes, coffee and other
drinks bar.
a. Strength
A wide variety of products - Waffles Bar offers several
options that compliment a coffee. Thus, customers
know that Waffles Bar can offer options.

b. Weakness
Reputation - since it is a newly formed business it
might take a while for sales to occour and may rely on
social networking to get those sales.

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3. Kingwinn - a Lithuanian restaurant where you can find coffee, bubble
waffles, fruits/ice cream cocktails, milkshakes, different kinds of taste ice
cream, cosy atmosphere.

a. Strength
Strong brand name - Kingwinn is known for their
waffles and coffee. Customers know what to expect
when entering a Kingwinn.
Effective marketing and advertising strategies -
Kingwinn has a strong marketing team that boosts sales
in Kingwinn on the country level.
b. Weakness
Unsure of standards, expectations that are going to be received and set by
customers - or Kingwinn will we be able to meet their requirements,
including designs, quality, time frames.

Competitors that make and sell other similar delights:

1. “Café banduke”
2. “Café o le”
3. Café “Juros akis”
4. “Manhattan ice dream”
5. “Coffee inn”
6. “Max” café
This analysis illustrates 9 major competitors in the business sector of Palanga.

Another important aspect that must be considered in starting our business.

The business models of our competitors are quite similar but their business
do not offer exactly the same products as ours. For example, we will offer for
our customers not only regular sweet waffles, but also waffles with meat or a

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healthier choice: waffles with vegetables. Another difference is that we will
make not only waffles, but we will offer our coffee. The market competitors
offer food options that you can by from the van or order it in a little café.
Most of our competitors make and sell different kinds of desserts like waffles,
ice - ream, cakes, cupcakes.
It is obvious, that there are lots of market competitors who could have the
same target groups as we do.

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6. Marketing and distribution

6.1. Product Strategy

The main products which are offered in ,,Bubble waffle Empire,, are different
kinds of waffles and coffee. These products will be high – quality and tasty
foods and beverages that are essential for Palanga industry during summer
season where a lot of tourists visits this city.

The company employs five workers: four salesmen/bakers and manager.

They are familiar with the market of Palanga city and the amount of tourists
that visits Palanga.

6.2. Distribution Strategy

The main way to distribute our services is the waffles themselves. Our
recipes are delicious and the portions are large. Waffles are different from the
simple ones because they are made with bubble pan that makes these waffles
interesting and different. They are attractive especially for children. The food
is fresh and satisfying, and the drinks are fulfilling and refreshing.

6.3. Promotion Strategy

The layout of the store will be convenient for both the customer and the
employees. Employees will individually craft customers’ beverages. After
producing each beverage, the employee will deliver the order to the
customer.
One of Bubble Waffle Empire’s goals is to be involved in the community.
Hosting fundraisers for local events and partnering with nearby businesses
will be crucial. This will give Bubble Waffle Empire both brand recognition
and community support, traits that are typically weak for a new business.

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Another one of Bubble Waffle Empire’s goals is to hire a paid marketing
intern over the summer. This intern will assist the owners during the summer
months by handling the social media, connecting with other local businesses,
and building brand recognition. This will allow Boba Blended to compete
with the some of the marketing strengths that the competitors have.

While Bubble Waffle Empire’s competitors may seem daunting, success is

achievable. The combination of being a convenient location, affordable
pricing, and providing consistent quality will allow for Boba Blended to
become an intimidating competitor.

6.4. Price Strategy

Price of our waffles depends on flavours and toppings of bubble waffles. We

will train our staff to always describe and recommend items and to always
up sell. The key to a server’s success in up selling is the realisation that it
almost always brings in better tips because the checks are higher.

Bubble Waffle Empire will aggressively sell gift certificates. The strategy
behind gift certificate sales is simple and proven. Also we will do discounts.

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7. Financial Analysis

7.1. Profit and Loss account

DEBITS CREDITS
Purchases: Expenses:
Sales Wages
27,750€ 1800€
Equipment
3,150€
Inventory
2,200€
Net loss Insurance
3,050€ 300€
Rent
500€
Interest incl. Amortization
200€
Services
250€

Total:
27,750€

EXPLANATION:

EXPENSES:
Wages: For the business start, we decided to employ two permanent cookers
for making pur waffles. Working 40 hours a week the get a salary amouting
to 600€ per month. Furthermore, we offered two salesman jobs for students.
They would have to work 20h per week with a monthly wage of 300€ per
month.
Rent: 500 per month.
Insurance: To be fully insured, we set a price of 300€

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Interest incl. amortization: The Bubble waffles decided to take an annuity
loan, where we need to repay monthly to the bank.
Services: For extra services such as expert or the notary for our business
starta s well as the advertising costs during the dirst year, we estimated costs
of 250
Equipment: see “Balance sheet”
Inventory: see “Balance sheet”
PURCHASES:
The puchases of „Bubble waffles“ are only from the sales. We are planning to
sell different kinds of waffles, so their price will depend. For example: with
meat: 5€, with ice cream: 4€, regular one: 3,50€. Also we will sell coffee that
will cost 2€. So, if we will sell approximately 150 per day, our income will be
925€ per day and 27,750€ per month including all sales.

7.2. Balance sheet

Assets Liab ilities

Fixed assets: Capital:

Equipment Equity
3,150€ 3,000€

Current Assets:
Inventory Debts:
2,200€ Loan
Cash at Bank 20,000€
5,000€

Net loss
3,050€

Total: 13,400€ Total: 23,000€

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EXPLANATION:

The chief executive officer of the “Bubble waffles” will bring in 3,000€ of his
own capital. To survive the first years, “Bubble waffles” will take out a loan,
amounting to 20,000€.
We are going to purchase equipment valuing 3150,00€, including the van
from whom we will sell waffles and simple furniture for the sales.
For the first year, “Bubble waffles” is planning to order inventory for 2,200€.
After subtracting expenses from the purchases, the outcome Is a net loss
3,050€ that is directly balanced to the balance sheet.

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8. Potential Risk for the Bubble Waffle Empire

In having a unique main product, bubble waffle, which is not so popular in

Lithuania, customers will be hesitant to try the products of Bubble Waffle
Empire. However, to ensure every customer is satisfied, Bubble Waffle
Empire will advertise the various other options available and the numerous
additives customers can have. By promoting this variety in Bubble Waffle
Empire’s marketing plan, Bubble Waffle Empire will also lower the threat of
competitors. Unlike Kingwinn and Waffles Bar, Bubble Waffle Empire does
not have an established brand name to begin. Investing in Bubble Waffle
Empire’s marketing will allow for Bubble Waffle Empire to begin creating a
respectable brand name for itself and allow for future expansion. With the
innovative blender vendors and other technologies in the store, we foresee
possible technological difficulties. For example, the blender vendors cease
operations. While our cash registers serve for the drive-thru customers, they
can also serve for the in-store customers. Similar to any business, employees
pose a risk to the company through the foreseeable mistakes employees
might make. However, the owners will train new employees through the
company programs to ensure any mistakes can be resolved quickly and
turned into a learning experience.

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