Index No. F-OAP-6.

2-FOS
TECHNOLOGICAL UNIVERSITY OF THE Issue No.
PHILIPPINES Revision No. 00
Ayala Blvd., Ermita, Manila, 1000, Philippines
Date
Tel No. +632-301-3001 local 102 | Fax No. +632-521-
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VAA-OGP MAT 533 ENTREPRENEURIAL
QAC No.
DEVELOPMENT
 TABLE OF CONTENTS

1.0. EXECUTIVE SUMMARY

Introduction
The Company
Product and Services
The Market
Financial Considerations
1.1 Goals and Objectives
1.2 Mission Statement
1.3 Key to Success

2.0 COMPANY DESCRIPTION

2.1 Company Ownership
2.2 Start-up plan
2.3 Company Location

3.0 THE BUSINESS OPPORTUNITY

4.0 COMPETTIVE ANALYSIS
5.0 TARGET MARKET
6.0 MARKETING PLAN
7.0 FINANCIAL SUMMARY
8.0 TEAM
9.0 FUNDING REQUIREMENTS
INTRODUCTION

Good baked items are becoming more well-known. An unusual trifecta of health
benefits, ease of preparation, and opulence: good bread. Modern consumers value the
nutritional and sensory benefits of whole grain bread more than ever before, but they also
have less time to make it from scratch. As a tasty, low-fat, portable, and convenient
source of carbs and fiber, good bread is hard to beat.
Good bread will always be in vogue especially in Tomas Morato, Quezon City is
home to the new bakery and café Pastry Bites. With its extensive bread and pastry
product line, Bean Haven hopes to attract a steady stream of loyal customers. Thanks to
the founders' passion for baking, the company aims to establish a prominent presence in
the community. target market consists of middle-class and upper-class individuals in the
surrounding area, hence the company provides its wares at reasonable prices.

THE COMPANY
Bean Haven is incorporated in Tomas Morato, Quezon City. It is managed and
owned by John De Belen. Mr. John De Belen for four years, John has experience in
sales, marketing, management, also in the area of finance administration. The café
intends to hire 5 full-time pastry bakers, 2 baristas and 3 salesclerk to handle customer
service and day to day operations. Bean Haven is headquarter in the town of Tomas
Morato, Quezon City. We are located near 7/11 Tomas Morato. Our product are made
from, stored in, and shaped from planes to build a strong to build a strong market position
in the town. Due to CEO’s love in baking, it represents sales/management and finance/
administrative areas, respectively. The CEO will provide funding from his own savings,
which will cover start-up expenses and provide a financial cushion for the first month of
operation. The café plans to build a strong market position in the town.

PRODUCT AND SERVICE

Bean Haven's exceptional quality and distinctive design will make them stand out.
Bean Haven specializes in cupcakes but also sells a variety of breads and other pastry
goods. Throughout the course of business, Bean Havens’ always has freshly made
pastry products available to satisfy the needs of its consumers. To guarantee a constant
supply of freshly baked foods, six or eight moderate batches of bread and pastry products
are made throughout the day.
 Bean Haven want to investigate the feasibility of making cakes after they have
established their business in order to boost their income. To buy the necessary equipment
and supplies, this investment would cost around Php1,000,000. Wholesale contracts will
also be pursued by the corporation. Additional revenue-boosting measures include a self-
service beverage cooler stocked with soft drinks.

THE MARKET
Running a bakery is one of those low-risk, high-reward businesses because bread
is the country's second basic food, right behind rice. Bread is an essential food for every
person in the country. Although bread is typically eaten for breakfast and snacks, it is also
eaten for lunch (often in the form of burgers) and even dinner. One example of a food that
is convenient is bread. For bread, you need not sit down to a formal dinner.
At some fast food restaurants, you can even get your bread off the counter and
bypass the server entirely. Anywhere you are, whether you're strolling, on the bus, you
can eat bread. In order to achieve its goal of building a big, consistent client base, Bean
Haven will primarily target local residents through its marketing efforts. This will lay the
groundwork for a steady stream of income, which will keep the company afloat.

FINANCIAL CONSIDERATIONS
Bean Haven is armed with Php1,000,000 in start-up funds and a lot of guts, we
are going to take plunge of starting our own business. It is composed of Php250,000
investment of each of the partner and a loan of Php500,000 from a bank that will cover the
bulk of expenses. We will used our Php1,000,000 capital in acquiring one bakeshop and
that included some goodwill money for the recipe and training. Bean Haven anticipates
sales of about Php1,000,000 in the first year, Php1,500,000 in the second year, and
Php2,250,000 in the third year of the plan. Bean Haven should break even by the third
year of its operation as it steadily increases its sales. Profits for this time period are
expected to be approximately Php653,792.60 on its third year, Php1,076,777.45 on its
fourth year, and 6 Php1,671,352.05 on its fifth year. The company does not anticipate any
cash flow problems.
 1,400,000.00

1,200,000.00

1,000,000.00

800,000.00

600,000.00

400,000.00

200,000.00

0.00
Year 1 Year 2 Year 3

Pastries Coffee Tea/Juice Deliveries

1.1 GOALS AND OBJECTIVES

A. Attain sales of 1,000,000.00 in the first year.
B. Increase second year sales by 50% and third year sales by 75% based on second
year sales
C. Expand by the third year of business
D. To develop a full menu by the end of the third year.

1.2 MISSION STATEMENT

Bean Haven likes to bake! Through baking we strive to engage with our community
by making delicious bread and pastry products at a competitive price to meet the
demand of the middle- to higher-income local market region residents.

1.3 KEY TO SUCCESS

 Key to success for Bean Haven will include:
a. Delivering a superior product backed by exceptional customer service.
b. Reasonable price.
c. The degree to which the area is clean and safe:
d. Recruiting and employing the best possible worker.

2.0 COMPANY SUMMARY

Bean Haven is bread ad pastry shop managed by Josh De Belen. The areas
of sales and management, as well as finance and administration, are represented by Josh
and partners, respectively. In order to pay the costs associated with the initial launch of
the business and to provide a financial cushion for the initial months of operation, the
partners will contribute funds from their own personal savings. The passion that the
partners have for baking is the driving force behind the firm 8's plans to establish a strong
market position in the area.

2.2 START-UP COST

Bean Haven is a start-up company, All of the partners' capital will be used to
provide the financing. Both the chart and the table that follows provide an illustration of the
anticipated initial start-up costs for the company.

START-UP REQUIREMENTS
Current Assets:
Cash Required 100,000.00
Start-up Expenses
Legal (Licenses, clearance etc…) 18, 503. 72
Building Improvements 50,000.00
Machineries & Requirements 114,650.00
Rent Expense 24,000.00
Advertising Expense 8,000.00
Contact Labor 10,500.00
Total Requirements 307,150.00
3.0 BUSINESS OPPORTUNITY

Strength
Have a creative flair
Sustainable competitive edge of adaptability to all occasions, trends, and
consumer market needs.
Personal and flexible Customer Service
Good ambiance for customer service

Weaknesses
First time business venture
Start-up costs are only estimates
Potentially could be understaffed if the product demand increases drastically.

Opportunities
Capitalize on changing market
Join the trend of modern bread and pastry design
Focus on large sales through participating different fairs
Increased demand from a successful customer using the internet to reach new
markets, new technologies that allow you to improve product quality.

Threats
Financial problems could threaten the first year success
Competitors
All of the partners' capital will be used to provide the financing. Both the chart and
the table that follows provide an illustration of the anticipated initial start-up costs
for the company.
3.0 COMPETITIVE ANALYSIS
Bean Haven main objective is to cater the needs of both the permanent residents
of Tomas Morato, Quezon City addition is the large number of tourist who came from the
nearby cities.

3.1 MARKET SEGMENTATION

Bean Haven centers on markets with middle-to-upper-class income levels. Most
baked goods and pastries, including pandesal, are consumed by these market categories.
We will maintain prices that are competitive with well-known bakeries. The amount will
determine the markup, which is likely to range from 35% to 50%.

Bean Haven has also figured out who it sells to: those with more disposable
income who can afford to splurge on creative, visually appealing, and flavorfully
exceptional pastries without breaking the bank. The six segments that make up our target
market are as follows: celebrators, medical professionals, comfort creatures, students,
and aspiring gourmets. Customers that could fall into our target market have been
discovered, and we have planned events that would appeal to them, such as:
Anniversary Parties
Baby Showers
Bridal Showers
Christening
Graduation
Christmas
Wedding
And other Special days/occasion
5.0 TARGET MARKETS

Target Market

Student Working Individuals Comfort Creatures

The dominant target market for Bean Haven a constant flow of people from
the surrounding area. Keeping this target market's local market share requires personal,
fast, and reasonably priced customer service. Markets outside of Tomas Morato, Quezon
City will be the target of Bean Haven marketing efforts.

MARKET MIX
PRODUCT: Our organic, high-quality dessert is versatile for special celebrations and
dietary concerns.
PRICE: Our smallest cupcake package of 6 costs Php85, including delivery within
National Capital Region.
PLACE: Bean Haven will market its products’ adaptability and its utility adaptability in a
venue of different online and offline approaches which include:
Online: electronic press releases, website, e-mail marketing campaign, web video ad,
social networking sites ad etc.
Offline: press release, brochures, menus, direct mail, television spot, radio ads, business
cards.
PROMOTION: some of our promotions include:
Blog
Online and offline press releases
Commercials
MARKET NEEDS
A loaf of bread just pulled from the oven has the most irresistible aroma and flavor. Bread
is an essential food for every person in the country. Bread is eaten as a snack and for breakfast
most of the time, but it is also a staple during lunch (often in burger form) and even dinner. One
example of a convenient food is bread. For bread, you need not sit down to a formal dinner. You
may often acquire bread from the counter and even bypass the need to summon a waitress in fast
food restaurants. Bread is perfect for munching on the go, whether you're strolling.

COMPETITION RESEARCH
Local bakeries face competition from a wide variety of sources, including larger
chain stores, supermarkets, and specialized bakeries as well as smaller, independently
owned bakeries. Affordable, high-quality goods are what local consumers are seeking.
The market leaders always buy and prepare the best bread, pastries, and cakes using
only the finest ingredients. The market is loving their many varieties of breads and cakes.
Some of them make wedding cakes, while others focus on French pastries and donuts.
The most formidable rivals offer their coffee and tea wares via a variety of distribution
methods, not only company-run shops.

Innovative rivals use online and mail-order options to make their freshly baked
bread and cakes easily accessible. Furthermore, a handful of larger rivals have made
accessible mail order catalogs showcasing baked goods such as cakes, breads, and
cupcakes. Also, it's not uncommon to see websites that function as online stores, where
users may peruse products like bread and gifts and buy them online.

SUSTAINABLE COMPETITIVE ADVANTAGE

Based on our main competition mentioned above, bites offer several competitive
advantage including adaptability:
1. Our price structure remains competitive
2. Our selection of cupcake designs is much more diverse
3. We are adaptable to our customers’ dietary needs offering:
a) Vegan cupcakes
b) Gluten-free cupcakes
c) Sugar-free cupcakes
d) Nut free cupcakes
4. We can adapt any cupcake design to any specific occasion
5. We deliver
STRATEGY AND IMPLEMENTATION SUMMARY
Bean Haven will succeed by providing consumers with the lowest price. We aspire
to improve the quality of our baked goods while remaining the most cost-effective
producer. Consider employing organic or vegan items to meet consumer preferences. We
want to provide consumers with value-added features such as delivery and speedy
service to become the fastest bakeshop service.

COMPETITIVE EDGE
The competitive advantage of this niche lies in its low level of competition in the
local area. We provide customers with a unique experience and superior product quality.

SALES STRATEGY
Bean Haven plans to generate sales of around Php1,000,000 in the first year,
Php1,500,000 in the second year, and Php2,250,000 in the third year.

6.0 MARKETING PLAN

7.0 FINANCIAL SUMMARY

8.0 TEAM
9.0 FUNDING REQUIREMENTS