Nasi Lemak Business

The Financial Perspective

Corporate goal Peformance Indicator Target

10% increase
Total nasi lemak sales revenue for compared to last
1 Increase in sales revenue the year year

Decrease by 3% in
total costs
Total costs to made nasi lemak for compared to the
2 Decrease in expenditure the year last year
To became a new and well known 15% in malaysia
3 business leader Market share market share

The customer perspective

Corporate goal Peformance Indicator Target

Total number of complaint At least below 5

To increase nasi lemak customer's received during sales and after complaints in a
1 satisfaction sales months
To attract new customer in each Increased by 5% in a
2 branch Total number of new customer month

Reduce the waiting

time to less than 15
To sustain reliability status of nasi minutes for each
3 lemak On time delivery order

The internal business perspective

Corporate goal Peformance Indicator Target

To increase production and Increase by 5%

1 efficiency of nasi lemak Outper per employee or staff every months

2 To increase employee satisfaction Staff turnover ratio 5% a year maximum

Reduction of 5% to
3 Nasi lemak production quality Number of defect nasi lemak 3% every months

The innovation and learning perspective

Corporate goal Peformance Indicator Target

15% of annual sales

from product
Introduce new sambal for nasi Proportion of sales of new launched in current
1 lemak product year
 At least 1 new
market entered for
nasi lemak each
2 Market diversification Number of new markets served year

Minimum of 10% a
year of total
Spending on research and spending in research
3 Product improvement development and development
Initiatives

Increase in marketing such as promote

in social media to attract more
customer

Apply modern costing system which will

reduce unnecessary cost
Open new branch of nasi lemak in each
state in Malaysia

Initiatives

Quick respose to customers feedback

1. Improve quality and design of nasi
lemak
2. Offer special price or promotion for
new and regular customer.

Improve on delivery process/

collaboration with more than one food
delivery service company such as food
panda, grab food, shopee food.

Initiatives

Good maintenance of the machine to

make sambal and rice cooker to make
nasi lemak every 6 months

Having a good benefits and

remuneration, give a reward for the
best staff

Train the employee

Initiatives

Increase in R&D process and invest in

marketing for the new product
Distribute free nasi lemak to potential
buyer

Develop product design or specification